Moose Knuckles launches second round of ‘Moose Knuckles gives a F*ck’ global fundraising initiative
International luxury outerwear brand Moose Knuckles is working with visual artists from around the world to create and sell one-of-a-kind jackets as part of a global initiative to raise funds for those suffering during the pandemic. The project is the latest in a series of global fundraising initiatives by Moose Knuckles to support the ongoing pandemic, including donating profits from online sales and creating masks for hospital workers.
With each artist using a white Moose Knuckles Lead Rider jacket as their canvas, the finished one-of-a-kind wearable artworks from round one’s NYC artists, has completely sold out. Next up are Paris and Milan.
The finished one-of-a-kind wearable artworks from the participating Paris Artists are now available to purchase through the MKGAF landing page on mooseknucklescanada.com and will retail for EU600 each, while the Milan Artists’ works will be available to purchase starting from July 7th.
The program will generate funds for the following local hospitals that have also been supported through net profit donations from the brand’s ecommerce sales during the pandemic:
- Mount Sinai Hospital, New York
- Le Centre Hospitalier de l’Université de Montréal (CHUM), Montreal
- Jewish General Hospital Foundation, Montreal
- Les Hôpitaux de Paris (Paris’ Hospitals Corporation)
- San Raffaele Hospital, Milan
Artists are currently being chosen in California and Canada to participate in the Moose Knuckles Gives a F**ck campaign and will be announced in the coming weeks.
The YARD Agency – known for its ingenuity in connecting with the urban generation through its work across music, sports, and fashion–has helped the brand to identify 10 artists from different areas of Paris and will include creators such as Seas5, Kader Diaby, and Taqwa Bintali.
Acapulco – an international communication and brand strategy agency for luxury, fashion, lifestyle, art, culture and design industry leaders based in Milan – has selected 11 of the best local artists such as Giorgia Andreazza, RiffBlast, and Yuri Sata x Solomostry.
Just like New York City, they customized the Lead Rider Jacket, a top-of-the-line raincoat perfect for maneuvering through rainy spring weather, with the only creative guideline being that they embody “positivity in the face of the pandemic.”