MISSONI OPENS ITS NEW MISSONI RESORT CLUB WITH NIKKI BEACH COSTA SMERALDA 

Missoni is pleased to announce the opening of its new Missoni Resort Club in collaboration with Nikki Beach Costa Smeralda, in Cala Petra Ruja, Porto Cervo, Sardinia. The project combines Missoni’s signature style and vibrant colours with the beauty of Sardinia’s coastline. 

Missoni has completely customized the area with various furnishing items and fabrics transforming every aspect of the beach club, from the umbrellas and sunbeds to the common areas. Whether basking in the sun on the Missoni-customized sunbeds, relaxing under the umbrellas or indulging in the luxurious common areas, visitors can immerse themselves in the distinctive Missoni aesthetic and craftsmanship. In synergy with Nikki Beach’s barefoot luxury aesthetic, each element has been carefully designed to evoke a sense of timeless style and provide an atmosphere of comfort and refinement. 

Drawing inspiration from the brand’s iconic Missoni pattern, the resort club will showcase a color palette of deep blue and ocean turquoise paired with vivid pops of emerald-green. The project, led by Alberto Caliri – Creative Director of the Missoni Home Collection – sets out to promote the style and iconic nature of the brand worldwide through the personalization of exclusive locations where it is possible to immerse oneself fully into Missoni lifestyle philosophy.