Montblanc appoints Laurent Lecamp as Managing Director for the Watch Division

The Maison has appointed Laurent Lecamp as Managing Director Watch Division, effective from January 1st 2021. Laurent will be taking over from Davide Cerrato who will pursue new professional challenges outside the Richemont group.

Montblanc is pleased to announce that Laurent Lecamp, previously International Sales Director and Board Member at Carl F. Bucherer, will now assume the role of Managing Director Watch Division, bringing new views in terms of strategy, design and innovation to the maison.

Laurent Lecamp began his professional career at LVMH as Brand Manager Wine & Spirits in Switzerland, and since then has held various entrepreneurial and leadership roles within the watch industry. Besides co- founding his own watch brand Cyrus Watches in 2010; which he left after having selling his equity in 2014. Furthermore, Laurent has carried out numerous research projects and published books, before joining Carl F. Bucherer as Executive Vice President of Sales in 2014.

Nicolas Baretzki, CEO of Montblanc, stated:

“I am delighted that Laurent has decided to join Montblanc as our new Managing Director Watch Division and that we are able to embark on this exciting new chapter together. With his extensive watchmaking expertise he will play a vital role in continuing the successful strategy of rooting Minerva deeply into Montblanc’s watch division, driving the Maison’s important watchmaking pillar into the future.”

“I am convinced that the success of Montblanc’s watch division is measured equally by its innovation as well as its strong emotional bond with its customers, press and watch aficionados. I will strive to further build on these two drivers, relying on Minerva’s outstanding heritage, passionate collaborators and an unparalleled craftsmanship” explains Lecamp.

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