NEW BALANCE LAUNCHES SHOE COLLECTION IN HONOR OF EARTH DAY
THAT MEETS THE BRAND’S GREEN LEAF STANDARD
New Balance announced that the brand will expand its product range under the company’s green leaf standard to include selected footwear, with a focus on high-volume styles; the 574 and Fresh Foam 1080v12. Polyester and leather are two of the materials with the greatest impact on the climate for New Balance. This initiative was created to support New Balance’s goal of using 50% recycled polyester and 100% preferred leather by 2025.
“Building our product in a more responsible way is an ongoing journey,” said Cynthia Maletz, director of Product Creation Platforms for New Balance. “We are continuing our green leaf efforts with styles from our highest-volume footwear collection, placing our efforts where the impact will be greatest.”