The advertising campaign created for the Summer 2023 Collection narrates a new way of approaching Missoni based now on the fundamental concept of all-encompassing experience. Missoni creations take inspiration from what surrounds us, from the art and experience of its creators, but at the same time they affirm themselves as a source of inspiration to every observer.

A multifaceted aesthetic that finds its full expression in several spheres, from clothing to furniture. The result is a fascinating complexity that needn’t be decoded, yet simply be experienced. A knowledge of the Missoni world that is not relative but absolute, not partial but whole.

The Missoni identity is captured in the photographs of Theo Wenner who enhances every element: from the material to the emotional one, with inspirations and instants dilated to define a way of being.