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Exclusive editorial starring Christian Hogue
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Exclusive editorial starring Christian Hogue

Men Exclusive new editorial starring Christian Hogue by Torian Lewin.     TEAM CREDITS:  MODEL: CHRISTIAN HOGUE @ LA MODELS  PHOTOGRAPHER: TORIAN LEWIN STYLIST / EDITOR: JORDAN BOOTHE  STYLIST ASST: KEELY METTLEN  GROOMING: MIKE FERNANDEZ EDITOR: TIMOTEJ LETONJA   Exclusive new editorial starring Christian Hogue by Torian Lewin.     TEAM CREDITS:  MODEL: CHRISTIAN HOGUE @ LA MODELS  PHOTOGRAPHER: TORIAN LEWIN STYLIST / EDITOR: JORDAN BOOTHE  STYLIST ASST: KEELY METTLEN  GROOMING: MIKE FERNANDEZ EDITOR: TIMOTEJ LETONJA  

DIOR PRESENTS THE MEN’S FALL 2021 COLLECTION
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DIOR PRESENTS THE MEN’S FALL 2021 COLLECTION

Fashion HYPERCOLORED, HYPERREAL; THE FALL 2021 MEN'S COLLECTION BY KIM JONES MARRIES THE HOUSE’S UNIQUE HERITAGE WITH EXCELLENCE OF SAVOIR-FAIRE REINTERPRETED THROUGH INNOVATIVE TECHNOLOGIES. A PHILOSOPHY THAT IS REFLECTED IN THE HEART OF EACH CREATION, INFORMED BY A REVISITED SPIRIT OF TAILORING AS WELL AS KENNY SCHARF’S* VIBRANT NEON PALETTE. COMBINING POP CULTURE AND SCIENCE FICTION, AND INSPIRED BY CARTOONS AND SURREALISM, THE AMERICAN ARTIST, IN COLLABORATION WITH THE ARTISTIC DIRECTOR OF DIOR MEN’S COLLECTIONS, DESIGNED A SERIES OF PRINTS AND EMBROIDERIES IN BRIGHT HUES BRIMMING WITH A JOYFUL ENERGY. UNVEILED IN BEIJING AT AN EVENT THAT REINVENTED THE FASHION SHOW EXPERIENCE, THESE NEW SILHOUETTES CELEBRATE EXCEPTIONAL CHINESE CRAFTSMANSHIP IN A CAPTIVATING DIALOGUE WITH HOUSE CODES. BRIDGING ANCESTRAL TECHNIQUES AND FUTURISTIC AUDACITY, THESE MULTIFACETED AND VIRTUOSO ENCOUNTERS ARE REVEALED VIA AN EXCLUSIVE VIDEO EXPLORING TRANSFORMATIONS OF THE PERCEPTION OF TIME AND SPACE IN THIS PARTICULAR GLOBAL CONTEXT. HYPERCOLORED, HYPERREAL; THE FALL 2021 MEN'S COLLECTION BY KIM JONES MARRIES THE HOUSE’S UNIQUE HERITAGE WITH EXCELLENCE OF SAVOIR-FAIRE REINTERPRETED THROUGH INNOVATIVE TECHNOLOGIES. A PHILOSOPHY THAT IS REFLECTED IN THE HEART OF EACH CREATION, INFORMED BY A REVISITED SPIRIT OF TAILORING AS WELL AS KENNY SCHARF’S* VIBRANT NEON PALETTE. COMBINING POP CULTURE AND SCIENCE FICTION, AND INSPIRED BY CARTOONS AND SURREALISM, THE AMERICAN ARTIST, IN COLLABORATION WITH THE ARTISTIC DIRECTOR OF DIOR MEN’S COLLECTIONS, DESIGNED A SERIES OF PRINTS AND EMBROIDERIES IN BRIGHT HUES BRIMMING WITH A JOYFUL ENERGY. UNVEILED IN BEIJING AT AN EVENT THAT REINVENTED THE FASHION SHOW EXPERIENCE, THESE NEW SILHOUETTES CELEBRATE EXCEPTIONAL CHINESE CRAFTSMANSHIP IN A CAPTIVATING DIALOGUE WITH HOUSE CODES. BRIDGING ANCESTRAL TECHNIQUES AND FUTURISTIC AUDACITY, THESE MULTIFACETED AND VIRTUOSO ENCOUNTERS ARE REVEALED VIA AN EXCLUSIVE VIDEO EXPLORING TRANSFORMATIONS OF THE PERCEPTION OF TIME AND SPACE IN THIS PARTICULAR GLOBAL CONTEXT.

Small things that matter by KOMONO
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Small things that matter by KOMONO

Accessories This holiday season, we invite you to cherish your memories and save them for a special moment. We designed a hardcase gifting box which contains one of our favorite watches, the Harlow or the Lewis, together with an extra complimentary strap and washi tape. This box can be repurposed to collect your precious letters, notes, drawings, photographs or other small things of sentimental value. Seal it off with the washi tape and re-open for a journey back in time. Besides the gifting box, we offer a curated selection of other small things that matter, from precious watches to sleek snow glasses. In our campaign, we recollect our own memories by inviting some of our dearest friends to talk about what matters to them and share their personal stories.     komono.com This holiday season, we invite you to cherish your memories and save them for a special moment. We designed a hardcase gifting box which contains one of our favorite watches, the Harlow or the Lewis, together with an extra complimentary strap and washi tape. This box can be repurposed to collect your precious letters, notes, drawings, photographs or other small things of sentimental value. Seal it off with the washi tape and re-open for a journey back in time. Besides the gifting box, we offer a curated selection of other small things that matter, from precious watches to sleek snow glasses. In our campaign, we recollect our own memories by inviting some of our dearest friends to talk about what matters to them and share their personal stories.     komono.com

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WEEKDAY: Store Made Holiday Studio
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WEEKDAY: Store Made Holiday Studio

Fashion During this holiday season, the Weekday Store Made Studio will collaborate with three designers, one per week, for exclusive and unique design pieces. The pieces will be sold on the Weekday Big Cartel site and all money made from the collaborations will be donated to Civil Rights Defenders, an international human rights organization. Civil Rights Defenders support human rights activists in their fight against injustices such as political persecution, racism and oppression against the LGBTQI community.     The first collection is in collaboration with Ellen Hodakova Larsson.      Ellen Hodakova Larsson:   Stockholm based designer Ellen Hodakova Larsson designs focus on alternative ways of reworking old clothing to find new functions and values in already produced material. By deconstructing and recontextualizing vintage and deadstock clothing she is able to flip the original function in the process. For this collaboration Weekday gloves that once warmed hands now warms the body and bras which once held breasts are now top and skirt. Collection drops November 26th.     Annika Berger and Per Axen:   Weekday designers Annika Berger and Per Axen have spent the last year creating one off pieces for the Store Made Studio. Their focus has been on offering customers new ideas on how to be resourceful with what they already have at home. Recent collections have used cut up and mash up techniques, spray painting and dip dying to creatively refresh a wardrobe instead of making new purchases. Collections drops December 3rd.     Per Götesson:   London based designer Per Götesson is a graduate of Beckman's College of Design and The Royal College of Art. Götesson's eponymous label caught the eye of both Lulu Kennedy at Fashion East and Topman during his studies. He debuted his graduate collection on the London Fashion Week Men's catwalk with menswear collective MAN in 2016. Taking a no-frills approach to functional fashion Götesson's inspiration comes from the everyday and mundane but subverts it to add romance and poetry to traditional ideas of masculinity. Collection drops December 10th.     Claire Yurika Davis:   London-based designer, sustainability consultant and tarot reader Claire Yurika Davis specializes in slick, fetish-inspired designs. By sourcing the lowest impact materials, creating minimal waste and reducing her collections from a relentless season-to-season model to just one a year, Claire’s sustainable practices began on day one of founding her brand HANGER. Reworking pieces to her genderless, slutty and tailored aesthetic. Collection drops December 17th.     Collections unveiled exclusively on Weekday Instagram account @weekdayofficialSold exclusively on: https://weekdaystoremade.bigcartel.com/ During this holiday season, the Weekday Store Made Studio will collaborate with three designers, one per week, for exclusive and unique design pieces. The pieces will be sold on the Weekday Big Cartel site and all money made from the collaborations will be donated to Civil Rights Defenders, an international human rights organization. Civil Rights Defenders support human rights activists in their fight against injustices such as political persecution, racism and oppression against the LGBTQI community.     The first collection is in collaboration with Ellen Hodakova Larsson.      Ellen Hodakova Larsson:   Stockholm based designer Ellen Hodakova Larsson designs focus on alternative ways of reworking old clothing to find new functions and values in already produced material. By deconstructing and recontextualizing vintage and deadstock clothing she is able to flip the original function in the process. For this collaboration Weekday gloves that once warmed hands now warms the body and bras which once held breasts are now top and skirt. Collection drops November 26th.     Annika Berger and Per Axen:   Weekday designers Annika Berger and Per Axen have spent the last year creating one off pieces for the Store Made Studio. Their focus has been on offering customers new ideas on how to be resourceful with what they already have at home. Recent collections have used cut up and mash up techniques, spray painting and dip dying to creatively refresh a wardrobe instead of making new purchases. Collections drops December 3rd.     Per Götesson:   London based designer Per Götesson is a graduate of Beckman's College of Design and The Royal College of Art. Götesson's eponymous label caught the eye of both Lulu Kennedy at Fashion East and Topman during his studies. He debuted his graduate collection on the London Fashion Week Men's catwalk with menswear collective MAN in 2016. Taking a no-frills approach to functional fashion Götesson's inspiration comes from the everyday and mundane but subverts it to add romance and poetry to traditional ideas of masculinity. Collection drops December 10th.     Claire Yurika Davis:   London-based designer, sustainability consultant and tarot reader Claire Yurika Davis specializes in slick, fetish-inspired designs. By sourcing the lowest impact materials, creating minimal waste and reducing her collections from a relentless season-to-season model to just one a year, Claire’s sustainable practices began on day one of founding her brand HANGER. Reworking pieces to her genderless, slutty and tailored aesthetic. Collection drops December 17th.     Collections unveiled exclusively on Weekday Instagram account @weekdayofficialSold exclusively on: https://weekdaystoremade.bigcartel.com/

GIVENCHY ACCESSORIES FOR SPRING & SUMMER
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GIVENCHY ACCESSORIES FOR SPRING & SUMMER

Accessories We are delighted to share some of our favorites GIVENCHY items for Spring & Summer.   givenchy.com   We are delighted to share some of our favorites GIVENCHY items for Spring & Summer.   givenchy.com  

MR MARVIS OPENS NEW FLAGSHIPSTORE IN AMSTERDAM
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MR MARVIS OPENS NEW FLAGSHIPSTORE IN AMSTERDAM

Men Following the success of our first MR MARVIS store, we are now expanding and relocating our flagship to the heart of Amsterdam’s exclusive shopping district, PC Hooftstraat. Designed with the "get inspired & get fitted" concept in mind we provide the perfect shopping experience.      Get inspired:   The Flagship store, located at PC Hooftstraat 21, is treating our MR MARVIS customers to an exclusive shopping experience.  Boasting two levels, the stores’ bright and modern design invites our customers into the colourful and energetic world of MR MARVIS. The first level greets you with bold colour inspiration via a rotating and illuminated carousel where customers can peruse the MR MARVIS iconic short collections.  Life-size campaign imagery brings the collection to life, with a large LED screen that showcases the latest seasonal campaign. Here you will see the styles in motion, surrounded by native Amsterdam to the warmth of Cannes to the idyllic city backdrop of Milan.      Get fitted:   Feeling inspired? Descend to the ground floor to find your fit. Finding the right size is what the MR MARVIS store is all about. In addition to the sizing of the perfect shorts & trousers, the experienced team also provide advice on fabrics and colours. Our website is brought to life in our physical store via interactive iPads. Select your chosen product on screen and all available colour ways in that style will appear. Choose your favourites and a MR MARVIS store advisor will assist you in delivering your chosen styles directly to the fitting room for you to try.    Feeling lucky? One of our four fitting rooms has a hidden minibar! The discoverer will be treated to an abundance of treats and chilled drinks during fitting. Didn’t find the minibar? Don’t worry, our team will be happy to serve you refreshments of your choice during your fitting.  MR MARVIS will ensure you leave the store with the perfect fit, smiling from ear to ear.      Play every day:   The "play every day" ethos of MR MARVIS is not only reflected in details such as the hidden minibar. The space inside and the adjoining garden - with a view of the Rijksmuseum - can be transformed in an instant into a multifunctional event space that includes an (outdoor) bar and a glistening disco ball! Following the success of our first MR MARVIS store, we are now expanding and relocating our flagship to the heart of Amsterdam’s exclusive shopping district, PC Hooftstraat. Designed with the "get inspired & get fitted" concept in mind we provide the perfect shopping experience.      Get inspired:   The Flagship store, located at PC Hooftstraat 21, is treating our MR MARVIS customers to an exclusive shopping experience.  Boasting two levels, the stores’ bright and modern design invites our customers into the colourful and energetic world of MR MARVIS. The first level greets you with bold colour inspiration via a rotating and illuminated carousel where customers can peruse the MR MARVIS iconic short collections.  Life-size campaign imagery brings the collection to life, with a large LED screen that showcases the latest seasonal campaign. Here you will see the styles in motion, surrounded by native Amsterdam to the warmth of Cannes to the idyllic city backdrop of Milan.      Get fitted:   Feeling inspired? Descend to the ground floor to find your fit. Finding the right size is what the MR MARVIS store is all about. In addition to the sizing of the perfect shorts & trousers, the experienced team also provide advice on fabrics and colours. Our website is brought to life in our physical store via interactive iPads. Select your chosen product on screen and all available colour ways in that style will appear. Choose your favourites and a MR MARVIS store advisor will assist you in delivering your chosen styles directly to the fitting room for you to try.    Feeling lucky? One of our four fitting rooms has a hidden minibar! The discoverer will be treated to an abundance of treats and chilled drinks during fitting. Didn’t find the minibar? Don’t worry, our team will be happy to serve you refreshments of your choice during your fitting.  MR MARVIS will ensure you leave the store with the perfect fit, smiling from ear to ear.      Play every day:   The "play every day" ethos of MR MARVIS is not only reflected in details such as the hidden minibar. The space inside and the adjoining garden - with a view of the Rijksmuseum - can be transformed in an instant into a multifunctional event space that includes an (outdoor) bar and a glistening disco ball!

Exclusive editorial by Matthieu Delbreuve
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Exclusive editorial by Matthieu Delbreuve

Fashion Exclusive editorial captured by Matthieu Delbreuve.     TEAM CREDITS: PHOTOGRAPHER: MATTHIEU DELBREUVE @KAPTIVE_AGENCY   STYLIST: VICTOIRE SEVENO @KAPTIVE_AGENCY   MAKEUP ARTIST: EMILIE PLUME HAIR STYLIST: YUMIKO HIKAGE @SAINTGERMAINAGENCY    PRODUCTION: CAROLE CONGOS @KAPTIVE_AGENCY STYLIST ASSISTANT: ELOISE RONCONE CASTING DIRECTOR: REMI FELIPE MODELS: MAE LAPRES @Premium & TOBIAS DIONISI @IMG  Exclusive editorial captured by Matthieu Delbreuve.     TEAM CREDITS: PHOTOGRAPHER: MATTHIEU DELBREUVE @KAPTIVE_AGENCY   STYLIST: VICTOIRE SEVENO @KAPTIVE_AGENCY   MAKEUP ARTIST: EMILIE PLUME HAIR STYLIST: YUMIKO HIKAGE @SAINTGERMAINAGENCY    PRODUCTION: CAROLE CONGOS @KAPTIVE_AGENCY STYLIST ASSISTANT: ELOISE RONCONE CASTING DIRECTOR: REMI FELIPE MODELS: MAE LAPRES @Premium & TOBIAS DIONISI @IMG 

Alexander McQueen presents the new menswear spring/summer 2021 collection
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Alexander McQueen presents the new menswear spring/summer 2021 collection

Fashion This collection was designed during lockdown. It is made predominantly out of stock fabric: over-printed, over-dyed - renewed.     alexandermcqueen.com This collection was designed during lockdown. It is made predominantly out of stock fabric: over-printed, over-dyed - renewed.     alexandermcqueen.com

THE GREEN SOUL OF ZEGNA
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THE GREEN SOUL OF ZEGNA

Fashion A SUSTAINABLE ETHOS HAS LED US SINCE OUR INCEPTION. RESPONSIBILITY TOWARDS PEOPLE, COMMUNITY AND TERRITORY HAS BEEN AT OUR CORE SINCE 1910. ENSURING THE HIGHEST QUALITY WITHOUT COMPROMISING THE QUALITY OF LIFE FOR FUTURE GENERATIONS IS OUR LEGACY. GIVING BACK IS OUR PATH. PASSION IS OUR MOTIVATION FOR PRESERVATION. IN LOVE WITH NATURE FOR 110 YEARS, AT ZEGNA WE CONTINUE TO TAKE CARE OF THE WORLD WE LIVE IN.     At Zegna, we have taken care of the world we live in from the beginning, following in the footsteps of our founder Ermenegildo Zegna. This is our company mission, based on a constantly-evolving thought: looking at the future with the belief that our actions today will shape our tomorrow. At Zegna, social and environmental responsibility have been our roots for 110 years. When we were founded in 1910, Ermenegildo Zegna’s dream was not just to create the world’s finest textiles but to make his hometown and the world around it a better place, ensuring the highest-quality products without compromising the quality of life for future generations. His vision is still the heart of everything we do. The environment is at the core of our efforts: we believe the very best garments can only come from the best natural resources, and that these resources need to be cared for. The advanced vertical integrated of our business model facilitates our journey towards a sustainable product and holds us accountable for responsible practices and processes.      2020 marks our 110th anniversary. On this landmark year we are proud to renew our sustainability pledge, exemplified by OASI Zegna, where our Lanificio Zegna was established and our green philosophy was ignited. OASI Zegna is a unique model of our environmental consciousness, a territory that now covers 100km2 from Trivero to Valle Cervo in the Alpi Biellesi, that would not have been possible without the visionary approach of our founder.      As a living example of the company’s sustainable philosophy, Zegna is partnering with Green Pea to create a new shop-in-shop at the world’s first Green Retail Park in Turin, showcasing us as one of the most sustainable fashion luxury brands. Based on a true respect for earth and nature, Green Pea shares our company’s conscious mindset. With a 200m2space, the Zegna shop features an exclusive selection of our most iconic products, including the #UseTheExisting project, representing our commitment to sustainability. Launched with the Ermenegildo Zegna XXX F/W2019 collection, #UseTheExisting embodies our pledge to use more and more natural and technical fabrics developed with innovative processes from pre-existing and post-consumer sources with the aim to make the dream of zero waste possible. It’s a vision that perfectly complements Green Pea’s mission to feature high-quality products created using materials that are in harmony with nature. It’s an authentic vision requiring an individual commitment to meet a collective purpose.       “In an ever-changing world, luxury companies can simply adapt to changes or choose to be a positive force in driving these changes. Our responsibility is to leverage our past to build a better present and future. This carries over into everything we do, following our founder’s legacy. I’m very pleased that Zegna is part of the Green Pea project, partnering with Oscar Farinetti who shares the same sustainability ethos with us”, says Gildo Zegna, CEO of Ermenegildo Zegna.     Zegna’s offering within Green Pea will also include an exclusive Made to Measure brand experience featuring a unique selection of products and textiles, such as ACHILLFARMTMwool that comes directly from our own farm in Australia, and 12MILMIL12 woven from our luxurious, superfine Australian wool. Moreover, Zegna offers Green Pea’s customers a selection of handmade products developed in collaboration with the San Patrignano community and an exclusive new range of OASI Zegna cashmere plaids made with #UseTheExisting fabric. Beyond our products, customers will also have the opportunity to experience OASI Zegna first-hand in a scaled-down version of the nature park thoughtfully replicated outside its original environment: a walking pathway showcasing a total of 14 different botanical species on the building’s terrace, mapping out the history of our green lung OASI Zegna. A SUSTAINABLE ETHOS HAS LED US SINCE OUR INCEPTION. RESPONSIBILITY TOWARDS PEOPLE, COMMUNITY AND TERRITORY HAS BEEN AT OUR CORE SINCE 1910. ENSURING THE HIGHEST QUALITY WITHOUT COMPROMISING THE QUALITY OF LIFE FOR FUTURE GENERATIONS IS OUR LEGACY. GIVING BACK IS OUR PATH. PASSION IS OUR MOTIVATION FOR PRESERVATION. IN LOVE WITH NATURE FOR 110 YEARS, AT ZEGNA WE CONTINUE TO TAKE CARE OF THE WORLD WE LIVE IN.     At Zegna, we have taken care of the world we live in from the beginning, following in the footsteps of our founder Ermenegildo Zegna. This is our company mission, based on a constantly-evolving thought: looking at the future with the belief that our actions today will shape our tomorrow. At Zegna, social and environmental responsibility have been our roots for 110 years. When we were founded in 1910, Ermenegildo Zegna’s dream was not just to create the world’s finest textiles but to make his hometown and the world around it a better place, ensuring the highest-quality products without compromising the quality of life for future generations. His vision is still the heart of everything we do. The environment is at the core of our efforts: we believe the very best garments can only come from the best natural resources, and that these resources need to be cared for. The advanced vertical integrated of our business model facilitates our journey towards a sustainable product and holds us accountable for responsible practices and processes.      2020 marks our 110th anniversary. On this landmark year we are proud to renew our sustainability pledge, exemplified by OASI Zegna, where our Lanificio Zegna was established and our green philosophy was ignited. OASI Zegna is a unique model of our environmental consciousness, a territory that now covers 100km2 from Trivero to Valle Cervo in the Alpi Biellesi, that would not have been possible without the visionary approach of our founder.      As a living example of the company’s sustainable philosophy, Zegna is partnering with Green Pea to create a new shop-in-shop at the world’s first Green Retail Park in Turin, showcasing us as one of the most sustainable fashion luxury brands. Based on a true respect for earth and nature, Green Pea shares our company’s conscious mindset. With a 200m2space, the Zegna shop features an exclusive selection of our most iconic products, including the #UseTheExisting project, representing our commitment to sustainability. Launched with the Ermenegildo Zegna XXX F/W2019 collection, #UseTheExisting embodies our pledge to use more and more natural and technical fabrics developed with innovative processes from pre-existing and post-consumer sources with the aim to make the dream of zero waste possible. It’s a vision that perfectly complements Green Pea’s mission to feature high-quality products created using materials that are in harmony with nature. It’s an authentic vision requiring an individual commitment to meet a collective purpose.       “In an ever-changing world, luxury companies can simply adapt to changes or choose to be a positive force in driving these changes. Our responsibility is to leverage our past to build a better present and future. This carries over into everything we do, following our founder’s legacy. I’m very pleased that Zegna is part of the Green Pea project, partnering with Oscar Farinetti who shares the same sustainability ethos with us”, says Gildo Zegna, CEO of Ermenegildo Zegna.     Zegna’s offering within Green Pea will also include an exclusive Made to Measure brand experience featuring a unique selection of products and textiles, such as ACHILLFARMTMwool that comes directly from our own farm in Australia, and 12MILMIL12 woven from our luxurious, superfine Australian wool. Moreover, Zegna offers Green Pea’s customers a selection of handmade products developed in collaboration with the San Patrignano community and an exclusive new range of OASI Zegna cashmere plaids made with #UseTheExisting fabric. Beyond our products, customers will also have the opportunity to experience OASI Zegna first-hand in a scaled-down version of the nature park thoughtfully replicated outside its original environment: a walking pathway showcasing a total of 14 different botanical species on the building’s terrace, mapping out the history of our green lung OASI Zegna.

adidas for Prada Two Icons of Design and Innovation Come Together to Launch the A+P LUNA ROSSA 21 silhouette
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adidas for Prada Two Icons of Design and Innovation Come Together to Launch the A+P LUNA ROSSA 21 silhouette

Accessories The next iteration of the Adidas and Prada partnership has arrived. Until now, the two brands manifested their collaboration through a specific perspective as Prada brought its distinct lens to adidas, reinterpreting the Superstar sneaker with expert craftsmanship. For the next stage in the ongoing partnership, adidas brings its expertise to Prada, creating the forward thinking A+P LUNA ROSSA 21 silhouette for the Luna Rossa Prada Pirelli team.     Both Prada and adidas have continually expressed an innate passion for athletic performance. Prada has participated in the oldest trophy in sport, the America’s Cup, for over two decades with the Luna Rossa sailing team; adidas’ continuous commitment to pioneering sporting innovation and precision technology has also extended to the America’s Cup, as the brand equipped a challenger team between 2005 and 2007.     Crafted for the sport of sailing, the A+P LUNA ROSSA 21 is inspired by the design of the new AC75 Luna Rossa boat as well as iconic Prada and adidas sneakers from the past. Celebrating a shared legacy of sporting excellence and designed as an extension of the athlete’s body, thesilhouette features a sleek, lightweight look and feel, matched with flexible barefoot stability. While the performance-focused shoes will be worn in competition by the Luna Rossa Prada Pirelli team, a lifestyle version will be available for purchase.     Fueled by a combined dedication to innovation and sustainability, the A+P LUNA ROSSA 21 serves as a collaborative step toward both brands' commitments for the environment. The upper is composed of PRIMEGREEN, a series of high-performance recycled materials, which is then complimented by a hydrophobic E-TPU outer shell, providing flexible, breathable support and preventing water from penetrating the silhouette. The sneaker’s ergonomically designed EVA tongue and perforated, soft, synthetic-suede inner saddle accentuate its sailing performance capabilities. Moreover, the sneaker features a perforated BOOST midsole as well as a wrap-around outsole to provide elevated protection, durability, and freedom of movement. The specially crafted laces which have been designed to be narrow at the bottom, enabling Speed Lacing, and wider at the top, preventing tied knots from coming open easily during competition. The silhouette then comes packaged in a sleek co- branded box that slips inside of a custom water-resistant pouch-bag.     Accompanying the launch of the silhouette is an elegantly shot campaign, which explores the sensation of lightness through visual depictions of luminosity and weightlessness.     Serving as the next evolution of this forward-thinking partnership, the adidas for Prada A+P LUNA ROSSA 21 silhouette launches globally in a white colorway on December 9 2020, via Prada boutiques and adidas flagship stores worldwide, alongside selected wholesalers. The range is also available via prada.com and adidas.com.     #adidasforPrada The next iteration of the Adidas and Prada partnership has arrived. Until now, the two brands manifested their collaboration through a specific perspective as Prada brought its distinct lens to adidas, reinterpreting the Superstar sneaker with expert craftsmanship. For the next stage in the ongoing partnership, adidas brings its expertise to Prada, creating the forward thinking A+P LUNA ROSSA 21 silhouette for the Luna Rossa Prada Pirelli team.     Both Prada and adidas have continually expressed an innate passion for athletic performance. Prada has participated in the oldest trophy in sport, the America’s Cup, for over two decades with the Luna Rossa sailing team; adidas’ continuous commitment to pioneering sporting innovation and precision technology has also extended to the America’s Cup, as the brand equipped a challenger team between 2005 and 2007.     Crafted for the sport of sailing, the A+P LUNA ROSSA 21 is inspired by the design of the new AC75 Luna Rossa boat as well as iconic Prada and adidas sneakers from the past. Celebrating a shared legacy of sporting excellence and designed as an extension of the athlete’s body, thesilhouette features a sleek, lightweight look and feel, matched with flexible barefoot stability. While the performance-focused shoes will be worn in competition by the Luna Rossa Prada Pirelli team, a lifestyle version will be available for purchase.     Fueled by a combined dedication to innovation and sustainability, the A+P LUNA ROSSA 21 serves as a collaborative step toward both brands' commitments for the environment. The upper is composed of PRIMEGREEN, a series of high-performance recycled materials, which is then complimented by a hydrophobic E-TPU outer shell, providing flexible, breathable support and preventing water from penetrating the silhouette. The sneaker’s ergonomically designed EVA tongue and perforated, soft, synthetic-suede inner saddle accentuate its sailing performance capabilities. Moreover, the sneaker features a perforated BOOST midsole as well as a wrap-around outsole to provide elevated protection, durability, and freedom of movement. The specially crafted laces which have been designed to be narrow at the bottom, enabling Speed Lacing, and wider at the top, preventing tied knots from coming open easily during competition. The silhouette then comes packaged in a sleek co- branded box that slips inside of a custom water-resistant pouch-bag.     Accompanying the launch of the silhouette is an elegantly shot campaign, which explores the sensation of lightness through visual depictions of luminosity and weightlessness.     Serving as the next evolution of this forward-thinking partnership, the adidas for Prada A+P LUNA ROSSA 21 silhouette launches globally in a white colorway on December 9 2020, via Prada boutiques and adidas flagship stores worldwide, alongside selected wholesalers. The range is also available via prada.com and adidas.com.     #adidasforPrada

BREITLING LAUNCHES INNOVATIVE, SUSTAINABLE WATCH BOX CREATED ENTIRELY FROM UPCYCLED PLASTIC BOTTLES
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BREITLING LAUNCHES INNOVATIVE, SUSTAINABLE WATCH BOX CREATED ENTIRELY FROM UPCYCLED PLASTIC BOTTLES

Watches Breitling is introducing a foldable, reusable watch box created entirely from upcycled plastic bottles. With the new box, Breitling has effectively reinvented packaging in the watch industry – underscoring the brand’s com- mitment to reducing its environmental impact and replacing the large, heavy watch boxes that have long been an industry mainstay with a small, smart, modular alternative. The sustainable packaging has already been awarded the Efficient Solution Label, given by the Solar Impulse Foundation to solutions that have a positive impact on the environment and the economy.     Breitling’s new watch box is made from materials that can be recycled and reused in future projects. From the fabric to the push buttons that open it – the new watch box is made from 100% upcycled PET bottles, which are among the most widely recyclable types of plastic. Following the cradle-to-cradle – or regenerative – prin- ciple, once the box is no longer needed, it can be re- cycled at a dedicated facility where it will be fed back into the rPET cycle. Breitling’s new watch boxes will be available in early 2021.     Breitling CEO Georges Kern is excited about what the in- dustry’s first 100% recycled and recyclable watch box that is both foldable and reusable means to his brand. He says: “Breitling is committed to doing everything within its sphere of influence to reduce the company’s environmental impact. With that in mind, we started working on a sustainable packaging concept with the goal of optimizing the impact on the environment, and the result has exceeded our ambitions. It has evolved into a positively disruptive element that has affected many different aspects of our packaging, ranging from material to transport and even to how customers will use the box.”     A Reduced Footprint and Fewer Materials:   Before introducing the new watch box, Breitling had already explored ways of reducing the environmental footprint of its packaging. The brand created an alter- native box that was about half the size of the industry standard – and that was only the beginning. The next major step was the introduction of the new watch box, which, in turn, is about half the size of Breitling’s current box. At the same time, Breitling reduced the number of elements used in its packaging from an average of 12 to just 3: the box, the pillow, and the quick-start guide.     Optimized Logistics Flows, Minimized CO2 Emissions:   With its revised packaging concept, Breitling is able to ship the new boxes directly to its markets, meaning that the average distance a box travels is reduced by almost 30%. The smaller size has a positive impact on logistics, particularly since the box can be unfolded and shipped flat. The steps that Breitling has taken since the start of its search for an environmentally friendly watch box have meant a reduction in transport-related CO2 emissions of over 60% compared to those generated by the shipment of its original watch box.   These new, ecologically responsible watch boxes com- plement some of Breitling’s other initiatives, including its partnership with the NGO Ocean Conservancy, which is dedicated to solving the most pressing challenges facing the world’s oceans, including ocean plastics.       Added Benefits for Breitling Customers:   In addition, the pillow inside the box has been given a second purpose with a design that allows it to be used as a travel pouch. Breitling started out with the idea of creating a watch box with reduced environmental impact but the project has resulted in some additional benefits. With the innovative design and multiple uses of the box and pillow elements, customers will appre- ciate the packaging for its practicality and versatility.     The Solar Impulse Efficient Solution Label:   Breitling was delighted to see its new sustainable pack- aging concept awarded the Efficient Solution Label, delivered by the Solar Impulse Foundation. The founda- tion has set itself the goal of selecting 1000 solutions that protect the environment in a financially profitable way, presenting them to decision-makers in order to accelerate the transition to a carbon-neutral economy, and has recognized Breitling’s new packaging as one of them. Thanks to a rigorous evaluation process, the Solar Impulse Efficient Solution Label is the only eval- uation that guarantees the economic profitability of products and processes that protect the environment. Considered a recognition for innovators and a credible marker of quality for governments and companies, it enables decision-makers to find efficient solutions to meet their environmental commitments.     Customers Can Choose the Conventional Box – and Support SUGi:   The classic Breitling watch box will still be available to customers who request it. They will be encouraged to offset the environmental impact of their choice by making a voluntary contribution to SUGi. Breitling is proud to be a partner of this people-powered impact venture, which is committed to making the restoration of biodiversity simple, shareable, and societally trans- formative. The funds will be used to restore biodiver- sity and regenerate ecosystems in SUGi Urban Forests around the world.         Breitling is introducing a foldable, reusable watch box created entirely from upcycled plastic bottles. With the new box, Breitling has effectively reinvented packaging in the watch industry – underscoring the brand’s com- mitment to reducing its environmental impact and replacing the large, heavy watch boxes that have long been an industry mainstay with a small, smart, modular alternative. The sustainable packaging has already been awarded the Efficient Solution Label, given by the Solar Impulse Foundation to solutions that have a positive impact on the environment and the economy.     Breitling’s new watch box is made from materials that can be recycled and reused in future projects. From the fabric to the push buttons that open it – the new watch box is made from 100% upcycled PET bottles, which are among the most widely recyclable types of plastic. Following the cradle-to-cradle – or regenerative – prin- ciple, once the box is no longer needed, it can be re- cycled at a dedicated facility where it will be fed back into the rPET cycle. Breitling’s new watch boxes will be available in early 2021.     Breitling CEO Georges Kern is excited about what the in- dustry’s first 100% recycled and recyclable watch box that is both foldable and reusable means to his brand. He says: “Breitling is committed to doing everything within its sphere of influence to reduce the company’s environmental impact. With that in mind, we started working on a sustainable packaging concept with the goal of optimizing the impact on the environment, and the result has exceeded our ambitions. It has evolved into a positively disruptive element that has affected many different aspects of our packaging, ranging from material to transport and even to how customers will use the box.”     A Reduced Footprint and Fewer Materials:   Before introducing the new watch box, Breitling had already explored ways of reducing the environmental footprint of its packaging. The brand created an alter- native box that was about half the size of the industry standard – and that was only the beginning. The next major step was the introduction of the new watch box, which, in turn, is about half the size of Breitling’s current box. At the same time, Breitling reduced the number of elements used in its packaging from an average of 12 to just 3: the box, the pillow, and the quick-start guide.     Optimized Logistics Flows, Minimized CO2 Emissions:   With its revised packaging concept, Breitling is able to ship the new boxes directly to its markets, meaning that the average distance a box travels is reduced by almost 30%. The smaller size has a positive impact on logistics, particularly since the box can be unfolded and shipped flat. The steps that Breitling has taken since the start of its search for an environmentally friendly watch box have meant a reduction in transport-related CO2 emissions of over 60% compared to those generated by the shipment of its original watch box.   These new, ecologically responsible watch boxes com- plement some of Breitling’s other initiatives, including its partnership with the NGO Ocean Conservancy, which is dedicated to solving the most pressing challenges facing the world’s oceans, including ocean plastics.       Added Benefits for Breitling Customers:   In addition, the pillow inside the box has been given a second purpose with a design that allows it to be used as a travel pouch. Breitling started out with the idea of creating a watch box with reduced environmental impact but the project has resulted in some additional benefits. With the innovative design and multiple uses of the box and pillow elements, customers will appre- ciate the packaging for its practicality and versatility.     The Solar Impulse Efficient Solution Label:   Breitling was delighted to see its new sustainable pack- aging concept awarded the Efficient Solution Label, delivered by the Solar Impulse Foundation. The founda- tion has set itself the goal of selecting 1000 solutions that protect the environment in a financially profitable way, presenting them to decision-makers in order to accelerate the transition to a carbon-neutral economy, and has recognized Breitling’s new packaging as one of them. Thanks to a rigorous evaluation process, the Solar Impulse Efficient Solution Label is the only eval- uation that guarantees the economic profitability of products and processes that protect the environment. Considered a recognition for innovators and a credible marker of quality for governments and companies, it enables decision-makers to find efficient solutions to meet their environmental commitments.     Customers Can Choose the Conventional Box – and Support SUGi:   The classic Breitling watch box will still be available to customers who request it. They will be encouraged to offset the environmental impact of their choice by making a voluntary contribution to SUGi. Breitling is proud to be a partner of this people-powered impact venture, which is committed to making the restoration of biodiversity simple, shareable, and societally trans- formative. The funds will be used to restore biodiver- sity and regenerate ecosystems in SUGi Urban Forests around the world.        

GCDS FW20/21 SHOT BY PIERRE ANGE CARLOTTI
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GCDS FW20/21 SHOT BY PIERRE ANGE CARLOTTI

Fashion GCDS reveals its new Fall / Winter 20 / 21 campaign shot by French photog- rapher Pierre Ange Carlotti. GCDS has always represent at its best the young generation of this era with an exciting print and panoramic mindfulness. Shot in Nice, France, this campaign was conceived with a different mind set than usu- al, given it was post the Italian lockdown, what Giuliano imagined and wanted this campaign to broadcast was fun, free and playful elegance. Maintaining its classic nature , which is streetwear , with the use of colored silks and precious stones pulling the strings of a new modern luxury .     Pierre Ange Carlotti shot maintaining his foxiness and balanced it with our irony. The campaign brought together an impeccable casting and portraying GCDS by all means. Beginning with English rapper Bakarr , who wore the cloth- ing beautifully by dripping in pearls and latex gloves. It was close to Giuliano Calza’s heart to shoot along the other models, poet and activist Kai Isaiah Jamal not only for their rare beauty, but sharing same beliefs and ideologies. At last supermodel Stella Lucia represented the beauty and the lightheartedness GCDS wanted to portray with the this campaign.     According to Giuliano, “It’s essential to own what makes us unique, because nobody else shares your same recipe of ingredients, and this GCDS’s drive .”     Credits: Photographer: Pierre-Ange Carlotti Models: Bakar Kai, Isaiah Jamal, Stella Lucia Stylist: Helena Tejedor Hair stylist: Ramona Eschbach Makeup artist: Patrick Glatthaar GCDS reveals its new Fall / Winter 20 / 21 campaign shot by French photog- rapher Pierre Ange Carlotti. GCDS has always represent at its best the young generation of this era with an exciting print and panoramic mindfulness. Shot in Nice, France, this campaign was conceived with a different mind set than usu- al, given it was post the Italian lockdown, what Giuliano imagined and wanted this campaign to broadcast was fun, free and playful elegance. Maintaining its classic nature , which is streetwear , with the use of colored silks and precious stones pulling the strings of a new modern luxury .     Pierre Ange Carlotti shot maintaining his foxiness and balanced it with our irony. The campaign brought together an impeccable casting and portraying GCDS by all means. Beginning with English rapper Bakarr , who wore the cloth- ing beautifully by dripping in pearls and latex gloves. It was close to Giuliano Calza’s heart to shoot along the other models, poet and activist Kai Isaiah Jamal not only for their rare beauty, but sharing same beliefs and ideologies. At last supermodel Stella Lucia represented the beauty and the lightheartedness GCDS wanted to portray with the this campaign.     According to Giuliano, “It’s essential to own what makes us unique, because nobody else shares your same recipe of ingredients, and this GCDS’s drive .”     Credits: Photographer: Pierre-Ange Carlotti Models: Bakar Kai, Isaiah Jamal, Stella Lucia Stylist: Helena Tejedor Hair stylist: Ramona Eschbach Makeup artist: Patrick Glatthaar

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