NEW BALANCE COLLABORATES WITH CARHARTT WIP ON CAPSULE COLLECTION
New Balance and Carhartt WIP have collaborated for the first time on a capsule collection that includes a reimagined version of the classic 990v1 sneaker silhouette, as well as a series of apparel and accessories.
The collection is built around the idea of the sculpture center, a composite of humble neighborhood gyms found across America. The resulting styles draw from a palette of dark blues and grays, as trophy motifs and collegiate-inspired typography feature throughout.
First debuted in 1982, the New Balance 990v1 was originally a running shoe, combining mesh and suede in muted tones. New Balance x Carhartt WIP reimagines its upper in hairy suede with a signature mesh underlay, while also featuring a woven tongue label, as well as subtle reflective elements at the heel tab and logo.
The accompanying apparel further expands on the capsule’s theme. The Carhartt WIP Arcan Jacket appears in a washed-out canvas, with the addition of a snap-on hood. Both its outer and its blanket lining feature graphic elements seen within the collection. Additionally, there is a series of jersey-based staples – including a new short sleeve sweatshirt – which have been garment-dyed and washed. The collection is rounded out by graphic t-shirts and accessories, including a reversible beanie, towel, and a water bottle produced by Nalgene.
Shot by UK-based photographer Theo Cottle and with art direction from Nicolas Poillot, the corresponding campaign spotlights the collaboration through a series of still and moving images. A sense of dynamism and intensity is captured in the film as it follows a protagonist throughout the day, training in both in- and outdoor locations across London.
To celebrate the release of New Balance x Carhartt WIP, both brands will join forces with Bodega for a pop-up shop located in the historic city of Boston, Massachusetts, home to New Balance world headquarters. Located at 292 Newbury Street in the heart of Boston, the shop will be open to the public from Friday 16th to Sunday 18th September, and will carry the full collaborative capsule collection, including the New Balance 990v1.
Art Director : Nicolas Poillot
Photographer : Theo Cottle
DOP : Michael Kinsella-Perks
Stylist : Harry Clements
Light assistant : Ben Quiton & Billy Barraclough
Grooming : Eliot Mc Queen
Casting : GoodCatch_
Models : Amin Lawal, Ashleigh Lewis
Executive Producer : Raw__Projects