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SO Presents: Casey Amsterdam
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SO Presents: Casey Amsterdam

Accessories The first sustainable and vegan brand for phone cases.     After having worked together at a large commercial phone brand, power couple Seger and Kristie dreamed of founding their own company. A company which focuses on values they consider important: sustainability, honesty and animal welfare. With Casey Amsterdam they realized that dream as they have now launched the first sustainable and vegan phone case brand.     The new way of carrying your phone:   The collection consists of a sustainable line of cases made of biodegradable material and a vegan line of cases made of high-quality faux leather. The label was also the first to design a phone case which you wear on the long side of the phone (like a holster). This way your phone is worn close to your body, and you won’t have it dangling down like the existing phone bags. Typically something which makes you wonder: why wasn’t this on the market already? Surely to say that this is the result of the creative "out-of-the-box" thinking that characterizes the brand.      Quality and environment:   Casey Amsterdam always strives for the highest possible quality while taking the environment into account. This is at the heart of their brand culture; from the manual manufacturing of the products to sustainable decision making in respect of all steps of the manufacturing, transport and sales processes. In addition, the brand is on a mission towards a world in which we no longer wear or use real leather. We strongly oppose to the way we are currently treating our animals. Casey is therefore proud to have obtained the Peta Approved Vegan quality mark for the premium microfiber material they developed themselves. "It looks like leather. It feels like leather. It endures like leather. But it's vegan."     As a fashion accessory, a practical way to store your phone, or as a conscious choice to contribute to a world where sustainable and fair manufacturing is practiced.  Casey Amsterdam is the first Dutch brand to produce vegan phone cases with the upmost love and passion. The first sustainable and vegan brand for phone cases.     After having worked together at a large commercial phone brand, power couple Seger and Kristie dreamed of founding their own company. A company which focuses on values they consider important: sustainability, honesty and animal welfare. With Casey Amsterdam they realized that dream as they have now launched the first sustainable and vegan phone case brand.     The new way of carrying your phone:   The collection consists of a sustainable line of cases made of biodegradable material and a vegan line of cases made of high-quality faux leather. The label was also the first to design a phone case which you wear on the long side of the phone (like a holster). This way your phone is worn close to your body, and you won’t have it dangling down like the existing phone bags. Typically something which makes you wonder: why wasn’t this on the market already? Surely to say that this is the result of the creative "out-of-the-box" thinking that characterizes the brand.      Quality and environment:   Casey Amsterdam always strives for the highest possible quality while taking the environment into account. This is at the heart of their brand culture; from the manual manufacturing of the products to sustainable decision making in respect of all steps of the manufacturing, transport and sales processes. In addition, the brand is on a mission towards a world in which we no longer wear or use real leather. We strongly oppose to the way we are currently treating our animals. Casey is therefore proud to have obtained the Peta Approved Vegan quality mark for the premium microfiber material they developed themselves. "It looks like leather. It feels like leather. It endures like leather. But it's vegan."     As a fashion accessory, a practical way to store your phone, or as a conscious choice to contribute to a world where sustainable and fair manufacturing is practiced.  Casey Amsterdam is the first Dutch brand to produce vegan phone cases with the upmost love and passion.

In conversation with Creative Director of Lardini, Luigi Lardini
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In conversation with Creative Director of Lardini, Luigi Lardini

Fashion We had a delight speaking with the Creative Director of Lardini, Luigi Lardini.     How are you staying creative during these weird times this year?   In these difficult times I keep creativity with the memories of the past. Sometimes a simple smell or a song on the radio is enough to take me back in time, reliving those wonderful moments.  Creativity is also kept alive by remembering perfectly the way we dressed once, or by finding some old drawings, photos from the past. My style office thus revisits old garments by updating them in models.  In addition, I observe a lot of the way women dress. I believe their way of dressing is fresh, updated and looks to the future. I take inspiration from their colors, fabrics and volumes of some garments.      What is the inspiration and story behind the new Fall & Winter collection?   We started to design the moodboard of the next AI21/22at the end of the first lockdown and this led us to reflect on something:the importance of some values related to the world and the beauty of nature that surrounds us,which gained more strengththanks to this forced stop. From this reflection it was easy to direct us to "Land ART", to this form of contemporary art that is expressed with the intervention of man in the territory of nature.This is the new mood of Fall Winter collection.      How are you as a brand following and embracing sustainability aspects?   We have been following the sustainability issue carefully for some seasons, inserting fabrics such as polyester from the recovery of plastic bottles or GRS certified recycled fabrics, combined with recycled accessories such as buttons and labels in the collection. Also for the women collection sustainability is essentialand we use the fake eco-friendly furs.As humans, we all have to contribute to make the world a better place. For the next SS22 we are confident to create our own “sustainable” total look capsule.     The selection of shirts for Autumn and Winter includes an introduction to a new “techno fabric”. Can you tell our readers more about it and the new fabric.   The introduction of a technical fabric in "formal shirts”has revolutionized the way they are used. Comfortable, light, anti-crease and breathable, it is a highly flexible fabric that adapts to every movement giving maximum comfort. To be worn even with the most formal of Lardini suits, the "techno fabric" has made it possible to give a valid alternative to classic cotton but adding the performance of an increasingly popular "casualwear".     How do you ensure that the furs  used in your designs are eco-friendly?   We have never liked to use fur of any kind, in replacement when necessary, we prefer to prepare collars or insides of the fur garments that derive from soft alpaca or camel yarns already used in knitwear.     When did you start your company Lardini and what made you establish a fashion brand? What is the story and ambition behind it?   Our 40th anniversary in the business has been a great achievement. In these years we have always tried to combine heritage and innovation.  The first me, with a passion for style and elegance, started out in the Seventies by creating a menswear collection. Mybrother andsisters, Andrea, Lorena and Annarita, joined forces with meand we opened a tailoring workshop, in 1978, which attracted some of the biggest names in the fashion industry.  The first Lardini menswear collection was launched in 1998, and it attracted the interest of the international markets in just a few years.  Ambition and the key of our success is the constant research of the fabrics innovation, passion and love for quality. There are many artisan phases to produce sophisticated details, and to create a garment. The combination of craftsmanship, creativity and sustainability are part of our made in Italy.  In the meantime, we prepared also the ground for the second generation, already an important part of our company, that allows us to face the future with new ideas, tools and modern skills.     As Lardini is a family business, how is it creating and working with your siblings?   With my brother and sisters it’s very simple, we grew up together. We created this company with courage and a lot of passion. For us there is no difference, the family is the company and the company is part of our big family. Within it we have our own well-defined and distinct roles as well as for the second generation, each of them have their own roles. Let’s try to be united. Always. Up to now we have been a great team.      Can you tell us more about the symbol of the company “lapel flower”. What made you decide to make it the symbol of Lardini?   Since I launched the brand, the greatest success has been the invention of the Lardini flower, a small identifying object for our brand… It has allowed growth in all markets even a few customers were buying more garments also for having the flower in different colors! The Lardini flower is a great sign of romance “there is nothing more romantic than bowing down in front of a woman, handing her the lapel flower”.     What do you have in store for 2021 and what are your creative plans for next year?   Our project plans for the next 2021, look towards a solid and constant creative process without ever stopping and looking to a better future. We will continue to work in research, also developing small capsule collections, the second edition of the “Luigi Lardini” capsule and the collaboration with the Japanese designer Yosuke Aizawa.While for the following SS22we are planning a total look capsule dedicated to the world of sustainability.     We had a delight speaking with the Creative Director of Lardini, Luigi Lardini.     How are you staying creative during these weird times this year?   In these difficult times I keep creativity with the memories of the past. Sometimes a simple smell or a song on the radio is enough to take me back in time, reliving those wonderful moments.  Creativity is also kept alive by remembering perfectly the way we dressed once, or by finding some old drawings, photos from the past. My style office thus revisits old garments by updating them in models.  In addition, I observe a lot of the way women dress. I believe their way of dressing is fresh, updated and looks to the future. I take inspiration from their colors, fabrics and volumes of some garments.      What is the inspiration and story behind the new Fall & Winter collection?   We started to design the moodboard of the next AI21/22at the end of the first lockdown and this led us to reflect on something:the importance of some values related to the world and the beauty of nature that surrounds us,which gained more strengththanks to this forced stop. From this reflection it was easy to direct us to "Land ART", to this form of contemporary art that is expressed with the intervention of man in the territory of nature.This is the new mood of Fall Winter collection.      How are you as a brand following and embracing sustainability aspects?   We have been following the sustainability issue carefully for some seasons, inserting fabrics such as polyester from the recovery of plastic bottles or GRS certified recycled fabrics, combined with recycled accessories such as buttons and labels in the collection. Also for the women collection sustainability is essentialand we use the fake eco-friendly furs.As humans, we all have to contribute to make the world a better place. For the next SS22 we are confident to create our own “sustainable” total look capsule.     The selection of shirts for Autumn and Winter includes an introduction to a new “techno fabric”. Can you tell our readers more about it and the new fabric.   The introduction of a technical fabric in "formal shirts”has revolutionized the way they are used. Comfortable, light, anti-crease and breathable, it is a highly flexible fabric that adapts to every movement giving maximum comfort. To be worn even with the most formal of Lardini suits, the "techno fabric" has made it possible to give a valid alternative to classic cotton but adding the performance of an increasingly popular "casualwear".     How do you ensure that the furs  used in your designs are eco-friendly?   We have never liked to use fur of any kind, in replacement when necessary, we prefer to prepare collars or insides of the fur garments that derive from soft alpaca or camel yarns already used in knitwear.     When did you start your company Lardini and what made you establish a fashion brand? What is the story and ambition behind it?   Our 40th anniversary in the business has been a great achievement. In these years we have always tried to combine heritage and innovation.  The first me, with a passion for style and elegance, started out in the Seventies by creating a menswear collection. Mybrother andsisters, Andrea, Lorena and Annarita, joined forces with meand we opened a tailoring workshop, in 1978, which attracted some of the biggest names in the fashion industry.  The first Lardini menswear collection was launched in 1998, and it attracted the interest of the international markets in just a few years.  Ambition and the key of our success is the constant research of the fabrics innovation, passion and love for quality. There are many artisan phases to produce sophisticated details, and to create a garment. The combination of craftsmanship, creativity and sustainability are part of our made in Italy.  In the meantime, we prepared also the ground for the second generation, already an important part of our company, that allows us to face the future with new ideas, tools and modern skills.     As Lardini is a family business, how is it creating and working with your siblings?   With my brother and sisters it’s very simple, we grew up together. We created this company with courage and a lot of passion. For us there is no difference, the family is the company and the company is part of our big family. Within it we have our own well-defined and distinct roles as well as for the second generation, each of them have their own roles. Let’s try to be united. Always. Up to now we have been a great team.      Can you tell us more about the symbol of the company “lapel flower”. What made you decide to make it the symbol of Lardini?   Since I launched the brand, the greatest success has been the invention of the Lardini flower, a small identifying object for our brand… It has allowed growth in all markets even a few customers were buying more garments also for having the flower in different colors! The Lardini flower is a great sign of romance “there is nothing more romantic than bowing down in front of a woman, handing her the lapel flower”.     What do you have in store for 2021 and what are your creative plans for next year?   Our project plans for the next 2021, look towards a solid and constant creative process without ever stopping and looking to a better future. We will continue to work in research, also developing small capsule collections, the second edition of the “Luigi Lardini” capsule and the collaboration with the Japanese designer Yosuke Aizawa.While for the following SS22we are planning a total look capsule dedicated to the world of sustainability.    

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Moose Knuckles releases their new Gold Collection
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Moose Knuckles releases their new Gold Collection

Fashion After achieving a huge success in 2019, year of its first-ever launch, Canadian luxury outerwear brand Moose Knuckles Canada is back with the Gold Collection for FW20 Season.   As an expansion to Fall/Winter 2020 collection, the gold styles feature upgraded lining, finer yarn and higher density to keep you warm and dry all day long. The Gold Collection, which include items for both men, women and children, exudes luxury and preciousness thanks to 24-karat gold-plated logos, gold-tone hardware and golden monogrammed jacquard lining.     Core styles such as Sainte Flavie Bomberand Grand Metis Parka for ladies, Little Rapids Bomber, Stag Lake Parka and Minnetonka Jacket for mens, are accented with golden details and available in black and gold fox fur.   Men’s Colombier Parka and women’s Mont Joli Parka are fur-free options, both designed with 100% shearling trim around the collar, hood, and sleeve cuffs, while Elie Jacket is an oversized puffer featuring gold foil lining and a water-repellant outer shell. The capsule offering is complete with a Unisex 3Q Jacket for kids and the exclusive Gold Logo Icon Cap with 24K gold plated logo.   The Gold Collection is available at mooseknucklescanada.com, Moose Knuckles’ stores worldwide and selected global retailers such as Saks Fifth Avenue, Neiman Marcus, Holt Renfrew, Lane Crawford, Isetan, Lotte, Breuninger, Loden-frey, The Corner Berlin, Harrods, Harvey Nichols and Verso.       Visit: https://www.mooseknucklescanada.com/en/gold-collection for more details. After achieving a huge success in 2019, year of its first-ever launch, Canadian luxury outerwear brand Moose Knuckles Canada is back with the Gold Collection for FW20 Season.   As an expansion to Fall/Winter 2020 collection, the gold styles feature upgraded lining, finer yarn and higher density to keep you warm and dry all day long. The Gold Collection, which include items for both men, women and children, exudes luxury and preciousness thanks to 24-karat gold-plated logos, gold-tone hardware and golden monogrammed jacquard lining.     Core styles such as Sainte Flavie Bomberand Grand Metis Parka for ladies, Little Rapids Bomber, Stag Lake Parka and Minnetonka Jacket for mens, are accented with golden details and available in black and gold fox fur.   Men’s Colombier Parka and women’s Mont Joli Parka are fur-free options, both designed with 100% shearling trim around the collar, hood, and sleeve cuffs, while Elie Jacket is an oversized puffer featuring gold foil lining and a water-repellant outer shell. The capsule offering is complete with a Unisex 3Q Jacket for kids and the exclusive Gold Logo Icon Cap with 24K gold plated logo.   The Gold Collection is available at mooseknucklescanada.com, Moose Knuckles’ stores worldwide and selected global retailers such as Saks Fifth Avenue, Neiman Marcus, Holt Renfrew, Lane Crawford, Isetan, Lotte, Breuninger, Loden-frey, The Corner Berlin, Harrods, Harvey Nichols and Verso.       Visit: https://www.mooseknucklescanada.com/en/gold-collection for more details.

In conversation with Taylor Zakhar Perez
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In conversation with Taylor Zakhar Perez

Men Taylor Zakhar Perez was introduced to fans in Netflix's sequel ”The Kissing Booth 2” this summer as Marco, the most notable role of his career to date. Thanks to his singing and dancing skills, his social media exploded after the movie first came out. But acting is not all there is about him.       Taylor, you studied music theater before your acting career. How did your switch from theater to TV and film happen?   The natural progression of an actor/artist is working your way through different performance formats and learning about all the pieces of the puzzle...from stage to screen and even prop styling to producing.  To me, Los Angeles was the end goal and I was lucky enough to have a casting director refer me to a few acting studios to make the transition.      You have 7 siblings. What would you say is the most valuable thing you've learned growing up in such a big family?    First let me say that if you didn't grow up with brothers and sisters, you missed out. Even though they aggravate, antagonize and sometimes leave scars on your body, I wouldn't be who I am today without them. You learn patience, compassion and ultimately how to function in the world with all the personalities out there. I was lucky, my family prepared me for a lot of the curveballs in life and I developed a really good sense of humor.      Your background is of strong importance to you, it also impacted your major while studying. What made you so eager to study Spanish, Culture and Community?   College was a weird space, I had two majors, one minorand no friends. I took 25 units a quarter and my teachers thought I was a pain in the ass, but isn't everyone at that age? The outreach aspect intrigued me most on this particular major, I wanted to be of service in the underserved communities. I worked with an NGO that helped DREAMERS prep and apply to universities because it was sort of their only hope for success in higher education.      What is your goal you want to achieve in your acting career?   Just one? I have so many. My primary goal is to maintain my sense of selfand remember where I come from. That being said, I want to do everything from jumping out of helicopter action roles to pee your pants high-stakes comedies, but also diving into dark indie films that shed light on the unthinkable things that happen in this world. My goal is to be limitless; produce my own projects, bring my screenplays and ideas to life, and say yes to the right collaborations. So often we are forced to assimilate to what ”they” want us to be, but that's not me and it never will be.       When you auditioned for ”The Kissing Booth 2”, you didn't know what were you auditioning for. How did the role of Marco Pena change your life and what is the best thing about being part of this film?   Marco Peña sort of broke the internet when we premiered, it was madness. My Instagramgained millions of followers overnight and my face was everywhere. I am incredibly grateful for my costars that went through this a couple years back and they sort of helped me adapt to it. The best part of the whole experience has been the support from our director Vince Marcello, his attention to detail and specificity leveled me up as an artist and made set a safe place for us to be vulnerable. Also Joey, she just raised the bar and made me want to be better everyday.     How do you feel about your impending stardom status? Is it weird having so many fans all of a sudden following you on social media and trying to get in contact with you?   If fans text me, I'll hit them back. Sometimes I spend an hour just chatting with fans,getting to know them and get their take on life, love, whatever. Technology is cool, man. As for the “impending stardom” ... well, I think actualstardom is contingent on the next projects I choose. I can choose to be a one-trick pony or pivot into something more dramatic or action heavy. The choice is obvious and I'm all in.     You are very much into charitable work. What makes charity so important for you and do you support any specific charity organization or cause? Tell us more about about this part of your life.   My mom and dad come from humble beginnings and they've always made a point to tell us how privileged we were growing up. No joke, any time we were ungrateful,it turned into an hour lecture which ultimately turned into some kind of house/yard work.  I don't have one organization that I exclusively work with, but I have some family members with disabilities and I try to gear my outreach toward non-profits that support research or directly aid in a child's development (e.g. education, familial assistance, etc.);anything that can take the stress off of the working parents.      We know you love to travel, but this is heavily restricted at the moment. How did you spend your time during quarantine, besides riding your motorcycle?   Giving up traveling for a moment was tough, but it's for the greater good and I am all for that. I was able to finish a film I wrote, start working on another, collaborate with friends, get back on the piano and was able to take a step back and assess what my next move as an actor is. This “overnight” meteoric rise during a lockdown was like nothing I ever expected, but it allowed me to weigh the importance of everything in my life and have major clarity. Oh, and the dog, can't forget spending time with the dog.      You said you would love to produce your own projects, bring your ideas to life. You also just finished a film you wrote. How did your interest in production and screenplays spark? Tell us more about this finished project that you wrote.   I've been behind the scenes for many years working art department, bringing projects into production, casting and coordinating, etc. So for me, as I was pursuing a career in front of the camera,it only made sense to keep building my behind the camera knowledge as well. It also helped that I was at UCLA, which has a great TV & Film department, so I was able to take what I learned there and apply it to today. The screenplay I just finished follows a young man that has strayed so far away from his true north that it takes destruction, reconciliation and death to reset him and his place in the world.     It was announced we'll be seeing more of you and your friends next year in ”The Kissing Booth 3”. Obviously, you're team Marco. What can you tease for us about the third installment of the movie?   Are you trying to get me killed? This is some top-secret vault intel you are asking for. What I CAN tell you is that the third film will make you feel some type of way, it's an emotional satisfying  culmination of a coming of age story. As with many film franchises (with heart),the final one is always about what these characters have learned since the beginning of their journey and I think everyone will be empowered after watching it.    For the full story and editorial, get your copy at: https://www.boutiquemags.com   TEAM CREDITS: Talent: Taylor Zakhar Perez @taylorzakharperez  Photography: Erinn Springer @springerinn Casting / EIC: Timotej Letonja @timiletonja Styling: Jordan Boothe @jordanboothestudio @lmcworldwide  Production: Maria Zakhar  Grooming: Brandy Moreno Creative direction: Erinn Springer & Maria Zakhar Interview by: Jana Letonja @janaletonja Special thanks to Amita Malani and Andrea Braff at @viewpoint.pr  Taylor Zakhar Perez was introduced to fans in Netflix's sequel ”The Kissing Booth 2” this summer as Marco, the most notable role of his career to date. Thanks to his singing and dancing skills, his social media exploded after the movie first came out. But acting is not all there is about him.       Taylor, you studied music theater before your acting career. How did your switch from theater to TV and film happen?   The natural progression of an actor/artist is working your way through different performance formats and learning about all the pieces of the puzzle...from stage to screen and even prop styling to producing.  To me, Los Angeles was the end goal and I was lucky enough to have a casting director refer me to a few acting studios to make the transition.      You have 7 siblings. What would you say is the most valuable thing you've learned growing up in such a big family?    First let me say that if you didn't grow up with brothers and sisters, you missed out. Even though they aggravate, antagonize and sometimes leave scars on your body, I wouldn't be who I am today without them. You learn patience, compassion and ultimately how to function in the world with all the personalities out there. I was lucky, my family prepared me for a lot of the curveballs in life and I developed a really good sense of humor.      Your background is of strong importance to you, it also impacted your major while studying. What made you so eager to study Spanish, Culture and Community?   College was a weird space, I had two majors, one minorand no friends. I took 25 units a quarter and my teachers thought I was a pain in the ass, but isn't everyone at that age? The outreach aspect intrigued me most on this particular major, I wanted to be of service in the underserved communities. I worked with an NGO that helped DREAMERS prep and apply to universities because it was sort of their only hope for success in higher education.      What is your goal you want to achieve in your acting career?   Just one? I have so many. My primary goal is to maintain my sense of selfand remember where I come from. That being said, I want to do everything from jumping out of helicopter action roles to pee your pants high-stakes comedies, but also diving into dark indie films that shed light on the unthinkable things that happen in this world. My goal is to be limitless; produce my own projects, bring my screenplays and ideas to life, and say yes to the right collaborations. So often we are forced to assimilate to what ”they” want us to be, but that's not me and it never will be.       When you auditioned for ”The Kissing Booth 2”, you didn't know what were you auditioning for. How did the role of Marco Pena change your life and what is the best thing about being part of this film?   Marco Peña sort of broke the internet when we premiered, it was madness. My Instagramgained millions of followers overnight and my face was everywhere. I am incredibly grateful for my costars that went through this a couple years back and they sort of helped me adapt to it. The best part of the whole experience has been the support from our director Vince Marcello, his attention to detail and specificity leveled me up as an artist and made set a safe place for us to be vulnerable. Also Joey, she just raised the bar and made me want to be better everyday.     How do you feel about your impending stardom status? Is it weird having so many fans all of a sudden following you on social media and trying to get in contact with you?   If fans text me, I'll hit them back. Sometimes I spend an hour just chatting with fans,getting to know them and get their take on life, love, whatever. Technology is cool, man. As for the “impending stardom” ... well, I think actualstardom is contingent on the next projects I choose. I can choose to be a one-trick pony or pivot into something more dramatic or action heavy. The choice is obvious and I'm all in.     You are very much into charitable work. What makes charity so important for you and do you support any specific charity organization or cause? Tell us more about about this part of your life.   My mom and dad come from humble beginnings and they've always made a point to tell us how privileged we were growing up. No joke, any time we were ungrateful,it turned into an hour lecture which ultimately turned into some kind of house/yard work.  I don't have one organization that I exclusively work with, but I have some family members with disabilities and I try to gear my outreach toward non-profits that support research or directly aid in a child's development (e.g. education, familial assistance, etc.);anything that can take the stress off of the working parents.      We know you love to travel, but this is heavily restricted at the moment. How did you spend your time during quarantine, besides riding your motorcycle?   Giving up traveling for a moment was tough, but it's for the greater good and I am all for that. I was able to finish a film I wrote, start working on another, collaborate with friends, get back on the piano and was able to take a step back and assess what my next move as an actor is. This “overnight” meteoric rise during a lockdown was like nothing I ever expected, but it allowed me to weigh the importance of everything in my life and have major clarity. Oh, and the dog, can't forget spending time with the dog.      You said you would love to produce your own projects, bring your ideas to life. You also just finished a film you wrote. How did your interest in production and screenplays spark? Tell us more about this finished project that you wrote.   I've been behind the scenes for many years working art department, bringing projects into production, casting and coordinating, etc. So for me, as I was pursuing a career in front of the camera,it only made sense to keep building my behind the camera knowledge as well. It also helped that I was at UCLA, which has a great TV & Film department, so I was able to take what I learned there and apply it to today. The screenplay I just finished follows a young man that has strayed so far away from his true north that it takes destruction, reconciliation and death to reset him and his place in the world.     It was announced we'll be seeing more of you and your friends next year in ”The Kissing Booth 3”. Obviously, you're team Marco. What can you tease for us about the third installment of the movie?   Are you trying to get me killed? This is some top-secret vault intel you are asking for. What I CAN tell you is that the third film will make you feel some type of way, it's an emotional satisfying  culmination of a coming of age story. As with many film franchises (with heart),the final one is always about what these characters have learned since the beginning of their journey and I think everyone will be empowered after watching it.    For the full story and editorial, get your copy at: https://www.boutiquemags.com   TEAM CREDITS: Talent: Taylor Zakhar Perez @taylorzakharperez  Photography: Erinn Springer @springerinn Casting / EIC: Timotej Letonja @timiletonja Styling: Jordan Boothe @jordanboothestudio @lmcworldwide  Production: Maria Zakhar  Grooming: Brandy Moreno Creative direction: Erinn Springer & Maria Zakhar Interview by: Jana Letonja @janaletonja Special thanks to Amita Malani and Andrea Braff at @viewpoint.pr 

TWOJEYS CARRIES OUT THE BIGGEST BLACK FRIDAY CAMPAIGN WITH AN ANALOG FILM STARRING OSCAR CASAS, JESSICA GOICOECHEA, NIL OJEDA & LIL MOSS
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TWOJEYS CARRIES OUT THE BIGGEST BLACK FRIDAY CAMPAIGN WITH AN ANALOG FILM STARRING OSCAR CASAS, JESSICA GOICOECHEA, NIL OJEDA & LIL MOSS

Jewelry Last Sunday at 9 pm the movie BANK NEVER WINS by Twojeys was launched on Instagram, giving the kick-off to the most creative Black Friday campaign of the brand soccer Jessica Goicoechea, Youtuber Nil Ojeda and singer Lil Moss, forming a star cast. The protagonists were joined by part of the Twojeys Family as Nina Urgell, Marc Forne, Gigi Vives and Joan Pala, in addition to the founders of the brand Joan Margarit and Biel Juste.     TWOJEYS has given its own style to the Black Friday campaign by showing the most creative, professional and talented side of the brand. Thus, it welcomes the week of greatest discounts that the brand has made to date with a maximum of 40% on selected products.     BANK NEVER WINS is a Robin Hood style movie, where the bank is robbed from the casino to give it, in this case, to the customers who are playing in the form biggest robbery in the history of a casino carried out by the band TWOJEYS, where the protagonists of the action are Oscar Casas, Jessica Goicoechea and Lil to rob the vault, and where the Youtuber Nil Ojeda turned into the computer technician of the band is the one in charge of giving support to carry out the robbery.     BANK NEVER WINS surpassed more than 5 million visualizations and added more than 5,000 orders in 24 hours.       With this spectacular repertoire of characters, the success of the campaign has not been long in coming. 24 hours after the launch of the campaign, the movie BANK NEVER WINS surpassed more than 5 million visualizations and added more than 5.000 orders, and this has only just begun. In just over a year, TWOJEYS has become one of the most recognized unisex jewelry brands in the national and international scene. All its collections and campaigns follow the TJ style, with images and films in analog, where the success lies in the creativity that comes from this young team led by Joan Margarit and Biel Juste.   Watch the video here: https://www.instagram.com/tv/CH59cfEhkYs/       www.twojeys.com www.instagram.com/twojeys Last Sunday at 9 pm the movie BANK NEVER WINS by Twojeys was launched on Instagram, giving the kick-off to the most creative Black Friday campaign of the brand soccer Jessica Goicoechea, Youtuber Nil Ojeda and singer Lil Moss, forming a star cast. The protagonists were joined by part of the Twojeys Family as Nina Urgell, Marc Forne, Gigi Vives and Joan Pala, in addition to the founders of the brand Joan Margarit and Biel Juste.     TWOJEYS has given its own style to the Black Friday campaign by showing the most creative, professional and talented side of the brand. Thus, it welcomes the week of greatest discounts that the brand has made to date with a maximum of 40% on selected products.     BANK NEVER WINS is a Robin Hood style movie, where the bank is robbed from the casino to give it, in this case, to the customers who are playing in the form biggest robbery in the history of a casino carried out by the band TWOJEYS, where the protagonists of the action are Oscar Casas, Jessica Goicoechea and Lil to rob the vault, and where the Youtuber Nil Ojeda turned into the computer technician of the band is the one in charge of giving support to carry out the robbery.     BANK NEVER WINS surpassed more than 5 million visualizations and added more than 5,000 orders in 24 hours.       With this spectacular repertoire of characters, the success of the campaign has not been long in coming. 24 hours after the launch of the campaign, the movie BANK NEVER WINS surpassed more than 5 million visualizations and added more than 5.000 orders, and this has only just begun. In just over a year, TWOJEYS has become one of the most recognized unisex jewelry brands in the national and international scene. All its collections and campaigns follow the TJ style, with images and films in analog, where the success lies in the creativity that comes from this young team led by Joan Margarit and Biel Juste.   Watch the video here: https://www.instagram.com/tv/CH59cfEhkYs/       www.twojeys.com www.instagram.com/twojeys

SAMSØE SAMSØE LAUNCHES BLUE BELIEF 2.0
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SAMSØE SAMSØE LAUNCHES BLUE BELIEF 2.0

Fashion Blue Belief is Samsøe Samsøe’s conscious denim program which continues the push towards ensuring the best possible in sustainability matters, both in terms of production and material choices.     With its Pre-Spring 2021 collection, the brand is extending the core offering by including two new models. ’Elly’, thenew women’s style, is a slight nod to the 90’s and, with an excellent ‘mom’ , the brand is highlighting something that works well on all body types. Meanwhile ’Eddie’, the new men’s model, is the brand’s loosest t-shirt ever. Itreferences the 50’s straight legged, Marlon Brando-esque aesthetic, but with a modern twist, making it perfect for the new 20’s.     Blue Belief redefines the components used to make jeans, using only conscious cotton - either organic or entirely recycled - and trims such as naturally oxidized studs, nickel-free zips, recycled polyester threads and jacron plaster patches from sustainable sources. Equally important, Samsøe Samsøe’s denim nishing process has been relocated to an eco-friendly laundry that usescutting-edge technology to create virtually waterless washing by simply removing water from stone washes, and instead using ozone washing  with bubble technology. By combining multiple wet cycle processes, the water usage is signi cantly reduced — by up to 96% forthe Blue Belief program. Over and above this, Samsøe Samsøe is working with the non-pro t organization Charity:Water, which brings cleandrinking water to some of the poorest parts of the world. For every denim piece sold, Samsøe Samsøe will donate €1 to the charity with the goal of providing up to ve wells a year to impoverished communities in Rwanda and Malawi. In villages where young girls can spend up to ten hours a day fetching water, the impact of these improvedwater sources can be felt well beyond better health, extending into areas of gender equality and education.     Blue Belief is part of an ongoing commitment by Samsøe Samsøe to reduce its impact on the environment through sourcing more sustainable fabrics. By 2024, the brand’s ambition is to be 100% more sustainable. Already on a good path, the upcoming 2021 collections show respectively 42%, 51% & 68% more sustainable collections. The new campaign features a diverse cast of models and street-cast people in the Blue Belief 2.0. Lensed by Mariya Pepelanova with creative direction and styling by Mathilde Storm, the communication is simple and strong; bringingthe approach of community, camaraderie and inclusivity to life. Blue Belief is Samsøe Samsøe’s conscious denim program which continues the push towards ensuring the best possible in sustainability matters, both in terms of production and material choices.     With its Pre-Spring 2021 collection, the brand is extending the core offering by including two new models. ’Elly’, thenew women’s style, is a slight nod to the 90’s and, with an excellent ‘mom’ , the brand is highlighting something that works well on all body types. Meanwhile ’Eddie’, the new men’s model, is the brand’s loosest t-shirt ever. Itreferences the 50’s straight legged, Marlon Brando-esque aesthetic, but with a modern twist, making it perfect for the new 20’s.     Blue Belief redefines the components used to make jeans, using only conscious cotton - either organic or entirely recycled - and trims such as naturally oxidized studs, nickel-free zips, recycled polyester threads and jacron plaster patches from sustainable sources. Equally important, Samsøe Samsøe’s denim nishing process has been relocated to an eco-friendly laundry that usescutting-edge technology to create virtually waterless washing by simply removing water from stone washes, and instead using ozone washing  with bubble technology. By combining multiple wet cycle processes, the water usage is signi cantly reduced — by up to 96% forthe Blue Belief program. Over and above this, Samsøe Samsøe is working with the non-pro t organization Charity:Water, which brings cleandrinking water to some of the poorest parts of the world. For every denim piece sold, Samsøe Samsøe will donate €1 to the charity with the goal of providing up to ve wells a year to impoverished communities in Rwanda and Malawi. In villages where young girls can spend up to ten hours a day fetching water, the impact of these improvedwater sources can be felt well beyond better health, extending into areas of gender equality and education.     Blue Belief is part of an ongoing commitment by Samsøe Samsøe to reduce its impact on the environment through sourcing more sustainable fabrics. By 2024, the brand’s ambition is to be 100% more sustainable. Already on a good path, the upcoming 2021 collections show respectively 42%, 51% & 68% more sustainable collections. The new campaign features a diverse cast of models and street-cast people in the Blue Belief 2.0. Lensed by Mariya Pepelanova with creative direction and styling by Mathilde Storm, the communication is simple and strong; bringingthe approach of community, camaraderie and inclusivity to life.

Louis Vuitton and (RED) present the Louis Vuitton I (RED) Trainer in support of the  ght to end AIDS
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Louis Vuitton and (RED) present the Louis Vuitton I (RED) Trainer in support of the ght to end AIDS

Accessories Louis Vuitton is pleased to announce its continued collaboration with (RED), the organisation founded by Bono and Bobby Shriver in 2006 to fight AIDS. Louis Vuitton proudly supports (RED)’s actions with the creation of a Louis Vuitton I (RED) Trainer and for each LV Trainer sold, $200 will be donated to the Global Fund to fight AIDS in support of (RED).     First presented during Men’s Artistic Director Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton, the LV Trainer has become a staple menswear sneaker. Flirting with nostalgia and borrowing its lines from basketball shoes, the Louis Vuitton I (RED) Trainer features embossed Monogram on white leather with bright red piping and details. Monogram flowers are embedded across the sole of the low-top sneaker. Made in Italy, the LV Trainer is innovative and entirely embellished with Louis Vuitton House codes while nodding to (RED)’s signatures and powerful messaging.     The Louis Vuitton I (RED) Trainer will be available in selected Louis Vuitton stores worldwide as of 1 December. Louis Vuitton is pleased to announce its continued collaboration with (RED), the organisation founded by Bono and Bobby Shriver in 2006 to fight AIDS. Louis Vuitton proudly supports (RED)’s actions with the creation of a Louis Vuitton I (RED) Trainer and for each LV Trainer sold, $200 will be donated to the Global Fund to fight AIDS in support of (RED).     First presented during Men’s Artistic Director Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton, the LV Trainer has become a staple menswear sneaker. Flirting with nostalgia and borrowing its lines from basketball shoes, the Louis Vuitton I (RED) Trainer features embossed Monogram on white leather with bright red piping and details. Monogram flowers are embedded across the sole of the low-top sneaker. Made in Italy, the LV Trainer is innovative and entirely embellished with Louis Vuitton House codes while nodding to (RED)’s signatures and powerful messaging.     The Louis Vuitton I (RED) Trainer will be available in selected Louis Vuitton stores worldwide as of 1 December.

VERSACE SHARES THEIR 2020 HOLIDAY CAMPAIGN
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VERSACE SHARES THEIR 2020 HOLIDAY CAMPAIGN

Fashion Get in, we’re going on an adventure.     Inspired by the sentiment of returning home for the holidays, Versace presents a fabulous road trip for its 2020 festive campaign. Travel as we know it may be temporarily on hold, but that won’t stop members of the Versace world from hopping into a glamorous convertible and hitting the road.     Visiting home for holiday celebrations is one of the greatest joys of this time of year. This campaign captures the anticipation of reuniting with family, friends and loved ones - presenting scenic landscapes that highlight the many different journeys that will be taken this season. From wintry mountain escapes to tropical backdrops, the fashion film and accompanying imagery spotlights the uniqueness of our ways of celebrating. The journey home, which can be also be spiritual rather than physical, feels even more significant during these times of distance. At the center of the campaign is an appreciation of love and connection, with an optimism that together we can create a better world.       Their starry cast includes Irina Shayk, Adut Akech, Biaggio Ali Walsh and Louis Baines, as well as a selection of familiar Versace faces ready to celebrate this holiday season and embark on a fantasy trip home. Captured by Arnaud Lajeunie.       Get in, we’re going on an adventure.     Inspired by the sentiment of returning home for the holidays, Versace presents a fabulous road trip for its 2020 festive campaign. Travel as we know it may be temporarily on hold, but that won’t stop members of the Versace world from hopping into a glamorous convertible and hitting the road.     Visiting home for holiday celebrations is one of the greatest joys of this time of year. This campaign captures the anticipation of reuniting with family, friends and loved ones - presenting scenic landscapes that highlight the many different journeys that will be taken this season. From wintry mountain escapes to tropical backdrops, the fashion film and accompanying imagery spotlights the uniqueness of our ways of celebrating. The journey home, which can be also be spiritual rather than physical, feels even more significant during these times of distance. At the center of the campaign is an appreciation of love and connection, with an optimism that together we can create a better world.       Their starry cast includes Irina Shayk, Adut Akech, Biaggio Ali Walsh and Louis Baines, as well as a selection of familiar Versace faces ready to celebrate this holiday season and embark on a fantasy trip home. Captured by Arnaud Lajeunie.      

Gift inspiration for everyone can be found at Scotch & Soda
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Gift inspiration for everyone can be found at Scotch & Soda

Fashion With the arrival of Sinterklaas in our country, the festive season has officially started. Still looking for gift inspiration or are you looking for something to pamper yourself this holiday season? Scotch & Soda presents the Festive Gift Guide in which the perfect gifts can be found for family, friends or yourself!     Gifts for ladies:     At Scotch & Soda you will find plenty of beautiful gifts for women, including a selection of beautiful leather gloves to get through the winter months or a headband with bead decoration for the finishing touch to your Christmas outfit. Go for one of the luxury eau de parfum gift sets, such as the WITH LOVE gift set, as a gift to a loved one on Christmas Eve or under the Christmas tree.     Gifts for gents:     If you are looking for a nice gift for a man, do not hesitate to visit one of the Scotch & Soda stores. Here you will find a selection of velvet bow ties and a variety of colored socks to complete your party outfit. Do you prefer something refreshing to give as a gift? Then choose the iconic Barfly eau de toilette, which is now also available as a handy hand disinfectant spray to take with you everywhere. With the arrival of Sinterklaas in our country, the festive season has officially started. Still looking for gift inspiration or are you looking for something to pamper yourself this holiday season? Scotch & Soda presents the Festive Gift Guide in which the perfect gifts can be found for family, friends or yourself!     Gifts for ladies:     At Scotch & Soda you will find plenty of beautiful gifts for women, including a selection of beautiful leather gloves to get through the winter months or a headband with bead decoration for the finishing touch to your Christmas outfit. Go for one of the luxury eau de parfum gift sets, such as the WITH LOVE gift set, as a gift to a loved one on Christmas Eve or under the Christmas tree.     Gifts for gents:     If you are looking for a nice gift for a man, do not hesitate to visit one of the Scotch & Soda stores. Here you will find a selection of velvet bow ties and a variety of colored socks to complete your party outfit. Do you prefer something refreshing to give as a gift? Then choose the iconic Barfly eau de toilette, which is now also available as a handy hand disinfectant spray to take with you everywhere.

In conversation with Joan & Biel, founders of TWOJEYS
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In conversation with Joan & Biel, founders of TWOJEYS

Jewelry From the traditional to the digital, the jewelry empire has been  from its beginnings  a powerful and relevant sector, where the traditional and artisan methods have been the diferential point to determine the quality of the pieces of the high jewelry.   That’s how the founders behind Twojeys are: Joan and Biel, young, creative and ambitious with an inherent need to contribute something different, learning and improving themselves for years as influencers, have wanted to take a step further. Moved by passion, they decided to embark on this new adventure as entrepreneurs after a road trip along Route 66 from Las Vegas to Palm Springs to assist Coachella, with a notebook containing more than 100 product sketches and brand strategies. On July 29th 2019, Twojeys was launched. A brand of unisex jewelry, with which they wanted to demonstrate that quality, traditional heritage, an a ordable price and be sustainable, were not at all opposed to the conservation of Spain’s handcrafted jewelry, a fundamental part of TJ.     We had a great conversation with Joan & Biel about their brand and brand new collection.     What inspired the new SMILEY collection and what is the story behind the collection itself?   As a brand, We always have felt attached to the Urban Culture, from listening to 90s-2000 Hip Hip to Skating in our city since we were kids and so we wanted to put all our creativity and feelings in this special Collection. Creating a concept that goes far beyond product it's the most important thing for us, we wanted to give meaning to every piece of this collection by empowering all artists related to the urban culture, from skateboarding to singers, to any kind of artists out there with so much talent.   “Not happy Not sad” face represents balance in life, there is not a happy story without a bad chapter & we must enjoy the process. The Twojeys Happy/Sad Trademark magnet closing is our best piece so far.     What made you start your own jewellery brand and what experience inspired it?   We were about to go on a Road trip from Vegas to Palm Springs and we couldn’t find the type of jewelry that we were dreaming of. So in the middle of the desert, we realized that we had a good shot-creating what we love: creating jewels with a story behind.     Tell our readers about who you both are individually.   Biel 23 years old, born in Barcelona & Raised in A creative background: both parents graphic designers, Biel has always been a sports Lover & a good student. Have been working on social media for 5 years as a fashion influencer. In 2019 stopped his degree in economics at the University of Barcelona to follow his entrepreneurship soul and create Twojeys alongside his best friend Joan.   Joan 23 years old, born and raised in a little town near Barcelona, both parents entrepreneurs, since always, Joan loves to get involved in projects, mini DV films, analog photography, capturing raw moments with the homies, pizza and road trips. Spent 2 years studying in the USA and snowboarding every day, later on, joined an entrepreneurship program and ended up in San Francisco for a couple of months, then started to work on social media while going to college and finally quitting college and partnering with Biel to create the brand we always dreamed of.     How did the current crazy times influence your creativity and development of your newly launched brand?   We are feeling lucky. Seeing all the impotence other entrepreneurs are living to not be able to work or even leaving their projects. We have been very lucky we have grown x10 since we started. We have been able to focus and grow our team from 4 to 14 people, so we can focus more on the creative side and make sure everyone has a big impact on the brand, every day.   It’s always about finding amazing opportunities during bad times: we knew brands wouldn’t do any press trips or big social media campaigns during summer fearing the public opinion, so we decided to do a 1 monthly campaign (covid free) letting all our influencer friends live the Twojeys Experience in a Summer Villa, so we had all the attention and we could connect even more with our friends and brand supporters.     TWOJEYS is a unisex brand. What made you create a genderless brand?   The jewelry industry is very polarized, between a soft feminine universe and a heavy metal rock vibe. So we wanted to do something different and be the boyish brand that cool girls like to wear. It is a difficult job to target both markets but has been very successful and interested in a creative way. We are trying to keep improving our collections and designs so we can internationalize the brand and become something global.     What is your first experience with fashion? And what made you embark on a profession in this industry?   It made it a little easier for us to start this project since we are on both sides of the business and we have all the KNOW-HOW in terms of managing campaigns, how to treat all the influencers we work with, how to post, how to create the content, hiring talents, etc.     Tell us something about TWOJEYS that is not on your resume.   We have some crazy ideas for the future for our International expansion, from hiring new talents to making movies all around. This year the Twojeys Villa is going to be something else with lots of special guests. Twojeys might have the first touch on the Offline world by 2021 and ... we have some partnerships ready that we can't wait to show you!     Your new collection has a variety of cool necklaces, rings, earrings and more. Tell us more about the novelties and key pieces of your collection?   The Not Happy Not Sad Necklace is definitely a masterpiece in this collection, it was our first product design of the entire collection. The magnet gives a special feel and uniqueness, with two chain sizes & two different lengths for Him&Her.   The Cuban chain has a lot of power in this collection since it's an evolution of the hip-hop jewelry movement that began in the late '70s to mid-80s, so we wanted to use a chain that shared a similar story of the campaign.       Read more about them and check out their new collection: https://twojeys.com From the traditional to the digital, the jewelry empire has been  from its beginnings  a powerful and relevant sector, where the traditional and artisan methods have been the diferential point to determine the quality of the pieces of the high jewelry.   That’s how the founders behind Twojeys are: Joan and Biel, young, creative and ambitious with an inherent need to contribute something different, learning and improving themselves for years as influencers, have wanted to take a step further. Moved by passion, they decided to embark on this new adventure as entrepreneurs after a road trip along Route 66 from Las Vegas to Palm Springs to assist Coachella, with a notebook containing more than 100 product sketches and brand strategies. On July 29th 2019, Twojeys was launched. A brand of unisex jewelry, with which they wanted to demonstrate that quality, traditional heritage, an a ordable price and be sustainable, were not at all opposed to the conservation of Spain’s handcrafted jewelry, a fundamental part of TJ.     We had a great conversation with Joan & Biel about their brand and brand new collection.     What inspired the new SMILEY collection and what is the story behind the collection itself?   As a brand, We always have felt attached to the Urban Culture, from listening to 90s-2000 Hip Hip to Skating in our city since we were kids and so we wanted to put all our creativity and feelings in this special Collection. Creating a concept that goes far beyond product it's the most important thing for us, we wanted to give meaning to every piece of this collection by empowering all artists related to the urban culture, from skateboarding to singers, to any kind of artists out there with so much talent.   “Not happy Not sad” face represents balance in life, there is not a happy story without a bad chapter & we must enjoy the process. The Twojeys Happy/Sad Trademark magnet closing is our best piece so far.     What made you start your own jewellery brand and what experience inspired it?   We were about to go on a Road trip from Vegas to Palm Springs and we couldn’t find the type of jewelry that we were dreaming of. So in the middle of the desert, we realized that we had a good shot-creating what we love: creating jewels with a story behind.     Tell our readers about who you both are individually.   Biel 23 years old, born in Barcelona & Raised in A creative background: both parents graphic designers, Biel has always been a sports Lover & a good student. Have been working on social media for 5 years as a fashion influencer. In 2019 stopped his degree in economics at the University of Barcelona to follow his entrepreneurship soul and create Twojeys alongside his best friend Joan.   Joan 23 years old, born and raised in a little town near Barcelona, both parents entrepreneurs, since always, Joan loves to get involved in projects, mini DV films, analog photography, capturing raw moments with the homies, pizza and road trips. Spent 2 years studying in the USA and snowboarding every day, later on, joined an entrepreneurship program and ended up in San Francisco for a couple of months, then started to work on social media while going to college and finally quitting college and partnering with Biel to create the brand we always dreamed of.     How did the current crazy times influence your creativity and development of your newly launched brand?   We are feeling lucky. Seeing all the impotence other entrepreneurs are living to not be able to work or even leaving their projects. We have been very lucky we have grown x10 since we started. We have been able to focus and grow our team from 4 to 14 people, so we can focus more on the creative side and make sure everyone has a big impact on the brand, every day.   It’s always about finding amazing opportunities during bad times: we knew brands wouldn’t do any press trips or big social media campaigns during summer fearing the public opinion, so we decided to do a 1 monthly campaign (covid free) letting all our influencer friends live the Twojeys Experience in a Summer Villa, so we had all the attention and we could connect even more with our friends and brand supporters.     TWOJEYS is a unisex brand. What made you create a genderless brand?   The jewelry industry is very polarized, between a soft feminine universe and a heavy metal rock vibe. So we wanted to do something different and be the boyish brand that cool girls like to wear. It is a difficult job to target both markets but has been very successful and interested in a creative way. We are trying to keep improving our collections and designs so we can internationalize the brand and become something global.     What is your first experience with fashion? And what made you embark on a profession in this industry?   It made it a little easier for us to start this project since we are on both sides of the business and we have all the KNOW-HOW in terms of managing campaigns, how to treat all the influencers we work with, how to post, how to create the content, hiring talents, etc.     Tell us something about TWOJEYS that is not on your resume.   We have some crazy ideas for the future for our International expansion, from hiring new talents to making movies all around. This year the Twojeys Villa is going to be something else with lots of special guests. Twojeys might have the first touch on the Offline world by 2021 and ... we have some partnerships ready that we can't wait to show you!     Your new collection has a variety of cool necklaces, rings, earrings and more. Tell us more about the novelties and key pieces of your collection?   The Not Happy Not Sad Necklace is definitely a masterpiece in this collection, it was our first product design of the entire collection. The magnet gives a special feel and uniqueness, with two chain sizes & two different lengths for Him&Her.   The Cuban chain has a lot of power in this collection since it's an evolution of the hip-hop jewelry movement that began in the late '70s to mid-80s, so we wanted to use a chain that shared a similar story of the campaign.       Read more about them and check out their new collection: https://twojeys.com

In conversation with DON DIABLO
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In conversation with DON DIABLO

Music  We had a pleasure chatting and shooting an exclusive editorial in our new issue, with on of the best DJ'S and artists at the moment DON DIABLO.      How are you doing?   I am doing great actually. Considering the circumstances!      How are you experiencing being a DJ in a time where your options are limited?   I feel quite opposite actually, for me it feels like I now have limitless possibilities to explore all my other creative thoughts and ideas now that I am not doing 200+ shows in over 100 countries in one year. Sleeping less than two to three hours a night for a few years straight definitely messes with your mind and body on many different levels. I first decided to work on my mental and physical health. I also really wanted to explore other creative opportunities next to making music like writing a book, creating art and expanding my HEXAGON fashion brand. I also launched a new 80-ies influenced band called "Camp Kubrick" and rebuilt a church into a house from where I did the craziest livestreams in my bedroom, swimming pool and a special set in my toilet which actually made it into the 8 o'clock news (!). Before the pandemic I never really shared anything from my private life and lived quite a secluded life outside of my work, now we recorded an Mtv Cribs special in my house and I am doing a semi shirtless photoshoot for Numero, for me this period of my life is also about exploring things that normally scare me to death, about expanding my horizons. Throughout my life I have taught myself to see limitations as exciting opportunities.         You have probably been working on new music, when can we expect some new beats?   I am quite close to finally finishing off my new album, almost a year after the expected release date. We actually already did the album tour before the pandemic hit, testing out new music in New York, Paris, London, Tokyo and Milan. After the tour it felt like something was missing, I really wanted this album to be more personal than ever. For me it's not just about the beats, it's also about the story. A song has to mean something personal to me, it's my way to share some insight into my head both creatively as well as emotionally. In between my work on the album I did release a few bangers to keep the fans happy, besides making music for a Chinese video game and remixing acts like Dua Lipa and The Killers.       And what is next for the future? It is your main source of inspiration right?   Hahaha. Well, yes...my friends and fans often refer to me as "the future man" because I am very inspired by the concept of time, technology and futuristic art. Throughout my life I have lost a lot of important people who still had a whole life ahead of them. This not only fueled my urge to work as hard as I could to achieve my dreams, it also paved the way to think bigger and stop continuously doubting myself. What do I really have to lose?      You recently launched a sci-fi comic book series 'Hexagon', what was the main inspiration for that?   Initially I wrote the story of the comic book series as a concept for a very ambitious film project. When I met my current publisher in Los Angeles it felt more logical and achievable to start it off as a comic book series. The story is not only an epic sci-fi adventure but also a semi biographical story that revolves around the connection between a son and his dad. If I am being really honest it's also a way to bring back and capture memories of my own father who passed away a few years ago.       Did you have an influence for your career, did you get any help?   Musically I mostly got influenced by rock music while growing up. Unfortunately I grew up in the middle of nowhere so there were no friends around to start a band. Luckily I discovered the concept of making music with my computer at a very young age which then immediately became an obsession. I released my first record when I was fourteen and never looked back. Record labels never paid me proper royalties, radio stations never played my music and promoters never gave me a chance to show my skills so in the end I had to do it all myself. Started my own label, created my own sound and worked eighteen hours a day, seven days a week without the help of a management or agency. Things were pretty grim for many years, I worked non stop while seeing other new dj's and producers on the scene blowing up left and right. In the end I stuck to what I believed in and managed to climb my way to the top one step at a time. It was quite a journey to get where I am today but it also makes me appreciate every single moment I get to experience now even more.         Do you have a favourite track or music project?   It's hard to pick one favourite but I wrote a very special song for my father in LA this year, looking back on the last eight years of my life without him in my life. I also directed the music video for "Thousand Faces" myself, I tried to make it as personal as possible so it features my Mom and some of the places that mean or meant a lot to me personally.       Is there an artist you still want to collaborate with?   I would love to create a song featuring the vocals of Tom Waits, Peter Gabriel and / or Childish Gambino. Creatively I have also always been inspired by George Lucas and the Star Wars universe that's why working together with Disney and LucasFilm on a Star Wars clothing line last year definitely was a collaboration highlight for me outside of my musical adventures.         Can you describe yourself in three words?    Sleep deprived perfectionist.      What makes you happy the most? Why?   When I hang out with my Mom. It takes me back to when I was a kid and makes me forget about all of my "grown up worries". I visit my Mom every week. She's a gem. I honestly never want to lose the kid inside of me. Children see the world in a different way. Without fear and prejudice.       Do you have any advice for upcoming dj's and producers? These are strange times, so any advice would work.    Make music because you LOVE making music. Play music because you LOVE playing music. I never started doing these things because I wanted to become rich or famous, I started doing these things because it gave me joy. It transported me into a world where I felt in control of my own happiness. Creativity is not a competition. The best things are created out of joy and spontaneity. Work hard and be patient. Life is not a sprint, it's a marathon, if you're lucky that is. Success will then follow as a bonus. Or not. At least you had a great time. At the end of the day we will all die and we will all be forgotten one day so we better enjoy life while it lasts, no reason to take things so seriously or even worse to focus on what others are doing around you. This has absolutely no relation to the happiness you have to create yourself inside your own head     What comes to mind when you heard the word “DREAM”? (as that is the theme of our issue)   Dreams are what gives us drive, a purpose. Dreams allow us to create a better place in our head, a place we can visit at any given time no matter how stormy it is outside. If you have a dream and you can hang on to that dream you are already a winner. In the end it doesn't really matter what happens in "out there" it matters what you feel inside your heart and how every now and then that translates into precious moments of happiness inside your own reality.      EDITORIAL TEAM CREDITS: Talent: Don Diablo @dondiablo  Casting and editor-in-chief: Timotej Letonja @timiletonja  Photography: Koers Von Cremer @koersvoncremer  Styling: Gino Gurrieri @ginogurrieri  Grooming: Carlos Saidel using @narsissist  Styling assistant: Emma Hersbach / interview by Leroy Aznam Location: Conservatorium Hotel Amsterdam   You can see the full editorial and interview in our new issue, which you can now purchase on: https://www.boutiquemags.com  We had a pleasure chatting and shooting an exclusive editorial in our new issue, with on of the best DJ'S and artists at the moment DON DIABLO.      How are you doing?   I am doing great actually. Considering the circumstances!      How are you experiencing being a DJ in a time where your options are limited?   I feel quite opposite actually, for me it feels like I now have limitless possibilities to explore all my other creative thoughts and ideas now that I am not doing 200+ shows in over 100 countries in one year. Sleeping less than two to three hours a night for a few years straight definitely messes with your mind and body on many different levels. I first decided to work on my mental and physical health. I also really wanted to explore other creative opportunities next to making music like writing a book, creating art and expanding my HEXAGON fashion brand. I also launched a new 80-ies influenced band called "Camp Kubrick" and rebuilt a church into a house from where I did the craziest livestreams in my bedroom, swimming pool and a special set in my toilet which actually made it into the 8 o'clock news (!). Before the pandemic I never really shared anything from my private life and lived quite a secluded life outside of my work, now we recorded an Mtv Cribs special in my house and I am doing a semi shirtless photoshoot for Numero, for me this period of my life is also about exploring things that normally scare me to death, about expanding my horizons. Throughout my life I have taught myself to see limitations as exciting opportunities.         You have probably been working on new music, when can we expect some new beats?   I am quite close to finally finishing off my new album, almost a year after the expected release date. We actually already did the album tour before the pandemic hit, testing out new music in New York, Paris, London, Tokyo and Milan. After the tour it felt like something was missing, I really wanted this album to be more personal than ever. For me it's not just about the beats, it's also about the story. A song has to mean something personal to me, it's my way to share some insight into my head both creatively as well as emotionally. In between my work on the album I did release a few bangers to keep the fans happy, besides making music for a Chinese video game and remixing acts like Dua Lipa and The Killers.       And what is next for the future? It is your main source of inspiration right?   Hahaha. Well, yes...my friends and fans often refer to me as "the future man" because I am very inspired by the concept of time, technology and futuristic art. Throughout my life I have lost a lot of important people who still had a whole life ahead of them. This not only fueled my urge to work as hard as I could to achieve my dreams, it also paved the way to think bigger and stop continuously doubting myself. What do I really have to lose?      You recently launched a sci-fi comic book series 'Hexagon', what was the main inspiration for that?   Initially I wrote the story of the comic book series as a concept for a very ambitious film project. When I met my current publisher in Los Angeles it felt more logical and achievable to start it off as a comic book series. The story is not only an epic sci-fi adventure but also a semi biographical story that revolves around the connection between a son and his dad. If I am being really honest it's also a way to bring back and capture memories of my own father who passed away a few years ago.       Did you have an influence for your career, did you get any help?   Musically I mostly got influenced by rock music while growing up. Unfortunately I grew up in the middle of nowhere so there were no friends around to start a band. Luckily I discovered the concept of making music with my computer at a very young age which then immediately became an obsession. I released my first record when I was fourteen and never looked back. Record labels never paid me proper royalties, radio stations never played my music and promoters never gave me a chance to show my skills so in the end I had to do it all myself. Started my own label, created my own sound and worked eighteen hours a day, seven days a week without the help of a management or agency. Things were pretty grim for many years, I worked non stop while seeing other new dj's and producers on the scene blowing up left and right. In the end I stuck to what I believed in and managed to climb my way to the top one step at a time. It was quite a journey to get where I am today but it also makes me appreciate every single moment I get to experience now even more.         Do you have a favourite track or music project?   It's hard to pick one favourite but I wrote a very special song for my father in LA this year, looking back on the last eight years of my life without him in my life. I also directed the music video for "Thousand Faces" myself, I tried to make it as personal as possible so it features my Mom and some of the places that mean or meant a lot to me personally.       Is there an artist you still want to collaborate with?   I would love to create a song featuring the vocals of Tom Waits, Peter Gabriel and / or Childish Gambino. Creatively I have also always been inspired by George Lucas and the Star Wars universe that's why working together with Disney and LucasFilm on a Star Wars clothing line last year definitely was a collaboration highlight for me outside of my musical adventures.         Can you describe yourself in three words?    Sleep deprived perfectionist.      What makes you happy the most? Why?   When I hang out with my Mom. It takes me back to when I was a kid and makes me forget about all of my "grown up worries". I visit my Mom every week. She's a gem. I honestly never want to lose the kid inside of me. Children see the world in a different way. Without fear and prejudice.       Do you have any advice for upcoming dj's and producers? These are strange times, so any advice would work.    Make music because you LOVE making music. Play music because you LOVE playing music. I never started doing these things because I wanted to become rich or famous, I started doing these things because it gave me joy. It transported me into a world where I felt in control of my own happiness. Creativity is not a competition. The best things are created out of joy and spontaneity. Work hard and be patient. Life is not a sprint, it's a marathon, if you're lucky that is. Success will then follow as a bonus. Or not. At least you had a great time. At the end of the day we will all die and we will all be forgotten one day so we better enjoy life while it lasts, no reason to take things so seriously or even worse to focus on what others are doing around you. This has absolutely no relation to the happiness you have to create yourself inside your own head     What comes to mind when you heard the word “DREAM”? (as that is the theme of our issue)   Dreams are what gives us drive, a purpose. Dreams allow us to create a better place in our head, a place we can visit at any given time no matter how stormy it is outside. If you have a dream and you can hang on to that dream you are already a winner. In the end it doesn't really matter what happens in "out there" it matters what you feel inside your heart and how every now and then that translates into precious moments of happiness inside your own reality.      EDITORIAL TEAM CREDITS: Talent: Don Diablo @dondiablo  Casting and editor-in-chief: Timotej Letonja @timiletonja  Photography: Koers Von Cremer @koersvoncremer  Styling: Gino Gurrieri @ginogurrieri  Grooming: Carlos Saidel using @narsissist  Styling assistant: Emma Hersbach / interview by Leroy Aznam Location: Conservatorium Hotel Amsterdam   You can see the full editorial and interview in our new issue, which you can now purchase on: https://www.boutiquemags.com

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