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Arket launches Arket Running
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Arket launches Arket Running

Fashion Beginning of this year marks the day  ARKET will introduce ARKET RUNNING, a new modern sportswear concept collection blending sustainable high-performance fabrics with a thoughtful minimalist aesthetic. The new collection has been developed by the brand’s design studio in Stockholm and will be launched online and in selected ARKET stores including Amsterdam end of January. ‘Running in Scandinavia is as much about finding peace with the weather - as with your own body and mind, meaning that function always comes first. But function can also be interpreted in a wider sense’ says Anna Teurnell, ARKET’s Head of Design, and continues: ‘For them, ARKET RUNNING is part of a mindful lifestyle. By running you can explore alternate routes in culture, your environment as well as nature, which feeds your body and soul. Their design is influenced by the notion of a modern runner, for whom performance and maintaining a balanced life go hand in hand’. For both men and women, the collection includes a windbreaker with reflective details made entirely from recycled polyester. In the men’s collection adding shorts in the same material, compression tights to pair with T-shirts, tights, and a warm-up fleece that combines a foundation of 80–90% recycled fibres with complementing materials for enhanced functionality. The whole collection comes in a black and grey colour palette with a wide selection of jackets and shorts in orange and camouflage print. Women’s collection will offer a set of high performance compression tights with a matching bra as well as garments in a high shine fabric and a fleece hoodie, adding a brand new take on traditional running gear. Matte colour scheme ranging from taupe to black which makes it really exciting and we cannot wait to share moe about it soon. ARKET® RUNNING will launch end of January, on arket.com and in the following selected ARKET stores in Stockholm, Gothenburg, Copenhagen, Amsterdam and London’s Covent Garden. Sign up at arket.com and follow @arketofficial @numero_netherlands on Instagram for updates. Beginning of this year marks the day  ARKET will introduce ARKET RUNNING, a new modern sportswear concept collection blending sustainable high-performance fabrics with a thoughtful minimalist aesthetic. The new collection has been developed by the brand’s design studio in Stockholm and will be launched online and in selected ARKET stores including Amsterdam end of January. ‘Running in Scandinavia is as much about finding peace with the weather - as with your own body and mind, meaning that function always comes first. But function can also be interpreted in a wider sense’ says Anna Teurnell, ARKET’s Head of Design, and continues: ‘For them, ARKET RUNNING is part of a mindful lifestyle. By running you can explore alternate routes in culture, your environment as well as nature, which feeds your body and soul. Their design is influenced by the notion of a modern runner, for whom performance and maintaining a balanced life go hand in hand’. For both men and women, the collection includes a windbreaker with reflective details made entirely from recycled polyester. In the men’s collection adding shorts in the same material, compression tights to pair with T-shirts, tights, and a warm-up fleece that combines a foundation of 80–90% recycled fibres with complementing materials for enhanced functionality. The whole collection comes in a black and grey colour palette with a wide selection of jackets and shorts in orange and camouflage print. Women’s collection will offer a set of high performance compression tights with a matching bra as well as garments in a high shine fabric and a fleece hoodie, adding a brand new take on traditional running gear. Matte colour scheme ranging from taupe to black which makes it really exciting and we cannot wait to share moe about it soon. ARKET® RUNNING will launch end of January, on arket.com and in the following selected ARKET stores in Stockholm, Gothenburg, Copenhagen, Amsterdam and London’s Covent Garden. Sign up at arket.com and follow @arketofficial @numero_netherlands on Instagram for updates.

Scotch & Soda launches eyewear collection
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Scotch & Soda launches eyewear collection

Accessories For Spring/Summer '20, Scotch & Soda introduces eyewear to its collection. Consisting of a wide number of styles for both men and women, the debut range plays on the brand's love of the unexpected, offering everything from twisted every-day classics to premium vintage-inspired pieces. Drawing inspiration from the landscapes of Hawaii - the home of Musa-Shiya, one of the original Hawaiian shirt - makers and the brand's muse of the season - tropical references shine through. They include colourful sunset gradients, palm-leaf engravings and tonal seascape-inspired lenses. Distinctive details appear throughout. The FULTON acetate cats-eye for women is finished with marble-effect arms, while the gold metal SOHO comes with gemstone nose pads. For men, 'Scotch & Soda' is etched onto the top bar of the RICHMOND, while the house logo - a sewing machine - appears on the titanium nose pads of the BROOKLYN. The eyewear launch adds to the brand's existing collection of accessories, and offers lovers of the label the opportunity to create head-to-toe Scotch & Soda looks. Available from January 2020 the collection will be stocked at Scotch & Soda stores, its website and selected opticians globally.   For Spring/Summer '20, Scotch & Soda introduces eyewear to its collection. Consisting of a wide number of styles for both men and women, the debut range plays on the brand's love of the unexpected, offering everything from twisted every-day classics to premium vintage-inspired pieces. Drawing inspiration from the landscapes of Hawaii - the home of Musa-Shiya, one of the original Hawaiian shirt - makers and the brand's muse of the season - tropical references shine through. They include colourful sunset gradients, palm-leaf engravings and tonal seascape-inspired lenses. Distinctive details appear throughout. The FULTON acetate cats-eye for women is finished with marble-effect arms, while the gold metal SOHO comes with gemstone nose pads. For men, 'Scotch & Soda' is etched onto the top bar of the RICHMOND, while the house logo - a sewing machine - appears on the titanium nose pads of the BROOKLYN. The eyewear launch adds to the brand's existing collection of accessories, and offers lovers of the label the opportunity to create head-to-toe Scotch & Soda looks. Available from January 2020 the collection will be stocked at Scotch & Soda stores, its website and selected opticians globally.  

Saint Laurent men's Spring & Summer 2020 campaign with Rami Malek
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Saint Laurent men's Spring & Summer 2020 campaign with Rami Malek

Fashion Art Direction: Anthony Vaccarello Director: David Sims Talent: Rami Malek ysl.com #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello Art Direction: Anthony Vaccarello Director: David Sims Talent: Rami Malek ysl.com #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello

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Tommy Hilfiger reveals the Spring 2020 TommyXLewis collaboration
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Tommy Hilfiger reveals the Spring 2020 TommyXLewis collaboration

Fashion Tommy Hilfiger is pleased to reveal the Spring 2020 TommyXLewis collaborative collection co-designed by iconic American designer Tommy Hilfiger and six-time Formula OneTM World Champion and global brand ambassador for TOMMY HILFIGER men’s, Lewis Hamilton.The fourth collaborative collection between the American designer and British racing driver makes positive strides forward in sustainable practices and embraces the notion of “Style For All” - a belief that great style erases all boundaries in gender, age, ethnicity and body type. The Spring 2020 TommyXLewiscollection will be available on a gender-neutral tommy.com page and in select TOMMY HILFIGER stores and wholesale locations globally starting February 16, 2020. Fans of the brand can visit tommy.com from January 21, 2020 for a sneak peek of select styles that can be added to wish lists before the collection becomes available globally. In the lead-up to the collection’s launch, two unique pieces will be released online, providing a taste of the greater Spring 2020 collection’s aesthetic. The utilitarian TommyXLewis backpack will drop on January 28, 2020 and the TommyXLewis flag crew neck sweater will drop on February 5, 2020.  The Spring 2020 TommyXLewis collection fuses two worlds: the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the Spring 2020 TommyXLewis collection, and is reflected in pieces that nod to classic archive styles. Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants. Military blues and greens blend with neutral tones and neon pops, infusing the classic tracksuit, bomber jacket and field jacket with a modern edge. The Spring 2020TommyXLewis collaborative collection is more conscious than ever, with over 75% of the apparel featuring sustainable elements, including 100% organic cotton. Sorona®, which is made from a plant-based fiber, was used as a sustainable alternative to down. The collection also utilizes lower impact washes and recycled textiles on styles including denim pants and shorts, woven tops and the bleached trucker jacket. The collection will premiere at the TOMMYNOW runway experience at Tate Modern, The Tanks on February 16, 2020 in London, United Kingdom at 8 p.m. GMT.   Tommy Hilfiger is pleased to reveal the Spring 2020 TommyXLewis collaborative collection co-designed by iconic American designer Tommy Hilfiger and six-time Formula OneTM World Champion and global brand ambassador for TOMMY HILFIGER men’s, Lewis Hamilton.The fourth collaborative collection between the American designer and British racing driver makes positive strides forward in sustainable practices and embraces the notion of “Style For All” - a belief that great style erases all boundaries in gender, age, ethnicity and body type. The Spring 2020 TommyXLewiscollection will be available on a gender-neutral tommy.com page and in select TOMMY HILFIGER stores and wholesale locations globally starting February 16, 2020. Fans of the brand can visit tommy.com from January 21, 2020 for a sneak peek of select styles that can be added to wish lists before the collection becomes available globally. In the lead-up to the collection’s launch, two unique pieces will be released online, providing a taste of the greater Spring 2020 collection’s aesthetic. The utilitarian TommyXLewis backpack will drop on January 28, 2020 and the TommyXLewis flag crew neck sweater will drop on February 5, 2020.  The Spring 2020 TommyXLewis collection fuses two worlds: the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the Spring 2020 TommyXLewis collection, and is reflected in pieces that nod to classic archive styles. Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants. Military blues and greens blend with neutral tones and neon pops, infusing the classic tracksuit, bomber jacket and field jacket with a modern edge. The Spring 2020TommyXLewis collaborative collection is more conscious than ever, with over 75% of the apparel featuring sustainable elements, including 100% organic cotton. Sorona®, which is made from a plant-based fiber, was used as a sustainable alternative to down. The collection also utilizes lower impact washes and recycled textiles on styles including denim pants and shorts, woven tops and the bleached trucker jacket. The collection will premiere at the TOMMYNOW runway experience at Tate Modern, The Tanks on February 16, 2020 in London, United Kingdom at 8 p.m. GMT.  

Napapirji reveals Infinity. The first circular, 100% recyclable jacket
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Napapirji reveals Infinity. The first circular, 100% recyclable jacket

Fashion Blazing a trail in circular innovation, premium casualwear brand Napapijri today unveils Infinity, its firstcircular, 100% recyclable jacket embodying Napapijri’s mission to design a circular future for fashion. The first jacket of its kind, Infinity has been three years in the making. Its main breakthrough comes from an intensive, synergistic effort to innovate the way in which fashion impacts the environment through the employment of recyclable materials and circular economy models. Infinity’s main material innovation is its mono-material composition: its filling and trims are made fromNylon 6, while its fabric is made from ECONYL® Regenerated Nylon, a high-performance nylon 6 yarn recycled from discarded fishing nets and other waste materials. The use of one material allows for an easier recycling process - the jacket can enter the recycling machine as it is - and fibres are upcycled without losing any of their original characteristic or quality, which means that ECONYL®: Regenerated Nylon can be recycled again and again. By building Infinity using Nylon 6, Napapijri has created a virtuous circle where the jacket can be recycled and reimagined infinitely. The project marks a decisive step in Napapijri’s quest for innovative solutions in circular design. AsNapapijri’s Senior Marketing Director, Vicki Bohlbro, explains: “As a brand whose origins are firmlyplaced in the beautiful alpine landscape, the safeguard of nature has always been on top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role ourindustry has to play in the preservation of the planet and its people through circularity”. To close the loop and make the innovation truly circular, Napapijri has developed a unique digital take-back programme through which the jacket can be returned and recycled. When purchasing Infinity, customers will be invited to register their jacket online through a unique identifier. In order to encourage mindful consumption, customers will have the option of returning their jacket only after two years from purchase. Infinity will then be processed into new yarn and new products. Upon returning the jacket, customers will receive a 100 Euro voucher to be used at napapijri.com for the purchase of their next Infinity product. “Napapijri is the first brand to take a jacket back to be recycled into new ECONYL® material thanks toour unique Regeneration System,” says Giulio Bonazzi, CEO of Aquafil (the makers ofECONYL®). “So, when the jacket reaches the end if its life, it is only the beginning. This is a real first.” Blazing a trail in circular innovation, premium casualwear brand Napapijri today unveils Infinity, its firstcircular, 100% recyclable jacket embodying Napapijri’s mission to design a circular future for fashion. The first jacket of its kind, Infinity has been three years in the making. Its main breakthrough comes from an intensive, synergistic effort to innovate the way in which fashion impacts the environment through the employment of recyclable materials and circular economy models. Infinity’s main material innovation is its mono-material composition: its filling and trims are made fromNylon 6, while its fabric is made from ECONYL® Regenerated Nylon, a high-performance nylon 6 yarn recycled from discarded fishing nets and other waste materials. The use of one material allows for an easier recycling process - the jacket can enter the recycling machine as it is - and fibres are upcycled without losing any of their original characteristic or quality, which means that ECONYL®: Regenerated Nylon can be recycled again and again. By building Infinity using Nylon 6, Napapijri has created a virtuous circle where the jacket can be recycled and reimagined infinitely. The project marks a decisive step in Napapijri’s quest for innovative solutions in circular design. AsNapapijri’s Senior Marketing Director, Vicki Bohlbro, explains: “As a brand whose origins are firmlyplaced in the beautiful alpine landscape, the safeguard of nature has always been on top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role ourindustry has to play in the preservation of the planet and its people through circularity”. To close the loop and make the innovation truly circular, Napapijri has developed a unique digital take-back programme through which the jacket can be returned and recycled. When purchasing Infinity, customers will be invited to register their jacket online through a unique identifier. In order to encourage mindful consumption, customers will have the option of returning their jacket only after two years from purchase. Infinity will then be processed into new yarn and new products. Upon returning the jacket, customers will receive a 100 Euro voucher to be used at napapijri.com for the purchase of their next Infinity product. “Napapijri is the first brand to take a jacket back to be recycled into new ECONYL® material thanks toour unique Regeneration System,” says Giulio Bonazzi, CEO of Aquafil (the makers ofECONYL®). “So, when the jacket reaches the end if its life, it is only the beginning. This is a real first.”

Filling Pieces debut their first full collection
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Filling Pieces debut their first full collection

Fashion Week Marking the departure from their reputation as a footwear brand, Filling Pieces return to Paris with a virtual runway showcasing their first full collection. The 27-look presentation consists of eyewear, bags, accessories, small leather goods, apparel and of course, footwear. Founder and creative director Guillaume Philibert commented that he is “beyond excited and extremely proud of the collection to be shown in Paris this week”, labelling it “The best to-date”. Without needing to access a show, consumers as well as buyers can visit the FP showroom and view the AW20 SPIRIT collection modelled by the likes of Nick Goulden, in the form of a pre-recorded runway beamed onto the walls. The concept of SPIRIT as a theme stems from the belief in a fifth element bonding earth, fire, water and air. Spirit also represents the desire to understand the unspoken bonds that unite humanity. Each element is interpreted with a unique design direction throughout the collection. Continuing the theme, Filling Pieces have commissioned Makers Unite to produce several pieces for the RTW AW20 collection. The Amsterdam-based organisation nurtures the creative talent of refugees, helping them to integrate into society. A topic which resonates deeply with FP’s brand heritage. Marking the departure from their reputation as a footwear brand, Filling Pieces return to Paris with a virtual runway showcasing their first full collection. The 27-look presentation consists of eyewear, bags, accessories, small leather goods, apparel and of course, footwear. Founder and creative director Guillaume Philibert commented that he is “beyond excited and extremely proud of the collection to be shown in Paris this week”, labelling it “The best to-date”. Without needing to access a show, consumers as well as buyers can visit the FP showroom and view the AW20 SPIRIT collection modelled by the likes of Nick Goulden, in the form of a pre-recorded runway beamed onto the walls. The concept of SPIRIT as a theme stems from the belief in a fifth element bonding earth, fire, water and air. Spirit also represents the desire to understand the unspoken bonds that unite humanity. Each element is interpreted with a unique design direction throughout the collection. Continuing the theme, Filling Pieces have commissioned Makers Unite to produce several pieces for the RTW AW20 collection. The Amsterdam-based organisation nurtures the creative talent of refugees, helping them to integrate into society. A topic which resonates deeply with FP’s brand heritage.

Givenchy Fall & Winter 2020 men's ready to wear collection
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Givenchy Fall & Winter 2020 men's ready to wear collection

Fashion Week An innate ability to interpret tradition with spontaneity is the key to new elegance. Self-expression is paramount, permitting moments of unbridled opulence and psychedelia within the everyday. Clare Waight Keller liberates the Men’s Fall - Winter 2020-21 collection with an intimate ode to the modern man, adorned. The tenets of the New Age drifter imply a penchant for collecting, embellishment and artifice. The subcontinental style of the 14th Maharajah of Indore (1908 - 1961) is a key visual cue for the season’s symbiotic relationship between clothing and jewellery. In the 1930s, he travelled to Los Angeles from India, where he fell in love. The fearless aristocrat embraced Modernism and elements of the West throughout his life and spent his days draped in pearls, gemstones, and precious metals. His influence immerses the collection in a lavish hedonism, juxtaposed by the fetish remix of a sleek future wardrobe. Elegant hardware evolves the silhouette of slimline Givenchy tailoring, as double-breasted blazers and nipped coats fasten with brooches, kilt pins, and fob chains spinning with charms. Wrapped shirts and gilets mimic their formality, whilst a contrasting suit lapel, jewel-toned latex layers and a zipped cummerbund subvert classic proportions. Horology and lapidary sketches become totemic prints on stretch tulle and jersey tops, informing flourishes of bullion thread and crystal embroideries on Haute Couture topcoats. Injecting toughness, glossed leather trousers, oversized patchwork knits and boxy shirt jackets echo the sleek nocturnal attitude of chrome-capped, square toe boots worn under a bootcut pant. In hand, the giant Antigona Soft carry-all is crafted in polished calfskin with woven toile or rich shearling panels. An innate ability to interpret tradition with spontaneity is the key to new elegance. Self-expression is paramount, permitting moments of unbridled opulence and psychedelia within the everyday. Clare Waight Keller liberates the Men’s Fall - Winter 2020-21 collection with an intimate ode to the modern man, adorned. The tenets of the New Age drifter imply a penchant for collecting, embellishment and artifice. The subcontinental style of the 14th Maharajah of Indore (1908 - 1961) is a key visual cue for the season’s symbiotic relationship between clothing and jewellery. In the 1930s, he travelled to Los Angeles from India, where he fell in love. The fearless aristocrat embraced Modernism and elements of the West throughout his life and spent his days draped in pearls, gemstones, and precious metals. His influence immerses the collection in a lavish hedonism, juxtaposed by the fetish remix of a sleek future wardrobe. Elegant hardware evolves the silhouette of slimline Givenchy tailoring, as double-breasted blazers and nipped coats fasten with brooches, kilt pins, and fob chains spinning with charms. Wrapped shirts and gilets mimic their formality, whilst a contrasting suit lapel, jewel-toned latex layers and a zipped cummerbund subvert classic proportions. Horology and lapidary sketches become totemic prints on stretch tulle and jersey tops, informing flourishes of bullion thread and crystal embroideries on Haute Couture topcoats. Injecting toughness, glossed leather trousers, oversized patchwork knits and boxy shirt jackets echo the sleek nocturnal attitude of chrome-capped, square toe boots worn under a bootcut pant. In hand, the giant Antigona Soft carry-all is crafted in polished calfskin with woven toile or rich shearling panels.

The future is ______?
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The future is ______?

Fashion Exclusive fashion editorial Team: Production: Simone Bronzi & Timotej Letonja @Haze Media Photographer: Marcello Arena Stylist: Giulia Meterangelis Model: Kaspar Rosander @Next Models Grooming: Augusto Picerni @W-M Management Set designer: Francesco Petrillo Director: White Paper Camera: Leonardo Russo Stylist assistant: Joele Iapadre Exclusive fashion editorial Team: Production: Simone Bronzi & Timotej Letonja @Haze Media Photographer: Marcello Arena Stylist: Giulia Meterangelis Model: Kaspar Rosander @Next Models Grooming: Augusto Picerni @W-M Management Set designer: Francesco Petrillo Director: White Paper Camera: Leonardo Russo Stylist assistant: Joele Iapadre

Filling Pieces release their SS20 campaign featuring the new FP REAF silhouette
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Filling Pieces release their SS20 campaign featuring the new FP REAF silhouette

Fashion Filling Pieces release their Spring & Summer 2020 ad campaign featuring the new FP REAF silhouette. Shot on the streets of Berlin by  Felix Gartner.   for more go onhttps://www.fillingpieces.com Filling Pieces release their Spring & Summer 2020 ad campaign featuring the new FP REAF silhouette. Shot on the streets of Berlin by  Felix Gartner.   for more go onhttps://www.fillingpieces.com

When music and fashion collide
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When music and fashion collide

Fashion When two worlds collide, when fashion intertwines with a whole new world, it connects its DNA with music. HUGO BOSS, a German men's leading fashion brand has chosen Liam Payne as their new HUGO global brand ambassador. And we had a chance to speak to Liam about the collaboration   You said fashion started as a hobby for you. Now here we are, with you collaborating on an exclusive new capsule and being the first global brand ambassador for HUGO. What went through your head when you got this news?   I mean, it just even seems weird looking at my name, seeing my name on the label of some clothing, which is nice, but just weird at the same time. When I first heard that we were going to be doing it, I was just thinking about how many amazing people HUGO BOSS has had over the years, so many great names and different people that I look up to and watch on the big screen, like Ryan Reynolds or Chris Hemsworth. Being the first one for HUGO is just amazing. When I found out more into the way everything was working, that we were making clothes, not just trying them on, this was really cool. When I was on the way to the first design meeting, I was in the car and I didn't really know what to expect. But as soon as we sat down and started looking at different drawings and different designs and things that were possible, it all became really fun and it drew me in.    You collaborated with HUGO on an exclusive "HUGO x Liam Payne capsule". What was the most exciting part of being involved in the desig process of this collection?   I think just coming up with new ideas, it's quite fun. There's loads of different printing techniques that they've not actually done before. And there's actually a pocket now on the joggers that they've nicknamed »the Liam Pocket«, because I always used to drop my phone and smashed it. So we not only have a zip pocket inside the jogger pocket, but they started putting it across a bunch of different pieces even in their collection now as well. This is actually the most exciting thing for me, when you figure something out that hasn't really been figured out very much before.    The capsule was just revealed at this year's Berlin Fashion Week, accompanied with your performance. How do you look at people's reaction to your collection with HUGO?    This is completely new territory for me. I think I'm most happy with the fact that when we designed everything, it's quite subtle and that my name is not anywhere in these pieces, except on the label inside. Not that I'm trying to hide myself or anything, but I just think that people who shop HUGO, should be able to walk into HUGO and still shop HUGO, whether or not I made it. I think that as someone who's designing the clothes, it's not your job to make sure that your name is everywhere. It's your job to make sure that the the blend between what is you and what is the brand fits so well, that people will mistakenly buy it, not even knowing that it was a piece of my collection.   You were also named as the new face of HUGO Bodywear campaign. How does it feel to be the a part of a first partnership of this kind for HUGO, linking the fashion world with music?   It was really good, it was fun. It was a lot of hours in the gym to get that shoot done, which now I'm back on my training schedule again. It was nice to go to the gym with the goal of what you're gonna be doing, because I know everybody wants to look at the people on the boxes.  The shoot was really amazing. Get to shoot all of this with Mert & Marcus was just the best thing ever. When they took the first picture, I was so stressed because of being in underwear in front of loads of people, but working with them, they took the pressure off. And I don't know what it is about them, but just the slightest move they make you do and the way they place you within the shot, the way they actually direct you within the scene, it's super easy to work with them. All of the poses that I've been doing over the years, I've just been doing it so wrong.   How would you describe the style of "HUGO x Liam Payne capsule"?   It's definitely smart casual and a bit more loose. I think it's quite nice as well. When we were designing the capsule, obviously it was so heavily designed around me and stuff that I wear and the way that I wear things. In the way we designed the joggers or the way that the hoodie fits or whatever else, I think is definitely my fit on a lot of the things. Some of it's has a bit of streetwear in there, but most of it's kind of smart casual.   How do you manage to keep your own style, through working with a lot of different styles and being dressed by many different people?   Honestly, I think this is all because I've covered so many different ranges of fashion over the years, kind of because we started as young as we did in the band. You grow through your fashion at one stage or another, there were different elements of stuff that I've dressed along the way. So there's always something I can draw back to. The time I got it the most right was when it was the most simple and it was towards the end of the band. And then I kind of went off on trying different, new things. When I started off being a solo artist, being so nervous about presenting just myself to a fanbase and the world, I think I was kind of hiding behind as many things as possible. It was all the gold chains and sunglasses and everyting else, which was kind of me trying to create my own character, but it wasn't really me. But now I really have grown with fashion and I'm really happy that I made all those different mistakes.    What does HUGO mean to you?   I'd worn a few of different HUGO suits, different things on catwalks. I think in one element, it was just really perfect for me. And when we kind of made this brand partnership together, it just made complete sense to me. A lot of the pieces just cater to everything that I wear actually, which is really good. And it is exactly how I want to dress.   What can we expect from you in the future, are there any other collaborations with HUGO already on the horizon?    Yeah, there's a few things that we've already shot which are very fun and quite exciting. There's another collection that we're gonna make as well. Another one of the two, I think, at the moment. So lots of different things. And I can't help it, the more I go on HUGO's website and look at what's been made, where they're going next with things, I just start print screening and trying to design things. I mean, I'm really enjoying doing this at the moment, so I hope I get to do it for quite a long time.   Was there anything specifically, any idea, that you wanted to do that didn't come to life and you were hoping it would?    The problem that we had at this point was the timing, because we wanted to get it done for this specific period. It's great that the team worked as hard as they did because we got everything finished, but it was hard to do. There were so many different things that we had ideas for. And my problem is, I have like a million ideas. So if an idea gets left behind, it might get left way behind, because I'll think of something else that I like more. There was a lot of different pieces, especially more streetwear jackets. But I think I'm bringing that more into the second collection.   How different is it to design then to write a song?   I've always liked drawing and as soon as we've made the first collection, I went home and started drawing bunch of logos, different colors and things and seeing what went together, because when drawing, you can make as many mistakes as you want. I think that's kind of similar in songwriting, you can re-record it and re-record it  until you go »I like that a little bit more«, which is quite nice. It is a different sector. When drawing, your eyes just know when something goes together. Whereas the music is more of a feeling, like how does that song make you feel in a certain way or when you sing this line. I think that's the difference.  We sat down also with HUGO's creative director, Bart De Backer, a Belgian designer, who's in charge of designing BOSS younger brother brand's menswear.  HUGO is a brand with fashion forward approach, aiming for younger customers. From  the signature tailored suits to incorporating today's streetwear philosophy, HUGO is mixing together different styles and creating something new. 10 years in the future, what changes would you like to see in the world? What I would like to see is free health care, free education, more equality and less plastic. For people to be more considerate of what we use the plastic for.   What makes HUGO unique in your words? For me that's a brand that always challenged the status quo in a bit classic mindset in a way. When we started the brand started to wear sneakers under suits, we had tailored jackets with denims. Then we started to mix tailoring with sportswear and now we actually go completely into the whole mix master idea. An example for this is creating a platform for self expression, that makes people who buy HUGO wanna wear HUGO just how they want to wear it, we're not gonna tell them how they should wear it.  Recently, we started blurring the boundaries between the menswear and womenswear, in the last 3 – 4 collections we created unisex styles, so we actually invite our customers to not only check one side of the shop, but also the other side. This is a new thing we are working on and esentially something we always did with HUGO. Something that was seen as established, we question and we start challenging. This is something that is current, but also we are gonna try to introduce it more into the mainstream. What you have now is still a niche of people and our reach as a brand is quite big.    What are your next projects and which one you're most excited about? That's a thing I can not really talk about, it's still »under construction«. But the thing is, in general with every collection we try to collaborate with a lot of people. The collections that I'm working on and are coming out now, we're always searching for talent and when we see a really good graphic designer or people who sketch quite nicely or a different way of making designs, then we try to collaborate with them. This is also in the spirit of HUGO as a platform for self expression, we are actually searching for talents that have their voice or their point of view on things.   Could you tell us a bit about the inspirations behind the next collection coming out for spring and summer 2020? I discovered that Bowie was living in Berlin in the 70s, from 1976 to 1979, where he recorded what I find one of his most innovative albums, Low, Lodger and Heroes. About that time he also strated to reinvent himself. What I liked about that whole inspiration is that he always tried to push something new, tried new things, mixing different styles together and this is what he did in Berlin, experimented and created kind of new ways of music. For me he is the ultimate mix master.  This was the inspiration of the collection. We mixed the Bowie heritage and the Bowie street style of the 70s with the Berlin of today, where the street style is still very influenced by 90s, but is also very US heritage. The Bowie tailoring was very important and what we did in this collection is actually looking at the suit itself, kind of in a different way. What I wanted to do and did in this collection is looking at the very basic philosophy and use that as a starting point, where the suit has the top and bottom in the same fabric, with placing this in the time of today, where leisure wear is dominant. Everybody dresses down at the moment. I took a track suit as a starting point and gave it to my pattern designer of tailoring and I asked him »Please take the heritage techniques from tailoring and make a track suit«. What we developed was a tailored version of a track suit. What I think is in the future of suits, what is our heritage, what I believe is our future direction is the new idea of the suit, that is more leisure, more fitted to the lifestyle of all, also the young kids today. People wanna look cool, they still wanna look very valuable and they don't wanna feel forced into wearing a suit.  We started to work together with the Estate of Bowie and we have a little capsule where we actually use the pictures of Bowie on our clothing. The cover of Heroes album, together with Bowie's quote is a very nice piece from the collection. We also worked a lot around the silhouettes of David Bowie, we focused a lot on the fabric, but always with a little twist, because Bowie always wore suits in brighter colors, which were a bit loud, but he could wear it one way or another, he made it work.   What trends do you see shape the future of menswear? Dressing up becomes more important, but I don't think it will translate automatically in more tailoring. Tailoring will take a different place in mens wardrobe. We try to have new silhouettes, the way of dressing will have a very leisure shape. The tailored jacket  is an element you can use even in a very street inspired look. I think the formal and leisure styles will blend more.   How does HUGO differentiate itself from BOSS? It's a very different brand. In the past we were more like brothers, but now we are really a different brand. We talk differently to our consumer, the way we build our collections is completely different. For me, BOSS is a more established approach, where we question everything that is established. Brand HUGO by istself is also a brand that is based on self-expression, that means people who buy HUGO can actually wear it how they want to and they can experiment with it and try new things. For me this is a completely different philosophy.    How much do you think sustainability gives importance to fashion, now in 2019? I think it will gain more and more importance. We're also working on it in very different projects, so when we design, we think differently about things. I'm also reducing my collections, like the sizing of things becomes smaller, we get much more focused on our products and of course we are working into a different way of design, more long term design.  Also, a very interesting thing about young designers. Some time ago I talked to a teacher at Royal College in London and there they already see that young generations , the future designers are already thinking in the long term, what will happen when they design, what will be the effects on the environment. In HUGO we also started going into that mindset. Shot by photographers Mert Alas and Marcus Piggott inside an apartment in Berlin, the new campaign features Liam in signature styles from the brand’s underwear line. The musician and his model counterpart, interpret a young couple who have escaped to Berlin with the paparazzi hot on their tails.   “I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this. It’s been an amazing experience to work with such an incredibly talented group of people,” says Liam.   In one hyper-saturated image, Liam is seen standing on a bed, wearing boxer briefs woven with the HUGO logo across the waistband. In a black and white shot, he poses for Maxwell as she captures his likeness on film. Perhaps the most intimate of all the images, shows the pair intertwined on the bed, while she wears his underwear and he wears nothing at all.   The bodywear range, comprised of trunks, boxer briefs, and tank tops borrows from the motif-heavy aesthetic of the core collection. Underwear styles are topped with waistbands in signature HUGO red with statement contrast logos, and sporty tank tops have vertical logos stitched onto their hemlines. When two worlds collide, when fashion intertwines with a whole new world, it connects its DNA with music. HUGO BOSS, a German men's leading fashion brand has chosen Liam Payne as their new HUGO global brand ambassador. And we had a chance to speak to Liam about the collaboration   You said fashion started as a hobby for you. Now here we are, with you collaborating on an exclusive new capsule and being the first global brand ambassador for HUGO. What went through your head when you got this news?   I mean, it just even seems weird looking at my name, seeing my name on the label of some clothing, which is nice, but just weird at the same time. When I first heard that we were going to be doing it, I was just thinking about how many amazing people HUGO BOSS has had over the years, so many great names and different people that I look up to and watch on the big screen, like Ryan Reynolds or Chris Hemsworth. Being the first one for HUGO is just amazing. When I found out more into the way everything was working, that we were making clothes, not just trying them on, this was really cool. When I was on the way to the first design meeting, I was in the car and I didn't really know what to expect. But as soon as we sat down and started looking at different drawings and different designs and things that were possible, it all became really fun and it drew me in.    You collaborated with HUGO on an exclusive "HUGO x Liam Payne capsule". What was the most exciting part of being involved in the desig process of this collection?   I think just coming up with new ideas, it's quite fun. There's loads of different printing techniques that they've not actually done before. And there's actually a pocket now on the joggers that they've nicknamed »the Liam Pocket«, because I always used to drop my phone and smashed it. So we not only have a zip pocket inside the jogger pocket, but they started putting it across a bunch of different pieces even in their collection now as well. This is actually the most exciting thing for me, when you figure something out that hasn't really been figured out very much before.    The capsule was just revealed at this year's Berlin Fashion Week, accompanied with your performance. How do you look at people's reaction to your collection with HUGO?    This is completely new territory for me. I think I'm most happy with the fact that when we designed everything, it's quite subtle and that my name is not anywhere in these pieces, except on the label inside. Not that I'm trying to hide myself or anything, but I just think that people who shop HUGO, should be able to walk into HUGO and still shop HUGO, whether or not I made it. I think that as someone who's designing the clothes, it's not your job to make sure that your name is everywhere. It's your job to make sure that the the blend between what is you and what is the brand fits so well, that people will mistakenly buy it, not even knowing that it was a piece of my collection.   You were also named as the new face of HUGO Bodywear campaign. How does it feel to be the a part of a first partnership of this kind for HUGO, linking the fashion world with music?   It was really good, it was fun. It was a lot of hours in the gym to get that shoot done, which now I'm back on my training schedule again. It was nice to go to the gym with the goal of what you're gonna be doing, because I know everybody wants to look at the people on the boxes.  The shoot was really amazing. Get to shoot all of this with Mert & Marcus was just the best thing ever. When they took the first picture, I was so stressed because of being in underwear in front of loads of people, but working with them, they took the pressure off. And I don't know what it is about them, but just the slightest move they make you do and the way they place you within the shot, the way they actually direct you within the scene, it's super easy to work with them. All of the poses that I've been doing over the years, I've just been doing it so wrong.   How would you describe the style of "HUGO x Liam Payne capsule"?   It's definitely smart casual and a bit more loose. I think it's quite nice as well. When we were designing the capsule, obviously it was so heavily designed around me and stuff that I wear and the way that I wear things. In the way we designed the joggers or the way that the hoodie fits or whatever else, I think is definitely my fit on a lot of the things. Some of it's has a bit of streetwear in there, but most of it's kind of smart casual.   How do you manage to keep your own style, through working with a lot of different styles and being dressed by many different people?   Honestly, I think this is all because I've covered so many different ranges of fashion over the years, kind of because we started as young as we did in the band. You grow through your fashion at one stage or another, there were different elements of stuff that I've dressed along the way. So there's always something I can draw back to. The time I got it the most right was when it was the most simple and it was towards the end of the band. And then I kind of went off on trying different, new things. When I started off being a solo artist, being so nervous about presenting just myself to a fanbase and the world, I think I was kind of hiding behind as many things as possible. It was all the gold chains and sunglasses and everyting else, which was kind of me trying to create my own character, but it wasn't really me. But now I really have grown with fashion and I'm really happy that I made all those different mistakes.    What does HUGO mean to you?   I'd worn a few of different HUGO suits, different things on catwalks. I think in one element, it was just really perfect for me. And when we kind of made this brand partnership together, it just made complete sense to me. A lot of the pieces just cater to everything that I wear actually, which is really good. And it is exactly how I want to dress.   What can we expect from you in the future, are there any other collaborations with HUGO already on the horizon?    Yeah, there's a few things that we've already shot which are very fun and quite exciting. There's another collection that we're gonna make as well. Another one of the two, I think, at the moment. So lots of different things. And I can't help it, the more I go on HUGO's website and look at what's been made, where they're going next with things, I just start print screening and trying to design things. I mean, I'm really enjoying doing this at the moment, so I hope I get to do it for quite a long time.   Was there anything specifically, any idea, that you wanted to do that didn't come to life and you were hoping it would?    The problem that we had at this point was the timing, because we wanted to get it done for this specific period. It's great that the team worked as hard as they did because we got everything finished, but it was hard to do. There were so many different things that we had ideas for. And my problem is, I have like a million ideas. So if an idea gets left behind, it might get left way behind, because I'll think of something else that I like more. There was a lot of different pieces, especially more streetwear jackets. But I think I'm bringing that more into the second collection.   How different is it to design then to write a song?   I've always liked drawing and as soon as we've made the first collection, I went home and started drawing bunch of logos, different colors and things and seeing what went together, because when drawing, you can make as many mistakes as you want. I think that's kind of similar in songwriting, you can re-record it and re-record it  until you go »I like that a little bit more«, which is quite nice. It is a different sector. When drawing, your eyes just know when something goes together. Whereas the music is more of a feeling, like how does that song make you feel in a certain way or when you sing this line. I think that's the difference.  We sat down also with HUGO's creative director, Bart De Backer, a Belgian designer, who's in charge of designing BOSS younger brother brand's menswear.  HUGO is a brand with fashion forward approach, aiming for younger customers. From  the signature tailored suits to incorporating today's streetwear philosophy, HUGO is mixing together different styles and creating something new. 10 years in the future, what changes would you like to see in the world? What I would like to see is free health care, free education, more equality and less plastic. For people to be more considerate of what we use the plastic for.   What makes HUGO unique in your words? For me that's a brand that always challenged the status quo in a bit classic mindset in a way. When we started the brand started to wear sneakers under suits, we had tailored jackets with denims. Then we started to mix tailoring with sportswear and now we actually go completely into the whole mix master idea. An example for this is creating a platform for self expression, that makes people who buy HUGO wanna wear HUGO just how they want to wear it, we're not gonna tell them how they should wear it.  Recently, we started blurring the boundaries between the menswear and womenswear, in the last 3 – 4 collections we created unisex styles, so we actually invite our customers to not only check one side of the shop, but also the other side. This is a new thing we are working on and esentially something we always did with HUGO. Something that was seen as established, we question and we start challenging. This is something that is current, but also we are gonna try to introduce it more into the mainstream. What you have now is still a niche of people and our reach as a brand is quite big.    What are your next projects and which one you're most excited about? That's a thing I can not really talk about, it's still »under construction«. But the thing is, in general with every collection we try to collaborate with a lot of people. The collections that I'm working on and are coming out now, we're always searching for talent and when we see a really good graphic designer or people who sketch quite nicely or a different way of making designs, then we try to collaborate with them. This is also in the spirit of HUGO as a platform for self expression, we are actually searching for talents that have their voice or their point of view on things.   Could you tell us a bit about the inspirations behind the next collection coming out for spring and summer 2020? I discovered that Bowie was living in Berlin in the 70s, from 1976 to 1979, where he recorded what I find one of his most innovative albums, Low, Lodger and Heroes. About that time he also strated to reinvent himself. What I liked about that whole inspiration is that he always tried to push something new, tried new things, mixing different styles together and this is what he did in Berlin, experimented and created kind of new ways of music. For me he is the ultimate mix master.  This was the inspiration of the collection. We mixed the Bowie heritage and the Bowie street style of the 70s with the Berlin of today, where the street style is still very influenced by 90s, but is also very US heritage. The Bowie tailoring was very important and what we did in this collection is actually looking at the suit itself, kind of in a different way. What I wanted to do and did in this collection is looking at the very basic philosophy and use that as a starting point, where the suit has the top and bottom in the same fabric, with placing this in the time of today, where leisure wear is dominant. Everybody dresses down at the moment. I took a track suit as a starting point and gave it to my pattern designer of tailoring and I asked him »Please take the heritage techniques from tailoring and make a track suit«. What we developed was a tailored version of a track suit. What I think is in the future of suits, what is our heritage, what I believe is our future direction is the new idea of the suit, that is more leisure, more fitted to the lifestyle of all, also the young kids today. People wanna look cool, they still wanna look very valuable and they don't wanna feel forced into wearing a suit.  We started to work together with the Estate of Bowie and we have a little capsule where we actually use the pictures of Bowie on our clothing. The cover of Heroes album, together with Bowie's quote is a very nice piece from the collection. We also worked a lot around the silhouettes of David Bowie, we focused a lot on the fabric, but always with a little twist, because Bowie always wore suits in brighter colors, which were a bit loud, but he could wear it one way or another, he made it work.   What trends do you see shape the future of menswear? Dressing up becomes more important, but I don't think it will translate automatically in more tailoring. Tailoring will take a different place in mens wardrobe. We try to have new silhouettes, the way of dressing will have a very leisure shape. The tailored jacket  is an element you can use even in a very street inspired look. I think the formal and leisure styles will blend more.   How does HUGO differentiate itself from BOSS? It's a very different brand. In the past we were more like brothers, but now we are really a different brand. We talk differently to our consumer, the way we build our collections is completely different. For me, BOSS is a more established approach, where we question everything that is established. Brand HUGO by istself is also a brand that is based on self-expression, that means people who buy HUGO can actually wear it how they want to and they can experiment with it and try new things. For me this is a completely different philosophy.    How much do you think sustainability gives importance to fashion, now in 2019? I think it will gain more and more importance. We're also working on it in very different projects, so when we design, we think differently about things. I'm also reducing my collections, like the sizing of things becomes smaller, we get much more focused on our products and of course we are working into a different way of design, more long term design.  Also, a very interesting thing about young designers. Some time ago I talked to a teacher at Royal College in London and there they already see that young generations , the future designers are already thinking in the long term, what will happen when they design, what will be the effects on the environment. In HUGO we also started going into that mindset. Shot by photographers Mert Alas and Marcus Piggott inside an apartment in Berlin, the new campaign features Liam in signature styles from the brand’s underwear line. The musician and his model counterpart, interpret a young couple who have escaped to Berlin with the paparazzi hot on their tails.   “I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this. It’s been an amazing experience to work with such an incredibly talented group of people,” says Liam.   In one hyper-saturated image, Liam is seen standing on a bed, wearing boxer briefs woven with the HUGO logo across the waistband. In a black and white shot, he poses for Maxwell as she captures his likeness on film. Perhaps the most intimate of all the images, shows the pair intertwined on the bed, while she wears his underwear and he wears nothing at all.   The bodywear range, comprised of trunks, boxer briefs, and tank tops borrows from the motif-heavy aesthetic of the core collection. Underwear styles are topped with waistbands in signature HUGO red with statement contrast logos, and sporty tank tops have vertical logos stitched onto their hemlines.

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