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Moose Knuckles Introduces FW21 Collection Release: PRISM
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Moose Knuckles Introduces FW21 Collection Release: PRISM

Fashion Moose Knuckles FW21 collection, PRISM, marks the emergence of a limitless horizon with endless possibilities bringing together luxury, performance, and style to keep you warm, dry, and wild.     Taking the purity and serenity of the Canadian tundra anchored in our foundational roots and the brand’s dedication to making the world’s warmest parkas, Moose Knuckles is in its optimal position for elevation and evolution delivering a collection representative of polished utility with edge.  For direction, Moose Knuckles focused on their Iconic Collection, the pillar of the brand for a guiding light. From there, light was directed through a prism of creativity to produce a full spectrum of new ideas, expressions, and territories.     For FW21, the four outerwear collections include:   Collection Blue:   Dedicated to maintaining a blue-sky attitude despite dropping temps and grey skies fall might bring with it, this collection focuses on freedom and mobility acting as an “all-weather” expansion of SS21. Key looks include: Feather Lite- Using an Ultra-Light Micro ripstop for the outer shell and lining with a high fill power of down which takes these styles to the next level of Weightless Outerwear. Rainwear– Engineered for fashion, function, and utility, with heat sealed seams to keep the wearer dry and warm.      Collection White   Returning to the brand’s Canadian Tundra roots, Moose Knuckles looks at a utilitarian past to inform an equally functional yet more aesthetically pleasing present. Check patterns, wool, shearlings, and leatherset the standard for city-oriented functionality. Key looks include: Wool – Sophisticated urban styles bringing polished utility with edge offering wearers unlimited opportunities for protection and expression. Leather + Shearling –The Moose Moto Jacket, introduced here in a classic style and playful iterations offers the perfect mix of fit and function.      Collection Red   Using the brand’s trademark premium down, 4-layer construction, and durable hardware alongside Nyluxe–a beautiful new fabric with a luxurious hand and radiant sheen that doesn't sacrifice durability or function. Key looks include: Nyluxe- A performance knit in a nylon blend ensures outdoor performance stays true to itself as being modern, polished, and offering a sense of utility with edge. Designed with stretch as a key technical feature, these pieces offer both ultimate protection and ultimate liberation. Power Puff – Re-fitted, re-energized, revamped, and lighter offering perfected silhouettes with updated trims, prints and details.     Collection Gold   Key styles seen throughout the collection are elevated here through the lens of Moose Knuckles’ iconic Gold series including refined fits, non-fur options, velvet/velour and patch detailing, and shearling trims.   Credits: Photo: Hugo Comte Styling: Alex Harrington Moose Knuckles FW21 collection, PRISM, marks the emergence of a limitless horizon with endless possibilities bringing together luxury, performance, and style to keep you warm, dry, and wild.     Taking the purity and serenity of the Canadian tundra anchored in our foundational roots and the brand’s dedication to making the world’s warmest parkas, Moose Knuckles is in its optimal position for elevation and evolution delivering a collection representative of polished utility with edge.  For direction, Moose Knuckles focused on their Iconic Collection, the pillar of the brand for a guiding light. From there, light was directed through a prism of creativity to produce a full spectrum of new ideas, expressions, and territories.     For FW21, the four outerwear collections include:   Collection Blue:   Dedicated to maintaining a blue-sky attitude despite dropping temps and grey skies fall might bring with it, this collection focuses on freedom and mobility acting as an “all-weather” expansion of SS21. Key looks include: Feather Lite- Using an Ultra-Light Micro ripstop for the outer shell and lining with a high fill power of down which takes these styles to the next level of Weightless Outerwear. Rainwear– Engineered for fashion, function, and utility, with heat sealed seams to keep the wearer dry and warm.      Collection White   Returning to the brand’s Canadian Tundra roots, Moose Knuckles looks at a utilitarian past to inform an equally functional yet more aesthetically pleasing present. Check patterns, wool, shearlings, and leatherset the standard for city-oriented functionality. Key looks include: Wool – Sophisticated urban styles bringing polished utility with edge offering wearers unlimited opportunities for protection and expression. Leather + Shearling –The Moose Moto Jacket, introduced here in a classic style and playful iterations offers the perfect mix of fit and function.      Collection Red   Using the brand’s trademark premium down, 4-layer construction, and durable hardware alongside Nyluxe–a beautiful new fabric with a luxurious hand and radiant sheen that doesn't sacrifice durability or function. Key looks include: Nyluxe- A performance knit in a nylon blend ensures outdoor performance stays true to itself as being modern, polished, and offering a sense of utility with edge. Designed with stretch as a key technical feature, these pieces offer both ultimate protection and ultimate liberation. Power Puff – Re-fitted, re-energized, revamped, and lighter offering perfected silhouettes with updated trims, prints and details.     Collection Gold   Key styles seen throughout the collection are elevated here through the lens of Moose Knuckles’ iconic Gold series including refined fits, non-fur options, velvet/velour and patch detailing, and shearling trims.   Credits: Photo: Hugo Comte Styling: Alex Harrington

DIGITAL LAUNCH PARTY SETS THE TONE FOR BOSS X RUSSELL ATHLETIC
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DIGITAL LAUNCH PARTY SETS THE TONE FOR BOSS X RUSSELL ATHLETIC

Fashion Young, fresh and new. The launch of BOSS x Russell Athletic proves the combined energy of two iconic brands is impossible to contain. To the sounds of classic hip hop, a basketball-inspired film marks the release of the collaboration in playful, fun, and uplifting style.     Set in a locker room and on a basketball court, the film depicts a basketball squad who celebrate after being crowned the season’s champions. The team – including Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more – dances, poses and parties together as it showcases the new BOSS x Russell Athletic collection with nothing but good vibes.      Drawing on both brands’ archives, the collection of off-court classics includes many unisex styles, and features a retro-inspired BOSS x Russell Athletic logo.        Creative conception and production of the launch party was orchestrated by premier special events company villa eugénie at Gotham Hall in New York. The film is accompanied by a high-profile, 360-degree digital campaign that adds more global talent to the BOSS x Russell Athletic team, including social media superstars Maluma, Winnie Harlow, and Mina El Hammani.     #BOSSUpYourGame   The multi-channel #BOSSxRussellAthletic social media activation will include a TikTok challenge, #BOSSUpYourGame. Inspired by the teaser phase of the social campaign on Instagram, starring NBA star Dennis Schröder, it invites creators show off their skills using the signature BOSS Athletic pink basketball.      To the 90s sounds of I Wish by Skee-Lo, TikTok creators includingDesi, Levin Hotho, The Sharp Twins,Tega Alexander, and Kayliah Balou will turn the channel into their very own basketball court. The challenge will be kicked off by selected tastemakers in the UK, France, Germany and Russia between March 24 and April 1.     BOSS x Russell Athletic is now available online at boss.com and in stores worldwide.     From March 31, personalized BOSS x Russell Athletic sweatshirts will be available exclusively online. Customers can add up to four varsity-style letter patches to the back yoke to create an individual design. Young, fresh and new. The launch of BOSS x Russell Athletic proves the combined energy of two iconic brands is impossible to contain. To the sounds of classic hip hop, a basketball-inspired film marks the release of the collaboration in playful, fun, and uplifting style.     Set in a locker room and on a basketball court, the film depicts a basketball squad who celebrate after being crowned the season’s champions. The team – including Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more – dances, poses and parties together as it showcases the new BOSS x Russell Athletic collection with nothing but good vibes.      Drawing on both brands’ archives, the collection of off-court classics includes many unisex styles, and features a retro-inspired BOSS x Russell Athletic logo.        Creative conception and production of the launch party was orchestrated by premier special events company villa eugénie at Gotham Hall in New York. The film is accompanied by a high-profile, 360-degree digital campaign that adds more global talent to the BOSS x Russell Athletic team, including social media superstars Maluma, Winnie Harlow, and Mina El Hammani.     #BOSSUpYourGame   The multi-channel #BOSSxRussellAthletic social media activation will include a TikTok challenge, #BOSSUpYourGame. Inspired by the teaser phase of the social campaign on Instagram, starring NBA star Dennis Schröder, it invites creators show off their skills using the signature BOSS Athletic pink basketball.      To the 90s sounds of I Wish by Skee-Lo, TikTok creators includingDesi, Levin Hotho, The Sharp Twins,Tega Alexander, and Kayliah Balou will turn the channel into their very own basketball court. The challenge will be kicked off by selected tastemakers in the UK, France, Germany and Russia between March 24 and April 1.     BOSS x Russell Athletic is now available online at boss.com and in stores worldwide.     From March 31, personalized BOSS x Russell Athletic sweatshirts will be available exclusively online. Customers can add up to four varsity-style letter patches to the back yoke to create an individual design.

Boo Johnson captured by Ricardo Gomes
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Boo Johnson captured by Ricardo Gomes

Men We are excited to share our next digital cover star Boo Johnson     TEAM CREDITS: Talent: Boo Johnson @imgmodels  Photographer: @ricardogomesinst  Stylist: @saint_____rita  Editor: @timiletonja  Special thanks to @nettafrankel We are excited to share our next digital cover star Boo Johnson     TEAM CREDITS: Talent: Boo Johnson @imgmodels  Photographer: @ricardogomesinst  Stylist: @saint_____rita  Editor: @timiletonja  Special thanks to @nettafrankel

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Celeb Favorite Urban Sophistication Launches their new collection
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Celeb Favorite Urban Sophistication Launches their new collection

Fashion Urban Sophistication, created by the Israeli-based siblings behind the celeb loved and community-based street wear label are heavily influenced by their fans and the idea of fifteen minutes of fame culture. Each product is a reflection of the age we live in, altogether creating a Portrait of US.    The brand tapped their fans to select and help design the collab as well as featured them in the campaign imagery.       I’M YOUR BIGGEST FAN I’LL FOLLOW YOU UNTIL I LOVE ME.   This time last year, as COVID-19 was starting to spread and the world went into lockdown, the brand started to run a private instagram account (@urbansophistication_core) where hardcore users could give their opinions and advice on future designs.      The collection is a result of the dialogue with their followers. What connects these products is not necessarily the topics they touch on but the way they were created.     COVID has challenged the balance between IRL and virtual existence, with the latter becoming the primary. This campaign explores the emotional adjustments to this new reality. It reflects the conflicts between the idea of the online space and the individual experience of it. The internet is limitless yet many feel trapped in the screen’s four walls; alone in a feed full of people. We worry about our privacy while live-streaming every moment of our lives.     Do we turn on the screens to connect with our family and friends or are we avoiding staying alone with ourselves? With this question in mind Urban Sophistication painted this Portrait of Us.      This is the largest apparel collection the brand has ever launched. The fits look amazing on both men and women with flattering fits that are comfy and have volume.    The focus is always on the storytelling and the ideas behind every piece, the selection of words, are what makes the pieces stand out.   On top of that, the pieces represent a journey of different aspects of fandom, that ends with loving and embracing yourself. The whole collection is imagined as a dialogue between you and your idol that ends with an inner conversation between you and yourself.      In that story line, the “opening” piece is the “Urban Sophistication I love you” knit. From there it continues to explore what that love means. That takes us to a series of ironic pieces that reflect both tangible classic ways to feel your idol like the eBay “celebrity chewed gum pieces;” and pieces that represent fame in a more abstract form as we know it today especially on social media, the facade, the people who look famous to us but we don’t know why they are famous - the people whose claim to fame is that they wear sunglasses at night as we call them in the black hoodie.     The focus shifts from the object of fame to the fan with the inside-out grey crew neck that says “insecurity” and “place logo here” printed above it - even the biggest logo can’t help hide your insecurity. and the “growing up” piece that calls to create by yourself rather than staying only a fan of the work of others. The brown hoodie is our wish for the USers - “make a wish and then make it happen.”      Over the weekend, DUA LIPA flashed her Urban Sophistication case and Hari Nef snapped a puffer case by the brand.The puffer case along with their tongue in cheek phone cases which include slogans like "SOCIAL MEDIA SERIOUSLY HARMS YOUR MENTAL HEALTH" have put this brand on the map.     We had a pleasure speaking with the designers Neta & Elad about the new collection.     What does fashion and visual expression mean to you?   A personal form of communication. A Conversation.     Tell our readers who you are in your own words.    We are Neta and Elad Yam, siblings and co-founders of Urban Sophistication. The brand exists as a storyboard of pop culture, archiving moments in time with physical manifestations. The pieces reflect the age we live in, altogether creating a portrait of Us aka Urban Sophistication.      Among all the designs you have made so far, which one embodies your personality the most?   Probably the puffer phone case – mostly because of the way it was made. We photoshopped a Balenciaga puffer on a phone. When we saw our followers' enthusiastic reaction, we found a way to bring it to life.     Who is the one voice that has inspired you the most in your personal life and your career?   Our parents. They raised us to be ourselves and have always pushed us to follow our passions and dreams. They are both independent hard workers who have built their own businesses and that definitely inspired us to start ours.     What are your upcoming projects this year and new collections?    We are excited to expand our ready to wear collection; our new Portrait of Us Collection is the biggest apparel drop yet. We’re also looking forward to being able to showcase the idea of US in new categories like jewelry; and have several exciting collaborations coming in the next couple months. Urban Sophistication, created by the Israeli-based siblings behind the celeb loved and community-based street wear label are heavily influenced by their fans and the idea of fifteen minutes of fame culture. Each product is a reflection of the age we live in, altogether creating a Portrait of US.    The brand tapped their fans to select and help design the collab as well as featured them in the campaign imagery.       I’M YOUR BIGGEST FAN I’LL FOLLOW YOU UNTIL I LOVE ME.   This time last year, as COVID-19 was starting to spread and the world went into lockdown, the brand started to run a private instagram account (@urbansophistication_core) where hardcore users could give their opinions and advice on future designs.      The collection is a result of the dialogue with their followers. What connects these products is not necessarily the topics they touch on but the way they were created.     COVID has challenged the balance between IRL and virtual existence, with the latter becoming the primary. This campaign explores the emotional adjustments to this new reality. It reflects the conflicts between the idea of the online space and the individual experience of it. The internet is limitless yet many feel trapped in the screen’s four walls; alone in a feed full of people. We worry about our privacy while live-streaming every moment of our lives.     Do we turn on the screens to connect with our family and friends or are we avoiding staying alone with ourselves? With this question in mind Urban Sophistication painted this Portrait of Us.      This is the largest apparel collection the brand has ever launched. The fits look amazing on both men and women with flattering fits that are comfy and have volume.    The focus is always on the storytelling and the ideas behind every piece, the selection of words, are what makes the pieces stand out.   On top of that, the pieces represent a journey of different aspects of fandom, that ends with loving and embracing yourself. The whole collection is imagined as a dialogue between you and your idol that ends with an inner conversation between you and yourself.      In that story line, the “opening” piece is the “Urban Sophistication I love you” knit. From there it continues to explore what that love means. That takes us to a series of ironic pieces that reflect both tangible classic ways to feel your idol like the eBay “celebrity chewed gum pieces;” and pieces that represent fame in a more abstract form as we know it today especially on social media, the facade, the people who look famous to us but we don’t know why they are famous - the people whose claim to fame is that they wear sunglasses at night as we call them in the black hoodie.     The focus shifts from the object of fame to the fan with the inside-out grey crew neck that says “insecurity” and “place logo here” printed above it - even the biggest logo can’t help hide your insecurity. and the “growing up” piece that calls to create by yourself rather than staying only a fan of the work of others. The brown hoodie is our wish for the USers - “make a wish and then make it happen.”      Over the weekend, DUA LIPA flashed her Urban Sophistication case and Hari Nef snapped a puffer case by the brand.The puffer case along with their tongue in cheek phone cases which include slogans like "SOCIAL MEDIA SERIOUSLY HARMS YOUR MENTAL HEALTH" have put this brand on the map.     We had a pleasure speaking with the designers Neta & Elad about the new collection.     What does fashion and visual expression mean to you?   A personal form of communication. A Conversation.     Tell our readers who you are in your own words.    We are Neta and Elad Yam, siblings and co-founders of Urban Sophistication. The brand exists as a storyboard of pop culture, archiving moments in time with physical manifestations. The pieces reflect the age we live in, altogether creating a portrait of Us aka Urban Sophistication.      Among all the designs you have made so far, which one embodies your personality the most?   Probably the puffer phone case – mostly because of the way it was made. We photoshopped a Balenciaga puffer on a phone. When we saw our followers' enthusiastic reaction, we found a way to bring it to life.     Who is the one voice that has inspired you the most in your personal life and your career?   Our parents. They raised us to be ourselves and have always pushed us to follow our passions and dreams. They are both independent hard workers who have built their own businesses and that definitely inspired us to start ours.     What are your upcoming projects this year and new collections?    We are excited to expand our ready to wear collection; our new Portrait of Us Collection is the biggest apparel drop yet. We’re also looking forward to being able to showcase the idea of US in new categories like jewelry; and have several exciting collaborations coming in the next couple months.

DIESEL X DIESEL
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DIESEL X DIESEL

Fashion When I arrived at Diesel, its founder Renzo Rosso was working on a unique, temporal take on fashion collaboration: past Diesel and present Diesel. He was studying how to fuse the label's heritage within the context, and outlook, of the year 2021. Then and now, together. I thought, what better a place to begin? I embraced this vision and I am proud to have worked alongside him in amplifying what you see here, today. In some ways, it symbolizes the passing of the proverbial baton; we are celebrating Diesel’s background as we steer into a new era, and I am excited about the direction in which we are heading.     Diesel is world famous for its irreverence, its boldness, and, simultaneously, its universality. Denim is its engine, and denim is a global fashion staple. Whether through subversion, irony or sometimes flat out audacity, there was always something more being said through a Diesel garment. There is commentary about the era, and there are reflections of the moment. Look closely, and you’ll find it everywhere.     With this in mind, Renzo wanted to create a layered capsule; one that brings back vintage Diesel pieces while updating them for 2021, a year in which the world looks profoundly different than it did in the 1980’s. He called it Diesel x Diesel, and I love this meta-referential title. It is a collection of revamped “classics,” brought into the brave new now. The line-up is a tight edit of 24 pieces, selected from a register of many thousands of garments.     To accompany this collection, I thought of a brand-new campaign. It is called “Fake Smiles” but the phrase has more to do with exaggeration than artifice. Channeling Diesel’s “For Successful Living” mantra, “Fake Smiles” is about our constant pursuit of happiness. The campaign’s images feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection.     Our intention is to steer Diesel into the 2020’s with a new focus; one that honors its iconicity and its unique history, yet one that is powered by today’s globalized and interconnected currents. It’s an extraordinary time to be a creative director and I look forward to sharing more with you as the year rolls on. - Glenn       MORE ABOUT THE COLLECTION:    Diesel x Diesel was born out of Renzo Rosso’s desire to reintroduce our timeless icons in the modern day. The capsule takes on a distinctly North American aesthetic, with a deep look back at all the memorable research trips that Renzo and his multicultural design team did back in the late ‘80s. Inspiration cues go back to college apparel, Route 66, and the essential Diesel identifier of workwear. A varsity jacket has been reimagined in extra-distressed leather, with a new Diesel typeface in patches across the shoulder blades. A mixed-material coat of shearling, cotton, leather and jacquard wool has been recreated; it was originally inspired by a late 1980’s research trip to the South of the U.S.  A treated leather vest from the tail end of the 1980’s has patches that recall an American road trip. For each piece, the underlying idea is the bridging of entities that are separated, whether governmentally (land borders) or temporally (the then-and-now). When I arrived at Diesel, its founder Renzo Rosso was working on a unique, temporal take on fashion collaboration: past Diesel and present Diesel. He was studying how to fuse the label's heritage within the context, and outlook, of the year 2021. Then and now, together. I thought, what better a place to begin? I embraced this vision and I am proud to have worked alongside him in amplifying what you see here, today. In some ways, it symbolizes the passing of the proverbial baton; we are celebrating Diesel’s background as we steer into a new era, and I am excited about the direction in which we are heading.     Diesel is world famous for its irreverence, its boldness, and, simultaneously, its universality. Denim is its engine, and denim is a global fashion staple. Whether through subversion, irony or sometimes flat out audacity, there was always something more being said through a Diesel garment. There is commentary about the era, and there are reflections of the moment. Look closely, and you’ll find it everywhere.     With this in mind, Renzo wanted to create a layered capsule; one that brings back vintage Diesel pieces while updating them for 2021, a year in which the world looks profoundly different than it did in the 1980’s. He called it Diesel x Diesel, and I love this meta-referential title. It is a collection of revamped “classics,” brought into the brave new now. The line-up is a tight edit of 24 pieces, selected from a register of many thousands of garments.     To accompany this collection, I thought of a brand-new campaign. It is called “Fake Smiles” but the phrase has more to do with exaggeration than artifice. Channeling Diesel’s “For Successful Living” mantra, “Fake Smiles” is about our constant pursuit of happiness. The campaign’s images feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection.     Our intention is to steer Diesel into the 2020’s with a new focus; one that honors its iconicity and its unique history, yet one that is powered by today’s globalized and interconnected currents. It’s an extraordinary time to be a creative director and I look forward to sharing more with you as the year rolls on. - Glenn       MORE ABOUT THE COLLECTION:    Diesel x Diesel was born out of Renzo Rosso’s desire to reintroduce our timeless icons in the modern day. The capsule takes on a distinctly North American aesthetic, with a deep look back at all the memorable research trips that Renzo and his multicultural design team did back in the late ‘80s. Inspiration cues go back to college apparel, Route 66, and the essential Diesel identifier of workwear. A varsity jacket has been reimagined in extra-distressed leather, with a new Diesel typeface in patches across the shoulder blades. A mixed-material coat of shearling, cotton, leather and jacquard wool has been recreated; it was originally inspired by a late 1980’s research trip to the South of the U.S.  A treated leather vest from the tail end of the 1980’s has patches that recall an American road trip. For each piece, the underlying idea is the bridging of entities that are separated, whether governmentally (land borders) or temporally (the then-and-now).

DR. MARTENS X RICK OWENS
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DR. MARTENS X RICK OWENS

Accessories DR. MARTENS TEAMS UP WITH BRUTALIST-GRUNGE ICON RICK OWENS FOR AN EXPLOSIVE TWO-PART COLLABORATION     Dr. Martens are partnering up with the sartorially radical Rick Owens. Known for his post-apocalyptic reimagination of brutalist fashion, his designs defy convention and challenge physics. And now, after morethan 60 years of Dr. Martens and almost 30 years of Rick Owens, we’re nally uniting for one of our boldestcollaborations to date. And it’s long overdue.   Launching as a two-part collaboration in March and May, the collection is an exploration of Rick Owens’ dark, underground aesthetic applied to a classic DM’s silhouette. Subverting our 1460 Bex platform sole boot, which rose to notoriety in the 90s, our March drop is bound with the designer’s signature dramatic lacing system and loud with both brand’s philosophy for championing the alternative.   Renowned for eccentric, architectural garments, Owens’ sharp ascent to fame in the early 90s coincided with DM’sown grunge renaissance. An era when fashion was annel, orals and non-conformity, both our brands’ wearers anddie-hard following overlapped more often than they didn’t.   And our latest collaboration is no exception. Owens’ enthusiasm for dark-glam drapery and polished brutalism sees our 1460 Bex boot wrapped with Rick Owen’s trademark lacing system. Coming in a Black Smooth leather and complete with an additional pair of black laces, dual-branded sock liner and taupe heel loop. Sitting on a double-height Bex sole, the boot is nished with Taupe and Yellow double welt stitching on the Black 1460 Bex DS.   Available from 20.03.21 at drmartens.com/collaborations/rick-owens and select partners. DR. MARTENS TEAMS UP WITH BRUTALIST-GRUNGE ICON RICK OWENS FOR AN EXPLOSIVE TWO-PART COLLABORATION     Dr. Martens are partnering up with the sartorially radical Rick Owens. Known for his post-apocalyptic reimagination of brutalist fashion, his designs defy convention and challenge physics. And now, after morethan 60 years of Dr. Martens and almost 30 years of Rick Owens, we’re nally uniting for one of our boldestcollaborations to date. And it’s long overdue.   Launching as a two-part collaboration in March and May, the collection is an exploration of Rick Owens’ dark, underground aesthetic applied to a classic DM’s silhouette. Subverting our 1460 Bex platform sole boot, which rose to notoriety in the 90s, our March drop is bound with the designer’s signature dramatic lacing system and loud with both brand’s philosophy for championing the alternative.   Renowned for eccentric, architectural garments, Owens’ sharp ascent to fame in the early 90s coincided with DM’sown grunge renaissance. An era when fashion was annel, orals and non-conformity, both our brands’ wearers anddie-hard following overlapped more often than they didn’t.   And our latest collaboration is no exception. Owens’ enthusiasm for dark-glam drapery and polished brutalism sees our 1460 Bex boot wrapped with Rick Owen’s trademark lacing system. Coming in a Black Smooth leather and complete with an additional pair of black laces, dual-branded sock liner and taupe heel loop. Sitting on a double-height Bex sole, the boot is nished with Taupe and Yellow double welt stitching on the Black 1460 Bex DS.   Available from 20.03.21 at drmartens.com/collaborations/rick-owens and select partners.

1/OFF Launches first brand film “INTO THE UNKNOWN”
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1/OFF Launches first brand film “INTO THE UNKNOWN”

Fashion 1/OFF launches a message of transformation and inspires its community to welcome the unkown.      1/OFF, the fashion label that upcycles high-end vintage and transforms it into new manifestations, announces its first brand campaign ‘Into the unknown’. The film, created by artist Tim Wes showcases a mood of transition and aims to inspire society to embrace the unkown and have an open minded approach to a reshaped world.     Reflective of both 1/OFF’s spirit and the tumultuous world, the film touches on how society is questioning old beliefs and moving into a time of transformation.The Chanel x Levi’s Love Child Jacket symbolizes the evolving mood and beginning of a new narrative. It is showcased by movement, music and light.     Each item is unique and has been re(created) by a team of highly skilled couture makers. The upcycling process respects the craft and quality of these iconic pieces and extends the lifespan by transforming it to a contemporary design.     The Love Child jackets are exclusive to Selfridges, alongside signature designs from the brand’s debut collection - prices start £200 — £3.000     The beginning of a new narrative: Nobody knows exactly where the shift will take us. Through this journey ‘into the unknown’, 1/OFF aims to play a part in resetting the dial to create the space needed to experience new energy, ideas and experimentation. The brand is born from the ideology that fashion should no longer be perceived as disposable, but part of an eternal cycle of inspiration.     1/OFF launches a message of transformation and inspires its community to welcome the unkown.      1/OFF, the fashion label that upcycles high-end vintage and transforms it into new manifestations, announces its first brand campaign ‘Into the unknown’. The film, created by artist Tim Wes showcases a mood of transition and aims to inspire society to embrace the unkown and have an open minded approach to a reshaped world.     Reflective of both 1/OFF’s spirit and the tumultuous world, the film touches on how society is questioning old beliefs and moving into a time of transformation.The Chanel x Levi’s Love Child Jacket symbolizes the evolving mood and beginning of a new narrative. It is showcased by movement, music and light.     Each item is unique and has been re(created) by a team of highly skilled couture makers. The upcycling process respects the craft and quality of these iconic pieces and extends the lifespan by transforming it to a contemporary design.     The Love Child jackets are exclusive to Selfridges, alongside signature designs from the brand’s debut collection - prices start £200 — £3.000     The beginning of a new narrative: Nobody knows exactly where the shift will take us. Through this journey ‘into the unknown’, 1/OFF aims to play a part in resetting the dial to create the space needed to experience new energy, ideas and experimentation. The brand is born from the ideology that fashion should no longer be perceived as disposable, but part of an eternal cycle of inspiration.    

Josh O’Connor captured by Gray Sorrenti for the new Eye/LOEWE/Nature
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Josh O’Connor captured by Gray Sorrenti for the new Eye/LOEWE/Nature

Men ‘Nature is integral to my LOEWE vision. The great outdoors, the wilderness even, offers both context and stimuli for what we do. In the case of Eye/LOEWE/Nature, nature is also the ideal backdrop to a collection of pragmatic pieces, both technical and crafty, from outerwear and T-shirts to shoes and accessories, designed for enjoying life outside.     This is the fifth season for Eye/LOEWE/Nature and the main focus of the collection is environmental responsibility. The thinking behind such a choice is circular: a collection devised for diving into nature must be created with a sense of respect for the environment. We focused on both recycling and upcycling, with the nal goal of being as sustainable as we can. Reusing and repurposing what has already had a life is not only a way to produce less and therefore cause less harm, but also a way to reassess craft, which is quintessentially LOEWE. Using existing sources gives uniqueness and warmth to each piece. Using recycled fabrics and yarns is a relief for nature. For every product sold, LOEWE will donate 15 euros to "A CASA for birds": a project aimed at creating semi-natural habitats for wildlife species in danger of extinction.     Vintage and workwear inspirations are mixed this season, with items that have been washed to achieve a distressed and aged feel. Hooded jackets have integrated backpacks that are both practical and unexpected. We have upcycled vintage Mexican carpets to create totally unique reversible jackets, each a mix of two carpets. Loose-fitting parkas a re patchworked from vintage quilts to create colour-block effects. Vintage parachutes are transformed into lightweight hooded jackets, vintage military jackets are cut into bermudas, and hooded parkas and vintage T-shirts are assembled to compose colourful stripe motifs on loose fitted tees. The upcycling and recycling ethos carries through to the accessories, with totes and bum bags crafted from quilted liners. We are also launching a new line in recycled nylon: bags that are super lightweight and easily packable, in functional shapes like roll top backpacks and camera bags, matching the outdoorsy spirit of ELN.     Materials are organic, upcycled and recycled, including the linen and cotton of jumpers and T-shirts. Shapes are loose, colors are muted, with occasional bright flashes of pink, orange and cobalt blue. Accessories such as scarves, hats and shoes complete the project with further focus on functionality.     The campaign features Josh O’Connor, photographed by Gray Sorrenti in the desert of Baja California, Mexico. Josh is caught in the midst of a solitary adventure, energetically confronting the elements. A van, parachute and motorbike allude to intense physical exploits under the glaring Mexican sun; man and nature bonded together.     To me, Eye/LOEWE/Nature is LOEWE at its most pragmatic, with an inspired eye. It has a timeless aura and playful practicality that sprout from an everlasting feeling of connection with nature.‘ Jonathan    #LOEWE #EYELOEWENATURE ‘Nature is integral to my LOEWE vision. The great outdoors, the wilderness even, offers both context and stimuli for what we do. In the case of Eye/LOEWE/Nature, nature is also the ideal backdrop to a collection of pragmatic pieces, both technical and crafty, from outerwear and T-shirts to shoes and accessories, designed for enjoying life outside.     This is the fifth season for Eye/LOEWE/Nature and the main focus of the collection is environmental responsibility. The thinking behind such a choice is circular: a collection devised for diving into nature must be created with a sense of respect for the environment. We focused on both recycling and upcycling, with the nal goal of being as sustainable as we can. Reusing and repurposing what has already had a life is not only a way to produce less and therefore cause less harm, but also a way to reassess craft, which is quintessentially LOEWE. Using existing sources gives uniqueness and warmth to each piece. Using recycled fabrics and yarns is a relief for nature. For every product sold, LOEWE will donate 15 euros to "A CASA for birds": a project aimed at creating semi-natural habitats for wildlife species in danger of extinction.     Vintage and workwear inspirations are mixed this season, with items that have been washed to achieve a distressed and aged feel. Hooded jackets have integrated backpacks that are both practical and unexpected. We have upcycled vintage Mexican carpets to create totally unique reversible jackets, each a mix of two carpets. Loose-fitting parkas a re patchworked from vintage quilts to create colour-block effects. Vintage parachutes are transformed into lightweight hooded jackets, vintage military jackets are cut into bermudas, and hooded parkas and vintage T-shirts are assembled to compose colourful stripe motifs on loose fitted tees. The upcycling and recycling ethos carries through to the accessories, with totes and bum bags crafted from quilted liners. We are also launching a new line in recycled nylon: bags that are super lightweight and easily packable, in functional shapes like roll top backpacks and camera bags, matching the outdoorsy spirit of ELN.     Materials are organic, upcycled and recycled, including the linen and cotton of jumpers and T-shirts. Shapes are loose, colors are muted, with occasional bright flashes of pink, orange and cobalt blue. Accessories such as scarves, hats and shoes complete the project with further focus on functionality.     The campaign features Josh O’Connor, photographed by Gray Sorrenti in the desert of Baja California, Mexico. Josh is caught in the midst of a solitary adventure, energetically confronting the elements. A van, parachute and motorbike allude to intense physical exploits under the glaring Mexican sun; man and nature bonded together.     To me, Eye/LOEWE/Nature is LOEWE at its most pragmatic, with an inspired eye. It has a timeless aura and playful practicality that sprout from an everlasting feeling of connection with nature.‘ Jonathan    #LOEWE #EYELOEWENATURE

A.P.C. Sacai Interaction #9
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A.P.C. Sacai Interaction #9

Fashion As of spring 2019, A.P.C. has invited friends of the brand to collaborate on small collections on a regular basis.     The Interactions program has featured Kid Cudi, Suzanne Koller, Brain Dead, JJJJound, Carhartt WIP, Goop, Catherine Deneuve and Charlotte Chesnais. Today, A.P.C. is proud to present its new Interaction with Sacai, the Japanese brand founded in 1999 by Chitose Abe, famous for her innovative and experimental hybrid clothing. For this essentially unisex collection, available from XXS to XL, A.P.C. and Sacai had fun mixing their logos, resulting in: SA.P.C.AI.   The focus was then placed on uniting the iconic materials of each brand, denim and nylon, in order to bring a new approach to A.P.C.’s star clothing: jeans, the denim jacket, the denim dress and even the denim tote bag. Likewise, for jersey, Sacai sparked a small revolution by adding complexity to classic A.P.C. tees and sweatshirts with zipper effects and a choice of very heavyweight materials.     Finally, the silhouette was completed with sandals and white fringe sneakers.     As Jean Touitou explains, “This Interaction is a precise illustration of how A.P.C. and Sacai came together, inter- weaving diverse elements of language to achieve a sort of crossbreed that represents the style of our two brands. These pieces are unusual for us, as they push the limits of what we might call ‘wearability’ as far as possible. They are the fruit of a long process of creative deconstruction and reconstruction. We got enormous pleasure from seeing this clothing being taken apart and redesigned.     And to quote Maurice Blanchot, referring to the novel Destroy, She Said by Marguerite Duras: ‘Destroy. How this rings: softly, tenderly, absolutely.’ (Maurice Blanchot, Friendship, 1971). This is exactly what we felt when we achieved this work.”     The photos of this collection were shot by Tim Elkaïm under the artistic direction of Suzanne Koller.     Collection available from March 19, 2021. As of spring 2019, A.P.C. has invited friends of the brand to collaborate on small collections on a regular basis.     The Interactions program has featured Kid Cudi, Suzanne Koller, Brain Dead, JJJJound, Carhartt WIP, Goop, Catherine Deneuve and Charlotte Chesnais. Today, A.P.C. is proud to present its new Interaction with Sacai, the Japanese brand founded in 1999 by Chitose Abe, famous for her innovative and experimental hybrid clothing. For this essentially unisex collection, available from XXS to XL, A.P.C. and Sacai had fun mixing their logos, resulting in: SA.P.C.AI.   The focus was then placed on uniting the iconic materials of each brand, denim and nylon, in order to bring a new approach to A.P.C.’s star clothing: jeans, the denim jacket, the denim dress and even the denim tote bag. Likewise, for jersey, Sacai sparked a small revolution by adding complexity to classic A.P.C. tees and sweatshirts with zipper effects and a choice of very heavyweight materials.     Finally, the silhouette was completed with sandals and white fringe sneakers.     As Jean Touitou explains, “This Interaction is a precise illustration of how A.P.C. and Sacai came together, inter- weaving diverse elements of language to achieve a sort of crossbreed that represents the style of our two brands. These pieces are unusual for us, as they push the limits of what we might call ‘wearability’ as far as possible. They are the fruit of a long process of creative deconstruction and reconstruction. We got enormous pleasure from seeing this clothing being taken apart and redesigned.     And to quote Maurice Blanchot, referring to the novel Destroy, She Said by Marguerite Duras: ‘Destroy. How this rings: softly, tenderly, absolutely.’ (Maurice Blanchot, Friendship, 1971). This is exactly what we felt when we achieved this work.”     The photos of this collection were shot by Tim Elkaïm under the artistic direction of Suzanne Koller.     Collection available from March 19, 2021.

In conversation with Sergiño Dest
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In conversation with Sergiño Dest

Men Barcelona FC player Sergiño Dest reveals new Nike Spring’21 underwear campaign, showcasing that it’s the perfect first move to help define your day ahead.   The Nike Underwear collection for Spring’21 has been designed to keep you comfortable, confident and ready for wherever the day takes you. The new men’s collection uses innovative Nike Dri-FIT technology, to provide maximum comfort for all for aspects of your day, whether that’s relaxing at home or training for the next big game.    Nike Underwear uses athlete insights at the forefront of its design, along with Nike innovation to provide superior comfort at all times. Speaking of his involvement in the new Nike Underwear campaign, Sergiño Dest said; “I’m super grateful to be a part of the new Nike Underwear campaign this season, taking my career both on and off the field to the next level.”    The collection includes the Nike Essential Micro, made from smooth, stretch microfiber for ease of movement, perfect for everyday wear.    Nike Underwear RRP starts from €20.00 Stockist - https://www.footlocker.nl/nl/search?query=nike%20underwear We had a great time speaking to him about the campaign.   Congratulations on becoming the face of Nike’s new underwear. It must be quite exciting, especially following in the footsteps of Marcus Rashford.   It is nice. I think you have to take advantage of the things you can do with your career. So for me I know that on the field I can do a lot of things. But also, off the field, I can do a lot of special things too. This is my first campaign with Nike Underwear and it was a good opportunity for me to get this one done.     Talk us through the Nike Underwear photoshoot. How was that for you?   It was really good. At first, they talked me through a video of how they wanted it to be and I really liked it. They came out to Barcelona and we managed to shoot the campaign in around three or four hours. I think it went really well and so, for me, it was a nice start to doing something new.      Your first footballing move was to Ajax, aged 11. Tell us a bit more about that and how exciting it was for you.   I lived about 20km away from Ajax. It was really nice when they wanted me. I was at school and around the age of 10 or something. I just remember my mother telling me the news. She told me I could go to Ajax. But when I had my first trial in the first year, they didn’t pick me. After that year, I got one more trial. That went well and they did pick me. So from the age of 11 until last year I played there. It was such a good experience at Ajax. It will always be a part of my heart because I played there for such a long time, for half of my life so far. And I’m thankful for that. I’m still looking out for their results. They’re doing great right now. They are first in the league and they just beat Lille twice in the Europa League. They’re doing good.      Moving to Barcelona last year was your first big transfer move in your football career. To leave Ajax, where you had spent your entire career before now, must have been a massive decision to make - especially, during the Lockdown era.    Yes. It was not easy, of course. I miss Holland sometimes. But Barcelona is also a great city. So, I feel good over here. There are still a lot of things for me to see here in Barcelona, of course, because of the whole Covid situation. But even then I still really like it here. I’ve heard from people that once this whole situation is over, or begins to return to normal again, then Barcelona is a completely different city. So, for me right now, I’m just focusing on training. Then maybe for the rest of the day, I may go to the supermarket or go to eat something. So, it hasn’t been too difficult to adjust here in Barcelona because it is just part of the same lifestyle.     This Nike Underwear campaign is about ‘Your First Move’. So, what is Your First Move to kickstart the day - and how does the rest of it typically go down?   Well, I just wake up and get out of bed! On my average day, I’ll get up. Then, I brush my teeth, have a shower and go to the Club (FC Barcelona). I eat my breakfast at the Club and then do some preparation before the training. Then, I’ll train and after that it is lunch. You can take the food back to your house. Sometimes I’ll do that but most times I will eat there. After that, basically I have the whole day off. And that feels good! We have a lot of games and mentally, as well as physically, you do need to have a rest because nobody can focus 24/7. That’s really hard. So when we are done with training, for the rest of the day I like to be able to chill in my house, watching movies. But I also have to do a lot of things too. Sometimes I cook by myself, plus I have to do the washing and everything else. So it’s not always chilled. But I always have a little bit of time for myself during the day to do what I want to do, like watching a movie or playing on the PlayStation for a bit. And that is basically my day.      That 'rest and recovery' element must be so important as a footballer, particularly this season where the calendar has been so congested with back-to-back games. Has that been difficult to adjust to?   Everybody wants to play a lot of games. You can develop really well by doing that, so that is good. But right now, the focus level has to be really high because you have to play a game, recover and then prepare for the next game. It can be hard. But, ultimately, we are all glad that we can play Soccer again. And that is great for the supporters too. Unfortunately, they can’t come to the stadium right now. But they do have a lot of games on TV to watch.     The new Nike Underwear promises to be groundbreaking in the fashion arena. So, tell us more about your dress style and what you like to wear?   It depends really. Right now, I’m not going out and I’m not going out for dinner. So, I’m just at home or going to the supermarket or training. Basically that means I’m just wearing Nike clothes most! Like hoodies, Nike Tech fleece etc. If I’m really going, then I like to wear stuff like jeans or things like that. Right now, it’s all relative to sport - and it is more comfortable.     What makes you happy?    It makes me happy when other people are happy, especially those who are close to me - like if they are doing well with their jobs and stuff. For me, that always makes me happy. I don’t need a lot to be happy, you know.      What was the last film you watched on Netflix?   The last film I watched? Ah, that was yesterday. It’s called, ‘Get Out’. You know that one? It’s on Netflix [starring Daniel Kaluuya and Allison Williams]. It’s a bit of a horror, thriller, kind of film. It’s a little bit scary, to be honest!     Barcelona FC player Sergiño Dest reveals new Nike Spring’21 underwear campaign, showcasing that it’s the perfect first move to help define your day ahead.   The Nike Underwear collection for Spring’21 has been designed to keep you comfortable, confident and ready for wherever the day takes you. The new men’s collection uses innovative Nike Dri-FIT technology, to provide maximum comfort for all for aspects of your day, whether that’s relaxing at home or training for the next big game.    Nike Underwear uses athlete insights at the forefront of its design, along with Nike innovation to provide superior comfort at all times. Speaking of his involvement in the new Nike Underwear campaign, Sergiño Dest said; “I’m super grateful to be a part of the new Nike Underwear campaign this season, taking my career both on and off the field to the next level.”    The collection includes the Nike Essential Micro, made from smooth, stretch microfiber for ease of movement, perfect for everyday wear.    Nike Underwear RRP starts from €20.00 Stockist - https://www.footlocker.nl/nl/search?query=nike%20underwear We had a great time speaking to him about the campaign.   Congratulations on becoming the face of Nike’s new underwear. It must be quite exciting, especially following in the footsteps of Marcus Rashford.   It is nice. I think you have to take advantage of the things you can do with your career. So for me I know that on the field I can do a lot of things. But also, off the field, I can do a lot of special things too. This is my first campaign with Nike Underwear and it was a good opportunity for me to get this one done.     Talk us through the Nike Underwear photoshoot. How was that for you?   It was really good. At first, they talked me through a video of how they wanted it to be and I really liked it. They came out to Barcelona and we managed to shoot the campaign in around three or four hours. I think it went really well and so, for me, it was a nice start to doing something new.      Your first footballing move was to Ajax, aged 11. Tell us a bit more about that and how exciting it was for you.   I lived about 20km away from Ajax. It was really nice when they wanted me. I was at school and around the age of 10 or something. I just remember my mother telling me the news. She told me I could go to Ajax. But when I had my first trial in the first year, they didn’t pick me. After that year, I got one more trial. That went well and they did pick me. So from the age of 11 until last year I played there. It was such a good experience at Ajax. It will always be a part of my heart because I played there for such a long time, for half of my life so far. And I’m thankful for that. I’m still looking out for their results. They’re doing great right now. They are first in the league and they just beat Lille twice in the Europa League. They’re doing good.      Moving to Barcelona last year was your first big transfer move in your football career. To leave Ajax, where you had spent your entire career before now, must have been a massive decision to make - especially, during the Lockdown era.    Yes. It was not easy, of course. I miss Holland sometimes. But Barcelona is also a great city. So, I feel good over here. There are still a lot of things for me to see here in Barcelona, of course, because of the whole Covid situation. But even then I still really like it here. I’ve heard from people that once this whole situation is over, or begins to return to normal again, then Barcelona is a completely different city. So, for me right now, I’m just focusing on training. Then maybe for the rest of the day, I may go to the supermarket or go to eat something. So, it hasn’t been too difficult to adjust here in Barcelona because it is just part of the same lifestyle.     This Nike Underwear campaign is about ‘Your First Move’. So, what is Your First Move to kickstart the day - and how does the rest of it typically go down?   Well, I just wake up and get out of bed! On my average day, I’ll get up. Then, I brush my teeth, have a shower and go to the Club (FC Barcelona). I eat my breakfast at the Club and then do some preparation before the training. Then, I’ll train and after that it is lunch. You can take the food back to your house. Sometimes I’ll do that but most times I will eat there. After that, basically I have the whole day off. And that feels good! We have a lot of games and mentally, as well as physically, you do need to have a rest because nobody can focus 24/7. That’s really hard. So when we are done with training, for the rest of the day I like to be able to chill in my house, watching movies. But I also have to do a lot of things too. Sometimes I cook by myself, plus I have to do the washing and everything else. So it’s not always chilled. But I always have a little bit of time for myself during the day to do what I want to do, like watching a movie or playing on the PlayStation for a bit. And that is basically my day.      That 'rest and recovery' element must be so important as a footballer, particularly this season where the calendar has been so congested with back-to-back games. Has that been difficult to adjust to?   Everybody wants to play a lot of games. You can develop really well by doing that, so that is good. But right now, the focus level has to be really high because you have to play a game, recover and then prepare for the next game. It can be hard. But, ultimately, we are all glad that we can play Soccer again. And that is great for the supporters too. Unfortunately, they can’t come to the stadium right now. But they do have a lot of games on TV to watch.     The new Nike Underwear promises to be groundbreaking in the fashion arena. So, tell us more about your dress style and what you like to wear?   It depends really. Right now, I’m not going out and I’m not going out for dinner. So, I’m just at home or going to the supermarket or training. Basically that means I’m just wearing Nike clothes most! Like hoodies, Nike Tech fleece etc. If I’m really going, then I like to wear stuff like jeans or things like that. Right now, it’s all relative to sport - and it is more comfortable.     What makes you happy?    It makes me happy when other people are happy, especially those who are close to me - like if they are doing well with their jobs and stuff. For me, that always makes me happy. I don’t need a lot to be happy, you know.      What was the last film you watched on Netflix?   The last film I watched? Ah, that was yesterday. It’s called, ‘Get Out’. You know that one? It’s on Netflix [starring Daniel Kaluuya and Allison Williams]. It’s a bit of a horror, thriller, kind of film. It’s a little bit scary, to be honest!    

Louis Vuitton presents the  Capsule’s Collection by Virgil Abloh for Summer 2021
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Louis Vuitton presents the Capsule’s Collection by Virgil Abloh for Summer 2021

Men Louis Vuitton’s capsule collection will bring colour to summer 2021 in three times, from dawn to dusk. In the Venice Beach area, the sun rises unveiling pastel-coloured suits, Hawaiian shorts and shirts; at its zenith, it covers Japanese denims and monogrammed cottons with pop watercolour hues. At twilight, it casts its bluish light on short suits and indigo pyjamas.     Conveying a sense of the in nite – a recurrent theme in Virgil Abloh’s collections –, this wardrobe is embodied and highlighted by the American rapper 21 Savage’s casual energy and is a reference to West Coast skaters and artists. Embroidered shirts, light denim plastrons, lightweight leather blousons, jacquard blazers and multi-coloured windbreakers: all convey emotions di used with a sort of joyful nostalgia mingling with a sense of endless possibilities. Louis Vuitton’s capsule collection will bring colour to summer 2021 in three times, from dawn to dusk. In the Venice Beach area, the sun rises unveiling pastel-coloured suits, Hawaiian shorts and shirts; at its zenith, it covers Japanese denims and monogrammed cottons with pop watercolour hues. At twilight, it casts its bluish light on short suits and indigo pyjamas.     Conveying a sense of the in nite – a recurrent theme in Virgil Abloh’s collections –, this wardrobe is embodied and highlighted by the American rapper 21 Savage’s casual energy and is a reference to West Coast skaters and artists. Embroidered shirts, light denim plastrons, lightweight leather blousons, jacquard blazers and multi-coloured windbreakers: all convey emotions di used with a sort of joyful nostalgia mingling with a sense of endless possibilities.

LACOSTE X POLAROID: LET THE COLOR IN
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LACOSTE X POLAROID: LET THE COLOR IN

Fashion Lacoste is in full color for Spring 2021 with a fresh collaboration with Polaroid. The Crocodile strikes a pose in the boldest of brights from the rainbow. Get ready to let the color in with the collection dropping March 17.     Lacoste is seeing life through rose—or red, green, and yellow—tinted glasses again in 2021: un ltered, close-up, and wide-angle. It’s about changing perspective, putting your best foot forward, and living in the present. It’s a chance to make a fresh start and leave 2020 behind, to redial and rethink the landscape to get ready to make new memories. The best way to good vibes is a brand-new collaboration between the crocodile brand and the iconic Polaroid brand for a technicolor capsule collection that’s bold, colorful and fun.     Polaroid has been capturing memories on glossy instant lm for over 80 years—from major events to private occasions— all in vibrant colors and warm tones. For Spring 2021, Lacoste dug deep into this legendary, high-color, and cultural heritage. Inspired by Polaroid’s famous rainbow logo from its rst instant color lm developed in 1963, the Lacoste x Polaroid collection centers around the distinctive blue, green, yellow, orange and red rainbow from the creative brand.     The Lacoste crocodile marches across bold, block-color backgrounds on classic polos and hoodies, while polo dresses and shirts in oversized stripes make for a supercharged silhouette that stands out. Accessories also feature the full-color treatment, as white sneakers get subtle color- ash accents, tennis shoes go rainbow-striped, and caps, watches and backpacks are a concentration of high-energy sporty style. Look carefully and you’ll see the crocodile has taken center stage with the pièce de résistance – a limited-edition Polaroid 600 instant camera.     For Lacoste Live, archive Lacoste images are layered onto colorful oversized polo shirts, hoodies, T-shirts and track pants.   Because 2021 is a time for new experiences, Lacoste has stepped up to the challenge of producing the rst-ever lmed ad created solely from Polaroid photos. Immortalized by Iconoclast in Marseille, in both natural and ash lighting, dancers and skaters create a jigsaw in perpetual movement one frame at a time, image by single image. United by the characteristic Polaroid rainbow spectrum and the Lacoste pieces in the collection, each shot is a tribute to joy, boldness, and freedom.     The collaboration drops online and in-store on March 17, when the Polaroid rainbow will take the oor in a super- sized decor as the collections comes to store windows.     The Lacoste x Polaroid collection will be available online and in Lacoste stores and spaces from March 17, 2021. The Lacoste Live x Polaroid collection will be available online and in selected stores in Paris, New York, Milan, London and Shanghai from March 17, 2021. Lacoste is in full color for Spring 2021 with a fresh collaboration with Polaroid. The Crocodile strikes a pose in the boldest of brights from the rainbow. Get ready to let the color in with the collection dropping March 17.     Lacoste is seeing life through rose—or red, green, and yellow—tinted glasses again in 2021: un ltered, close-up, and wide-angle. It’s about changing perspective, putting your best foot forward, and living in the present. It’s a chance to make a fresh start and leave 2020 behind, to redial and rethink the landscape to get ready to make new memories. The best way to good vibes is a brand-new collaboration between the crocodile brand and the iconic Polaroid brand for a technicolor capsule collection that’s bold, colorful and fun.     Polaroid has been capturing memories on glossy instant lm for over 80 years—from major events to private occasions— all in vibrant colors and warm tones. For Spring 2021, Lacoste dug deep into this legendary, high-color, and cultural heritage. Inspired by Polaroid’s famous rainbow logo from its rst instant color lm developed in 1963, the Lacoste x Polaroid collection centers around the distinctive blue, green, yellow, orange and red rainbow from the creative brand.     The Lacoste crocodile marches across bold, block-color backgrounds on classic polos and hoodies, while polo dresses and shirts in oversized stripes make for a supercharged silhouette that stands out. Accessories also feature the full-color treatment, as white sneakers get subtle color- ash accents, tennis shoes go rainbow-striped, and caps, watches and backpacks are a concentration of high-energy sporty style. Look carefully and you’ll see the crocodile has taken center stage with the pièce de résistance – a limited-edition Polaroid 600 instant camera.     For Lacoste Live, archive Lacoste images are layered onto colorful oversized polo shirts, hoodies, T-shirts and track pants.   Because 2021 is a time for new experiences, Lacoste has stepped up to the challenge of producing the rst-ever lmed ad created solely from Polaroid photos. Immortalized by Iconoclast in Marseille, in both natural and ash lighting, dancers and skaters create a jigsaw in perpetual movement one frame at a time, image by single image. United by the characteristic Polaroid rainbow spectrum and the Lacoste pieces in the collection, each shot is a tribute to joy, boldness, and freedom.     The collaboration drops online and in-store on March 17, when the Polaroid rainbow will take the oor in a super- sized decor as the collections comes to store windows.     The Lacoste x Polaroid collection will be available online and in Lacoste stores and spaces from March 17, 2021. The Lacoste Live x Polaroid collection will be available online and in selected stores in Paris, New York, Milan, London and Shanghai from March 17, 2021.

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