@
Louis Vuitton presents the new men's Spring & Summer 2021 collection in Shanghai
418

Louis Vuitton presents the new men's Spring & Summer 2021 collection in Shanghai

Fashion Week Resurgence is the mantra of our moment in time. Carried by hope, it conveys the act of surging: rising up, uprising, progressing. Some solve crossword puzzles. Nuance is my game. The term “manifesto” comes from the Latin word for “obvious”. Stating the obvious is not in my nature, but I am a believer in the power of documentation. As I restart my engines at Louis Vuitton and take off for a future of new possibility, I look back at my port of departure. Under my artistic direction, I see my Louis Vuitton Men’s collections as my platform of nuance. I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity. Through nuance, I believe in making my mark with poise, style and grace.        It’s my desire to imbue the traditional codes of luxury with my own progressive values. Nuance, like sarcasm, can be difficult to understand. Every season, my team updates The vocabulary according to Virgil Abloh: A liberal definition of terms and explanation of ideas. Under ‘I’ for ‘Irony’: “The presence of Virgil Abloh at Louis Vuitton.” For all intents and nuances, I have often spelled out the interceptive reality of myself as a black man in a French luxury house. I am well aware of my responsibilities. Rather than preaching about it, I hope to lead by example and unlock the door for future generations.       Using the language of nuance, I hope the imagery speaks for itself: Dorothy from The Wizard of Oz as an ironic parallel to my journey into the fashion establishment (and a pendant to The Wiz, which re-appropriated the film with an all-black cast); Black musical icons as humanitarians whose appeals unify race, gender, culture and creed; Flower fields as a metaphor for diversity and a symbol of traditional Parisian confection ; Heaven on Earth as a surreal concept of time and progress in society. I use these images to trick the spectator’s preconceived ideas, overwrite embedded race associations, and tackle prejudice on a subconscious level. I would like it to serve as a Trojan horse for the mind. Resurgence is the mantra of our moment in time. Carried by hope, it conveys the act of surging: rising up, uprising, progressing. Some solve crossword puzzles. Nuance is my game. The term “manifesto” comes from the Latin word for “obvious”. Stating the obvious is not in my nature, but I am a believer in the power of documentation. As I restart my engines at Louis Vuitton and take off for a future of new possibility, I look back at my port of departure. Under my artistic direction, I see my Louis Vuitton Men’s collections as my platform of nuance. I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity. Through nuance, I believe in making my mark with poise, style and grace.        It’s my desire to imbue the traditional codes of luxury with my own progressive values. Nuance, like sarcasm, can be difficult to understand. Every season, my team updates The vocabulary according to Virgil Abloh: A liberal definition of terms and explanation of ideas. Under ‘I’ for ‘Irony’: “The presence of Virgil Abloh at Louis Vuitton.” For all intents and nuances, I have often spelled out the interceptive reality of myself as a black man in a French luxury house. I am well aware of my responsibilities. Rather than preaching about it, I hope to lead by example and unlock the door for future generations.       Using the language of nuance, I hope the imagery speaks for itself: Dorothy from The Wizard of Oz as an ironic parallel to my journey into the fashion establishment (and a pendant to The Wiz, which re-appropriated the film with an all-black cast); Black musical icons as humanitarians whose appeals unify race, gender, culture and creed; Flower fields as a metaphor for diversity and a symbol of traditional Parisian confection ; Heaven on Earth as a surreal concept of time and progress in society. I use these images to trick the spectator’s preconceived ideas, overwrite embedded race associations, and tackle prejudice on a subconscious level. I would like it to serve as a Trojan horse for the mind.

Exclusive Editorial by Allan Hamitouche
415

Exclusive Editorial by Allan Hamitouche

Men Exclusive new editorial captured by the lens of Allan Hamitouche.     TEAM CREDITS: MODEL : DAVID PRINCE @ 16MEN PHOTOGRAPHY : ALLAN HAMITOUCHE STYLIST : JEREMIE CHEGRANE  STYLIST ASSISTANT : GEOFFREY SAUVAGE EDITOR: TIMOTEJ LETONJA Exclusive new editorial captured by the lens of Allan Hamitouche.     TEAM CREDITS: MODEL : DAVID PRINCE @ 16MEN PHOTOGRAPHY : ALLAN HAMITOUCHE STYLIST : JEREMIE CHEGRANE  STYLIST ASSISTANT : GEOFFREY SAUVAGE EDITOR: TIMOTEJ LETONJA

Balenciaga will open its newest flagship in Rome
412

Balenciaga will open its newest flagship in Rome

Fashion On August 4th, 2020, Balenciaga will open its newest flagship, a largescale store in the heart of Rome. BALENCIAGA PIAZZI DI SPAGNA—located at the foot of the Spanish Steps—introduces a location-specific concept to showcase men’s, women's, and kids’ ready-to-wear, bags, shoes, and accessories on two full floors.     Glass doors and windows facing the street are curved inward, creating convexspaces that reveal a wider view of the store’s interior from outside. Inside, roomsopen up to one another, each a variation of the theme that came before it. The floors of each room are made from a variety of codified textures: asphalt-like, interlocking concrete tile, and logo-carved carpet in cement grey and theatrical red.     Influenced by the culture of preservation and drama that surrounds this newest flagship, its walls are partially obscured behind glass or red curtains, weaving elements from a museum or stage into the brand signatures. Industrial mirrors, lacquered metal, and extruded aluminium round out other details that transpose the signatures of public, civic architecture into a private, retail space.       BALENCIAGA PIAZZA DI SPAGNA ROME 67-69 Piazza di Spagna 00187 Roma Italy On August 4th, 2020, Balenciaga will open its newest flagship, a largescale store in the heart of Rome. BALENCIAGA PIAZZI DI SPAGNA—located at the foot of the Spanish Steps—introduces a location-specific concept to showcase men’s, women's, and kids’ ready-to-wear, bags, shoes, and accessories on two full floors.     Glass doors and windows facing the street are curved inward, creating convexspaces that reveal a wider view of the store’s interior from outside. Inside, roomsopen up to one another, each a variation of the theme that came before it. The floors of each room are made from a variety of codified textures: asphalt-like, interlocking concrete tile, and logo-carved carpet in cement grey and theatrical red.     Influenced by the culture of preservation and drama that surrounds this newest flagship, its walls are partially obscured behind glass or red curtains, weaving elements from a museum or stage into the brand signatures. Industrial mirrors, lacquered metal, and extruded aluminium round out other details that transpose the signatures of public, civic architecture into a private, retail space.       BALENCIAGA PIAZZA DI SPAGNA ROME 67-69 Piazza di Spagna 00187 Roma Italy

Advertising
Advertising
Palm Angels and Clarks Originals have released the limited-edition Desert Boot
412

Palm Angels and Clarks Originals have released the limited-edition Desert Boot

Accessories Palm Angels and Clarks Originals have released the limited-edition Desert Boot in the year that marks the 70th anniversary of the original Clarks desert boot, an icon which has remained unchanged since its release in 1950. The boot is constructed using Clarks Originals signature all-natural crepe sole and finest suede from its historic UK partner tannery Charles F. Stead.     Palm Angels x Clarks will be available on the Palm Angels e-commerce and in selected stores worldwide, starting on Tuesday, July 28th. Palm Angels and Clarks Originals have released the limited-edition Desert Boot in the year that marks the 70th anniversary of the original Clarks desert boot, an icon which has remained unchanged since its release in 1950. The boot is constructed using Clarks Originals signature all-natural crepe sole and finest suede from its historic UK partner tannery Charles F. Stead.     Palm Angels x Clarks will be available on the Palm Angels e-commerce and in selected stores worldwide, starting on Tuesday, July 28th.

Gucci Fall-Winter 2020-2021 Advertising Campaign, The Ritual
413

Gucci Fall-Winter 2020-2021 Advertising Campaign, The Ritual

Fashion Titled The Ritual, the new Gucci advertising campaign follows the reversal of perspective that characterized Creative Director Alessandro Michele’s vision for the Fall-Winter 2020-2021 show, where the audience was invited to witness what goes on behind the scenes, behind the curtains. Further exploring the idea of looking at things from a different point of view, new possibilities opened up.     Consequently, models were asked to be the authors of the new campaign and were given the brief to simply inhabit the looks in their daily lives from the comfort of their own, intimate spaces and record themselves doing so. The lens is thus that of this eclectic cast of characters, and the result is a deeply personal, honest and candid series of self-portraits.     With freshness and authenticity, these hyper-real images depict one’s home as a personal creative laboratory, whose inhabitants are free to have fun and experiment using their imagination: they acted as photographers and storytellers, producers and scenographers. The different formats echo the array of tools used, ranging from disposable cameras to camera phones, adding to the variety of results and telling of individual decisions about how the protagonists wish to be seen.     “I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life”, Alessandro Michele explained.   By ceding control, a new type of creativity is unleashed. So here’s the Gucci community, knitting, gardening, sunbathing, brushing teeth, hanging out on the roof of a building, jumping off a bed, with pets, even playing darts while skateboarding indoors on a polished wooden floor.  Though the scenarios are every day, the images are anything but, showing how Gucci’s magical Romanticism inspires a peculiar, emotional dreamlike quality.   Surprisingly, a certain consistency fosters the whole visual experiment of self-portraits and their footage, a consistency that speaks of an infusion of Gucci, even from afar.   #GucciTheRitual   Credits:   Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: models Hair stylist: models Make up: models Titled The Ritual, the new Gucci advertising campaign follows the reversal of perspective that characterized Creative Director Alessandro Michele’s vision for the Fall-Winter 2020-2021 show, where the audience was invited to witness what goes on behind the scenes, behind the curtains. Further exploring the idea of looking at things from a different point of view, new possibilities opened up.     Consequently, models were asked to be the authors of the new campaign and were given the brief to simply inhabit the looks in their daily lives from the comfort of their own, intimate spaces and record themselves doing so. The lens is thus that of this eclectic cast of characters, and the result is a deeply personal, honest and candid series of self-portraits.     With freshness and authenticity, these hyper-real images depict one’s home as a personal creative laboratory, whose inhabitants are free to have fun and experiment using their imagination: they acted as photographers and storytellers, producers and scenographers. The different formats echo the array of tools used, ranging from disposable cameras to camera phones, adding to the variety of results and telling of individual decisions about how the protagonists wish to be seen.     “I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life”, Alessandro Michele explained.   By ceding control, a new type of creativity is unleashed. So here’s the Gucci community, knitting, gardening, sunbathing, brushing teeth, hanging out on the roof of a building, jumping off a bed, with pets, even playing darts while skateboarding indoors on a polished wooden floor.  Though the scenarios are every day, the images are anything but, showing how Gucci’s magical Romanticism inspires a peculiar, emotional dreamlike quality.   Surprisingly, a certain consistency fosters the whole visual experiment of self-portraits and their footage, a consistency that speaks of an infusion of Gucci, even from afar.   #GucciTheRitual   Credits:   Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: models Hair stylist: models Make up: models

CELINE HOMME "THE DANCING KID"
409

CELINE HOMME "THE DANCING KID"

Fashion Week     THE DANCING KID: A TEEN ROMANCE.   THE CONCEPT FOR THE DANCING KID TOOK HOLD IN DECEMBER 2019. ATTUNED TO NEW ADOLESCENT CODES, HEDI SLIMANE PHOTOGRAPHED NOEN EUBANKS IN LONDON. IT BECAME THE START OF THE "PORTRAIT OF A TEEN IDOL" SERIES. IN EARLY 2020, THIS COLLECTION WAS BEING PREPARED IN PARALLEL WITH THE WINTER COLLECTION. THE CONFINEMENT CONFIRMED HEDI SLIMANE’S DIRECTION, BUT THE WHOLE OF THE DANCING KID ALREADY HAD COME TOGETHER AND WAS DESIGNED ENTIRELY IN SAINT TROPEZ WELL BEFORE MARCH.   MEANWHILE, CONFINED YOUTH STAVED OFF BOREDOM BY DANCING, AFFIRMING THEIR CREATIVE FLAIR, CONVICTIONS AND CULTURE, NOTABLY MUSICAL. IN AMERICA, BILLBOARD AND THE MUSIC INDUSTRY PIVOTED TO A MAJOR NEW INFLUENCE.   THE DANCING KID IS A "DOCUMENTARY" COLLECTION SPANNING EBOYS AND CURRENT SKATE CULTURE, A CANDID PORTRAIT OF A GENERATION THAT TOOK ADVANTAGE OF  THE CONFINEMENT AND ISOLATION TO ASSERT ITSELF AND EMANCIPATE ITSELF CREATIVELY, SPONTANEOUSLY INVENTING AN INITIATORY LANGUAGE ANCHORED IN DANCE AND TEEN ROMANCE.   HEDI SLIMANE INVITED SIX ARTISTS TO PARTICIPATE IN THE FORM OF THE DANCING KID EDITIONS, IN THE MANNER OF A GROUP SHOW.     THE DANCING KID: A TEEN ROMANCE.   THE CONCEPT FOR THE DANCING KID TOOK HOLD IN DECEMBER 2019. ATTUNED TO NEW ADOLESCENT CODES, HEDI SLIMANE PHOTOGRAPHED NOEN EUBANKS IN LONDON. IT BECAME THE START OF THE "PORTRAIT OF A TEEN IDOL" SERIES. IN EARLY 2020, THIS COLLECTION WAS BEING PREPARED IN PARALLEL WITH THE WINTER COLLECTION. THE CONFINEMENT CONFIRMED HEDI SLIMANE’S DIRECTION, BUT THE WHOLE OF THE DANCING KID ALREADY HAD COME TOGETHER AND WAS DESIGNED ENTIRELY IN SAINT TROPEZ WELL BEFORE MARCH.   MEANWHILE, CONFINED YOUTH STAVED OFF BOREDOM BY DANCING, AFFIRMING THEIR CREATIVE FLAIR, CONVICTIONS AND CULTURE, NOTABLY MUSICAL. IN AMERICA, BILLBOARD AND THE MUSIC INDUSTRY PIVOTED TO A MAJOR NEW INFLUENCE.   THE DANCING KID IS A "DOCUMENTARY" COLLECTION SPANNING EBOYS AND CURRENT SKATE CULTURE, A CANDID PORTRAIT OF A GENERATION THAT TOOK ADVANTAGE OF  THE CONFINEMENT AND ISOLATION TO ASSERT ITSELF AND EMANCIPATE ITSELF CREATIVELY, SPONTANEOUSLY INVENTING AN INITIATORY LANGUAGE ANCHORED IN DANCE AND TEEN ROMANCE.   HEDI SLIMANE INVITED SIX ARTISTS TO PARTICIPATE IN THE FORM OF THE DANCING KID EDITIONS, IN THE MANNER OF A GROUP SHOW.

Exclusive Editorial "Consciousness" in collaboration with Givenchy, photographed by Matthieu Delbreuve
406

Exclusive Editorial "Consciousness" in collaboration with Givenchy, photographed by Matthieu Delbreuve

Men Exclusive editorial in collaboration with Givenchy, captured by Matthieu Delbreuve.       TEAM CREDITS: Photographer : Matthieu Delbreuve Photographer assistant : Arthur Jung Stylist : Joana Dacheville @ agence saint germain Stylist assistant : Alexis Landolfi  Hair Stylist : Yumiko Hikage @ agence saint germain Make up artist : Aurelia Liansberg @ wise and talented Casting director : Rémi Felipe  Model : Eli Epperson @ Bananas models Editor: Timotej Letonja     #GIVENCHY #EDITORIAL #NUMERODIGITAL Exclusive editorial in collaboration with Givenchy, captured by Matthieu Delbreuve.       TEAM CREDITS: Photographer : Matthieu Delbreuve Photographer assistant : Arthur Jung Stylist : Joana Dacheville @ agence saint germain Stylist assistant : Alexis Landolfi  Hair Stylist : Yumiko Hikage @ agence saint germain Make up artist : Aurelia Liansberg @ wise and talented Casting director : Rémi Felipe  Model : Eli Epperson @ Bananas models Editor: Timotej Letonja     #GIVENCHY #EDITORIAL #NUMERODIGITAL

Exclusive Editorial in collaboration with Dries Van Noten, photographed by Xavi Prat
402

Exclusive Editorial in collaboration with Dries Van Noten, photographed by Xavi Prat

Fashion Exclusive editorial collaboration with Dries Van Noten, captured by Xavi Prat in Spain.     TEAM CREDITS: Photo & Creative Direction XAVI PRAT  Styling JUDIT MELIS  MakeUp & Hair MARIONA BOTELLA Model CARLOS DARDER at TREND Styling Assistant ALBA MIQUEL  Editor: Timotej Letonja Exclusive editorial collaboration with Dries Van Noten, captured by Xavi Prat in Spain.     TEAM CREDITS: Photo & Creative Direction XAVI PRAT  Styling JUDIT MELIS  MakeUp & Hair MARIONA BOTELLA Model CARLOS DARDER at TREND Styling Assistant ALBA MIQUEL  Editor: Timotej Letonja

Bottega Veneta releases a new film
403

Bottega Veneta releases a new film

Men Starting today, BOTTEGA VENETA: MEN, a short film from photographer and filmmaker Tyrone Lebon, and Daniel Lee, Creative Director of Bottega will be available to watch for free on https://mubi.com/de/films/men. Teaser is available here: https://www.youtube.com/embed/oTT_xMgB9BI     Exploring identity, masculinity and our relationship with clothing, the film features an unlikely group of multidisciplinary artists caught in the act of dressing. Featured directors, musicians, actors and artists include: •           Actor Barry Keoghan (Dunkirk) •           Director Dick Jewell •           George Rouy •           Michael Clark •           Musician Neneh Cherry •           Obongjayar •           Octavian •           Dancer Roberto Bolle •           Roman •           Musician Tricky      What is the meaning of masculinity today? The collective of multidisciplinary artists set out to answer this question as they reflect on their own identity. Both previous and current pieces from Daniel’s Menswear collections for Bottega Veneta create a seasonless approach to the narrative.     With this short film, Daniel Lee opens a new space for reflection. This film is a celebration of uniqueness and individuality, storied through a cast of unique personalities who inspire Daniel Lee. Starting today, BOTTEGA VENETA: MEN, a short film from photographer and filmmaker Tyrone Lebon, and Daniel Lee, Creative Director of Bottega will be available to watch for free on https://mubi.com/de/films/men. Teaser is available here: https://www.youtube.com/embed/oTT_xMgB9BI     Exploring identity, masculinity and our relationship with clothing, the film features an unlikely group of multidisciplinary artists caught in the act of dressing. Featured directors, musicians, actors and artists include: •           Actor Barry Keoghan (Dunkirk) •           Director Dick Jewell •           George Rouy •           Michael Clark •           Musician Neneh Cherry •           Obongjayar •           Octavian •           Dancer Roberto Bolle •           Roman •           Musician Tricky      What is the meaning of masculinity today? The collective of multidisciplinary artists set out to answer this question as they reflect on their own identity. Both previous and current pieces from Daniel’s Menswear collections for Bottega Veneta create a seasonless approach to the narrative.     With this short film, Daniel Lee opens a new space for reflection. This film is a celebration of uniqueness and individuality, storied through a cast of unique personalities who inspire Daniel Lee.

Exclusive Editorial in collaboration with Calvin Klein, captured by Victor Vergara
400

Exclusive Editorial in collaboration with Calvin Klein, captured by Victor Vergara

Fashion Exclusive editorial in collaboration with Calvin Klein, lensed and styled by Victor Vergara.     TEAM CREDITS: photography and styling by Victor Vergara make-up and hair by Wout Philippo casting by Timotej Letonja models: Meerle Haket at Known, Matthijs Pol at Elvis Models, Louis Dercon at The Coven. assistant hair and make-up artist: Anh Nguyaen styling assistant: Michael Geertzen special thanks to Parq Studio Amsterdam - Kim Zeeman   #CK  Exclusive editorial in collaboration with Calvin Klein, lensed and styled by Victor Vergara.     TEAM CREDITS: photography and styling by Victor Vergara make-up and hair by Wout Philippo casting by Timotej Letonja models: Meerle Haket at Known, Matthijs Pol at Elvis Models, Louis Dercon at The Coven. assistant hair and make-up artist: Anh Nguyaen styling assistant: Michael Geertzen special thanks to Parq Studio Amsterdam - Kim Zeeman   #CK 

GUCCI X MYTHERESA: MYTHERESA LAUNCHES THE FIRST EXCLUSIVE GUCCI MENSWEAR CAPSULE COLLECTION WITH CAMPAIGN FEATURING AUSTRALIAN BAND PARCELS
396

GUCCI X MYTHERESA: MYTHERESA LAUNCHES THE FIRST EXCLUSIVE GUCCI MENSWEAR CAPSULE COLLECTION WITH CAMPAIGN FEATURING AUSTRALIAN BAND PARCELS

Fashion Luxury online retailer Mytheresa is set to launch an exclusive menswearcapsule collec on with renowned Italian fashion House Gucci, which will be available globally on Mytheresa.com from July 15th, 2020. This collec on marks a milestone for menswear at Mytheresa as the largest exclusive collec on debut since the retailer’s category launch in January 2020.     Taking inspira on from the House’s Pre-Fall 2020 season, a total of 46 pieces are featured and range ready-to-wear, accessories and footwear. A 70s a tude is represented through themes of new tailoring, iconic details and denim; with a color pale e that fuses tones of limestone, bo le, coral, lime green, brick, avio, sky and baby blue with neutral shades of black, ivory, camel, dark brown, taupe, bordeaux and milk. True to the brand’s unique and eclec c aesthe c, addi onal nishing touches include leave-on cu labels, playful mo fs and pa erns, stand-out gold bu ons and quintessen al GG logo elements.     Tailoring drives overall styling in this collec on with suits found in crinkle corduroy, GG windowpane pa ern, striped classic chalk; and with double breasted jackets in two-tone yarn dyed annel, striped retro regimental and linen co on canvas. Pants are true to the vintage feel of the collec on as cropped ares in tailored military twill, wool cover and washed denim. Accessories include mo f necklaces, vintage shaped sunglasses, silk carrés, printed es with paisley or chains mo fs, bucket hats and baseball caps, a leather du e bag and a north/south mini bag with Horsebit detail. Leather sole tassel moccasins, with the iconic Gucci green-red-green Web, feature in black, cognac and bordeaux in either smooth leather or embossed crocodile.     The campaign, shot by photographer Bella Lieberberg and art directed by Mytheresa Global Crea ve Director Julian Paul, features notable Australian electropop band Parcels. Selected as crea ves and for their collec ve retro style, keyboardists Louie Swain and Patrick Hetherington, bassist Noah Hill, drummer Anatole Serret and guitarist Jules Crommelin have come together to infuse the dis nct look and feel of the collec on for this campaign. Captured as live performers in a grand upmarket restaurant se ng, the campaign conveys a truly energe c yet luxurious atmosphere. Luxury online retailer Mytheresa is set to launch an exclusive menswearcapsule collec on with renowned Italian fashion House Gucci, which will be available globally on Mytheresa.com from July 15th, 2020. This collec on marks a milestone for menswear at Mytheresa as the largest exclusive collec on debut since the retailer’s category launch in January 2020.     Taking inspira on from the House’s Pre-Fall 2020 season, a total of 46 pieces are featured and range ready-to-wear, accessories and footwear. A 70s a tude is represented through themes of new tailoring, iconic details and denim; with a color pale e that fuses tones of limestone, bo le, coral, lime green, brick, avio, sky and baby blue with neutral shades of black, ivory, camel, dark brown, taupe, bordeaux and milk. True to the brand’s unique and eclec c aesthe c, addi onal nishing touches include leave-on cu labels, playful mo fs and pa erns, stand-out gold bu ons and quintessen al GG logo elements.     Tailoring drives overall styling in this collec on with suits found in crinkle corduroy, GG windowpane pa ern, striped classic chalk; and with double breasted jackets in two-tone yarn dyed annel, striped retro regimental and linen co on canvas. Pants are true to the vintage feel of the collec on as cropped ares in tailored military twill, wool cover and washed denim. Accessories include mo f necklaces, vintage shaped sunglasses, silk carrés, printed es with paisley or chains mo fs, bucket hats and baseball caps, a leather du e bag and a north/south mini bag with Horsebit detail. Leather sole tassel moccasins, with the iconic Gucci green-red-green Web, feature in black, cognac and bordeaux in either smooth leather or embossed crocodile.     The campaign, shot by photographer Bella Lieberberg and art directed by Mytheresa Global Crea ve Director Julian Paul, features notable Australian electropop band Parcels. Selected as crea ves and for their collec ve retro style, keyboardists Louie Swain and Patrick Hetherington, bassist Noah Hill, drummer Anatole Serret and guitarist Jules Crommelin have come together to infuse the dis nct look and feel of the collec on for this campaign. Captured as live performers in a grand upmarket restaurant se ng, the campaign conveys a truly energe c yet luxurious atmosphere.

JACQUEMUS Spring/Summer 2021 collection « L’Amour
395

JACQUEMUS Spring/Summer 2021 collection « L’Amour

Fashion Week "As an idea for this collection, L’Amour began as something different. I imagined people gathered together celebrating love. Alexander Ekman’s choreography of wheat tossed passionately through the air. Emir Kursturica’s film, Time of the Gypsieswith its enchanting realism. These scenes of ceremony large and small. But what’s so beautiful about L’Amour is how it can endure—sometimes even grow stronger—in the absence of people being together. Not long after my team was separated from each other, we were all in our homes feeling the desire to work, and a new vision of the collection emerged. We became a human chain, every step of the creative process executed with love. In fact, every decision I make concerning JACQUEMUS is motivated first by love and common sense. It’s why we shifted to a more sustainable rhythm last year, with two shows combining menswear and womenswear, held in January and June. This decision ended up saving us this season, since we had received all our fabric orders ahead of the confinement. Deciding to go ahead with our usual collection schedule and with a show is at the heart of our visual identity, our commercial strategy. With this smaller collection, presented mainly to our family and friends, we bring our interior worlds out into the open, interpreting the humble fabrics and objects we live with that have their own poems to tell. Within the home, L’Amour reveals itself in small wonders. Separate but collectively, we realized that the home is a place of endless inspiration. These impressions are what I wanted to recreate in this setting today, where we have been fully sensitive to the circumstances. My team has put in an enormous effort these last few months, and I am so grateful that we arrived here, that we are gathered together in the end. For me, it is important for people to see that a true celebration of L’Amour is universal."     As JACQUEMUS is committed to developing its production in the most progressive, sensitive and sustainable ways, the SS21 collection will be available for pre-order online, exclusively through Jacquemus.com, the morning after the show. Beyond creating a valuable connection with consumers, this helps ensure that production corresponds more directly to demand, ultimately establishing a positive commercial model for all.     Linen is the fabric of L’Amour: Natural, pure, everlasting, honest. It follows the curves of the body as a sensuous dress; it can be tailored with light construction as a pair of high-waisted pants or a summery suit. Linen represents French heritage, family heirlooms, household articles and, through both men’s and women’s collections, a fresh perspective in design. Linen lends itself to surface treatments, spanning delicate and traditional broderie anglaise and jour echelle (ladder stitching) to a tenderly contemporary array of laser-cut hearts. Appliqués and incrustations include borders of braided raffia or cotton herringbone tape and embroideries in micro-beaded wheat sheaves. Pillows are transformed into tops and bags alike—a cushioned nod to comfort beyond the home.     Silhouettes for women continue to explore and integrate notions of lingerie: twisted bra tops and bustier t-shirts; shirts and jackets featuring wraparound straps and delicate metal adjusters. Pencil skirts signal archetypal femininity. Silhouettes for men broaden out beyond workwear, adapting a more sensual attitude conveyed in the women’s looks. Jackets and shirts move through various lightweight volumes: rounded and rustic, reconstructed with asymmetric focus, loose like a deconstructed pea coat. The palette is warm and earthy, with muted yellow, olive and crisp blue conjuring the tones of faded linens and baked ceramics inspired by Peter Schlesinger’s work.     Prints take cue from kitchen tiles, vegetal motifs on ceramics, torchon (dishcloth) checks and the inky abstract drawings of Joan Miró. Painterly still life scenes—a plate of white asparagus, a strainer filled with cherries – float across men’s shirts in linen and crisp cotton. Patterns inspired by Picasso’s frescoes at the Château de Castille stand out playfully, drawn directly on the fabric.     Objects found around the home are reimagined as whimsical accessories: Miniature cutlery and tools crafted in leather dangle from suits, keychains are accented with tiny tablecloths and cuffs are fashioned from old door handles. Real mini Marseille soaps turn up as charms on necklaces and bracelets. Other jewellery pieces signal handcraft through hammered and bent metal shapes, at once artisanal and artistic. Pillows and plates become portable, carried as a tote or secured in a leather harness. In terms of footwear, women wear sandals that wrap around the ankle and flip-flops on a gentle platform; men, an espadrille- style shoe that conjures the countryside.     The Chiquito finds new expression yet again. Chrome-free vegetal tones of vibrant rose, orange and blue show early signs of natural patina, while linen offers an alternative to leather. The Chiquito Nœud features an extra-long top-handle that can be looped or worn on the shoulder. Triangular prism and cube shapes for women, and a toolbox-style case for men expand upon the recognizable references of JACQUEMUS bags. Lastly, as if the Chiquito couldn’t get any smaller, it now appears as a single earring stud. "As an idea for this collection, L’Amour began as something different. I imagined people gathered together celebrating love. Alexander Ekman’s choreography of wheat tossed passionately through the air. Emir Kursturica’s film, Time of the Gypsieswith its enchanting realism. These scenes of ceremony large and small. But what’s so beautiful about L’Amour is how it can endure—sometimes even grow stronger—in the absence of people being together. Not long after my team was separated from each other, we were all in our homes feeling the desire to work, and a new vision of the collection emerged. We became a human chain, every step of the creative process executed with love. In fact, every decision I make concerning JACQUEMUS is motivated first by love and common sense. It’s why we shifted to a more sustainable rhythm last year, with two shows combining menswear and womenswear, held in January and June. This decision ended up saving us this season, since we had received all our fabric orders ahead of the confinement. Deciding to go ahead with our usual collection schedule and with a show is at the heart of our visual identity, our commercial strategy. With this smaller collection, presented mainly to our family and friends, we bring our interior worlds out into the open, interpreting the humble fabrics and objects we live with that have their own poems to tell. Within the home, L’Amour reveals itself in small wonders. Separate but collectively, we realized that the home is a place of endless inspiration. These impressions are what I wanted to recreate in this setting today, where we have been fully sensitive to the circumstances. My team has put in an enormous effort these last few months, and I am so grateful that we arrived here, that we are gathered together in the end. For me, it is important for people to see that a true celebration of L’Amour is universal."     As JACQUEMUS is committed to developing its production in the most progressive, sensitive and sustainable ways, the SS21 collection will be available for pre-order online, exclusively through Jacquemus.com, the morning after the show. Beyond creating a valuable connection with consumers, this helps ensure that production corresponds more directly to demand, ultimately establishing a positive commercial model for all.     Linen is the fabric of L’Amour: Natural, pure, everlasting, honest. It follows the curves of the body as a sensuous dress; it can be tailored with light construction as a pair of high-waisted pants or a summery suit. Linen represents French heritage, family heirlooms, household articles and, through both men’s and women’s collections, a fresh perspective in design. Linen lends itself to surface treatments, spanning delicate and traditional broderie anglaise and jour echelle (ladder stitching) to a tenderly contemporary array of laser-cut hearts. Appliqués and incrustations include borders of braided raffia or cotton herringbone tape and embroideries in micro-beaded wheat sheaves. Pillows are transformed into tops and bags alike—a cushioned nod to comfort beyond the home.     Silhouettes for women continue to explore and integrate notions of lingerie: twisted bra tops and bustier t-shirts; shirts and jackets featuring wraparound straps and delicate metal adjusters. Pencil skirts signal archetypal femininity. Silhouettes for men broaden out beyond workwear, adapting a more sensual attitude conveyed in the women’s looks. Jackets and shirts move through various lightweight volumes: rounded and rustic, reconstructed with asymmetric focus, loose like a deconstructed pea coat. The palette is warm and earthy, with muted yellow, olive and crisp blue conjuring the tones of faded linens and baked ceramics inspired by Peter Schlesinger’s work.     Prints take cue from kitchen tiles, vegetal motifs on ceramics, torchon (dishcloth) checks and the inky abstract drawings of Joan Miró. Painterly still life scenes—a plate of white asparagus, a strainer filled with cherries – float across men’s shirts in linen and crisp cotton. Patterns inspired by Picasso’s frescoes at the Château de Castille stand out playfully, drawn directly on the fabric.     Objects found around the home are reimagined as whimsical accessories: Miniature cutlery and tools crafted in leather dangle from suits, keychains are accented with tiny tablecloths and cuffs are fashioned from old door handles. Real mini Marseille soaps turn up as charms on necklaces and bracelets. Other jewellery pieces signal handcraft through hammered and bent metal shapes, at once artisanal and artistic. Pillows and plates become portable, carried as a tote or secured in a leather harness. In terms of footwear, women wear sandals that wrap around the ankle and flip-flops on a gentle platform; men, an espadrille- style shoe that conjures the countryside.     The Chiquito finds new expression yet again. Chrome-free vegetal tones of vibrant rose, orange and blue show early signs of natural patina, while linen offers an alternative to leather. The Chiquito Nœud features an extra-long top-handle that can be looped or worn on the shoulder. Triangular prism and cube shapes for women, and a toolbox-style case for men expand upon the recognizable references of JACQUEMUS bags. Lastly, as if the Chiquito couldn’t get any smaller, it now appears as a single earring stud.

loading
More articles