“Forever Fierce. Forever Fantasy. Forever Fascinating. Mugler is viral. Mugler is hot. Mugler is the brand of NOW.“

THE NEW ALIEN. FIERCER, WEIRDER, COOLER

In 2005, Mugler released an extraordinary being into this world: Alien. A generous, benevolent solar muse bearing a mighty amethyst talisman capable of revealing the light and creative force of every woman. Today, the new Alien muse is coming for you, with Alien Hypersense. Instinctive. Unapologetic. Captivating and at times dangerous. A fierce, weird, cool new mutation of Alien. She’ll capture you. Transmute you. Invite you to experience the full spectrum of your hypersenses.

A sensory overload layering a splash of juicy fruitiness, woodiness and florality, Alien Hypersense boosts the original Alien’s signature solar jasmine sambac into an overblooming revelation. The quintessence of florality, captured in a technicolor talisman bottle. See it. Smell it. Feel it. Unleash your inner Alien. Alien Hypersense Eau de Parfum, by Mugler.

In 2024, we are thrilled to announce the radical rebirth of Alien. Creating with Alien Hypersense a weirder, cooler mutation of our most otherworldly scent. A magnet for fragrance radicals worldwide. Because weird is the new cool for a whole new generation of Mugler women.”

Danièle Lahana-Aidenbaum, President Mugler Fashion & Fragrances

ALIEN HYPERSENSE. THE RADICAL REBIRTH OF ALIEN

“I designed an ultra-modern Alien, reaching the quintessence of florality.” Dominique Ropion, Master Perfumer

Going back to the essence of Mugler’s weird, captivating amethyst fragrance, Alien Hypersense drives it into a new, hyperbolic territory. Hypermodern, hyperfeminine, so fiercely floral it’s almost animal, the new fragrance expresses the Alien muse’s powers at their most instinctive. Designed by Mugler with Dominique Ropion, the ultimate Master Perfumer who composed the original Eau de Parfum in 2005, the woody floral fragrance showcases Mugler’s boundless imagination and peerless expertise. An invitation to sense the extraordinary, with a palette of exceptional ingredients woven into three hypersensory revelations.

AWAKENING
So vivid you can almost taste it, vibrant green mandarin essence awakens your senses. Feel the crispness of a juicy pear accord trickling on your tongue, crystalline and hyper-tempting. A vivid, multi-sensory experience blending color, taste, texture, sound and scent. You’re wide open to the world now.

OVERBLOOMING
Fiercely captivating and hyper-feminine, it’s more than scent. A fresh and petally overbloom, amplifying the flower’s solar power. A portal beyond smell. Jasmine sambac absolute, Alien’s signature flower, blossoms here in an exclusive quality, drawn from a sustainable harvest from Mugler’s field in India. More floral, less green and fruity than classic jasmine sambac, Mugler’s absolute reveals a hyperbolic femininity. Let it transmute you.

ELECTRIFYING
Everyone of your senses is sharper. Feel the strength of electrifying Cashmeran at the tip of your fingers, irradiating hyper-sensuality. Fur-smooth as musk, silky as driftwood, with a salty, sexy, sun-warmed-skin tinge of ambergris… Alien’s iconic ambery wood, so richly faceted it’s almost a perfume in itself, sparks off a sensory revolution. Boosted by its power, you unleash your inner Alien.

EXCLUSIVE. MUGLER’S JASMINE SAMBAC FIELD IN INDIA

For the first time ever in Alien Hypersense, Mugler introduces a precious, sustainably sourced jasmine sambac absolute extracted from flowers grown in Mugler’s very own field in India. To ensure the best quality and traceability of its harvest, Mugler has been nurturing this field for 5 years now. We are thrilled to have reached the top sustainability level with positive impact on the local community, guaranteeing a living wage and giving health insurance, as well as training and protection to the field workers. To ensure biodiversity, the fields are surrounded by hedges of species endemic to India, producing food for people and livestock. Between May and June, the jasmine sambac grown in Mugler’s field is harvested at dawn while it is still in bud to ensure the highest concentration of fragrant compounds.

The flowers are extracted at a facility 15 minutes away from the field to ensure the greatest freshness as soon as they bloom. Their very essence is thus captured. “This quality is perfect for Mugler because its fragrance is very sensual and generous. In the heart of the composition, it reveals opulent facets that express Alien’s essence to the fullest”, explains Master Perfumer Dominique Ropion. The first crop, harvested in 2022, has yielded the jasmine sambac absolute used in Alien Hypersense.