MOSCOT, New York City’s iconic eyewear institute, travels through time. MOSCOT is a five-generation family business, with more than 100 years of optical expertise. The brand shows the frames that have taken inspiration from the style of each decade, the bestsellers time capsules. In every decade, a frame is central, an ode to time.

40’s 

This period gave way to the rise of browline frames. The Lemtosh is a classic that has served as the calling card for generations of creative, thoughtful, free-spirited intellectual artists and authors. With its iconic design, the Lemtosh creates its own legacy.

50’s

The cat eye was incredibly popular in the 50s, it is very striking, but can also take on more subtle forms. With an extensive collection of colorways, MOSCOT invites you to embrace a new look by wearing the TATAH.


60’s

The frayda frame is a cheerful nod to the third-generation Joel’s sister, Beverly. She lit up every room with her magnetic charm and it’s no coincidence that the elongated cat eye shape of these retro style specifications has an uplifting effect.

70’s

In the 70s, no fashion statement was too crazy. This striking frame is inspired by Joey Shavala, AKA the king of the lower east side, and his signature style. With its rock star persona in mind, the SHAV is designed to make many a head spin. 

80’s

In the 80s, the frames became thinner and got larger lenses, almost oversized, in often metallic colors. The Zev is named after the nephew and neighborhood lawyer, Zeyfer Braunstein, of great-grandfather Sol. Zev wore this smart, brave frame when he played an important role in society.