NEW BALENCIAGA STORE OPENS IN AMSTERDAM
On July 15th, 2021, the first Balenciaga store in Amsterdam will open. The two- floor, 185-square meter area offers a full selection of men’s, women’s, and kid’s ready-to-wear, shoes, bags, eyewear, jewelry, accessories, and objects.
Balenciaga Amsterdam reflects the brand’s refreshed architectural direction, which proposes unique structures that react to site-specific details. Stripped- down interiors allude to and reveal foundational aspects of a building, contrasting sites of construction, and metropolitan void with a just perceptible gloss.
The ground floor is raw concrete. Walls expose existing concrete or are paneled with industrial materials. Ceilings are metal grids that show the technical conduits suspended above.
Shelving is made up of extruded aluminum, backed with a distressed velvet curtain behind glass. Steel tables are noticeably aged, their drawer interiors lined with Ultrasuede. The fitting rooms and the basement floor are covered in luxe wool carpet, with front-lit mirrors, and concrete walls. Seating on both levels is upholstered with intentionally worn leather.
The concept bridges elements from concentric spaces of production and public use, forming a distinctly unfinished backdrop to certain refined details and the collections.
99 Pieter Cornelisz Hoofstraat Amsterdam Netherlands