@
‘The adventures of Zoooom with friends’ Digital Paris Fashion Week, July 2020.
386

‘The adventures of Zoooom with friends’ Digital Paris Fashion Week, July 2020.

Fashion Week This season’s story is somewhatunique and calls for a di erentkind of introduction. You see, a motley crew of characters had ar- rived in Paris, one unrulier than the other. Zoooom with friends, they called them, for Zoooom was their guide and time travelled fast in their pace.   In the age-old City of Lights, no stranger to the rebel, our colour- ful characters loaded their LouisVuitton trunks with the nest n-eries they could nd, boarded abarge and sailed into the sun, which always rises in the East...   Through the ve days of fashionweek, the colourful rascals swept through the city’s gilded salons, went wild at Louis Vuitton, and cruised down the River Seine leav- ing behind them a rainbow tracetrans xed across the Paris sky.   And when they left, Paris felt a little empty. Where did Zoooom with friends go? Would they everreturn? Sure they would, but rstthey had a voyage to make. What you had witnessed here could be the end of a particularly riotous story. But it wasn’t. It was the beginning.   “Sacrebleu!” cried the good folk of Paris as Zoooom with friends turned tradition on its head, painting the town and the hallowed halls of Asnières. But fright soon turned to fondness, for unusual as they were, they brought only good intentions. This season’s story is somewhatunique and calls for a di erentkind of introduction. You see, a motley crew of characters had ar- rived in Paris, one unrulier than the other. Zoooom with friends, they called them, for Zoooom was their guide and time travelled fast in their pace.   In the age-old City of Lights, no stranger to the rebel, our colour- ful characters loaded their LouisVuitton trunks with the nest n-eries they could nd, boarded abarge and sailed into the sun, which always rises in the East...   Through the ve days of fashionweek, the colourful rascals swept through the city’s gilded salons, went wild at Louis Vuitton, and cruised down the River Seine leav- ing behind them a rainbow tracetrans xed across the Paris sky.   And when they left, Paris felt a little empty. Where did Zoooom with friends go? Would they everreturn? Sure they would, but rstthey had a voyage to make. What you had witnessed here could be the end of a particularly riotous story. But it wasn’t. It was the beginning.   “Sacrebleu!” cried the good folk of Paris as Zoooom with friends turned tradition on its head, painting the town and the hallowed halls of Asnières. But fright soon turned to fondness, for unusual as they were, they brought only good intentions.

INTRODUCING THE SECOND CHAPTER OF #ACCIDENTALINFLUENCER – THE DIGITAL PROJECT DEDICATED TO THE GUCCI TENNIS 1977
386

INTRODUCING THE SECOND CHAPTER OF #ACCIDENTALINFLUENCER – THE DIGITAL PROJECT DEDICATED TO THE GUCCI TENNIS 1977

Fashion Gucci announces the second chapter of its digital project #AccidentalInfluencer, the intriguing and playful take on the idea of imitation and replication, seen through the lenses of London based artist, photographer and director Max Siedentopf – which debuted last February.     The focus is once again on the range of Gucci Tennis 1977 sneakers, this time enriched by the recently introduced styles from the Gucci Off The Grid collection, designed by Creative Director Alessandro Michele with motifs of the House and constructed with recycled, organic, bio-based and sustainably sourced materials – including ECONYL®, a regenerated nylon made from nylon offcuts and pre- and post-consumer waste.     For this new chapter, Siedentopf leads us through the every-day life of these eclectic characters accidentally matching furniture pieces and objects in their homes. The result is an array of hypnotical and haunting scenes, where individuals seem to suggest improbable visual coincidences between their looks and settings.     The campaign will be launched on Gucci’s social media platforms, and will also include bespoke videos for TikTok, dedicated clips for Instagram Stories, and a section on the Gucci App that allows customers to virtually “try on” the Gucci Tennis 1977, using the pioneering augmented reality technology the House has introduced in June 2019.     #accidentalinfluencer Gucci announces the second chapter of its digital project #AccidentalInfluencer, the intriguing and playful take on the idea of imitation and replication, seen through the lenses of London based artist, photographer and director Max Siedentopf – which debuted last February.     The focus is once again on the range of Gucci Tennis 1977 sneakers, this time enriched by the recently introduced styles from the Gucci Off The Grid collection, designed by Creative Director Alessandro Michele with motifs of the House and constructed with recycled, organic, bio-based and sustainably sourced materials – including ECONYL®, a regenerated nylon made from nylon offcuts and pre- and post-consumer waste.     For this new chapter, Siedentopf leads us through the every-day life of these eclectic characters accidentally matching furniture pieces and objects in their homes. The result is an array of hypnotical and haunting scenes, where individuals seem to suggest improbable visual coincidences between their looks and settings.     The campaign will be launched on Gucci’s social media platforms, and will also include bespoke videos for TikTok, dedicated clips for Instagram Stories, and a section on the Gucci App that allows customers to virtually “try on” the Gucci Tennis 1977, using the pioneering augmented reality technology the House has introduced in June 2019.     #accidentalinfluencer

Berluti & Brian Rochefort collaborate
382

Berluti & Brian Rochefort collaborate

Men Connectivity becomes an art form in the face of separation. For the beginning of 2021, Berluti adapts to the challenges of our moment in time in a long-distance collaboration with the ceramic artist Brian Rochefort for its first creative collaboration on ready-to-wear. Recognising the values of a new era, creative Director Kris Van Assche embraces a desire for communication and concord in a collection of clothing created in partnership with the American sculptor. True to its conception – adigital effort between the designer’s home in Paris and Brian Rochefort’s studio inLos Angeles – the behind-the-scenes of the collaboration was previewed in a video between the two collaborators, screened online as part of Digital Paris Fashion Week on 9 July 2020. The film can be accessed on YouTube.com/Berluti.     The garments and accessories – to be fully unveiled and launched in stores in January 2021 – expand on the new codes established for Berluti under Kris Van Assche. A passionate ceramics collector, the creative Director’s vision is continually informed by the textures and colours related to ceramic art.This, in turn, draws natural parallels to the patina methods practised by Berluti’s own artisans in Italy. In Brian Rochefort oeuvre – an experimental and progressive force in the ceramic arena –Kris Van Assche identified a common thread with the sartorial dialogue between tradition and change embodied by Berluti. Inspired by volcanoes and exotic plants, the artist’s exuberant signature blendsintuitively with the augmented natural texture and colour language exercised at the house.     Berluti approaches the concept of collaborations from a supplementary and illuminating perspective. When, in 2019, Kris Van Assche partnered with the furniture house Pierre Jeanneret, the collaboration illustrated aspects of craft and colour shared by the two parties. For the evolving clientele of Berluti, the approach manifests in curiosity by association: a new proposal within an aesthetic to which the client already relates. In his collaboration with Brian Rochefort, Kris Van Assche builds on the character of Berluti in a gesture of connectivity and communication key to the time in which we find ourselves.     “Right now, collaboration feels like a meaningful way to create something new. As something of aceramics nerd, I have admired Brian Rochefort’s expression for a long time, and am fortunate enough to own one of his works. I couldn’t be more excited to interpret his vision through the lens of Berluti,”comments Kris Van Assche. Creative Director of Berluti. Connectivity becomes an art form in the face of separation. For the beginning of 2021, Berluti adapts to the challenges of our moment in time in a long-distance collaboration with the ceramic artist Brian Rochefort for its first creative collaboration on ready-to-wear. Recognising the values of a new era, creative Director Kris Van Assche embraces a desire for communication and concord in a collection of clothing created in partnership with the American sculptor. True to its conception – adigital effort between the designer’s home in Paris and Brian Rochefort’s studio inLos Angeles – the behind-the-scenes of the collaboration was previewed in a video between the two collaborators, screened online as part of Digital Paris Fashion Week on 9 July 2020. The film can be accessed on YouTube.com/Berluti.     The garments and accessories – to be fully unveiled and launched in stores in January 2021 – expand on the new codes established for Berluti under Kris Van Assche. A passionate ceramics collector, the creative Director’s vision is continually informed by the textures and colours related to ceramic art.This, in turn, draws natural parallels to the patina methods practised by Berluti’s own artisans in Italy. In Brian Rochefort oeuvre – an experimental and progressive force in the ceramic arena –Kris Van Assche identified a common thread with the sartorial dialogue between tradition and change embodied by Berluti. Inspired by volcanoes and exotic plants, the artist’s exuberant signature blendsintuitively with the augmented natural texture and colour language exercised at the house.     Berluti approaches the concept of collaborations from a supplementary and illuminating perspective. When, in 2019, Kris Van Assche partnered with the furniture house Pierre Jeanneret, the collaboration illustrated aspects of craft and colour shared by the two parties. For the evolving clientele of Berluti, the approach manifests in curiosity by association: a new proposal within an aesthetic to which the client already relates. In his collaboration with Brian Rochefort, Kris Van Assche builds on the character of Berluti in a gesture of connectivity and communication key to the time in which we find ourselves.     “Right now, collaboration feels like a meaningful way to create something new. As something of aceramics nerd, I have admired Brian Rochefort’s expression for a long time, and am fortunate enough to own one of his works. I couldn’t be more excited to interpret his vision through the lens of Berluti,”comments Kris Van Assche. Creative Director of Berluti.

Advertising
Advertising
FENTY releases 6-20 as third drop
380

FENTY releases 6-20 as third drop

Fashion The peak of FENTY’s summer trip, Drop 3 brings the shapes, prints and emotion of the release together in an after-party.     Celebrating the free spirit and curious nature of youth, the psychedelic print hinted at in the previous two drops is in full flow now as a full-bleed digital print on a stretch jersey T-shirt, leggings, and long-sleeved dress with the release’s signature side-slit. Drop 1’s tie-dye pinstripe poplin shirt and pencil skirt are also reborn in the acid flower print, along with the draped white silk shirt and bascule hoodie.     There’s a late 90s/ early 00s undertone to certain silhouettes, evoking nostalgia for the youth culture of that era: a backless top in two colorways, a white bustier top that drops to the floor, and a one-strap asymmetric dress, all in chiffon. Playing to the casual styling common to every youth aesthetic, each piece can be dressed down with jeans or cropped shorts.     Drop 3 is where we introduce our new fashion jewelry offering, in keeping with the theme of casual, multifunctional styling. Psyche flower charms made from resin and strass in red, green, pink, silver and gold adorn various lengths of a brass ball chain necklace with palladium finish. Transforming to suit every mood and outfit, the chain works as a long necklace, belly chain, doubled up necklace, tripled up anklet or bracelet. A single flower earring comes with its own super dangly chain.     That completes our 6-20 release, embodying the free, fun spirit and limitless possibilities of youth. Available now on FENTY.com   The peak of FENTY’s summer trip, Drop 3 brings the shapes, prints and emotion of the release together in an after-party.     Celebrating the free spirit and curious nature of youth, the psychedelic print hinted at in the previous two drops is in full flow now as a full-bleed digital print on a stretch jersey T-shirt, leggings, and long-sleeved dress with the release’s signature side-slit. Drop 1’s tie-dye pinstripe poplin shirt and pencil skirt are also reborn in the acid flower print, along with the draped white silk shirt and bascule hoodie.     There’s a late 90s/ early 00s undertone to certain silhouettes, evoking nostalgia for the youth culture of that era: a backless top in two colorways, a white bustier top that drops to the floor, and a one-strap asymmetric dress, all in chiffon. Playing to the casual styling common to every youth aesthetic, each piece can be dressed down with jeans or cropped shorts.     Drop 3 is where we introduce our new fashion jewelry offering, in keeping with the theme of casual, multifunctional styling. Psyche flower charms made from resin and strass in red, green, pink, silver and gold adorn various lengths of a brass ball chain necklace with palladium finish. Transforming to suit every mood and outfit, the chain works as a long necklace, belly chain, doubled up necklace, tripled up anklet or bracelet. A single flower earring comes with its own super dangly chain.     That completes our 6-20 release, embodying the free, fun spirit and limitless possibilities of youth. Available now on FENTY.com  

Moose Knuckles launches second round of 'Moose Knuckles gives a F*ck' global fundraising initiative
377

Moose Knuckles launches second round of 'Moose Knuckles gives a F*ck' global fundraising initiative

Fashion International luxury outerwear brand Moose Knuckles is working with visual artists from around the world to create and sell one-of-a-kind jackets as part of a global initiative to raise funds for those suffering during the pandemic. The project is the latest in a series of global fundraising initiatives by Moose Knuckles to support the ongoing pandemic, including donating profits from online sales and creating masks for hospital workers.     With each artist using a white Moose Knuckles Lead Rider jacket as their canvas, the finished one-of-a-kind wearable artworks from round one’s NYC artists, has completely sold out. Next up are Paris and Milan.    The finished one-of-a-kind wearable artworks from the participating Paris Artists are now available to purchase through the MKGAF landing page on mooseknucklescanada.com and will retail for EU600 each, while the Milan Artists’ works will be available to purchase starting from July 7th.     The program will generate funds for the following local hospitals that have also been supported through net profit donations from the brand’s ecommerce sales during the pandemic: Mount Sinai Hospital, New York Le Centre Hospitalier de l’Université de Montréal (CHUM), Montreal Jewish General Hospital Foundation, Montreal Les Hôpitaux de Paris (Paris’ Hospitals Corporation) San Raffaele Hospital, Milan Artists are currently being chosen in California and Canada to participate in the Moose Knuckles Gives a F**ck campaign and will be announced in the coming weeks.     #MKGAF   The YARD Agency - known for its ingenuity in connecting with the urban generation through its work across music, sports, and fashion–has helped the brand to identify 10 artists from different areas of Paris and will include creators such as Seas5, Kader Diaby, and Taqwa Bintali.     Acapulco - an international communication and brand strategy agency for luxury, fashion, lifestyle, art, culture and design industry leaders based in Milan - has selected 11 of the best local artists such as Giorgia Andreazza, RiffBlast, and Yuri Sata x Solomostry.     Just like New York City, they customized the Lead Rider Jacket, a top-of-the-line raincoat perfect for maneuvering through rainy spring weather, with the only creative guideline being that they embody “positivity in the face of the pandemic.” International luxury outerwear brand Moose Knuckles is working with visual artists from around the world to create and sell one-of-a-kind jackets as part of a global initiative to raise funds for those suffering during the pandemic. The project is the latest in a series of global fundraising initiatives by Moose Knuckles to support the ongoing pandemic, including donating profits from online sales and creating masks for hospital workers.     With each artist using a white Moose Knuckles Lead Rider jacket as their canvas, the finished one-of-a-kind wearable artworks from round one’s NYC artists, has completely sold out. Next up are Paris and Milan.    The finished one-of-a-kind wearable artworks from the participating Paris Artists are now available to purchase through the MKGAF landing page on mooseknucklescanada.com and will retail for EU600 each, while the Milan Artists’ works will be available to purchase starting from July 7th.     The program will generate funds for the following local hospitals that have also been supported through net profit donations from the brand’s ecommerce sales during the pandemic: Mount Sinai Hospital, New York Le Centre Hospitalier de l’Université de Montréal (CHUM), Montreal Jewish General Hospital Foundation, Montreal Les Hôpitaux de Paris (Paris’ Hospitals Corporation) San Raffaele Hospital, Milan Artists are currently being chosen in California and Canada to participate in the Moose Knuckles Gives a F**ck campaign and will be announced in the coming weeks.     #MKGAF   The YARD Agency - known for its ingenuity in connecting with the urban generation through its work across music, sports, and fashion–has helped the brand to identify 10 artists from different areas of Paris and will include creators such as Seas5, Kader Diaby, and Taqwa Bintali.     Acapulco - an international communication and brand strategy agency for luxury, fashion, lifestyle, art, culture and design industry leaders based in Milan - has selected 11 of the best local artists such as Giorgia Andreazza, RiffBlast, and Yuri Sata x Solomostry.     Just like New York City, they customized the Lead Rider Jacket, a top-of-the-line raincoat perfect for maneuvering through rainy spring weather, with the only creative guideline being that they embody “positivity in the face of the pandemic.”

Hermès men's  Spring & Summer 2021 collection
367

Hermès men's Spring & Summer 2021 collection

Men Discover the Men's Spring-Summer 2021 collection created by Véronique Nichanian.      A performance designed with the artistic collaboration of Cyril Teste.     more on Hermes.com Discover the Men's Spring-Summer 2021 collection created by Véronique Nichanian.      A performance designed with the artistic collaboration of Cyril Teste.     more on Hermes.com

Ninamounah 006
369

Ninamounah 006

Fashion Collection 006 : The Nest. A look at our most intimate surroundings.     For SS21 we looked inwards. Melting together deadstock materials and recalibrated signature silhouettes. Born from a moment of stillness and reassessment, our new collection comes from a feeling of hope for a bright, new future.   Photo @michael_smits Art direction @ferdisibbel Hair @latoyavelberg Make up @janfuite Talent @veronikaqbaron @metropolitanmodelsgroup Collection 006 : The Nest. A look at our most intimate surroundings.     For SS21 we looked inwards. Melting together deadstock materials and recalibrated signature silhouettes. Born from a moment of stillness and reassessment, our new collection comes from a feeling of hope for a bright, new future.   Photo @michael_smits Art direction @ferdisibbel Hair @latoyavelberg Make up @janfuite Talent @veronikaqbaron @metropolitanmodelsgroup

MR PORTER presents Gone Surfin'
371

MR PORTER presents Gone Surfin'

Men MR PORTER, the award-winning global online retail destination for men’s style, is pleased to announce the launch of Gone Surfin’, a series of exclusive capsule collections that honour and nod to the rich history and tradition of surf culture across the globe.     Launching 6 July, Gone Surfin’, features 15 brands with 171 exclusive pieces of clothing, shoes, accessories and lifestyle items from ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic Editions, and The Elder Statesman. The series of capsules are rounded out with a curated selection of natural skin care product from Salt & Stone, as well as Mr Laird Hamilton’s book, Fuel Up.     Each collaborator has tapped into their own unique take on the surfer style and spirit, and together, they compriseMR PORTER’s nod to the ritualistic sport and defining subculture.     “In our celebration of surf culture, we collaborated with an expansive and defining group of surf-minded partners, each with their own unique voice, history and engagement with the surfing lifestyle. The collection is wide- ranging and the appeal is universal; both for our customers who are surf zealots through to those whole like toembrace the casual style.” Mr Sam Kershaw, Buying Director, MR PORTER     MR PORTER will launch Gone Surfin’ with a global creative campaign featuring South African surfer Mr Mikey February. MR PORTER will also launch a series of dedicated editorial and social content across our online magazine The Journal and social media platforms. The Gone Surfin’ capsule collections will range in price from£5/€5/$5 - £1,005/€1,145/$1,045 MR PORTER, the award-winning global online retail destination for men’s style, is pleased to announce the launch of Gone Surfin’, a series of exclusive capsule collections that honour and nod to the rich history and tradition of surf culture across the globe.     Launching 6 July, Gone Surfin’, features 15 brands with 171 exclusive pieces of clothing, shoes, accessories and lifestyle items from ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic Editions, and The Elder Statesman. The series of capsules are rounded out with a curated selection of natural skin care product from Salt & Stone, as well as Mr Laird Hamilton’s book, Fuel Up.     Each collaborator has tapped into their own unique take on the surfer style and spirit, and together, they compriseMR PORTER’s nod to the ritualistic sport and defining subculture.     “In our celebration of surf culture, we collaborated with an expansive and defining group of surf-minded partners, each with their own unique voice, history and engagement with the surfing lifestyle. The collection is wide- ranging and the appeal is universal; both for our customers who are surf zealots through to those whole like toembrace the casual style.” Mr Sam Kershaw, Buying Director, MR PORTER     MR PORTER will launch Gone Surfin’ with a global creative campaign featuring South African surfer Mr Mikey February. MR PORTER will also launch a series of dedicated editorial and social content across our online magazine The Journal and social media platforms. The Gone Surfin’ capsule collections will range in price from£5/€5/$5 - £1,005/€1,145/$1,045

Alexander McQueen Pre-Fall 2020
361

Alexander McQueen Pre-Fall 2020

Men Heritage McQueen, sharp lines, signature shoulders and the ongoing alignment between Alexander McQueen menswear and womenswear.   Authentic fabrics are cut and spliced across tailoring; precise suiting features slashed seams. A reinvention of signature exploded floral embroideries and of delicate white work seen through the lens of an inspiration trip to Scotland.   A continuing exploration of indigenous wildlife and the Scottish arts and crafts movement.     Heritage McQueen, sharp lines, signature shoulders and the ongoing alignment between Alexander McQueen menswear and womenswear.   Authentic fabrics are cut and spliced across tailoring; precise suiting features slashed seams. A reinvention of signature exploded floral embroideries and of delicate white work seen through the lens of an inspiration trip to Scotland.   A continuing exploration of indigenous wildlife and the Scottish arts and crafts movement.    

TOMMY HILFIGER DROPS COLLABORATIVE CAPSULE WITH ICONIC STREETWEAR BRAND AAPE BY *A BATHING APE
362

TOMMY HILFIGER DROPS COLLABORATIVE CAPSULE WITH ICONIC STREETWEAR BRAND AAPE BY *A BATHING APE

Fashion Tommy Hilfiger, announces its first TOMMY JEANS X AAPE BY *A BATHING APE® collaborative capsule with the popular Japanese label. Drawing inspiration from ’90s street style, the modern icons have joined forces to create a menswear capsule of fresh polos, denim jackets, T-shirts, footwear, accessories and more. The TOMMY JEANS X AAPE BY *A BATHING APE® line will drop on tommy.com, in AAPE BY *A BATHING APE® stores, TOMMY JEANS stores in Shanghai and Tokyo, and through select wholesale partners on July 11, 2020.     In keeping with the TOMMY JEANS spirit, the TOMMY JEANS X AAPE BY *A BATHING APE® collaborative capsule fuses the American brand’s signature red, white and blue color palette with AAPE’s ‘Moon Face’ logo and distinctive camouflage pattern. Building on TOMMY JEANS’ music heritage, the collection draws from ’90s hip-hop and street style culture, highlighting oversized silhouettes across denim jackets, T-shirts, polo shirts and shorts. Chunky-soled, color-blocked sneakers and caps featuring the hybrid TOMMY JEANS X AAPE BY *A BATHING APE® flag logocomplement the capsule’s uniquely edgy pieces.     Fans are invited to follow @TommyJeans to join the growing TOMMY JEANS community. In line with the label’s music-inspired heritage, the @TommyJeans Instagram account will be delivering 24/7 experimental content and pushing the boundaries as a destination for fashion authenticity, self-expression and exchange. Join the conversation on social media using #TommyHilfiger, @TommyHilfiger, #TommyJeans, @TommyJeans and #TommyJeansXAAPE.           Tommy Hilfiger, announces its first TOMMY JEANS X AAPE BY *A BATHING APE® collaborative capsule with the popular Japanese label. Drawing inspiration from ’90s street style, the modern icons have joined forces to create a menswear capsule of fresh polos, denim jackets, T-shirts, footwear, accessories and more. The TOMMY JEANS X AAPE BY *A BATHING APE® line will drop on tommy.com, in AAPE BY *A BATHING APE® stores, TOMMY JEANS stores in Shanghai and Tokyo, and through select wholesale partners on July 11, 2020.     In keeping with the TOMMY JEANS spirit, the TOMMY JEANS X AAPE BY *A BATHING APE® collaborative capsule fuses the American brand’s signature red, white and blue color palette with AAPE’s ‘Moon Face’ logo and distinctive camouflage pattern. Building on TOMMY JEANS’ music heritage, the collection draws from ’90s hip-hop and street style culture, highlighting oversized silhouettes across denim jackets, T-shirts, polo shirts and shorts. Chunky-soled, color-blocked sneakers and caps featuring the hybrid TOMMY JEANS X AAPE BY *A BATHING APE® flag logocomplement the capsule’s uniquely edgy pieces.     Fans are invited to follow @TommyJeans to join the growing TOMMY JEANS community. In line with the label’s music-inspired heritage, the @TommyJeans Instagram account will be delivering 24/7 experimental content and pushing the boundaries as a destination for fashion authenticity, self-expression and exchange. Join the conversation on social media using #TommyHilfiger, @TommyHilfiger, #TommyJeans, @TommyJeans and #TommyJeansXAAPE.          

The long anticipated third collaborative project between ASICS and Berlin fashion label GmbH
385

The long anticipated third collaborative project between ASICS and Berlin fashion label GmbH

Accessories The long anticipated third collaborative project between ASICS and Berlin fashion label GmbH, is a re-imagining of the GEL-NANDITM 360 shoe. The new ASICS by GmbH GEL-NANDITM 360 shoe model embodies an almost sculptural use of materials and colours, currently launching with two new colourways, in skeletal white and turquoise. The rendering of surfaces varies from slick and glossy to matt and tactile, echoing GmbH’s interest in juxtaposition of the synthetic and natural. GmbH creates fashion through storytelling, craft and technology. With the GEL- NANDITM 360 sneaker, GmbH continues their research into the merging of artificial technologies, the natural world and the human body, drawing inspiration from water, near-future robotics and sci-fi. The white colour way is designed to appear like a spine and bones. The turquoise is based on childhood memories of the Aegean Sea. Bones and water, solid and liquid, and two essentials building blocks of the human body. The collaboration showcases future possibilities of such a relationship, where the GEL- NANDITM 360 has technologies that enhances the body. Both brands further promote an importance in originality and craftsmanship within sportswear. A key feature of the GEL-NANDITM 360 shoe is the trail, which runs alongside the outsole of the GEL-QUANTUM 360TM formation merging it with the heritage trail running silhouette GEL-NANDITM OG. The GELTM technology by ASICS is a central component to the history and future of the brand. GmbH was founded in 2016 by Benjamin Huseby and Serhat Isik. The 2020 GmbH x ASICS GEL-NANDITM 360 releases on Wednesday June 27th at selected retailers Globally.   The long anticipated third collaborative project between ASICS and Berlin fashion label GmbH, is a re-imagining of the GEL-NANDITM 360 shoe. The new ASICS by GmbH GEL-NANDITM 360 shoe model embodies an almost sculptural use of materials and colours, currently launching with two new colourways, in skeletal white and turquoise. The rendering of surfaces varies from slick and glossy to matt and tactile, echoing GmbH’s interest in juxtaposition of the synthetic and natural. GmbH creates fashion through storytelling, craft and technology. With the GEL- NANDITM 360 sneaker, GmbH continues their research into the merging of artificial technologies, the natural world and the human body, drawing inspiration from water, near-future robotics and sci-fi. The white colour way is designed to appear like a spine and bones. The turquoise is based on childhood memories of the Aegean Sea. Bones and water, solid and liquid, and two essentials building blocks of the human body. The collaboration showcases future possibilities of such a relationship, where the GEL- NANDITM 360 has technologies that enhances the body. Both brands further promote an importance in originality and craftsmanship within sportswear. A key feature of the GEL-NANDITM 360 shoe is the trail, which runs alongside the outsole of the GEL-QUANTUM 360TM formation merging it with the heritage trail running silhouette GEL-NANDITM OG. The GELTM technology by ASICS is a central component to the history and future of the brand. GmbH was founded in 2016 by Benjamin Huseby and Serhat Isik. The 2020 GmbH x ASICS GEL-NANDITM 360 releases on Wednesday June 27th at selected retailers Globally.  

DAILY PAPER EXPLORES HARMONIZATION WITH ALIEN SPECIES IN THEIR END-OF-SEASON SS20 EDITORIAL
351

DAILY PAPER EXPLORES HARMONIZATION WITH ALIEN SPECIES IN THEIR END-OF-SEASON SS20 EDITORIAL

Fashion Earlier this year, Daily Paper’s Spring/Summer 2020 campaign imagined how a future society could build the foundations of a new world. The concept motivates us to examine our multiple identities as the continuation of our collective movement into another realm. Combining ancient and future knowledge, all species can have a concept of a home that is endless, inclusive and universal according to Daily Paper.     Shot by Amsterdam based photographer Lois Cohen and styled by Indiana Roma Voss, the end-of-season ‘Alien Luv’ editorial seeks to redefine our perceptions of alien species through the topics of family, love and community. The images examine the subjective nature of beauty, and how our definition of physical attractiveness changes over time and between cultures. The editorial is accompanied by a short film by director Folkert Verdoorn, that explores the wider shifts in societal norms as alien species become integrated with humans and serves as a commentary on our vision towards race and culture. Leaving it up to the viewer to decide if we as humans, can allow our past mistakes to define us or if we can shift our consciousness, love each other and create a better future for all.       PHOTO CREDITS  Creative direction: @loisycohen & @indianaromavoss Photographer: @loisycohen Agent / Producer: @celinebrill at Cake Production manager: @victorgriffioen Production assistant: @nikedolman Photography assistant: @hyungbalkema Stylist: @indianaromavoss Stylist assistant: @leawilbrand Special effects / prosthetics: @toki_made Make up: Kathinka Gernant Make up assistant: @romy_legger Hair: @sikovanberkel Hair assistant: @patrickburhenne Hair assistant: Isa Hinloopen Talents: Amber van Oirschot @ambervanoirschot Reilly Do Rosario @reillyfreemn Imani Selina @imaniselina Aucilia Do Rosario Ottawa @ottawakwami Le Chayno @lechayno Berber Bruessing Philip van den Bosch Earlier this year, Daily Paper’s Spring/Summer 2020 campaign imagined how a future society could build the foundations of a new world. The concept motivates us to examine our multiple identities as the continuation of our collective movement into another realm. Combining ancient and future knowledge, all species can have a concept of a home that is endless, inclusive and universal according to Daily Paper.     Shot by Amsterdam based photographer Lois Cohen and styled by Indiana Roma Voss, the end-of-season ‘Alien Luv’ editorial seeks to redefine our perceptions of alien species through the topics of family, love and community. The images examine the subjective nature of beauty, and how our definition of physical attractiveness changes over time and between cultures. The editorial is accompanied by a short film by director Folkert Verdoorn, that explores the wider shifts in societal norms as alien species become integrated with humans and serves as a commentary on our vision towards race and culture. Leaving it up to the viewer to decide if we as humans, can allow our past mistakes to define us or if we can shift our consciousness, love each other and create a better future for all.       PHOTO CREDITS  Creative direction: @loisycohen & @indianaromavoss Photographer: @loisycohen Agent / Producer: @celinebrill at Cake Production manager: @victorgriffioen Production assistant: @nikedolman Photography assistant: @hyungbalkema Stylist: @indianaromavoss Stylist assistant: @leawilbrand Special effects / prosthetics: @toki_made Make up: Kathinka Gernant Make up assistant: @romy_legger Hair: @sikovanberkel Hair assistant: @patrickburhenne Hair assistant: Isa Hinloopen Talents: Amber van Oirschot @ambervanoirschot Reilly Do Rosario @reillyfreemn Imani Selina @imaniselina Aucilia Do Rosario Ottawa @ottawakwami Le Chayno @lechayno Berber Bruessing Philip van den Bosch

loading
More articles