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In conversation with Mark Tranter
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In conversation with Mark Tranter

Beauty As Teamlead Buying Beauty, Mark Tranter and his team are responsible for the Buying and Assortment Selection of the Beauty Category in the Zalando Fashion Store. Before relocating to Berlin to join Zalando in 2018, Mark worked as National Account Manager at Charlotte Tilbury Beauty and Buyer at Selfridges where he has spent the first 11 years of his professional career. We had a chance to speak with Mark about men's beauty.    1. What are your beauty tips for men? Based on your expertise of course. Don't shy away from building a decent skincare regime. Cleansing, toning and moisturising twice daily are the basic of any skincare routine and with brands bringing out an array of products specifically for the needs of men's skin you can now add in as many steps as you like to weekly exfoliation to masking.   2. Which are the top 5 products that you would personally recommend to men and why? Cleanser - Lab Series Daily Renewing Cleanser - The cream cleanser is great for removing impurities from all skin types whilst being gentle enough to not cause skin irritation. It can also double as skin purifying mask... Hair - Hanz de Fuko Claymation - An excellent hair product for producing your required hairstyle. You can use it on it's own or couple with other Hanz de Fuko products to create you desired look! Exfoliator - Clinique for Men Face Scrub - This face scrub is great for men's skin and an excellent pre shave preparation which helps to reduce irritation and ingrown hairs. Moisturiser -  House 99 Face Moisturizer Greater Look - The perfect moisturiser which hydrates the skin but is gentle enough for post shaved skin. Eye Cream - Recipe for Men Under Eye Gel - Every man needs a good eye cream and this cools and refreshes the under eye area to reduce puffiness and reduce dark circles.   3. What is your perspective on the recent growth in men’s beauty and skin care lines? I think the growth in Men's Beauty can be mainly put down to the reduced stigma in men buying skincare and Beauty products. It has become usual for men to buy products to look after themselves more and for brands to provide specialised products. Over the last year we have even seen micro trends emerge specifically for men's Beauty, including the Barbershop trend and men's masking.   4. Which products do men tend to purchase again and again? And why would you say? The shopping habits of the male customer seems to generally be that once they have found a product they like or works for them they purchase over and over again. This can be from basics such as deodorant to a specific hair product which they know helps they obtain the style they are looking for.   5. In which line of products would you say that men are still a bit more hesitant? Anything that involves expertise. Whilst we have seen an increase in men purchasing bronzing products and tinted moisturisers I think the fear that it could be applied wrong is still putting a lot of men off trying them. However with the introduction of easy to use products such as the All Bright Bronzing Moisturiser from House 99 making a mistake is almost impossible.   zalando.com   As Teamlead Buying Beauty, Mark Tranter and his team are responsible for the Buying and Assortment Selection of the Beauty Category in the Zalando Fashion Store. Before relocating to Berlin to join Zalando in 2018, Mark worked as National Account Manager at Charlotte Tilbury Beauty and Buyer at Selfridges where he has spent the first 11 years of his professional career. We had a chance to speak with Mark about men's beauty.    1. What are your beauty tips for men? Based on your expertise of course. Don't shy away from building a decent skincare regime. Cleansing, toning and moisturising twice daily are the basic of any skincare routine and with brands bringing out an array of products specifically for the needs of men's skin you can now add in as many steps as you like to weekly exfoliation to masking.   2. Which are the top 5 products that you would personally recommend to men and why? Cleanser - Lab Series Daily Renewing Cleanser - The cream cleanser is great for removing impurities from all skin types whilst being gentle enough to not cause skin irritation. It can also double as skin purifying mask... Hair - Hanz de Fuko Claymation - An excellent hair product for producing your required hairstyle. You can use it on it's own or couple with other Hanz de Fuko products to create you desired look! Exfoliator - Clinique for Men Face Scrub - This face scrub is great for men's skin and an excellent pre shave preparation which helps to reduce irritation and ingrown hairs. Moisturiser -  House 99 Face Moisturizer Greater Look - The perfect moisturiser which hydrates the skin but is gentle enough for post shaved skin. Eye Cream - Recipe for Men Under Eye Gel - Every man needs a good eye cream and this cools and refreshes the under eye area to reduce puffiness and reduce dark circles.   3. What is your perspective on the recent growth in men’s beauty and skin care lines? I think the growth in Men's Beauty can be mainly put down to the reduced stigma in men buying skincare and Beauty products. It has become usual for men to buy products to look after themselves more and for brands to provide specialised products. Over the last year we have even seen micro trends emerge specifically for men's Beauty, including the Barbershop trend and men's masking.   4. Which products do men tend to purchase again and again? And why would you say? The shopping habits of the male customer seems to generally be that once they have found a product they like or works for them they purchase over and over again. This can be from basics such as deodorant to a specific hair product which they know helps they obtain the style they are looking for.   5. In which line of products would you say that men are still a bit more hesitant? Anything that involves expertise. Whilst we have seen an increase in men purchasing bronzing products and tinted moisturisers I think the fear that it could be applied wrong is still putting a lot of men off trying them. However with the introduction of easy to use products such as the All Bright Bronzing Moisturiser from House 99 making a mistake is almost impossible.   zalando.com  

Deal With It #MyCalvins
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Deal With It #MyCalvins

Fashion The Spring 2020 CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR global advertising campaign celebrates unapologetic confidence and self-love. The campaign, fronted by a cast chosen for their willingness to bare themselves to the world, stars singer-songwriters Justin Bieber, Maluma and SZA, rapper and singer-songwriter Lil Nas X, model and actor Hunter Schafer, model Kendall Jenner and singer-songwriter and actor Lay Zhang.  Shot by renowned photographer Mario Sorrenti with accompanying videos by Bardia Zeinali, the surreal campaign mixes real emotion with fantasy for expressive imagery that exudes confidence. An ode to self-expression, each set captures the talent in their own exaggerated world, with stripped-back and raw elements that are inherent to the brand and drive home the DEAL WITH IT narrative.  A continuation of the #MYCALVINS movement, the campaign rollout will embrace a digital first, socially powered mindset. The campaign will be featured globally and supported by digital, social, high impact outdoor locations and print. Global styles featured in the new campaign include the latest CALVIN KLEIN JEANS sculpting Body Stretch denim with flexible fits and Iconic White silhouettes. Also featured are spring’s newest CALVIN KLEIN UNDERWEAR Breathable, Strapless and Invisible collections.   The Spring 2020 CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR global advertising campaign celebrates unapologetic confidence and self-love. The campaign, fronted by a cast chosen for their willingness to bare themselves to the world, stars singer-songwriters Justin Bieber, Maluma and SZA, rapper and singer-songwriter Lil Nas X, model and actor Hunter Schafer, model Kendall Jenner and singer-songwriter and actor Lay Zhang.  Shot by renowned photographer Mario Sorrenti with accompanying videos by Bardia Zeinali, the surreal campaign mixes real emotion with fantasy for expressive imagery that exudes confidence. An ode to self-expression, each set captures the talent in their own exaggerated world, with stripped-back and raw elements that are inherent to the brand and drive home the DEAL WITH IT narrative.  A continuation of the #MYCALVINS movement, the campaign rollout will embrace a digital first, socially powered mindset. The campaign will be featured globally and supported by digital, social, high impact outdoor locations and print. Global styles featured in the new campaign include the latest CALVIN KLEIN JEANS sculpting Body Stretch denim with flexible fits and Iconic White silhouettes. Also featured are spring’s newest CALVIN KLEIN UNDERWEAR Breathable, Strapless and Invisible collections.  

Givenchy launches the "Bond" shopper for men
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Givenchy launches the "Bond" shopper for men

Accessories For Summer 2020, the House of Givenchy expands on its oversized women’s shopper, the Bond, with a line designed specially to fit the lifestyles of men on the move. Named for both its stud buttons as well as for the contents it holds together, the Bond was directly inspired by Clare Waight Keller’s own travel-intensive lifestyle. Now revisited with a masculine flair — with fresh pops of colored “Givenchy” lettering and trim, and with strings or chain details on selected styles — the Bond melds seamlessly with a Summer men’s collection designed for ease of movement and an urban sensibility. In addition to a fresh version of the original shopper, a selection of shapes — from a practical belt bag to crossbody styles, backpacks and a duffle version — makes it easy to find the perfect Bond for every setting. The expanded Givenchy Bond collection will launch in selected stores worldwide on February 15th, 2020. Prices: from 990 euros for the Bond belt bag to 2190 euros for the Bond duffle. More on givenchy.com For Summer 2020, the House of Givenchy expands on its oversized women’s shopper, the Bond, with a line designed specially to fit the lifestyles of men on the move. Named for both its stud buttons as well as for the contents it holds together, the Bond was directly inspired by Clare Waight Keller’s own travel-intensive lifestyle. Now revisited with a masculine flair — with fresh pops of colored “Givenchy” lettering and trim, and with strings or chain details on selected styles — the Bond melds seamlessly with a Summer men’s collection designed for ease of movement and an urban sensibility. In addition to a fresh version of the original shopper, a selection of shapes — from a practical belt bag to crossbody styles, backpacks and a duffle version — makes it easy to find the perfect Bond for every setting. The expanded Givenchy Bond collection will launch in selected stores worldwide on February 15th, 2020. Prices: from 990 euros for the Bond belt bag to 2190 euros for the Bond duffle. More on givenchy.com

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Dior presents Sauvage Black Soap
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Dior presents Sauvage Black Soap

Beauty   THIS SURPRISING, DARK BLOCK IS UNIFORMLY BLACK. A ROUGH-HEWN SLAB WITH A HINT OF A SHEEN THAT IS SOFT TO THE TOUCH, POLISHED. THE NEW SAUVAGE SOAP IS AN UNEXPECTED MONOLITH THAT RELEASES INSTANTLY RECOGNIZABLE AROMATIC AND WOODY NOTES. A MINERAL BLOCK, SEEMINGLY PLUCKED FROM A DESERT OF STONES; IT IS VIRILE, AND UNCOMPROMISING. A PLEASING TO THE TOUCH FOAM CONTRASTS WITH ITS GLEAMING BLACK SURFACE. ITS FINE TEXTURE IMMEDIATELY PROVIDES A DELECTABLY CLEAN AND FRESH SENSATION FOR FACE, HANDS AND BODY. ENRICHED WITH PURIFYING CARBON POWDER OF NATURAL ORIGIN, THIS BLACK SOAP IS GENTLE. IT CLEANSES THE SKIN WITHOUT AGGRESSING OR DRYING IT, LEAVING BEHIND THE INTENSE AND FRESH, SIGNATURE SCENT OF SAUVAGE. SHAVING GEL THE FRESH POWER OF SAUVAGE IN A HIGHLY PROTECTIVE FORMULA. DESIGNED TO FACILITATE SHAVING, THIS NEW GENERATION GEL HAS BEEN FORMULATED TO THE HIGHEST STANDARDS FOR A COMFORTABLE, PROTECTIVE FORMULA THAT DOES NOT, HOWEVER, PRODUCE ANY FOAM. ITS TRANSLUCENT APPEARANCE ENABLES PERFECT VISIBILITY FOR CREATING AND MAINTAINING BEARDS AND MOUSTACHES WITH PRECISION. ENRICHED WITH A NATURAL-ORIGIN CACTUS EXTRACT, THIS GEL PROTECTS THE SKIN FROM SHAVING RASH WHILE PREVENTING MICRO-CUTS. FAITHFUL TO THE INTENSE POWER OF SAUVAGE, THIS GEL PERFECTLY REPRODUCES ITS JUICY FRESHNESS AND SPICY NUANCES. SAUVAGE PARFUM A COMPLEX PERFUME AND AN ALIVE ONE, SAUVAGE PARFUM IS BOTH SMOOTH AND SOBER. IT IS MESMERIZING, IN THE WAY THAT ONLY A SUGGESTIVE ATTRACTION, TINGED WITH THE HINT OF DANGER, CAN BE. THIS NEW INTERPRETATION OF SAUVAGE SEES EXTREME FRESHNESS COLOURED WITH WARM ORIENTAL-STYLE HUES, AND ITS SOMEWHAT “WILD” BEAUTY IS JUST ASKING TO COME TO LIFE ON YOUR SKIN. A ZESTY WHIRLWIND OF BERGAMOT FROM REGGIO DI CALABRIA, THE VERITABLE SIGNATURE-INTRODUCTION OF SAUVAGE. IT THEN WELCOMES A NEW NOTE OF PULPY MANDARIN THAT INCREASES THIS FRESHNESS TENFOLD. ALONGSIDE IT LIES SRI-LANKAN SANDALWOOD ESSENCE, FROM A SRI-LANKAN PLANTATION THAT HAS BEEN A DIOR PARTNER FOR MORE THAN 10 YEARS, THAT AMPLIFIES AND ENVELOPS THE ENTIRE COMPOSITION. THIS ADDICTIVE COMPLEX WOOD REVEALS THE FULL POWER OF ITS SMOOTH AND MILKY ACCORDS.   A NEW HIGHLY CONCENTRATED PERFUME WITH AN INTOXICATING SCENT TROUBLES THE SENSES WHILE ITS NEW DEPTH DELIVERS A PALETTE OF CONTRASTS.     THIS SURPRISING, DARK BLOCK IS UNIFORMLY BLACK. A ROUGH-HEWN SLAB WITH A HINT OF A SHEEN THAT IS SOFT TO THE TOUCH, POLISHED. THE NEW SAUVAGE SOAP IS AN UNEXPECTED MONOLITH THAT RELEASES INSTANTLY RECOGNIZABLE AROMATIC AND WOODY NOTES. A MINERAL BLOCK, SEEMINGLY PLUCKED FROM A DESERT OF STONES; IT IS VIRILE, AND UNCOMPROMISING. A PLEASING TO THE TOUCH FOAM CONTRASTS WITH ITS GLEAMING BLACK SURFACE. ITS FINE TEXTURE IMMEDIATELY PROVIDES A DELECTABLY CLEAN AND FRESH SENSATION FOR FACE, HANDS AND BODY. ENRICHED WITH PURIFYING CARBON POWDER OF NATURAL ORIGIN, THIS BLACK SOAP IS GENTLE. IT CLEANSES THE SKIN WITHOUT AGGRESSING OR DRYING IT, LEAVING BEHIND THE INTENSE AND FRESH, SIGNATURE SCENT OF SAUVAGE. SHAVING GEL THE FRESH POWER OF SAUVAGE IN A HIGHLY PROTECTIVE FORMULA. DESIGNED TO FACILITATE SHAVING, THIS NEW GENERATION GEL HAS BEEN FORMULATED TO THE HIGHEST STANDARDS FOR A COMFORTABLE, PROTECTIVE FORMULA THAT DOES NOT, HOWEVER, PRODUCE ANY FOAM. ITS TRANSLUCENT APPEARANCE ENABLES PERFECT VISIBILITY FOR CREATING AND MAINTAINING BEARDS AND MOUSTACHES WITH PRECISION. ENRICHED WITH A NATURAL-ORIGIN CACTUS EXTRACT, THIS GEL PROTECTS THE SKIN FROM SHAVING RASH WHILE PREVENTING MICRO-CUTS. FAITHFUL TO THE INTENSE POWER OF SAUVAGE, THIS GEL PERFECTLY REPRODUCES ITS JUICY FRESHNESS AND SPICY NUANCES. SAUVAGE PARFUM A COMPLEX PERFUME AND AN ALIVE ONE, SAUVAGE PARFUM IS BOTH SMOOTH AND SOBER. IT IS MESMERIZING, IN THE WAY THAT ONLY A SUGGESTIVE ATTRACTION, TINGED WITH THE HINT OF DANGER, CAN BE. THIS NEW INTERPRETATION OF SAUVAGE SEES EXTREME FRESHNESS COLOURED WITH WARM ORIENTAL-STYLE HUES, AND ITS SOMEWHAT “WILD” BEAUTY IS JUST ASKING TO COME TO LIFE ON YOUR SKIN. A ZESTY WHIRLWIND OF BERGAMOT FROM REGGIO DI CALABRIA, THE VERITABLE SIGNATURE-INTRODUCTION OF SAUVAGE. IT THEN WELCOMES A NEW NOTE OF PULPY MANDARIN THAT INCREASES THIS FRESHNESS TENFOLD. ALONGSIDE IT LIES SRI-LANKAN SANDALWOOD ESSENCE, FROM A SRI-LANKAN PLANTATION THAT HAS BEEN A DIOR PARTNER FOR MORE THAN 10 YEARS, THAT AMPLIFIES AND ENVELOPS THE ENTIRE COMPOSITION. THIS ADDICTIVE COMPLEX WOOD REVEALS THE FULL POWER OF ITS SMOOTH AND MILKY ACCORDS.   A NEW HIGHLY CONCENTRATED PERFUME WITH AN INTOXICATING SCENT TROUBLES THE SENSES WHILE ITS NEW DEPTH DELIVERS A PALETTE OF CONTRASTS.  

Tommy Hilfiger and Lewis Hamilton take over De Bijenkorf this Saturday
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Tommy Hilfiger and Lewis Hamilton take over De Bijenkorf this Saturday

Fashion Tommy Hilfiger, announces that six-time FIA Formula OneTMWorld Drivers’ Champion and global brand ambassador Lewis Hamilton will meet with fans at De Bijenkorf, Amsterdam at 10.00 a.m. on February 29, 2020. The event will be hosted by TV presenter and sports journalist Humberto Tan who will interview Lewis Hamilton from the stage in front of a crowd of fans, De Bijenkorf privilege members, press, and influencers. Guests will also be able to browse and shop the Spring 2020 TommyXLewis collection at the dedicated pop-up store.    Lewis Hamilton will present his favorite styles from his fourth collaborative collection with Tommy Hilfiger which will premiere at an experiential event in London on February 16, 2020.  The Spring 2020 TommyXLewis collection is inspired by loyalty and makes positive strides forward in sustainable materials and embraces the notion of “Style For All” - a belief that great style erases all boundaries in gender, age, ethnicity and body type.   Leading up to February 29th, windows of the iconic at De Bijenkorf building will be taken over with displays that celebrate the Spring 2020 TommyXLewis campaign. De Bijenkorf Privilege members will be invited to enter a contest between February 17th and February 24th to win a meet & greet with Lewis Hamilton. Influencers Bilal Wahib, Selma Omari, Defano Holwijn, Nesim Ahmadi, Victoria Waldau, Shayna Senior and Widya Soraya will also run a competition via their social media channels for fans to win a unique shopping experience at De Bijenkorf, where the influencers will help them pick their very own Spring 2020 TommyXLewis outfit ready to wear at the meet & greet with Lewis Hamilton.   Spring 2020 TommyXLewis collection fuses the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the collection, and is reflected in pieces that nod to classic archive styles. Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants. Military blues and greens blend with neutral tones and neon pops, infusing the classic tracksuit, bomber jacket and field jacket with a modern edge. The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, along with recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil-based, low-carbon footprint, quick dry and wicking finishing agent.   The Spring 2020 TommyXLewis collection is available on tommy.com and in select TOMMY HILFIGER stores and wholesale locations globally.   Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXLewis and #deBijenkorf as well as the handles @TommyHilfiger, @LewisHamilton and @Debijenkorf.   Tommy Hilfiger, announces that six-time FIA Formula OneTMWorld Drivers’ Champion and global brand ambassador Lewis Hamilton will meet with fans at De Bijenkorf, Amsterdam at 10.00 a.m. on February 29, 2020. The event will be hosted by TV presenter and sports journalist Humberto Tan who will interview Lewis Hamilton from the stage in front of a crowd of fans, De Bijenkorf privilege members, press, and influencers. Guests will also be able to browse and shop the Spring 2020 TommyXLewis collection at the dedicated pop-up store.    Lewis Hamilton will present his favorite styles from his fourth collaborative collection with Tommy Hilfiger which will premiere at an experiential event in London on February 16, 2020.  The Spring 2020 TommyXLewis collection is inspired by loyalty and makes positive strides forward in sustainable materials and embraces the notion of “Style For All” - a belief that great style erases all boundaries in gender, age, ethnicity and body type.   Leading up to February 29th, windows of the iconic at De Bijenkorf building will be taken over with displays that celebrate the Spring 2020 TommyXLewis campaign. De Bijenkorf Privilege members will be invited to enter a contest between February 17th and February 24th to win a meet & greet with Lewis Hamilton. Influencers Bilal Wahib, Selma Omari, Defano Holwijn, Nesim Ahmadi, Victoria Waldau, Shayna Senior and Widya Soraya will also run a competition via their social media channels for fans to win a unique shopping experience at De Bijenkorf, where the influencers will help them pick their very own Spring 2020 TommyXLewis outfit ready to wear at the meet & greet with Lewis Hamilton.   Spring 2020 TommyXLewis collection fuses the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the collection, and is reflected in pieces that nod to classic archive styles. Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants. Military blues and greens blend with neutral tones and neon pops, infusing the classic tracksuit, bomber jacket and field jacket with a modern edge. The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, along with recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil-based, low-carbon footprint, quick dry and wicking finishing agent.   The Spring 2020 TommyXLewis collection is available on tommy.com and in select TOMMY HILFIGER stores and wholesale locations globally.   Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXLewis and #deBijenkorf as well as the handles @TommyHilfiger, @LewisHamilton and @Debijenkorf.  

DGTL Amsterdam creates blueprint for a circular festival
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DGTL Amsterdam creates blueprint for a circular festival

Music After making great strides in the field of circularity for years, electronic music festival DGTL is taking a crucial next step during its upcoming eighth edition. As a pioneer in the field of innovation and sustainability, DGTL has created a circular blueprint that can be applied to both a festival and a city. DGTL Amsterdam, which kicks off the festival season on April 11th and 12th at the NDSM Docklands, is therefore the world's first electronic music festival that pursues full circularity.   The DGTL sustainability program has been running since 2013 and has been aimed from the outset to close cycles in the areas of energy, water & sanitation, food, commodities (waste) and mobility. As the aim this year is to close the entire DGTL circle, organisers have deemed the term ‘CYCLE’ their overarching theme for the 2020 edition. DGTL will close the cycles for a number of on-site systems, including energy, commodities, water and sanitation.    Of course, DGTL remains first and foremost a music festival, and for years have been working with a sustainable way of programming, combining international headliners with local talent. With over 65 artists spread out over seven stages, DGTL focuses on deepening and broadening the music line-up. For the broader audience, the Modular and AMP stages create a real festival vibe. Connoisseurs and purists can find their way to the techno stage Generator or the more underground-focused Filter. An increasingly prominent part of the program is set up for live performances on the large LIVE stage. View the full line-up at https://dgtl.nl/artists/line-up.   Collaboration with the city of Amsterdam It’s entirely feasible toview a festival as a temporary miniature version of a community. People work and consume, move, eat and sleep. Much like in a community there are all kinds of different flows such as money, energy, food, exchange of knowledge, water and creativity. For this reason, DGTL sees its festival terrain as a living lab for circular innovation in neighbourhoods and cities. By entering into partnerships with, among others, the City of Amsterdam and the Central Government, the festival takes on urban challenges on themes such as the energy transition and a new more sustainable form of sanitation.   Energy neutral With regard to energy, the objective this year is simple: during show days, energy consumption must come entirely from renewable sources. This means from sun, wind or other inexhaustible sources. The City of Amsterdam has invested in the event facilities at the NDSM Docklands; for example, the construction of additional power boxes has increased access to the main power grid. This means that all energy-demanding parts of the festival - such as bars, lighting and the food court - can simply use the sockets on the NDSM Docklands for their power supply. DGTL's energy system will be completely energy-neutral and emission-free during show days and the festival is parting ways with traditional diesel generators.   From urine to water, from poo to compost DGTL has also started a pilot together with the City of Amsterdam, researchers, toilet suppliers and processors to realize a circular sanitary system at the event. Urine is converted into (gray) water and faeces are processed into compost. DGTL hopes that this pilot offers a blueprint which neighbourhoods, cities and the music and events industry can learn from.   Plant-based menu After the introduction of a meat-free food court in 2016, in recent years DGTL has moved towards a menu consisting of rescued food and imperfect products. This year DGTL is taking astep further by offering a fully plant-based (vegan) menu put together by a select group of chefs.   Mobility Another important spearhead is the reduction of greenhouse gas emissions as a result of mobility movements. By far the largest part of DGTL's greenhouse gas emissions is caused by the travels of visitors. Artists’ flights, transport of suppliers and the use of machines during the festival build and dismantling process also produce emissions through burning fossil fuels. DGTL is closely looking at ways to make mobility (visitors, suppliers, artists) as efficient and sustainable as possible.   Regarding the fuel used for the machinery used during the set-up and breakdown of the event, DGTL will switch completely from diesel to biodiesel this year. With this, the festival reduces the CO2 emissions in that area by 89 percent. This year, DGTL also focuses on making traveling by train attractive for both national and international visitors. The festival offers special ticket deals, promoting national and international train transport when purchasing a ticket for DGTL Amsterdam. DGTL aims to direct as many visitors as possible towards travel by train instead of flight travel.   About DGTL: DGTL is a global electronic music festival with editions in Amsterdam, Santiago (Chile), São Paulo (Brazil), Barcelona & Madrid (Spain), Tel Aviv (Israel), Bangalore (India) and during the Amsterdam Dance Event. Besides the focus on music, the organisation brings a mix of unique art installations and revolutionary sustainability projects. Their sustainability program distinguishes them within the festival landscape. For the full line-up and more information please visit www.dgtl.nl   DGTL 11 & 12 April 2020, NDSM Docklands, Amsterdam TICKETS: https://dgtl.nl/mydgtl/tickets FULL LINE-UP: https://dgtl.nl/artists/line-up FACEBOOK EVENT: https://www.facebook.com/events/421732865305915/ After making great strides in the field of circularity for years, electronic music festival DGTL is taking a crucial next step during its upcoming eighth edition. As a pioneer in the field of innovation and sustainability, DGTL has created a circular blueprint that can be applied to both a festival and a city. DGTL Amsterdam, which kicks off the festival season on April 11th and 12th at the NDSM Docklands, is therefore the world's first electronic music festival that pursues full circularity.   The DGTL sustainability program has been running since 2013 and has been aimed from the outset to close cycles in the areas of energy, water & sanitation, food, commodities (waste) and mobility. As the aim this year is to close the entire DGTL circle, organisers have deemed the term ‘CYCLE’ their overarching theme for the 2020 edition. DGTL will close the cycles for a number of on-site systems, including energy, commodities, water and sanitation.    Of course, DGTL remains first and foremost a music festival, and for years have been working with a sustainable way of programming, combining international headliners with local talent. With over 65 artists spread out over seven stages, DGTL focuses on deepening and broadening the music line-up. For the broader audience, the Modular and AMP stages create a real festival vibe. Connoisseurs and purists can find their way to the techno stage Generator or the more underground-focused Filter. An increasingly prominent part of the program is set up for live performances on the large LIVE stage. View the full line-up at https://dgtl.nl/artists/line-up.   Collaboration with the city of Amsterdam It’s entirely feasible toview a festival as a temporary miniature version of a community. People work and consume, move, eat and sleep. Much like in a community there are all kinds of different flows such as money, energy, food, exchange of knowledge, water and creativity. For this reason, DGTL sees its festival terrain as a living lab for circular innovation in neighbourhoods and cities. By entering into partnerships with, among others, the City of Amsterdam and the Central Government, the festival takes on urban challenges on themes such as the energy transition and a new more sustainable form of sanitation.   Energy neutral With regard to energy, the objective this year is simple: during show days, energy consumption must come entirely from renewable sources. This means from sun, wind or other inexhaustible sources. The City of Amsterdam has invested in the event facilities at the NDSM Docklands; for example, the construction of additional power boxes has increased access to the main power grid. This means that all energy-demanding parts of the festival - such as bars, lighting and the food court - can simply use the sockets on the NDSM Docklands for their power supply. DGTL's energy system will be completely energy-neutral and emission-free during show days and the festival is parting ways with traditional diesel generators.   From urine to water, from poo to compost DGTL has also started a pilot together with the City of Amsterdam, researchers, toilet suppliers and processors to realize a circular sanitary system at the event. Urine is converted into (gray) water and faeces are processed into compost. DGTL hopes that this pilot offers a blueprint which neighbourhoods, cities and the music and events industry can learn from.   Plant-based menu After the introduction of a meat-free food court in 2016, in recent years DGTL has moved towards a menu consisting of rescued food and imperfect products. This year DGTL is taking astep further by offering a fully plant-based (vegan) menu put together by a select group of chefs.   Mobility Another important spearhead is the reduction of greenhouse gas emissions as a result of mobility movements. By far the largest part of DGTL's greenhouse gas emissions is caused by the travels of visitors. Artists’ flights, transport of suppliers and the use of machines during the festival build and dismantling process also produce emissions through burning fossil fuels. DGTL is closely looking at ways to make mobility (visitors, suppliers, artists) as efficient and sustainable as possible.   Regarding the fuel used for the machinery used during the set-up and breakdown of the event, DGTL will switch completely from diesel to biodiesel this year. With this, the festival reduces the CO2 emissions in that area by 89 percent. This year, DGTL also focuses on making traveling by train attractive for both national and international visitors. The festival offers special ticket deals, promoting national and international train transport when purchasing a ticket for DGTL Amsterdam. DGTL aims to direct as many visitors as possible towards travel by train instead of flight travel.   About DGTL: DGTL is a global electronic music festival with editions in Amsterdam, Santiago (Chile), São Paulo (Brazil), Barcelona & Madrid (Spain), Tel Aviv (Israel), Bangalore (India) and during the Amsterdam Dance Event. Besides the focus on music, the organisation brings a mix of unique art installations and revolutionary sustainability projects. Their sustainability program distinguishes them within the festival landscape. For the full line-up and more information please visit www.dgtl.nl   DGTL 11 & 12 April 2020, NDSM Docklands, Amsterdam TICKETS: https://dgtl.nl/mydgtl/tickets FULL LINE-UP: https://dgtl.nl/artists/line-up FACEBOOK EVENT: https://www.facebook.com/events/421732865305915/

BOSS Fall & Winter 2020 backstage
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BOSS Fall & Winter 2020 backstage

Fashion Week This season, BOSS celebrates a new generation. In a future-focused show at Milan Fashion Week today, models stepped onto the runway to showcase designs for men and women that seamlessly merge the established codes of the house with a spirit of continual innovation. Ultra-modern tailoring, elevated outerwear, and fluid jersey pieces come together in acollection named “Generations”, which reworks and restyles BOSS icons to reveal anew contemporary aesthetic. Bringing together decades of tailoring expertise with a bold, agenda-setting approach, the designs are created for BOSS men and women of every age, background and walk of life. In a lilac-colored show space at Social Music City, models including Mona Tougaard, Rebekka Longendyke, Jakob Zimny, Kiki Willems, Alvar Schulten, Fran Summers, Serigne Lam, Adut Akech, Toyosi Diya, Olli Heinimaki. Doutzen Kroes, Maartje Verhoef, Jun, Sarah Dahl, Serge Sergeev, Ruiqui Jiang, Jonas Glöer, Bingbing Liu, Rachel Marx, Ning Jinyi, Ilja Sizov, Abby Champion, Jeranimo van Russel, Juliane Gruner, Julian Felix, Sebastien Bednarek, Felice Noordhoff, Khadim Sock, Irina Shayk, Meng Yu Qi, Efraim, He Cong, Sol Goss, Jacob Lepp, Hannah Motler, Erik Rasmusson, Valerie Scherzinger, Lulu Tenney, Mateusz Chmielewski, Dee Glover, Cynthia Arrebola, Leon Dame, Denise Ascuet, Kohei Takabatake, Sacha Quenby, Maike Inga, Delta van Mele, Lara Mullen, Tang He, Tae Min Park, Aivita Muze, Jiri Fejtek, Clea Beuret, Cyrielle Lalande, Alec Pollentier, Hiandra Martinez, Cara Taylor, Alpha Dia, Freek Iven, Ajok Madel, Cherif Douamba, Peter Dupont, Josefine Lynderup, Ba Ruijie, Achenrin Madit, Sora Choi, Jay Taylor, Bella Hadid, Malick   Bodian, Vittoria Ceretti and Braien Vaiksaar walked an oval catwalk to the sounds of a live orchestra. The musicians performed a piece entitled “Down to Earth”, composedby Henri Scars Struck, at a show attended by over 600 guests, including Orlando Bloom, Cara Delevingne, Ashley Benson, Madelaine Petsch, Miguel Bernardeau, Aitana Ocaña, Toni Garrn, Alex Pettyfer, Amber Valletta, Cameron Dallas, Tommy Dorfman, Todd Gurley, Amy Jackson, Keith Powers, Cindy Bruna, S. Pri Noir in BOSS, Caro Daur, Xenia Adonts, Leonie Hanne, Gala Gonzalez, Johannes Huebl, Carlo Sestini, Marc Forne, Diletta Bonaiuti, Linda Tol, Yoyo Chao, Kit Butler, Andrea Faccio, Erica Boldrin, Kim Cam Jones, Venice Min, Yuwei Zhangzou, Ricky Kwok, Tamara Kalinic, Lisa Hahnbück, Aylin Freund, Mandy Bork, Ann-Kathrin Götze, Guido Milani, Sophia Roe, Emili Sindlev and Mads Emil. The collection illustrates how the brand’s suiting heritage is more relevant than everbefore, with sharp silhouettes in new fabrications and colors paving the way forward for tailoring in the 2020s. A striking organic pattern features in multiple forms across coats, tailoring, leather, dresses, and accessories. The embroidered pieces are expertly crafted in Germany, a reflection of the longstanding BOSS dedication to hand workmanship. Outerwear is relaxed and oversized, while impeccably cut jersey dresses, skirts, and tops skim over the body. Hand-woven leather, flowing fringes, and glossy, bonded fabrics with digital prints all add depth and detail. Vivid red and coral accent a fall-inspired palette of browns, creams, grays, and black, while a fresh shade of lilac offers the perfect counterpart to these warm hues. A new approach to color blocking brings three and four colors together in many looks, evolving the monochrome aesthetic of previous seasons. This season’s new bags and shoes are offered in luxurious materials and finishes, with square-toe stretch fabric boots for her, and utility-inspired cross-body bags for him as highlights. Completing the picture, eyewear and jewelry in the show colors offer the perfect finish to this inspirational and forward-looking collection. This season, BOSS celebrates a new generation. In a future-focused show at Milan Fashion Week today, models stepped onto the runway to showcase designs for men and women that seamlessly merge the established codes of the house with a spirit of continual innovation. Ultra-modern tailoring, elevated outerwear, and fluid jersey pieces come together in acollection named “Generations”, which reworks and restyles BOSS icons to reveal anew contemporary aesthetic. Bringing together decades of tailoring expertise with a bold, agenda-setting approach, the designs are created for BOSS men and women of every age, background and walk of life. In a lilac-colored show space at Social Music City, models including Mona Tougaard, Rebekka Longendyke, Jakob Zimny, Kiki Willems, Alvar Schulten, Fran Summers, Serigne Lam, Adut Akech, Toyosi Diya, Olli Heinimaki. Doutzen Kroes, Maartje Verhoef, Jun, Sarah Dahl, Serge Sergeev, Ruiqui Jiang, Jonas Glöer, Bingbing Liu, Rachel Marx, Ning Jinyi, Ilja Sizov, Abby Champion, Jeranimo van Russel, Juliane Gruner, Julian Felix, Sebastien Bednarek, Felice Noordhoff, Khadim Sock, Irina Shayk, Meng Yu Qi, Efraim, He Cong, Sol Goss, Jacob Lepp, Hannah Motler, Erik Rasmusson, Valerie Scherzinger, Lulu Tenney, Mateusz Chmielewski, Dee Glover, Cynthia Arrebola, Leon Dame, Denise Ascuet, Kohei Takabatake, Sacha Quenby, Maike Inga, Delta van Mele, Lara Mullen, Tang He, Tae Min Park, Aivita Muze, Jiri Fejtek, Clea Beuret, Cyrielle Lalande, Alec Pollentier, Hiandra Martinez, Cara Taylor, Alpha Dia, Freek Iven, Ajok Madel, Cherif Douamba, Peter Dupont, Josefine Lynderup, Ba Ruijie, Achenrin Madit, Sora Choi, Jay Taylor, Bella Hadid, Malick   Bodian, Vittoria Ceretti and Braien Vaiksaar walked an oval catwalk to the sounds of a live orchestra. The musicians performed a piece entitled “Down to Earth”, composedby Henri Scars Struck, at a show attended by over 600 guests, including Orlando Bloom, Cara Delevingne, Ashley Benson, Madelaine Petsch, Miguel Bernardeau, Aitana Ocaña, Toni Garrn, Alex Pettyfer, Amber Valletta, Cameron Dallas, Tommy Dorfman, Todd Gurley, Amy Jackson, Keith Powers, Cindy Bruna, S. Pri Noir in BOSS, Caro Daur, Xenia Adonts, Leonie Hanne, Gala Gonzalez, Johannes Huebl, Carlo Sestini, Marc Forne, Diletta Bonaiuti, Linda Tol, Yoyo Chao, Kit Butler, Andrea Faccio, Erica Boldrin, Kim Cam Jones, Venice Min, Yuwei Zhangzou, Ricky Kwok, Tamara Kalinic, Lisa Hahnbück, Aylin Freund, Mandy Bork, Ann-Kathrin Götze, Guido Milani, Sophia Roe, Emili Sindlev and Mads Emil. The collection illustrates how the brand’s suiting heritage is more relevant than everbefore, with sharp silhouettes in new fabrications and colors paving the way forward for tailoring in the 2020s. A striking organic pattern features in multiple forms across coats, tailoring, leather, dresses, and accessories. The embroidered pieces are expertly crafted in Germany, a reflection of the longstanding BOSS dedication to hand workmanship. Outerwear is relaxed and oversized, while impeccably cut jersey dresses, skirts, and tops skim over the body. Hand-woven leather, flowing fringes, and glossy, bonded fabrics with digital prints all add depth and detail. Vivid red and coral accent a fall-inspired palette of browns, creams, grays, and black, while a fresh shade of lilac offers the perfect counterpart to these warm hues. A new approach to color blocking brings three and four colors together in many looks, evolving the monochrome aesthetic of previous seasons. This season’s new bags and shoes are offered in luxurious materials and finishes, with square-toe stretch fabric boots for her, and utility-inspired cross-body bags for him as highlights. Completing the picture, eyewear and jewelry in the show colors offer the perfect finish to this inspirational and forward-looking collection.

1/OFF new upcycled brand
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1/OFF new upcycled brand

Fashion 1/OFF is a fashion label rooted in the upcycle movement. Celebrating the legacy of grand designers, the brand transforms high-end vintage into contemporary, disruptive designs. Each creation is a one of a kind, sourced and curated from around the world and handcrafted in the brand’s studio in Paris.  Supervised by couturier Xuan Thu Nguyen, invited member of La Fédération de la Haute Couture, the 1/OFF design team reimagines vintage garments from the likes of Burberry’s, Yves Saint Laurent, Chanel, Celine, Valentino, Ralph Lauren, yet also entertains reworking items from renowned jeans and sports brands. Beyond Collections Instead of thinking collections, 1/OFF rather drops conceptual designs as they are released from the Paris studio. Besides the main conceptual designs like the inside out trench, the cropped blazer and double collar shirt, the brand also features a series of experimental concepts, based on rare fashion trouvailles: fairy tales. Strictly for (fe)males Encouraging fun and creative self-expression, 1/Off thinks it’s “rather strange to restrict fashion to any gender” – that’s why it's creations are inclusive to all. “After all, everybody is a 1/Off,” says co-founder Renée van Wijngaarden. Founders Dutch co-founders Xuan-Thu Nguyen, head of design, and Renée van Wijngaarden, head of communications and marketing, both had seen first-hand the amount of waste produced by the fashion industry. Nguyen’s family once owned large-scale clothing factories in the Netherlands and van Wijngaarden was formerly head of brand partnerships at luxury marketplace Vestiaire Collective. Thus they decided to create a brand by using existing resources as a new standard but want to move on by creating fun and disruptive designs.   More about this cool brand on 1offparis.com 1/OFF is a fashion label rooted in the upcycle movement. Celebrating the legacy of grand designers, the brand transforms high-end vintage into contemporary, disruptive designs. Each creation is a one of a kind, sourced and curated from around the world and handcrafted in the brand’s studio in Paris.  Supervised by couturier Xuan Thu Nguyen, invited member of La Fédération de la Haute Couture, the 1/OFF design team reimagines vintage garments from the likes of Burberry’s, Yves Saint Laurent, Chanel, Celine, Valentino, Ralph Lauren, yet also entertains reworking items from renowned jeans and sports brands. Beyond Collections Instead of thinking collections, 1/OFF rather drops conceptual designs as they are released from the Paris studio. Besides the main conceptual designs like the inside out trench, the cropped blazer and double collar shirt, the brand also features a series of experimental concepts, based on rare fashion trouvailles: fairy tales. Strictly for (fe)males Encouraging fun and creative self-expression, 1/Off thinks it’s “rather strange to restrict fashion to any gender” – that’s why it's creations are inclusive to all. “After all, everybody is a 1/Off,” says co-founder Renée van Wijngaarden. Founders Dutch co-founders Xuan-Thu Nguyen, head of design, and Renée van Wijngaarden, head of communications and marketing, both had seen first-hand the amount of waste produced by the fashion industry. Nguyen’s family once owned large-scale clothing factories in the Netherlands and van Wijngaarden was formerly head of brand partnerships at luxury marketplace Vestiaire Collective. Thus they decided to create a brand by using existing resources as a new standard but want to move on by creating fun and disruptive designs.   More about this cool brand on 1offparis.com

Oliver Peoples opens in Amsterdam
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Oliver Peoples opens in Amsterdam

Accessories Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.   Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time. Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.  To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering. Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.” Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.   Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time. Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.  To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering. Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.”

Balenciaga introduces  Tyrex sneakers
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Balenciaga introduces Tyrex sneakers

Accessories Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape. Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape.

A.P.C. & Persol announce collaboration
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A.P.C. & Persol announce collaboration

Accessories For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th. For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th.

"It's what you do. Or don't."
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"It's what you do. Or don't."

Fashion With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.   With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.  

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