MOSCOT, the iconic, 105-year-old family owned, New York City eyewear institution announces the opening of its first brick-and-mortar shop in Amsterdam. The new outpost willoccupy a quaint but visible corner in the historic canal district of “The Nine Streets”. The full-service optical shop at Berenstraat 40 is set to open to the community on November 10th, 2020.

The company brings over 100 years of optical expertise and its signature old-world charm including authentic tchotchkes and vintage artifacts from the family archives, tin ceilings made in New York, and custom built “fan-do-lier” light fixtures that bring a dose of downtown DNA to the Dutch capital.

“While 2020 has been a year of unprecedented events across the globe and in our family’s 105 years in business, we are thrilled to have the opportunity to bring a piece of downtown NYC history to Amsterdam,” says Dr. Harvey Moscot, 4th Generation & CEO. He adds, “Amsterdam is a vibrant city full ofcreative, independent thinkers and we look forward to sharing the MOSCOT story in a meaningful way.”

Filled with shops full of character, MOSCOT’s new home in the Canal Belt of Amsterdam complementsthe brand’s outposts around the globe. Located near many museums and historic landmarks, MOSCOT Amsterdam will be available to both tourists and locals alike looking to explore the heart of the city’sbest shopping hub.

MOSCOT currently operates 15 shops worldwide, including locations in New York City, Los Angeles, London, Rome, Seoul, Tokyo, Paris, and Milan.