NEW BALANCE AND BODEGA RELEASE THE BODEGA 574 LEGACY
In commemoration of 15 years of Boston’s well-kept global destination
New Balance and Boston’s Bodega collaborative relationship celebrate 15 years of the well-kept secret to global destination. To encapsulate this momentous occasion, the duo will take on the new all-time iconic silhouette, the 574 legacy which will be available in two primary colors, blue and yellow along with a grey quarter zip sweatshirt and sweatpant.
Drawing inspiration from internationally recognizable iconography like nautical signal flags is applied to a subtly altered 574 silhouette features a more prominent, stacked EVA platform and ENCAP system. The Bodega 574 Legacy’s material mix offers a distinctive twist on familiar 574 touchstones. Classic mesh and suede upper construction adds perforations at the collar, lateral ‘N’ branding, and tongue, while the use of grey and reflective accents, and a smoky, translucent take on the original black outsole pay tribute to the timeless 574 design.
The New Balance x Bodega 574 Legacy will launch of a suggested retail price of €130.00 quarter zip sweatshirt €140,- and sweatpants €130,- exclusively through bdgastore.com on July 15 and globally on NewBalance.com as well as at select retailers on July 22. To learn more about the New Balance x Bodega 574 legacy, visit https://nl.newbalance.eu
Founded in 2006, Bodega has been a refuge and tool for clandestine group of artists through the ideation and execution of creative endeavors examining the intersection of fashion, counterculture, community, and the arts.