Morphe  opened its first store at the European mainland in the Kalverstraat, Amsterdam back in October but due to covid-19 the store was closed and now it is finally open on appoinment.  In the store you can find worldwide bestsellers, collaborations with influencers and favorite items of celebrities. Visitors can also get advice from Morphe experts and certified Beauty Artists.

You can make an appointment here:

Mark Spillman, General Manager (EMEA) of Morphe, says: " The opening of our store in Amsterdam is a great historical moment for Morphe. We look forward to establishing our increasingly popular products and bold store concepts in Amsterdam and meeting more and more Morphe fans. Amsterdam is an important pillar for Morphe, given the high student population, the diversity of the city and the high annual visitor numbers, both domestic and from abroad.".

Morphe is known for their extensive range of professional makeup and supplies, including more than 300 brushes and popular palettes. They also regularly collaborate with influential artists, such as Jaclyn Hill and James Charles. Recent talents Morphe has collaborated with are the faces of Morphe sub-brand Morphe 2, TikTok celebrities Charli & Dixi D'Amelio. There has also been collaboration with singer songwriter Madison Beer.

Morphe also includes highly sought after brands such as Beauty Bakerie, PLouise, SUVA Beauty, NABLA, Flutter Lashes, House of Lashes, Lashes in a Box and Marmalade Nails. Recently added brands within the Skincare, Self-Care and Haircare edits include; Banila, Frank Body, Patchology, BYBI Beauty, Grande, Invisibobble and Playa Beauty. 

Morphe is distributed online in the U.S., U.K., Canada, Australia and the EU. Consumers can also find the Morphe brand online and in all ULTA stores in the United States, online and in select Sephora stores in Canada and Mexico, online and in select Mecca stores throughout Australia and New Zealand. Morphe’s fam brands will be available in varying countries and Morphe locations. Keep up with Morphe on Instagram, Facebook, Twitter, and TikTok.