MOMMA’S BLUES PRESENTS ITS SS24 COLLECTION
Momma’s Blues is a 100% recycled brand that revisits vintage pieces sourced from thrift stores and customized with leather scraps to create sustainable clothing.
Strongly inspired by Americana culture, Momma’s Blues’ SS24 collection is entitled “Dolly Takes a Trip”. It revisits the wardrobe of Dolly Parton, who went on a road trip in deepest America, with references to the famous London boutique Granny Takes a Trip.
The leather jackets, iconic pieces of the brand, are adorned with bangs, figurative motifs, and ethical symbols: snakes, flames, and moons. The “Darling” mini dresses are available in denim or leather. The SS24 collection includes chaps, mini jackets, side-opening pants, and leg warmers.
Founded in 2017 by Hala Moawad, Momma’s Blues is today a studio bringing together several creatives who work together to create a brand that is sexy, festive, off-the-wall, and, above all, sustainable.
Momma’s Blues is currently offering a capsule sold exclusively at Selfridges London.