NEW AMSTERDAM SURF ASSOCIATION DROPS AW23 – OFFSHORE
The North Sea, an awe-inspiring body of water connecting several European countries, has long been a source of inspiration and sustenance for coastal communities. Embracing the spirit of this remarkable sea, New Amsterdam Surf Association presents its AW23 collection, aptly named “Offshore.” This new collection celebrates the rugged charm and energy of the North Sea, reflecting the essence of its fishermen, shipping lanes, and newfound energy resources.
With a sharp focus on complete looks, New Amsterdam Surf Association expands its offerings beyond its signature graphic tees, introducing an array of knits, jackets, shirting, and pants. Drawing from the North Sea’s fishermen aesthetic, knits take center stage, adding a touch of warmth and authenticity to the collection. The puffer jackets, thoughtfully designed with rainproof exteriors and eco-friendly Repreve fillers, combine practicality with contemporary style, making them perfect companions for coastal adventures.
To bring the collection to life, New Amsterdam Surf Association presents a captivating campaign, capturing the excitement of getting “offshore.” The surf team, lensed by the talented Jaas Roeper and expertly styled by Senne Roeper, embodies the essence of coastal living. The campaign effortlessly blends city chic with surf passion, immersing viewers in a typical day on the beach, just moments before the surfers plunge into the beckoning waves. The picturesque beaches of Biarritz provide the ideal setting for this journey, where style meets the raw beauty of the sea.
“Offshore” is more than just a collection; it’s an exploration of the North Sea’s allure, embracing its rich heritage and potential as a thriving energy source. The New Amsterdam Surf Association pays homage to the sea’s legacy, artfully merging fashion with the indomitable force of nature. From the fisherman-inspired knits to the technically advanced puffer jackets, each piece resonates with the sea’s captivating essence.
As we embark on this offshore journey, we are invited to revel in the harmony between fashion and the dynamic North Sea. The AW23 collection is a tribute to the sea’s spirit, celebrating the audacity, spontaneity, and independent spirit of remarkable women united by their love for the ocean. With its fusion of style and maritime energy, “Offshore” beckons us to embrace the untamed beauty of the North Sea and experience a fashion journey like no other.