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Louboutin World
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Louboutin World

Men Exclusive editorial from our second edition in collaboration with Christian Louboutin.   TEAM CREDITS photography: Jorre Janssens Stylist: Victor Vergara Hair and make-up: Wout Philippo Models: Jelle, Ilam en Bruno via Republic Models, Andro at John en Brooks Agency Casting: Timotej Letonja STYLING CREDITS all shoes and bags: Christian Lououtin SS2020 Exclusive editorial from our second edition in collaboration with Christian Louboutin.   TEAM CREDITS photography: Jorre Janssens Stylist: Victor Vergara Hair and make-up: Wout Philippo Models: Jelle, Ilam en Bruno via Republic Models, Andro at John en Brooks Agency Casting: Timotej Letonja STYLING CREDITS all shoes and bags: Christian Lououtin SS2020

Dance with me
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Dance with me

Fashion Editorial from our second edition.    TEAM CREDITS Fotograaf: Zeb Daemen Assistant fotografie / Fotografie assistent: Koen Vernimmen Casting: Timotej Letonja Model: Ahmed Kontar via Elite Stylist: Gabriella Norberg Set (decor) designer: Felix Gesnouin via Wschupfer Make-up: Vera Dierckx Haar: Eduardo Bravo Producer (producent): Joanna Burczynska via OpenSpaceParis Locatie: L’atelier - Demoriane Editorial from our second edition.    TEAM CREDITS Fotograaf: Zeb Daemen Assistant fotografie / Fotografie assistent: Koen Vernimmen Casting: Timotej Letonja Model: Ahmed Kontar via Elite Stylist: Gabriella Norberg Set (decor) designer: Felix Gesnouin via Wschupfer Make-up: Vera Dierckx Haar: Eduardo Bravo Producer (producent): Joanna Burczynska via OpenSpaceParis Locatie: L’atelier - Demoriane

Alton Mason by Elizaveta Porodina
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Alton Mason by Elizaveta Porodina

Fashion Alton Mason at IMG lensed by Elizaveta Porodina in editorial in our second edition.   styled by Lisa Jarvis casting by Timotej Letonja hair by Olivier Schawalder at Bryant Artists Make-Up by Cecile Paravina at Bryant Artists light director: Josef Beyer styling assistant: Stefania Mosca set designer: Nicola Scarlino set design assistant: Louise Pisselet Retouched by Sheriff Post-Production Dpt. #SecondIssue #NuméroHommeNetherlands #Nude#NuméroHomme Alton Mason at IMG lensed by Elizaveta Porodina in editorial in our second edition.   styled by Lisa Jarvis casting by Timotej Letonja hair by Olivier Schawalder at Bryant Artists Make-Up by Cecile Paravina at Bryant Artists light director: Josef Beyer styling assistant: Stefania Mosca set designer: Nicola Scarlino set design assistant: Louise Pisselet Retouched by Sheriff Post-Production Dpt. #SecondIssue #NuméroHommeNetherlands #Nude#NuméroHomme

Advertising
Advertising
GUCCI releases Prefall 2020 campaign
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GUCCI releases Prefall 2020 campaign

Fashion Infancy is a magic time of perfect harmony with the whole of creation; of pure innocence and absolute spontaneity. It is the realm of imaginary friends and pets - any pet, even a skunk or a frog - as best friends. Like an Arcadia, or a mythic era that will never be repeated, it lasts for a very short while, which is probably why its charm is eternally crystallized as the perfect moment to aspire to, no matter what. We would all love to be children again, with or without the knowledge acquired through adulthood.    The new Gucci advertising campaign is an ode to retrieved innocence, a return to the infant world, a call for a real engagement with nature and, with that, with life. It is simple and direct, just like infancy should be: a beautiful wild landscape bathed in gleaming light as the ambiance for a spontaneous interaction between a cast of characters and a group of wonderful fairy tale animals. That’s it, with the unexpected presence of swings and slides: perfect childhood pastimes usually not found in the wild.   Through the lens of Alasdair McLellan, a series of portraiture vignettes, as expressive as they are vibrant, take shape, depicting the beauty and the personalities of a group of men, women and their beloved animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images: spirit animals dialoguing with the subjects in ways that recall classic allegories and cartoons.    With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance. On a swing, maybe. Or, with a fawn.   #SoDeerToMe     Nature, wildlife and its denizens are particularly important to Gucci, which, since 2018, has been totally carbon neutral across the whole supply chain. In February 2020, Gucci joined The Lion’s Share Fund, a unique initiative raising much-needed funds to protect endangered species and their natural habitats. Animals appear in approximately 20 percent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve. By donating 0.5% of its media spend every time an animal is featured in advertisements, as all the partners involved in The Lion’s Share Fund do, Gucci can give ongoing contributions to drive tangible on the ground results for this urgent cause.        Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Alasdair McLellan Hair Stylist: Paul Hanlon Make Up: Thomas De Kluyver Infancy is a magic time of perfect harmony with the whole of creation; of pure innocence and absolute spontaneity. It is the realm of imaginary friends and pets - any pet, even a skunk or a frog - as best friends. Like an Arcadia, or a mythic era that will never be repeated, it lasts for a very short while, which is probably why its charm is eternally crystallized as the perfect moment to aspire to, no matter what. We would all love to be children again, with or without the knowledge acquired through adulthood.    The new Gucci advertising campaign is an ode to retrieved innocence, a return to the infant world, a call for a real engagement with nature and, with that, with life. It is simple and direct, just like infancy should be: a beautiful wild landscape bathed in gleaming light as the ambiance for a spontaneous interaction between a cast of characters and a group of wonderful fairy tale animals. That’s it, with the unexpected presence of swings and slides: perfect childhood pastimes usually not found in the wild.   Through the lens of Alasdair McLellan, a series of portraiture vignettes, as expressive as they are vibrant, take shape, depicting the beauty and the personalities of a group of men, women and their beloved animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images: spirit animals dialoguing with the subjects in ways that recall classic allegories and cartoons.    With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance. On a swing, maybe. Or, with a fawn.   #SoDeerToMe     Nature, wildlife and its denizens are particularly important to Gucci, which, since 2018, has been totally carbon neutral across the whole supply chain. In February 2020, Gucci joined The Lion’s Share Fund, a unique initiative raising much-needed funds to protect endangered species and their natural habitats. Animals appear in approximately 20 percent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve. By donating 0.5% of its media spend every time an animal is featured in advertisements, as all the partners involved in The Lion’s Share Fund do, Gucci can give ongoing contributions to drive tangible on the ground results for this urgent cause.        Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Alasdair McLellan Hair Stylist: Paul Hanlon Make Up: Thomas De Kluyver

In conversation with Lucky Blue Smith
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In conversation with Lucky Blue Smith

Men During the quarantine times, we had a chance to speak with Lucky Blue Smith in our "In conversation with" series.     What is your daily beauty regime? To be honest i truly don’t have one, i mean i wash my face but other than that i don’t have a regime i follow   How do you see the impact of the corona crisis on the general perception of fashion?  I think it’s shifting towards social media even more so and will continue to do that.   What is your favorite piece of underwear? Boxers.   Are you looking forward to something special after the corona crisis?  Going to the beach and auditions.   What is your favourite new thing you like since Quarantine time had started? I’m an introvert so my lifestyle hasn’t really changed much.    What is your favourite and least favourite modelling memory so far? My favorite was when i went on the Ellen show. I’ve never had a bad memory honestly.    How has becoming a father, changed your life? I definitely put more thought into everything i’m doing and  i’ve also matured a lot.   What is next in store for you? Got any new things coming up or have planned for? Right now i’m focusing on acting and my family. it’s tough to really have things planned out since we don’t know when this crisis will be over, but i’m using this time to learn more about real estate, other skills like a new language and things i’ve been passionate about.   Have you ever been to Amsterdam? If yes, describe your experience of Amsterdam in one sentence. I did and I loved it. Went there with my mom once.     What is your go-to work-out for staying in shape? 100 push ups a day.    Tell me about your favourite and least favourite do’s and dont’s in LA? Go to the beaches and not clubs.   Images photographed by Lucky himself. During the quarantine times, we had a chance to speak with Lucky Blue Smith in our "In conversation with" series.     What is your daily beauty regime? To be honest i truly don’t have one, i mean i wash my face but other than that i don’t have a regime i follow   How do you see the impact of the corona crisis on the general perception of fashion?  I think it’s shifting towards social media even more so and will continue to do that.   What is your favorite piece of underwear? Boxers.   Are you looking forward to something special after the corona crisis?  Going to the beach and auditions.   What is your favourite new thing you like since Quarantine time had started? I’m an introvert so my lifestyle hasn’t really changed much.    What is your favourite and least favourite modelling memory so far? My favorite was when i went on the Ellen show. I’ve never had a bad memory honestly.    How has becoming a father, changed your life? I definitely put more thought into everything i’m doing and  i’ve also matured a lot.   What is next in store for you? Got any new things coming up or have planned for? Right now i’m focusing on acting and my family. it’s tough to really have things planned out since we don’t know when this crisis will be over, but i’m using this time to learn more about real estate, other skills like a new language and things i’ve been passionate about.   Have you ever been to Amsterdam? If yes, describe your experience of Amsterdam in one sentence. I did and I loved it. Went there with my mom once.     What is your go-to work-out for staying in shape? 100 push ups a day.    Tell me about your favourite and least favourite do’s and dont’s in LA? Go to the beaches and not clubs.   Images photographed by Lucky himself.

In conversation with Plastik Funk
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In conversation with Plastik Funk

Music Spanish-born, Germany-based Plastik Funk is a renegade within modern electronic dance music that, as European DJs and producers continue to dominate and entice, leads the charge with an impressive collection of accolades, mind-boggling energy and world-class releases to solidify his status.  Withan ever growing amount of multi-million streamed tracks to his name including the UK chart-smashing ‘Dr.Who!’ alongside Tujamo and Sneakbo (clocking in at 6 million Spotify plays alone) to his recent collaboration alongside Aussie sisters NERVO and Tim Morrison - ‘Dare Me’ on the mighty Spinnin’ Records, which has received over 2 million streams and still climbing! Plastik Funk continues to take his “bliss house” sound to audiences around the world. Whether he’s collaborating with elite artists such as Timmy Trumpet and Alle Farben, or remixing the likes of Robin Schulz, David Guetta or Robyn, the core of Plastik Funk’ssound is all about the party. From club shows to mainstage festival arenas it’s that bass-driven, bouncing house style that never fails to ignite a dancefloor and have the crowd in pure hysteria.    We spoke to Plastik Funk about the current situation and new music.   Your new track “Rock This Town” is now out. Tell us more about the tune and the collaboration. Yes its finally out and im super happy to see the amazing feedback and support. So many Big Names of the Business supported the track already. We tried to find a good combo between the Deekey and the Plastik Funk sound. This was easy and the combination just rocks!    How was it like working with Deekey on the new track? How did you guys decide for the collaboration? I was playing Deekey tracks and did dome special Edits of them, because i always loved the sound. I met this young russian guy in Amsterdam and we decided to work on a collab together. We did like 2-3 online sessions and the track was born. I tested the track for like 2 months and it was a floorfillqr in my sets from the first time i played it.    How does COVID-19 affect your work and cancelled gigs? Its pretty bad actually, our business is the first which gets affected and the last which will get back to work… From February  - May i already lost 35 shows. We loosing a lot of money, but first of all we loosing a beautiful summer with the festivals we all love and we also need to survive. Im in Ibiza at the moment and the island is under a full lockdown. We are only allowed to leave the house for buying food, walk your dog or if you need to go to a doctor/hospital… Gives us a lot of time to work on music at least.   What do you do and suggest to our readers to do during quarantined time? For me as i was touring non stop for years and living in the rush from week to week, its time to think, to organise myself, spent more time with creating ideas and tracks. beside being creative you need to take care of your body. We have to be home 24/7, so i think workouts & healthy food is so important to get thru this time. Also for me its very important to have a structured day to stay positive.   Tell us more about your sound, we know you have called it “bliss house” but how do you define this? Im a housemusic producer100%. So cool thing with music is, its has so many different styles and almost everything we hear has been here already before. If you mix styles you create something new. I always tried to keep my music identity with putting new influences from other styles into my own style. Someone asked me some years ago how to describe my sound, because they thought its a bit different to the future house which was put there. I call it Blisshouse and Bliss means: Happiness, Summer, good feelings, fun for everyone. Housemusic you can play and party to in Clubs but also on a MainStage at a big Festival.   What is your favourite festival experience so far? What festival are you most looking forward to getting back to post-quarantine? At the moment we dont know which will be the first festival we are allowed to play, we dont know when we getting back to normal… I have around 25 Festivals scheduled for summer 2020 and im looking forward to all the events coming. Especially after the quarantine time we will party like crazy, im 100% sure!   Tell us about your forthcoming track on Generation Smash, part of Dimitri Vegas & Like Mike’s label? The next release is a collab with rising producers Relanium & Deen West. I know the guys from events in Germany and im playing a lot of their stuff lately. They sent me some ideas and we started working on a collab. The track is called #party and its an absolute dance floor killer! Thats my second release for the month of april and also a club tune. Super happy also with this track and can’t wait to show it to the world!   What is next in store for you? In May i will my collab with my brothers of Firebeatz on Spinnin records. We were working on this collab for long time and its a fire collab with an amazing vocal. Beside that i have 2 other collabs ready, 2 more collabs in the making and 2 solo tracks ready and signed. So 2020 im releasing more music than ever in one year.   Spanish-born, Germany-based Plastik Funk is a renegade within modern electronic dance music that, as European DJs and producers continue to dominate and entice, leads the charge with an impressive collection of accolades, mind-boggling energy and world-class releases to solidify his status.  Withan ever growing amount of multi-million streamed tracks to his name including the UK chart-smashing ‘Dr.Who!’ alongside Tujamo and Sneakbo (clocking in at 6 million Spotify plays alone) to his recent collaboration alongside Aussie sisters NERVO and Tim Morrison - ‘Dare Me’ on the mighty Spinnin’ Records, which has received over 2 million streams and still climbing! Plastik Funk continues to take his “bliss house” sound to audiences around the world. Whether he’s collaborating with elite artists such as Timmy Trumpet and Alle Farben, or remixing the likes of Robin Schulz, David Guetta or Robyn, the core of Plastik Funk’ssound is all about the party. From club shows to mainstage festival arenas it’s that bass-driven, bouncing house style that never fails to ignite a dancefloor and have the crowd in pure hysteria.    We spoke to Plastik Funk about the current situation and new music.   Your new track “Rock This Town” is now out. Tell us more about the tune and the collaboration. Yes its finally out and im super happy to see the amazing feedback and support. So many Big Names of the Business supported the track already. We tried to find a good combo between the Deekey and the Plastik Funk sound. This was easy and the combination just rocks!    How was it like working with Deekey on the new track? How did you guys decide for the collaboration? I was playing Deekey tracks and did dome special Edits of them, because i always loved the sound. I met this young russian guy in Amsterdam and we decided to work on a collab together. We did like 2-3 online sessions and the track was born. I tested the track for like 2 months and it was a floorfillqr in my sets from the first time i played it.    How does COVID-19 affect your work and cancelled gigs? Its pretty bad actually, our business is the first which gets affected and the last which will get back to work… From February  - May i already lost 35 shows. We loosing a lot of money, but first of all we loosing a beautiful summer with the festivals we all love and we also need to survive. Im in Ibiza at the moment and the island is under a full lockdown. We are only allowed to leave the house for buying food, walk your dog or if you need to go to a doctor/hospital… Gives us a lot of time to work on music at least.   What do you do and suggest to our readers to do during quarantined time? For me as i was touring non stop for years and living in the rush from week to week, its time to think, to organise myself, spent more time with creating ideas and tracks. beside being creative you need to take care of your body. We have to be home 24/7, so i think workouts & healthy food is so important to get thru this time. Also for me its very important to have a structured day to stay positive.   Tell us more about your sound, we know you have called it “bliss house” but how do you define this? Im a housemusic producer100%. So cool thing with music is, its has so many different styles and almost everything we hear has been here already before. If you mix styles you create something new. I always tried to keep my music identity with putting new influences from other styles into my own style. Someone asked me some years ago how to describe my sound, because they thought its a bit different to the future house which was put there. I call it Blisshouse and Bliss means: Happiness, Summer, good feelings, fun for everyone. Housemusic you can play and party to in Clubs but also on a MainStage at a big Festival.   What is your favourite festival experience so far? What festival are you most looking forward to getting back to post-quarantine? At the moment we dont know which will be the first festival we are allowed to play, we dont know when we getting back to normal… I have around 25 Festivals scheduled for summer 2020 and im looking forward to all the events coming. Especially after the quarantine time we will party like crazy, im 100% sure!   Tell us about your forthcoming track on Generation Smash, part of Dimitri Vegas & Like Mike’s label? The next release is a collab with rising producers Relanium & Deen West. I know the guys from events in Germany and im playing a lot of their stuff lately. They sent me some ideas and we started working on a collab. The track is called #party and its an absolute dance floor killer! Thats my second release for the month of april and also a club tune. Super happy also with this track and can’t wait to show it to the world!   What is next in store for you? In May i will my collab with my brothers of Firebeatz on Spinnin records. We were working on this collab for long time and its a fire collab with an amazing vocal. Beside that i have 2 other collabs ready, 2 more collabs in the making and 2 solo tracks ready and signed. So 2020 im releasing more music than ever in one year.  

Roger Dubuis releases Excalibur Twofold
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Roger Dubuis releases Excalibur Twofold

Watches Since 1995 Roger Dubuis manufacture is defined by “no limit” innovation, technical prowess, demanding savoir-faire and stylistic audacity.   Its integrated manufacture enables absolute technical mastery and true independence.Visionary designers push the limits together with incredible watchmakers to design non-conformist grand complications. They are given free rein to create and innovate without restraint. Roger Dubuis is constantly breaking codes and conventions to create the most expressive pieces of Haute Horology. Most Roger Dubuis Watches bear the Poinçon de Genève. Vivid proof of its excess in excellence, exclusivity, know-how, and performance. Requiring 40% additional production time, Roger Dubuis watches offer its aficionados 100% excess in excellence and beauty.   Excess in design Distinguished by this unleashed creativity, all timepieces are excessively technical and supremely extravagant. Roger Dubuis continuously places watchmaking technology at the service of aesthetics. Thus, using avant-garde materials inspired by other cutting-edge industries – such as Additive Manufacturing and Composite Material technologies– highlights even further the expressive singularity of the Maison. No limits in the design, no boundaries in the technical prowess. Just excess and beyond with Roger Dubuis.   Extravagance at every step Roger Dubuis embraces its disruptive attitude transcending trends and mass appeal. The undisputable choice for an exclusive tribe of rebellious hedonists who want to enjoy life to the fullest and who know that Roger Dubuis will offer them unforgettable and larger than life experiences. With excess. With insolence. Possessed by the freedom of extravagance.   Excalibur Twofold: a glacial touch of audacity and world premieres Playing with the highest standards of Haute Horlogerie, Roger Dubuis presents a new interpretation of its signature movement, the double flying tourbillon. The Excalibur Twofold is a perfect illustration of its expressive singularity and know-how that is even more striking in the dark. This incredible horological creation represents three world premieres. With a 45mm case, the glacial touch of Excalibur Twofold is enhanced by the bezel and the case created in Mineral Composite Fiber (MCF), an ultra-white composite material made of 99.95% silica and, specifically developed by Roger Dubuis. A never-yet seen prowess in the world of Haute Horlogerie. The Sheet Molding Compound (SMC) process mastered by Roger Dubuis engineers enables the Manufacture to play with this unique Mineral Composite Fiber. For the first time, a patented process was developed to light up every angle of the upper plate of the movement composed of MCF. Luminescent at night and lasting 60% longer than standard luminescent material commonly used. Lastly, the Twofold strap is made from a specific FKM rubber and is also luminescent, based on a world-first technology named “LumiSuperBiwiNova™” that makes part of the strap luminescent glow in the dark like a nocturnal signature. Combining lightness and resistance, this new technical masterpiece demands an extreme watchmaking savoir-faire.   Bearing the Poinçon de Genève, the Excalibur Twofold is a limited edition of eight pieces, an unparalleled proof of excessive rarity. The Maison once again relentlessly asserts its technical independence and radical aesthetic decisions. To excessive joy from its aficionados, Roger Dubuis proves to be the most exciting way to experience Hyper Horology.  Since 1995 Roger Dubuis manufacture is defined by “no limit” innovation, technical prowess, demanding savoir-faire and stylistic audacity.   Its integrated manufacture enables absolute technical mastery and true independence.Visionary designers push the limits together with incredible watchmakers to design non-conformist grand complications. They are given free rein to create and innovate without restraint. Roger Dubuis is constantly breaking codes and conventions to create the most expressive pieces of Haute Horology. Most Roger Dubuis Watches bear the Poinçon de Genève. Vivid proof of its excess in excellence, exclusivity, know-how, and performance. Requiring 40% additional production time, Roger Dubuis watches offer its aficionados 100% excess in excellence and beauty.   Excess in design Distinguished by this unleashed creativity, all timepieces are excessively technical and supremely extravagant. Roger Dubuis continuously places watchmaking technology at the service of aesthetics. Thus, using avant-garde materials inspired by other cutting-edge industries – such as Additive Manufacturing and Composite Material technologies– highlights even further the expressive singularity of the Maison. No limits in the design, no boundaries in the technical prowess. Just excess and beyond with Roger Dubuis.   Extravagance at every step Roger Dubuis embraces its disruptive attitude transcending trends and mass appeal. The undisputable choice for an exclusive tribe of rebellious hedonists who want to enjoy life to the fullest and who know that Roger Dubuis will offer them unforgettable and larger than life experiences. With excess. With insolence. Possessed by the freedom of extravagance.   Excalibur Twofold: a glacial touch of audacity and world premieres Playing with the highest standards of Haute Horlogerie, Roger Dubuis presents a new interpretation of its signature movement, the double flying tourbillon. The Excalibur Twofold is a perfect illustration of its expressive singularity and know-how that is even more striking in the dark. This incredible horological creation represents three world premieres. With a 45mm case, the glacial touch of Excalibur Twofold is enhanced by the bezel and the case created in Mineral Composite Fiber (MCF), an ultra-white composite material made of 99.95% silica and, specifically developed by Roger Dubuis. A never-yet seen prowess in the world of Haute Horlogerie. The Sheet Molding Compound (SMC) process mastered by Roger Dubuis engineers enables the Manufacture to play with this unique Mineral Composite Fiber. For the first time, a patented process was developed to light up every angle of the upper plate of the movement composed of MCF. Luminescent at night and lasting 60% longer than standard luminescent material commonly used. Lastly, the Twofold strap is made from a specific FKM rubber and is also luminescent, based on a world-first technology named “LumiSuperBiwiNova™” that makes part of the strap luminescent glow in the dark like a nocturnal signature. Combining lightness and resistance, this new technical masterpiece demands an extreme watchmaking savoir-faire.   Bearing the Poinçon de Genève, the Excalibur Twofold is a limited edition of eight pieces, an unparalleled proof of excessive rarity. The Maison once again relentlessly asserts its technical independence and radical aesthetic decisions. To excessive joy from its aficionados, Roger Dubuis proves to be the most exciting way to experience Hyper Horology. 

Second Issue is just around the corner
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Second Issue is just around the corner

Fashion Remembering our first issue, as the second one is just around the corner.     #NumeroNetherlandsSS2020 #ComingSoon Remembering our first issue, as the second one is just around the corner.     #NumeroNetherlandsSS2020 #ComingSoon

Montblanc Patron of Art Homage to Moctezuma I: A Tribute to the Cultural Legacy of the Great Aztec Ruler
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Montblanc Patron of Art Homage to Moctezuma I: A Tribute to the Cultural Legacy of the Great Aztec Ruler

Accessories Limited Edition collection honours the remarkable artistic and architectural achievements of Aztec culture, and the influence of one of its great leaders.   With its origins in the culture of writing, Montblanc is actively engaged in the promotion of arts and culture. Part of this engagement has been to recognize the exceptional contributions of modern-day patrons of the arts around the world for the past 28 years with an annual award. Every year, to coincide with the Montblanc de la Culture Arts Patronage Award, Montblanc introduces a Limited Edition writing instrument that pays tribute to the cultural legacy and patronage of a historical patron of the arts. Created in the Montblanc Artisan Atelier from precious materials and shaped by highly skilled master craftsmen with great care and dedication, the new Montblanc Patron of Art Edition celebrates the life and influence of Moctezuma I (c. 1398-1469). In partnership with the Instituto Nacional de Antropología e Historia in Mexico, the four limited editions tell the story of the cultural achievements of Moctezuma Ilhuicamina who was elected ruler of the great Aztec Empire in 1440 and reigned for nearly 30 years during its golden age. In addition to expanding the borders of his empire all the way to the Gulf of Mexico, he is credited for shaping the image of the Aztec state that has endured to this day, one rich in culture and mythology. The capital city Tenochtitlán, today’s Mexico City, blossomed under his rule with the construction of new buildings, sculptures and lush botanical gardens. Among his many building projects, he paid particular attention to the renewal of the Templo Mayor, which he reconstructed magnificently.     Montblanc Patron of Art Homage to Moctezuma I Limited Edition 4810 In honour of Moctezuma’s credentials as a great warrior, the shape of the edition is inspired by the atlatl, an Aztec spear-throwing weapon used to propel spears or darts over long distances. The cap features a gold-coated design reminiscent of the atlatl’s thread-wrapped handles. The lacquer colours of the cap and barrel – petrol and carmine red – evoke the colours of Aztec culture and the royal cloak in particular. The pattern on Moctezuma I’s cloak, a symbol of his high rank, is represented on the cap underneath translucent lacquer. The cap is embellished with two Aztec glyphs taken from the Mendoza Codex that indicate the years in which the reign of the great Aztec king began and ended. The decoration on the cap top ring and upper part of the clip is inspired by Aztec jewellery. The spear-shaped clip is refined with an engraving of a Central American quetzal’s feather at the top and crowned by a red triangular-cut stone. The shape of the cone, refined with a hammer finish, is based on a traditional Aztec sacrificial knife with an obsidian blade. The Montblanc emblem in precious resin on the cap top is embedded in the engraving of an Aztec sun disk honours the ruler’s diverse architectural constructions and ornamentation in the cities of the Aztec empire. The handcrafted Au 750 solid gold nib is adorned with a fine engraving inspired by the Aztec glyph for the city of Tenochtitlán: a three-armed cactus with a royal diadem and two scrolls.     Montblanc Patron of Art Limited Edition 888 The colours of this edition – turquoise and carmine red – were favoured in Aztec culture and used in royal garments. The engravings on the Ag 925 sterling silver cap represent Moctezuma’s weapons, skulls and traditional Aztec’s ornaments. The lacquered turquoise barrel is engraved with a pattern reminiscent of his cloak, a symbol of the high rank of Moctezuma I, and features four lines of Au 750 solid champagne-tone gold, evoking the cardinal directions that radiated out from the Templo Mayor. The spear-shaped clip is refined with an engraving of a Central American quetzal’s feather and set with a triangular-cut green jade. The forepart of the writing instrument and the cone with its distinctive hammering optic are crafted from Ag 925 sterling silver, contrasting with the precious 750 champagne-tone gold fittings and the handcrafted solid gold nib adorned with the Aztec glyph for the city of Tenochtitlán: a three-armed cactus with a royal diadem and two scrolls. The Montblanc emblem made of mother-of-pearl on the cap top is embedded in the engraving of an Aztec sun disk honours the ruler’s diverse architectural constructions and ornamentation in the cities of the Aztec empire.     Montblanc Patron of Art Limited Edition 87 Limited to just 87 pieces in homage to 1987, the year when the Templo Major was added to the UNESCO World Heritage list, the Montblanc Patron of Art Limited Edition 87 is richly decorated with turquoise, a stone favoured in Aztec decorative craftsmanship. The turquoise mosaic in Aztec style on the cap is handcrafted with meticulous attention to detail and an artistic sensibility that makes every one of the 87 pieces in the edition slightly different. The mosaic is refined with Au 750 solid champagne-tone gold inlays set with jade cabochons and a central Aztec motif symbolising the ‘five suns’ creation myth. The gold on this edition is specially treated to create a vintage look similar to the distressed appearance often found in ancient artefacts. The barrel is crafted from precious Central American cocobolo wood, a reference to both the material used to make the traditional atlatl and to the famous El Sargento tree in Mexico City, planted during the reign of Moctezuma I. The barrel is embellished with the four stepped solid gold bands as a special reference to the Templo Mayor. The mother-of-pearl Montblanc emblem on the cap top is embedded in an engraving of an Aztec sun disc. The handcrafted Au 750 solid gold nib is adorned with a fine engraving inspired by the Aztec glyph for the heart, a symbol for sacrifice. A further glyph engraved on the forepart represents the second name of Moctezuma I: Ilhuicamina (meaning ‘he who shoots an arrow into the sky’).     Montblanc Patron of Art Limited Edition 8 The limitation number of just 8 pieces is inspired by the ‘stone of Moctezuma I’, the only remaining piece of the great Templo Mayor excavated in 1988 and featuring eight rays. Moctezuma I ascended the throne as the fifth king of Tenochtitlán in exceptional splendour, guided in great state to the high temple where he was given the turquoise-coloured, red-bordered royal cloak, the xiuhtilmatli, and a diadem of gold. This magnificence is captured in the design of this rare edition with a cap made of Au 750 solid champagne-tone gold and an elongated shape set with diamonds, garnets, green tsavorites and multi-coloured sapphires. This writing masterpiece is decorated with an artistic hand engraving of the winged Huitzilopochtli, patron god of the Aztecs. Three-dimensional engravings of the symbolic eagle and cactus represent the foundation myth of the Aztec capital, Tenochtitlán, while the two double-headed snakes that frame the artwork are Aztec symbols of renewal, fertility and luck. A reference to the highly mythologised sacrificial rituals of the Aztecs, the barrel of the writing instrument is made of dark red precious jasper and enriched with Au 750 solid champagne-tone gold inlays. The spear-shaped clip is embellished with a triangular-cut green jade. The cap top is crowned with a Montblanc Diamond embedded in an engraving inspired by an eight-rayed Aztec sun disc. To coincide with the release of the four Patron of Art Homage to Moctezuma I Limited Editions, Montblanc is introducing a fine stationary notebook in red calfskin Saffiano leather embossed with traditional Aztec motifs, as well as a Homage to Moctezuma I ink in a bright turquoise inspired by the traditional jewels and cloths of Aztec emperors. Statesman, ruler and patron of art, Moctezuma brought Aztec culture to its pinnacle. With every intricate design detail and through the beauty of fine craftsmanship, Montblanc tells the fascinating story of this great figure who made a lasting cultural impact on human civilization.   Montblanc Patron of Art Homage to Moctezuma I Limited Edition is available from April 2020 at Montblanc boutiques worldwide and online. For more information visit www.montblanc.com Limited Edition collection honours the remarkable artistic and architectural achievements of Aztec culture, and the influence of one of its great leaders.   With its origins in the culture of writing, Montblanc is actively engaged in the promotion of arts and culture. Part of this engagement has been to recognize the exceptional contributions of modern-day patrons of the arts around the world for the past 28 years with an annual award. Every year, to coincide with the Montblanc de la Culture Arts Patronage Award, Montblanc introduces a Limited Edition writing instrument that pays tribute to the cultural legacy and patronage of a historical patron of the arts. Created in the Montblanc Artisan Atelier from precious materials and shaped by highly skilled master craftsmen with great care and dedication, the new Montblanc Patron of Art Edition celebrates the life and influence of Moctezuma I (c. 1398-1469). In partnership with the Instituto Nacional de Antropología e Historia in Mexico, the four limited editions tell the story of the cultural achievements of Moctezuma Ilhuicamina who was elected ruler of the great Aztec Empire in 1440 and reigned for nearly 30 years during its golden age. In addition to expanding the borders of his empire all the way to the Gulf of Mexico, he is credited for shaping the image of the Aztec state that has endured to this day, one rich in culture and mythology. The capital city Tenochtitlán, today’s Mexico City, blossomed under his rule with the construction of new buildings, sculptures and lush botanical gardens. Among his many building projects, he paid particular attention to the renewal of the Templo Mayor, which he reconstructed magnificently.     Montblanc Patron of Art Homage to Moctezuma I Limited Edition 4810 In honour of Moctezuma’s credentials as a great warrior, the shape of the edition is inspired by the atlatl, an Aztec spear-throwing weapon used to propel spears or darts over long distances. The cap features a gold-coated design reminiscent of the atlatl’s thread-wrapped handles. The lacquer colours of the cap and barrel – petrol and carmine red – evoke the colours of Aztec culture and the royal cloak in particular. The pattern on Moctezuma I’s cloak, a symbol of his high rank, is represented on the cap underneath translucent lacquer. The cap is embellished with two Aztec glyphs taken from the Mendoza Codex that indicate the years in which the reign of the great Aztec king began and ended. The decoration on the cap top ring and upper part of the clip is inspired by Aztec jewellery. The spear-shaped clip is refined with an engraving of a Central American quetzal’s feather at the top and crowned by a red triangular-cut stone. The shape of the cone, refined with a hammer finish, is based on a traditional Aztec sacrificial knife with an obsidian blade. The Montblanc emblem in precious resin on the cap top is embedded in the engraving of an Aztec sun disk honours the ruler’s diverse architectural constructions and ornamentation in the cities of the Aztec empire. The handcrafted Au 750 solid gold nib is adorned with a fine engraving inspired by the Aztec glyph for the city of Tenochtitlán: a three-armed cactus with a royal diadem and two scrolls.     Montblanc Patron of Art Limited Edition 888 The colours of this edition – turquoise and carmine red – were favoured in Aztec culture and used in royal garments. The engravings on the Ag 925 sterling silver cap represent Moctezuma’s weapons, skulls and traditional Aztec’s ornaments. The lacquered turquoise barrel is engraved with a pattern reminiscent of his cloak, a symbol of the high rank of Moctezuma I, and features four lines of Au 750 solid champagne-tone gold, evoking the cardinal directions that radiated out from the Templo Mayor. The spear-shaped clip is refined with an engraving of a Central American quetzal’s feather and set with a triangular-cut green jade. The forepart of the writing instrument and the cone with its distinctive hammering optic are crafted from Ag 925 sterling silver, contrasting with the precious 750 champagne-tone gold fittings and the handcrafted solid gold nib adorned with the Aztec glyph for the city of Tenochtitlán: a three-armed cactus with a royal diadem and two scrolls. The Montblanc emblem made of mother-of-pearl on the cap top is embedded in the engraving of an Aztec sun disk honours the ruler’s diverse architectural constructions and ornamentation in the cities of the Aztec empire.     Montblanc Patron of Art Limited Edition 87 Limited to just 87 pieces in homage to 1987, the year when the Templo Major was added to the UNESCO World Heritage list, the Montblanc Patron of Art Limited Edition 87 is richly decorated with turquoise, a stone favoured in Aztec decorative craftsmanship. The turquoise mosaic in Aztec style on the cap is handcrafted with meticulous attention to detail and an artistic sensibility that makes every one of the 87 pieces in the edition slightly different. The mosaic is refined with Au 750 solid champagne-tone gold inlays set with jade cabochons and a central Aztec motif symbolising the ‘five suns’ creation myth. The gold on this edition is specially treated to create a vintage look similar to the distressed appearance often found in ancient artefacts. The barrel is crafted from precious Central American cocobolo wood, a reference to both the material used to make the traditional atlatl and to the famous El Sargento tree in Mexico City, planted during the reign of Moctezuma I. The barrel is embellished with the four stepped solid gold bands as a special reference to the Templo Mayor. The mother-of-pearl Montblanc emblem on the cap top is embedded in an engraving of an Aztec sun disc. The handcrafted Au 750 solid gold nib is adorned with a fine engraving inspired by the Aztec glyph for the heart, a symbol for sacrifice. A further glyph engraved on the forepart represents the second name of Moctezuma I: Ilhuicamina (meaning ‘he who shoots an arrow into the sky’).     Montblanc Patron of Art Limited Edition 8 The limitation number of just 8 pieces is inspired by the ‘stone of Moctezuma I’, the only remaining piece of the great Templo Mayor excavated in 1988 and featuring eight rays. Moctezuma I ascended the throne as the fifth king of Tenochtitlán in exceptional splendour, guided in great state to the high temple where he was given the turquoise-coloured, red-bordered royal cloak, the xiuhtilmatli, and a diadem of gold. This magnificence is captured in the design of this rare edition with a cap made of Au 750 solid champagne-tone gold and an elongated shape set with diamonds, garnets, green tsavorites and multi-coloured sapphires. This writing masterpiece is decorated with an artistic hand engraving of the winged Huitzilopochtli, patron god of the Aztecs. Three-dimensional engravings of the symbolic eagle and cactus represent the foundation myth of the Aztec capital, Tenochtitlán, while the two double-headed snakes that frame the artwork are Aztec symbols of renewal, fertility and luck. A reference to the highly mythologised sacrificial rituals of the Aztecs, the barrel of the writing instrument is made of dark red precious jasper and enriched with Au 750 solid champagne-tone gold inlays. The spear-shaped clip is embellished with a triangular-cut green jade. The cap top is crowned with a Montblanc Diamond embedded in an engraving inspired by an eight-rayed Aztec sun disc. To coincide with the release of the four Patron of Art Homage to Moctezuma I Limited Editions, Montblanc is introducing a fine stationary notebook in red calfskin Saffiano leather embossed with traditional Aztec motifs, as well as a Homage to Moctezuma I ink in a bright turquoise inspired by the traditional jewels and cloths of Aztec emperors. Statesman, ruler and patron of art, Moctezuma brought Aztec culture to its pinnacle. With every intricate design detail and through the beauty of fine craftsmanship, Montblanc tells the fascinating story of this great figure who made a lasting cultural impact on human civilization.   Montblanc Patron of Art Homage to Moctezuma I Limited Edition is available from April 2020 at Montblanc boutiques worldwide and online. For more information visit www.montblanc.com

The Filippa K core collection contains all the essentials for your wardrobe
191

The Filippa K core collection contains all the essentials for your wardrobe

Fashion During this time when people are at home and work from home, it is possible that the wardrobe becomes a real problem. Many items of clothing are no longer worn, which gives the closet an unorganized, untidy feel. However, well-selected items may assist to tiding up your wardrobe and giving it peace of mind. With the core collection of Filippa K you will be provided with all garments that match a sustainable, tidy wardrobe and reward you with a soothing feeling.   Filippa K has launched a new core collection consisting of essential key items. Timeless colors, silhouettes and comfortable fits are used. As a result, the core pieces are specially designed to serve every season, year after year, and can be combined with the rest of your wardrobe. This ties in well with Filippa K, of which mission focuses on conscious consumption. A long life of Filippa K items therefore plays an important role in achieving this mission.   Filippa K's core collection can be described as iconic, timeless and minimalistic. In combination with the major role that sustainability plays in all processes of Filippa K, there is no need to look any further for garments that you must have in your closet. With this core campaign, the men, women and the Soft Sport collection are supplemented. During this time when people are at home and work from home, it is possible that the wardrobe becomes a real problem. Many items of clothing are no longer worn, which gives the closet an unorganized, untidy feel. However, well-selected items may assist to tiding up your wardrobe and giving it peace of mind. With the core collection of Filippa K you will be provided with all garments that match a sustainable, tidy wardrobe and reward you with a soothing feeling.   Filippa K has launched a new core collection consisting of essential key items. Timeless colors, silhouettes and comfortable fits are used. As a result, the core pieces are specially designed to serve every season, year after year, and can be combined with the rest of your wardrobe. This ties in well with Filippa K, of which mission focuses on conscious consumption. A long life of Filippa K items therefore plays an important role in achieving this mission.   Filippa K's core collection can be described as iconic, timeless and minimalistic. In combination with the major role that sustainability plays in all processes of Filippa K, there is no need to look any further for garments that you must have in your closet. With this core campaign, the men, women and the Soft Sport collection are supplemented.

Dekmantel Festival 2020
190

Dekmantel Festival 2020

Music This summer, Dekmantel Festival returns for the 8th year running. The Dutch event enters a new decade by continuing to deliver five days of performance in and outside of Amsterdam – occurring day and night, drawn from all corners of the musical spectrum – while also pushing its programming out to further reaches and new heights. It takes place from 29th July to 2nd August.   Some standout bookings for Dekmantel Festival 2020 include a highly rare joint performance from afrobeat great Seun Kuti and firebrand poet Yasiin Bey, EBM originators Front 242, Dutch hard acid hero Miss Djax, Shangaan disco king Penny Penny, and a 10-hour marathon set from Theo Parrish. Also on offer at the festival will be the first Robert Hood live show in six years, Balearic demigod DJ Harvey, devious electroclash duo The Hacker & Miss Kittin, IDM scientist Objekt teamed with cutting-edge designer Ezra Miller, and veteran noisenik Nurse With Wound. Futher highlights are Laurel Halo performing both live and DJing, a full A/V show from electronica genius Floating Points, Berlin’s queer rave supergroup Herrensauna XXL (SPFDJ, CEM, Héctor Oaks and MCMLXXXV), and a one-off performance of Philip Glass and Rob Malasch’s 1982 work “The Photographer”, as well as new Glass compositions, by the American Philip Glass Ensemble and other special guests. Close to 150 artists will be a part of Dekmantel Festival 2020. They are spread across Wednesday’s tentpole Opening Concerts; Thursday’s extensive programme of talks, film screenings, radio shows, club events, split across venues either side of Amsterdam’s IJ river; and the Friday to Sunday daytime festival, encompassing eight stages in the leafy and spacious Amsterdamse Bos. On display at Dekmantel Festival will be a broad sound-world, free from conventions and limits. Unique combinations of musicians will flourish. Genre-defining veterans flank young DJ talents. Major stars can, and will, appear in any place, at any time of day. Bold electronic music of all shades once again makes up the core of Dekmantel Festival. Whether it is the steamy Greenhouse, the monolithic UFO, last year’s new deep listening realm The Zone, or stately theatres around Amsterdam, electrifying artists from across the globe will converge on the festival. Amongst them are Almaty’s techno jewel Nazira, Shanghai’s beat conceptualist 33EMYBW, Rio de Janeiro and São Paulo’s funky diggers Carrot Green & Trepenado, Osaka’s freeform drone unit Goat, Winnipeg’s breakcore goliath Venetian Snares and Kampala’s polyrhythmic troupe Nihiloxica. Returning favourites include Batu, DJ Stingray, Parrish Smith, upsammy, OKO DJ, re:ni, Oceanic, David Vunk, object blue, Roza Terenzi, Interstellar Funk and Helena Hauff. An overview of the line-up can be found on the festival website.    Dekmantel Festival aan ‘t IJ (Wednesday-Thursday): Muziekgebouw / Bimhuis / Shelter / Tolhuistuin / Eye Filmmuseum Dekmantel Festival Amsterdamse Bos (Friday-Sunday): Main Stage / UFO / UFO II / Greenhouse / Selectors / Boiler Room / Red Light Radio / The Zone   Tickets & Info: 4 Day Ticket Dekmantel Festival (July 30 - August 2): € 182,- excluding service charges 3 Day Ticket Dekmantel Festival (July 31 - August 2): € 149,- excluding service charges Wednesday Ticket – Philip Glass & Rob Malasch present The Photographer (July 29): € 29,- excluding service charges Camping Ticket (5 Nights) (July 30 - Aug 2): € 56,- excluding service charges Camping Ticket (4 Nights) (July 29 - Aug 2): € 46,- excluding service charges   Dekmantel Instagram: www.instagram.com/dkmntl Dekmantel Facebook: www.facebook.com/dkmntl This summer, Dekmantel Festival returns for the 8th year running. The Dutch event enters a new decade by continuing to deliver five days of performance in and outside of Amsterdam – occurring day and night, drawn from all corners of the musical spectrum – while also pushing its programming out to further reaches and new heights. It takes place from 29th July to 2nd August.   Some standout bookings for Dekmantel Festival 2020 include a highly rare joint performance from afrobeat great Seun Kuti and firebrand poet Yasiin Bey, EBM originators Front 242, Dutch hard acid hero Miss Djax, Shangaan disco king Penny Penny, and a 10-hour marathon set from Theo Parrish. Also on offer at the festival will be the first Robert Hood live show in six years, Balearic demigod DJ Harvey, devious electroclash duo The Hacker & Miss Kittin, IDM scientist Objekt teamed with cutting-edge designer Ezra Miller, and veteran noisenik Nurse With Wound. Futher highlights are Laurel Halo performing both live and DJing, a full A/V show from electronica genius Floating Points, Berlin’s queer rave supergroup Herrensauna XXL (SPFDJ, CEM, Héctor Oaks and MCMLXXXV), and a one-off performance of Philip Glass and Rob Malasch’s 1982 work “The Photographer”, as well as new Glass compositions, by the American Philip Glass Ensemble and other special guests. Close to 150 artists will be a part of Dekmantel Festival 2020. They are spread across Wednesday’s tentpole Opening Concerts; Thursday’s extensive programme of talks, film screenings, radio shows, club events, split across venues either side of Amsterdam’s IJ river; and the Friday to Sunday daytime festival, encompassing eight stages in the leafy and spacious Amsterdamse Bos. On display at Dekmantel Festival will be a broad sound-world, free from conventions and limits. Unique combinations of musicians will flourish. Genre-defining veterans flank young DJ talents. Major stars can, and will, appear in any place, at any time of day. Bold electronic music of all shades once again makes up the core of Dekmantel Festival. Whether it is the steamy Greenhouse, the monolithic UFO, last year’s new deep listening realm The Zone, or stately theatres around Amsterdam, electrifying artists from across the globe will converge on the festival. Amongst them are Almaty’s techno jewel Nazira, Shanghai’s beat conceptualist 33EMYBW, Rio de Janeiro and São Paulo’s funky diggers Carrot Green & Trepenado, Osaka’s freeform drone unit Goat, Winnipeg’s breakcore goliath Venetian Snares and Kampala’s polyrhythmic troupe Nihiloxica. Returning favourites include Batu, DJ Stingray, Parrish Smith, upsammy, OKO DJ, re:ni, Oceanic, David Vunk, object blue, Roza Terenzi, Interstellar Funk and Helena Hauff. An overview of the line-up can be found on the festival website.    Dekmantel Festival aan ‘t IJ (Wednesday-Thursday): Muziekgebouw / Bimhuis / Shelter / Tolhuistuin / Eye Filmmuseum Dekmantel Festival Amsterdamse Bos (Friday-Sunday): Main Stage / UFO / UFO II / Greenhouse / Selectors / Boiler Room / Red Light Radio / The Zone   Tickets & Info: 4 Day Ticket Dekmantel Festival (July 30 - August 2): € 182,- excluding service charges 3 Day Ticket Dekmantel Festival (July 31 - August 2): € 149,- excluding service charges Wednesday Ticket – Philip Glass & Rob Malasch present The Photographer (July 29): € 29,- excluding service charges Camping Ticket (5 Nights) (July 30 - Aug 2): € 56,- excluding service charges Camping Ticket (4 Nights) (July 29 - Aug 2): € 46,- excluding service charges   Dekmantel Instagram: www.instagram.com/dkmntl Dekmantel Facebook: www.facebook.com/dkmntl

Yves Saint Laurent presents: Y EAU FRAÎCHE for men
188

Yves Saint Laurent presents: Y EAU FRAÎCHE for men

Beauty Yves Saint Laurent Beauté is proud to present the newest offering in its masculine Y fragrance range: Y EAU FRAÎCHE. The coolest answer yet for the guy with the why. Because all the best things in life start with a question. Because in 2020, as we roll into a new decade, it’s time to get back to the origins of self-accomplishment. The chase for inspiration. The reason why we go ahead.   Y EAU FRAÎCHE expresses that first, energizing rush of creativity with a shot of crisp, icy notes – lemon and geranium splashing against clean, strong peppermint and cedarwood. Y EAU FRAÎCHE offers a fresh, energizing take on the masculine fragrance launched in 2017 by YVES SAINT LAURENT BEAUTÉ for the seekers and makers of Generation Y. Turning the first letter of Yves Saint Laurent’s name into a question, Y EAU DE TOILETTE moved forward by going back to the very start of the brand’s history. In 2020, Y gets a cool new inspiration with Y EAU FRAÎCHE.   Bracing as an ocean breeze on a California beach, Y EAU FRAÎCHE captures the spirit of a man on a quest for self- accomplishment. Young, e ortlessly cool, yet deeply driven by his creative journey. Always on the brink of a new idea. Always meeting the world with fresh eyes. Chasing inspiration. Experimenting. Eager to find his purpose. To give meaning to his quest. Because everything starts with a question. How do I live? Where do I go? What do I love? Who do I want to be? Because everything in life that’s worth pursuing starts with a question, he’ll go on asking them. And he’ll find his answer by forging his own path. He knows he’ll have a story to tell in his own, unique voice.   Music is his fuel. His deep-set drive. Where talent and passion meet. Chasing inspiration is what keeps him going. The only way he feels fully himself. That’s why he sings. That’s why he lives. Adam Levine is the guy with the “why”. The L.A.-born performing artist renews his collaboration with Yves Saint Laurent Beauté, fronting Y EAU FRAÎCHE a er a first stint in 2018 as the ambassador of Y EAU DE PARFUM. In the print campaign shot by Loïc Peoch, the black-clad lead singer of Maroon 5 stands against the cool blue sky of Venice Beach under the balmy winter sun. The new digital campaign showcases the gritty California cool embodied by the black-clad Levine. A palm tree seen from a rushing convertible, tall and sleek against a sunny sky. The crashing chords of a black & white guitar. As an ice-blue skateboard inscribed with the letter Y rips through crystal-clear ocean waves lapping on white sand, white geranium flowers, yellow lemon slices, green peppermint leaves and tawny slivers of cedar bark burst through blocks of ice... Vivid visual cues of all the ingredients of Y EAU FRAICHE that bring the scent’s vibrant freshness alive to the senses. Yves Saint Laurent Beauté is proud to present the newest offering in its masculine Y fragrance range: Y EAU FRAÎCHE. The coolest answer yet for the guy with the why. Because all the best things in life start with a question. Because in 2020, as we roll into a new decade, it’s time to get back to the origins of self-accomplishment. The chase for inspiration. The reason why we go ahead.   Y EAU FRAÎCHE expresses that first, energizing rush of creativity with a shot of crisp, icy notes – lemon and geranium splashing against clean, strong peppermint and cedarwood. Y EAU FRAÎCHE offers a fresh, energizing take on the masculine fragrance launched in 2017 by YVES SAINT LAURENT BEAUTÉ for the seekers and makers of Generation Y. Turning the first letter of Yves Saint Laurent’s name into a question, Y EAU DE TOILETTE moved forward by going back to the very start of the brand’s history. In 2020, Y gets a cool new inspiration with Y EAU FRAÎCHE.   Bracing as an ocean breeze on a California beach, Y EAU FRAÎCHE captures the spirit of a man on a quest for self- accomplishment. Young, e ortlessly cool, yet deeply driven by his creative journey. Always on the brink of a new idea. Always meeting the world with fresh eyes. Chasing inspiration. Experimenting. Eager to find his purpose. To give meaning to his quest. Because everything starts with a question. How do I live? Where do I go? What do I love? Who do I want to be? Because everything in life that’s worth pursuing starts with a question, he’ll go on asking them. And he’ll find his answer by forging his own path. He knows he’ll have a story to tell in his own, unique voice.   Music is his fuel. His deep-set drive. Where talent and passion meet. Chasing inspiration is what keeps him going. The only way he feels fully himself. That’s why he sings. That’s why he lives. Adam Levine is the guy with the “why”. The L.A.-born performing artist renews his collaboration with Yves Saint Laurent Beauté, fronting Y EAU FRAÎCHE a er a first stint in 2018 as the ambassador of Y EAU DE PARFUM. In the print campaign shot by Loïc Peoch, the black-clad lead singer of Maroon 5 stands against the cool blue sky of Venice Beach under the balmy winter sun. The new digital campaign showcases the gritty California cool embodied by the black-clad Levine. A palm tree seen from a rushing convertible, tall and sleek against a sunny sky. The crashing chords of a black & white guitar. As an ice-blue skateboard inscribed with the letter Y rips through crystal-clear ocean waves lapping on white sand, white geranium flowers, yellow lemon slices, green peppermint leaves and tawny slivers of cedar bark burst through blocks of ice... Vivid visual cues of all the ingredients of Y EAU FRAICHE that bring the scent’s vibrant freshness alive to the senses.

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