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Moose Knuckles release the new Spring & Summer campaign
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Moose Knuckles release the new Spring & Summer campaign

Fashion Canada’s notoriously intrepid and much acclaimed outwearbrand, Moose Knuckles, debuts its Spring/Summer 2020 campaign ‘Surf Rodeo’, featuring skateboarder and surfer, Evan Mock, his brother, Alika Mock, Canadian model, Melrose Boyer, and Hawaiian surfer and model, Malia Murphy. The campaign, shot on the North Shore of Hawaii, infuses cowboy aesthetics and metropolitan sensibilities for the Spring/Summer 2020 Collection. Styled and co-creative directed by Hawaiian creative, Taylor Okata,and shot by photographer Alana Spencer, sister to Evan and Alika Mock, the Spring/Summer 2020 campaign ties in the feeling of family, Ohana, and celebrates the history and shared culture between Canada and Hawaii. Predating the Wild West, Captain George Vancouver, British Naval officer and explorer, gifted cattle to King Kamehameha I, founder and first ruler of the Kingdom of Hawaii. The King then requested that Mexican vaqueros travel from California to Hawaii to teach their cowboy lifestyle throughout the Islands, what Hawaiians then labeled as “paniolo’ – Hawaiian cowboys. The storyline of the campaign further embodies the Hawaiian way of life; It portrays a group of friends on a Hawaiian adventure that leads them from a beautiful horse ranch to a beach bonfire with the cast ending the day in a sunset surf session. “Moose Knuckles takes a trip to Cowtown, an affectionate nickname for Calgary, the Alberta city steeped in Western culture,” Tu Ly, Moose Knuckles’ VP of Design, explains. Inspired by the Calgary Stampede, one of the world’s largest rodeos, we reinterpreted the stampede’s rich heritage as the Greatest Outdoor Show on Earth to perpetuate the greatest outerwear brand in the nation.” The Spring/Summer 2020 Collection features a variety of lightweight quilted jackets, rainwear, seam-sealed parkas, fitted down jackets, and elevated country-influenced pieces – all in a color palette inspired by the grasslands of the Canadian Prairies, provoking a feeling of nostalgia. The standout piece of the season is a bleached denim jacket with suede fringe in a dramatized 80’s silhouette. This season’s collection includes graphic treatments, ranging from thematic horseshoes to humble “Eat Your Greens Broccoli.” The hardworking looks for the collection are designed with Moose Knuckles’ logo-patterned bandanas. Rounding out the Spring/Summer 2020 Collection, Moose Knuckles introduces custom, hand-made, python and kangaroo cowboy boots with inlay designs made by the Alberta Boot Company.  #MKSurfRodeo https://www.mooseknucklescanada.com/ Canada’s notoriously intrepid and much acclaimed outwearbrand, Moose Knuckles, debuts its Spring/Summer 2020 campaign ‘Surf Rodeo’, featuring skateboarder and surfer, Evan Mock, his brother, Alika Mock, Canadian model, Melrose Boyer, and Hawaiian surfer and model, Malia Murphy. The campaign, shot on the North Shore of Hawaii, infuses cowboy aesthetics and metropolitan sensibilities for the Spring/Summer 2020 Collection. Styled and co-creative directed by Hawaiian creative, Taylor Okata,and shot by photographer Alana Spencer, sister to Evan and Alika Mock, the Spring/Summer 2020 campaign ties in the feeling of family, Ohana, and celebrates the history and shared culture between Canada and Hawaii. Predating the Wild West, Captain George Vancouver, British Naval officer and explorer, gifted cattle to King Kamehameha I, founder and first ruler of the Kingdom of Hawaii. The King then requested that Mexican vaqueros travel from California to Hawaii to teach their cowboy lifestyle throughout the Islands, what Hawaiians then labeled as “paniolo’ – Hawaiian cowboys. The storyline of the campaign further embodies the Hawaiian way of life; It portrays a group of friends on a Hawaiian adventure that leads them from a beautiful horse ranch to a beach bonfire with the cast ending the day in a sunset surf session. “Moose Knuckles takes a trip to Cowtown, an affectionate nickname for Calgary, the Alberta city steeped in Western culture,” Tu Ly, Moose Knuckles’ VP of Design, explains. Inspired by the Calgary Stampede, one of the world’s largest rodeos, we reinterpreted the stampede’s rich heritage as the Greatest Outdoor Show on Earth to perpetuate the greatest outerwear brand in the nation.” The Spring/Summer 2020 Collection features a variety of lightweight quilted jackets, rainwear, seam-sealed parkas, fitted down jackets, and elevated country-influenced pieces – all in a color palette inspired by the grasslands of the Canadian Prairies, provoking a feeling of nostalgia. The standout piece of the season is a bleached denim jacket with suede fringe in a dramatized 80’s silhouette. This season’s collection includes graphic treatments, ranging from thematic horseshoes to humble “Eat Your Greens Broccoli.” The hardworking looks for the collection are designed with Moose Knuckles’ logo-patterned bandanas. Rounding out the Spring/Summer 2020 Collection, Moose Knuckles introduces custom, hand-made, python and kangaroo cowboy boots with inlay designs made by the Alberta Boot Company.  #MKSurfRodeo https://www.mooseknucklescanada.com/

G-Star RAW guerrilla show
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G-Star RAW guerrilla show

Fashion Week On Saturday evening, March 7, Felice Noordhoff opened the G-Star RAW guerrilla show, which literally took travelers and guests through 30 years of denim innovation in the Metro from North to South. The show - a collaboration between G-Star, Amsterdam Fashion Week and the GVB - turned out to be a surprising combination of three Amsterdam brands. Influencers, press and friends of the brand gathered at Metro Station North of the North / South Line. The surprise was great when everyone was asked to board the metro, together with unsuspecting travelers in possession of a valid GVB ticket. During the ride from North to South, models displayed a combination of G-Star RAW icons, such as the 5620 G-Star Elwood, artwork from shows from New York Fashion Week and new Hardcore Denim styles, among others - without interrupting normal service. The unprecedented manifesto of G-Star was evident during the show: dedicated to denim's fabric, craft, culture and history. Gwenda van Vliet, CMO of G-Star RAW: 'We have been innovating in the field of denim for 30 years. We wanted to show this in a unique way. A guerrilla show in a subway tunnel - that's G-Star RAW. ' On Saturday evening, March 7, Felice Noordhoff opened the G-Star RAW guerrilla show, which literally took travelers and guests through 30 years of denim innovation in the Metro from North to South. The show - a collaboration between G-Star, Amsterdam Fashion Week and the GVB - turned out to be a surprising combination of three Amsterdam brands. Influencers, press and friends of the brand gathered at Metro Station North of the North / South Line. The surprise was great when everyone was asked to board the metro, together with unsuspecting travelers in possession of a valid GVB ticket. During the ride from North to South, models displayed a combination of G-Star RAW icons, such as the 5620 G-Star Elwood, artwork from shows from New York Fashion Week and new Hardcore Denim styles, among others - without interrupting normal service. The unprecedented manifesto of G-Star was evident during the show: dedicated to denim's fabric, craft, culture and history. Gwenda van Vliet, CMO of G-Star RAW: 'We have been innovating in the field of denim for 30 years. We wanted to show this in a unique way. A guerrilla show in a subway tunnel - that's G-Star RAW. '

Louis Vuitton releases new collection TAÏGARAMA
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Louis Vuitton releases new collection TAÏGARAMA

Fashion Louis Vuitton has taken its Taïgarama leather goods collection to the next level with the launch of new shades.   A sense of travel and a new energy emerge from this colourful array of accessories. Under the direction of Virgil Abloh, Louis Vuitton’s artistic director of menswear, the collection has been injected with a few welcome pops of colour for a modern masculine look: Lagoon blue and Volcano orange invigorate this season’s collection for men, along with Bahia yellow, Amazon green, Paci c blue, Antarctica white and Eclipse black.   Launched in 2019, the collection now features a chic and practical North South tote, a new casual and functional backpack and a small sophisticated Messenger bag to complement the House’s iconic styles, such as the Keepall, the Discovery backpack and the Horizon luggage.   Louis Vuitton’s signature Taïga leather contrasts with the classic Monogram canvas across the entire range, showcasing the House’s savoir-faire. Belts, key rings and wallets take their cue from this season’s trainers to celebrate summer in all its colours. This collection promises exciting adventures all over the world, from the city to distant shores. Louis Vuitton has taken its Taïgarama leather goods collection to the next level with the launch of new shades.   A sense of travel and a new energy emerge from this colourful array of accessories. Under the direction of Virgil Abloh, Louis Vuitton’s artistic director of menswear, the collection has been injected with a few welcome pops of colour for a modern masculine look: Lagoon blue and Volcano orange invigorate this season’s collection for men, along with Bahia yellow, Amazon green, Paci c blue, Antarctica white and Eclipse black.   Launched in 2019, the collection now features a chic and practical North South tote, a new casual and functional backpack and a small sophisticated Messenger bag to complement the House’s iconic styles, such as the Keepall, the Discovery backpack and the Horizon luggage.   Louis Vuitton’s signature Taïga leather contrasts with the classic Monogram canvas across the entire range, showcasing the House’s savoir-faire. Belts, key rings and wallets take their cue from this season’s trainers to celebrate summer in all its colours. This collection promises exciting adventures all over the world, from the city to distant shores.

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BOSS Pre-Fall collection
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BOSS Pre-Fall collection

Fashion BOSS releases the new pre-Fall 2020 collection for men and women.     BOSS releases the new pre-Fall 2020 collection for men and women.    

American Vintage Spring & Summer campaign
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American Vintage Spring & Summer campaign

Fashion Once again, photographer Julia Champeau immortalises the spring/summer 2020 collection on film.   In the streets of a Mediterranean city, she captures for just a moment this luminous, unique, urban atmosphere, steeped in history. Trailing  close  behind  Lily  Taieb,  Devon  Ross  and  Étienne  de  Testa... The  wanderings  of  these  three  new  faces  reflect  their style. Between the rigorous Bauhaus architecture and the warm softness of sunbeams. First and foremost, in this singular encounter between past and present, the friends represent a moment like the anti-heroes of a Larry Clark film, draped in nonchalance. The oversized shapes and 90s sportswear take their inspirations in the past to tell stories of the present. The freedom to wear anything. Girl or boy, depending on your mood. The outfits match and mismatch. There are no more rules. It’s a state of mind. Omnipresent, cotton enwraps bodies and enhances movements. Denim, gabardine, poplin. Striding forward in canvas sneakers on the pavement or in the sand.  Once again, photographer Julia Champeau immortalises the spring/summer 2020 collection on film.   In the streets of a Mediterranean city, she captures for just a moment this luminous, unique, urban atmosphere, steeped in history. Trailing  close  behind  Lily  Taieb,  Devon  Ross  and  Étienne  de  Testa... The  wanderings  of  these  three  new  faces  reflect  their style. Between the rigorous Bauhaus architecture and the warm softness of sunbeams. First and foremost, in this singular encounter between past and present, the friends represent a moment like the anti-heroes of a Larry Clark film, draped in nonchalance. The oversized shapes and 90s sportswear take their inspirations in the past to tell stories of the present. The freedom to wear anything. Girl or boy, depending on your mood. The outfits match and mismatch. There are no more rules. It’s a state of mind. Omnipresent, cotton enwraps bodies and enhances movements. Denim, gabardine, poplin. Striding forward in canvas sneakers on the pavement or in the sand. 

Barbiere hair and styling is now complete with 6 new formulas.
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Barbiere hair and styling is now complete with 6 new formulas.

Beauty The BARBIERE universe is expanding with six new formulas specially developed for men's hair. Acqua di Parma chose the best ingredients and therefore created a number of synergetic compositions. Like the other products from the BARBIERE collection, the hair care and styling products create a sensual experience. The fresh, vibrant scent of Colonia is combined - depending on the purpose of the formula - with a light, rich, smooth or almost imperceptible texture.  For a fresh, clean feeling, there are three BARBIERE shampoos that effectively protect against pollution and keep hair shiny, thick and luxurious: Mild Shampoo, Thickening Shampoo and Illuminating Shampoo. Acqua di Parma has developed the Defining Cream, Modelling Clay and Fixing Wax to look flawless all day long in just a few simple steps and with easy-to-use formulas: three different ways to style hair. The modern interpretation of a long tradition, BARBIERE is the quintessence of the Italian shaving ritual. Its innovative formulas are designed speci cally for the different stages of personal grooming: shaving, after shaving, beard care, facial treatment and now the new haircare and styling line. Hair care is fundamental for de ning facial appearance, harmonising perfectly with shaving or beard trimming and skin care. And so the BARBIERE universe has been enriched with six different formulas especially for men’s hair. Acqua di Parma selects the best ingredients and creates a line of synergistic compositions. Just like the other products in the BARBIERE collection, hair care and styling also offer a satisfying sensorial experience. A fresh, radiant fragrance of Colonia and textures that are light, rich, consistent or impalpable according to the purpose for which the formula is intended.   MILD SHAMPOO A shampoo expressly designed for everyday use. Its mild formula gently and thoroughly removes impurities, respecting the balance of skin and hair. With its light, transparent texture, it undoes environmental damage, protecting hair from smog and pollutants. Thanks to its conditioning agents, it nourishes skin and hair leaving it soft, lustrous and easy to comb. It should be massaged into the scalp and then rinsed with warm or hot water and, for those who like to take extra care, it can be applied with a comb and left in for a minute. Recommended for all hair types and skin types, including sensitive skin.   THICKENING SHAMPOO Taking care of your hair means making it stronger and healthier. With a formula that has a volumising effect, rich in active ingredients aimed at strengthening hair and ideal for everyday use too, the Thickening Shampoo works on the structure of e hair to revitalise and add body. Designed to ensure a delicate yet deep clean, delightful to the touch with its soft, creamy consistency, it respects the balance of sensitive skin too, effectively undoing any environmental damage. Recommended for all hair types, thanks to the conditioning agents in the formula, no conditioner is required. It should be applied to damp or wet skin and distributed and massaged evenly over skin and hair. For those who like to take extra care, it can be applied with a comb and left in for a minute.   ILLUMINATING SHAMPOO FOR GREY AND WHITE HAIR A shampoo with a pleasantly smooth consistency, speci cally for white and grey hair. The blue and violet pigments neutralise any yellow tones, making the colour bright and de ned. The formula acts on the scales of the hair, closing and compacting them, revitalising hair and giving it a shinier appearance. Suitable for all skin types including sensitive skin, it gently removes impurities and protects hair from pollution. For optimum performance, the Illuminating Shampoo should be distributed over the entire length of the hair, massaged and combed to facilitate the even action of the formula. Once applied, it should be left in for a minute before rinsing. It is recommended that the Illuminating Shampoo is used once or twice a week at most, alternating it with another BARBIERE shampoo, for complete hair care.   DEFINING CREAM The texture is light and creamy. A few simple strokes through the hair with a small amount of product are enough to obtain a natural style. The formula is designed to condition hair without drying or weighing it down and to eliminate static electricity. A Cream that is perfect for always feeling good and styling that can be easily shaped several times a day. Ideal for both long and short hair.   MODELLING CLAY Use this Clay for styling with a semi-structured, opaque effect that leaves hair soft and natural without drying. Its residue-free formula gives hair a medium hold that can be remodelled multiple times a day. Suitable for long and short hair, it should be applied with your ngers for a free, informal look or with a comb for a more de ned appearance.   FIXING WAX The ideal formula for de ned and elevated styling, giving hair a subtle shine and a hold that lasts throughout the day. Designed for all hair lengths, it does not dry or leave residue on the hair. It is recommended that the Wax is applied using a comb for the best style de nition. Apply the product directly to small locks of hair to achieve an even more structured look.   more on acquadiparma.com The BARBIERE universe is expanding with six new formulas specially developed for men's hair. Acqua di Parma chose the best ingredients and therefore created a number of synergetic compositions. Like the other products from the BARBIERE collection, the hair care and styling products create a sensual experience. The fresh, vibrant scent of Colonia is combined - depending on the purpose of the formula - with a light, rich, smooth or almost imperceptible texture.  For a fresh, clean feeling, there are three BARBIERE shampoos that effectively protect against pollution and keep hair shiny, thick and luxurious: Mild Shampoo, Thickening Shampoo and Illuminating Shampoo. Acqua di Parma has developed the Defining Cream, Modelling Clay and Fixing Wax to look flawless all day long in just a few simple steps and with easy-to-use formulas: three different ways to style hair. The modern interpretation of a long tradition, BARBIERE is the quintessence of the Italian shaving ritual. Its innovative formulas are designed speci cally for the different stages of personal grooming: shaving, after shaving, beard care, facial treatment and now the new haircare and styling line. Hair care is fundamental for de ning facial appearance, harmonising perfectly with shaving or beard trimming and skin care. And so the BARBIERE universe has been enriched with six different formulas especially for men’s hair. Acqua di Parma selects the best ingredients and creates a line of synergistic compositions. Just like the other products in the BARBIERE collection, hair care and styling also offer a satisfying sensorial experience. A fresh, radiant fragrance of Colonia and textures that are light, rich, consistent or impalpable according to the purpose for which the formula is intended.   MILD SHAMPOO A shampoo expressly designed for everyday use. Its mild formula gently and thoroughly removes impurities, respecting the balance of skin and hair. With its light, transparent texture, it undoes environmental damage, protecting hair from smog and pollutants. Thanks to its conditioning agents, it nourishes skin and hair leaving it soft, lustrous and easy to comb. It should be massaged into the scalp and then rinsed with warm or hot water and, for those who like to take extra care, it can be applied with a comb and left in for a minute. Recommended for all hair types and skin types, including sensitive skin.   THICKENING SHAMPOO Taking care of your hair means making it stronger and healthier. With a formula that has a volumising effect, rich in active ingredients aimed at strengthening hair and ideal for everyday use too, the Thickening Shampoo works on the structure of e hair to revitalise and add body. Designed to ensure a delicate yet deep clean, delightful to the touch with its soft, creamy consistency, it respects the balance of sensitive skin too, effectively undoing any environmental damage. Recommended for all hair types, thanks to the conditioning agents in the formula, no conditioner is required. It should be applied to damp or wet skin and distributed and massaged evenly over skin and hair. For those who like to take extra care, it can be applied with a comb and left in for a minute.   ILLUMINATING SHAMPOO FOR GREY AND WHITE HAIR A shampoo with a pleasantly smooth consistency, speci cally for white and grey hair. The blue and violet pigments neutralise any yellow tones, making the colour bright and de ned. The formula acts on the scales of the hair, closing and compacting them, revitalising hair and giving it a shinier appearance. Suitable for all skin types including sensitive skin, it gently removes impurities and protects hair from pollution. For optimum performance, the Illuminating Shampoo should be distributed over the entire length of the hair, massaged and combed to facilitate the even action of the formula. Once applied, it should be left in for a minute before rinsing. It is recommended that the Illuminating Shampoo is used once or twice a week at most, alternating it with another BARBIERE shampoo, for complete hair care.   DEFINING CREAM The texture is light and creamy. A few simple strokes through the hair with a small amount of product are enough to obtain a natural style. The formula is designed to condition hair without drying or weighing it down and to eliminate static electricity. A Cream that is perfect for always feeling good and styling that can be easily shaped several times a day. Ideal for both long and short hair.   MODELLING CLAY Use this Clay for styling with a semi-structured, opaque effect that leaves hair soft and natural without drying. Its residue-free formula gives hair a medium hold that can be remodelled multiple times a day. Suitable for long and short hair, it should be applied with your ngers for a free, informal look or with a comb for a more de ned appearance.   FIXING WAX The ideal formula for de ned and elevated styling, giving hair a subtle shine and a hold that lasts throughout the day. Designed for all hair lengths, it does not dry or leave residue on the hair. It is recommended that the Wax is applied using a comb for the best style de nition. Apply the product directly to small locks of hair to achieve an even more structured look.   more on acquadiparma.com

Ninamounah's Collection 005
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Ninamounah's Collection 005

Fashion Week Ninamounah is an Amsterdam-based label headed by creative director and designer Ninamounah Langestraat and brand director Robin Burggraaf, using biological methods to dissect the deeper layers of the cultural mantle found in fashion design. Emphasizing instinctive and experimental strengths that transcend bodily and mental conventions and constructs. Ninamounah is making the unusual usual—transgressing comfort zones in fashion and exploring humans animalistic side.   The second act of Ninamounah's fifth collection continues to transfigure the concept of Metamorphosis following previous conceptual explorations of the intersection between biology and fashion design. Bypassing evolution by synthesizing traits of our animal ancestors and our techno-future. Instinct lead the way, forced by a collective memory between all species.   Meta·​mor·​pho·​sis: a morphological mutation, a time of dramatic change in form and appearance, affecting the core of one's being. After the completed metamorphosis the transformation becomes visible. From larva to cocoon, the organism finally enters its final stage. A time of sexual maturity.   Shapes and proportions carry both robust stillness and fluid movement, like metamorphosing lobster. Adapting to its surroundings, our muse represents an infinite of possibilities. Motor references are visible in office wear, a shirt transforms into a high cut bodysuit. Draped looks are liquified into momentous designs.   Traditional shirting and tailoring comes with an exoskeleton of boning, creating dominant silhouettes and strong shoulders. A layered suit and a sleeveless puffer coat reference a protective shell still in the process of growth. Capturing a freedom of spirit, stereotypical staples are reinterpreted with a luxurious punk attitude. A matching shirt and tie combo paired with a hybrid of a pleated skirt and tailored trousers.   A disfigurement of the artisanal tradition. Pinstripe blues and blacks, herringbone browns and green and grey checks come in pure virgin wool and luxurious silks. Reinterpretations of the label's key pieces, the garments are a natural extension of their archival counterparts. Ninamounah does not aim to reinvent itself drastically every new season, but chooses to slowly grow with time, opting to perfect and reinterpret its own core pieces.   A hybrid of past and future.   PRODUCTION Made in Amsterdam, Ninamounah is committed to have a positive impact on its production chain. Working closely with local ateliers, they are perfectly equipped to ensure the integrity of both the garments and the teams producing them.    Deadstock garments are heavily reworked and re-tailored into sensual and subversive shapes. By embracing the method of recycling and using materials with a specific user's history for our designs, Ninamounah synthesizes traces of a forlorn past with future realities while pushing fashion into aa sustainable practice.    Tailoring grows the body strong, motor garments keep the spirit restless   ARTIST COLLABORATION STEF VAN LOOVEREN Stef Van Looveren (1992) is an Antwerp based multidisciplinary genderfluid artist. They studied Fine Arts at Central Saint Martins, London and Sint Lucas, Antwerp.   Stef Van Looveren's practice translates itself into video installation, photo, sculpture and performance. Van Looveren uses the installations as an attempt to reflect and dismantle the performativity of our human behaviour, primarily within the notion of gender. Playfully mimicking our social conducts along with visual culture, their work moves towards a surreal gesture.   His DPA Bags are modelled on genitalia and are moulded on a diverse range of body types in order to be as inclusive as possible. The bags support their vision that 'sex' should be seen as an interchangeable, wearable accessory, something that the wearer can play around with. Celebrating the distinction between 'sex' and 'gender'. Ninamounah is an Amsterdam-based label headed by creative director and designer Ninamounah Langestraat and brand director Robin Burggraaf, using biological methods to dissect the deeper layers of the cultural mantle found in fashion design. Emphasizing instinctive and experimental strengths that transcend bodily and mental conventions and constructs. Ninamounah is making the unusual usual—transgressing comfort zones in fashion and exploring humans animalistic side.   The second act of Ninamounah's fifth collection continues to transfigure the concept of Metamorphosis following previous conceptual explorations of the intersection between biology and fashion design. Bypassing evolution by synthesizing traits of our animal ancestors and our techno-future. Instinct lead the way, forced by a collective memory between all species.   Meta·​mor·​pho·​sis: a morphological mutation, a time of dramatic change in form and appearance, affecting the core of one's being. After the completed metamorphosis the transformation becomes visible. From larva to cocoon, the organism finally enters its final stage. A time of sexual maturity.   Shapes and proportions carry both robust stillness and fluid movement, like metamorphosing lobster. Adapting to its surroundings, our muse represents an infinite of possibilities. Motor references are visible in office wear, a shirt transforms into a high cut bodysuit. Draped looks are liquified into momentous designs.   Traditional shirting and tailoring comes with an exoskeleton of boning, creating dominant silhouettes and strong shoulders. A layered suit and a sleeveless puffer coat reference a protective shell still in the process of growth. Capturing a freedom of spirit, stereotypical staples are reinterpreted with a luxurious punk attitude. A matching shirt and tie combo paired with a hybrid of a pleated skirt and tailored trousers.   A disfigurement of the artisanal tradition. Pinstripe blues and blacks, herringbone browns and green and grey checks come in pure virgin wool and luxurious silks. Reinterpretations of the label's key pieces, the garments are a natural extension of their archival counterparts. Ninamounah does not aim to reinvent itself drastically every new season, but chooses to slowly grow with time, opting to perfect and reinterpret its own core pieces.   A hybrid of past and future.   PRODUCTION Made in Amsterdam, Ninamounah is committed to have a positive impact on its production chain. Working closely with local ateliers, they are perfectly equipped to ensure the integrity of both the garments and the teams producing them.    Deadstock garments are heavily reworked and re-tailored into sensual and subversive shapes. By embracing the method of recycling and using materials with a specific user's history for our designs, Ninamounah synthesizes traces of a forlorn past with future realities while pushing fashion into aa sustainable practice.    Tailoring grows the body strong, motor garments keep the spirit restless   ARTIST COLLABORATION STEF VAN LOOVEREN Stef Van Looveren (1992) is an Antwerp based multidisciplinary genderfluid artist. They studied Fine Arts at Central Saint Martins, London and Sint Lucas, Antwerp.   Stef Van Looveren's practice translates itself into video installation, photo, sculpture and performance. Van Looveren uses the installations as an attempt to reflect and dismantle the performativity of our human behaviour, primarily within the notion of gender. Playfully mimicking our social conducts along with visual culture, their work moves towards a surreal gesture.   His DPA Bags are modelled on genitalia and are moulded on a diverse range of body types in order to be as inclusive as possible. The bags support their vision that 'sex' should be seen as an interchangeable, wearable accessory, something that the wearer can play around with. Celebrating the distinction between 'sex' and 'gender'.

GUCCI releases Eyewear campaign for Spring & Summer
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GUCCI releases Eyewear campaign for Spring & Summer

Accessories For its new Spring Summer eyewear advertising campaign, Gucci moved to the Amoeba Music Hollywood store in Los Angeles to pay homage to that staple of American ‘80s teen movies, the record and VHS rental store.Creative Director Alessandro Michele mines the colourful neon-lit setting of this archetypal hangout for youth culture to showcase the spirit of individuality. In this new campaign, the browsing customers suggest many narratives, and in their attitude of proud freedom speak of Gucci’s desire to encourage self-expression.   Chinese actress and brand ambassador Ni Ni stars once again in theHouse eyewear advertisingcampaign, and is joined for the second time by Kai, the South Korean singer, actor and dancer, member of the EXO boy band, and global male ambassador for Gucci eyewear.Models Delphi McNicol, Azu Nwogu and Jana Jonckheere also appear in the campaign. Shot by cult filmmaker and photographer Harmony Korine, the campaign presents candid portraits – in still and moving images – of individuals or couples within the rich setting of the record store with its stacks and shelves of vinyl, tapes, CDs and videos. The emphasis is on close-up crops that bring the eyewear to the fore – both Gucci optical glasses and sunglasses – while the busy and vibrant background, alive with pop-culture graphics, suggests the energy and excitement of the retro music scene. The film also pays homage to those days when the local record shop or video exchange would be a social nexus, with the narrative plot showing customers meeting up in the store and trying on the glasses, while browsing the tapes and CDs. more on gucci.com             Creative Director: Alessandro Michele Art Director: Christopher SimmondsPhotographer/Director: Harmony Korine Styling: Jonathan Kaye Hair Stylist: Alex BrownsellMake Up: Thomas de Kluyver and Gao Jian For its new Spring Summer eyewear advertising campaign, Gucci moved to the Amoeba Music Hollywood store in Los Angeles to pay homage to that staple of American ‘80s teen movies, the record and VHS rental store.Creative Director Alessandro Michele mines the colourful neon-lit setting of this archetypal hangout for youth culture to showcase the spirit of individuality. In this new campaign, the browsing customers suggest many narratives, and in their attitude of proud freedom speak of Gucci’s desire to encourage self-expression.   Chinese actress and brand ambassador Ni Ni stars once again in theHouse eyewear advertisingcampaign, and is joined for the second time by Kai, the South Korean singer, actor and dancer, member of the EXO boy band, and global male ambassador for Gucci eyewear.Models Delphi McNicol, Azu Nwogu and Jana Jonckheere also appear in the campaign. Shot by cult filmmaker and photographer Harmony Korine, the campaign presents candid portraits – in still and moving images – of individuals or couples within the rich setting of the record store with its stacks and shelves of vinyl, tapes, CDs and videos. The emphasis is on close-up crops that bring the eyewear to the fore – both Gucci optical glasses and sunglasses – while the busy and vibrant background, alive with pop-culture graphics, suggests the energy and excitement of the retro music scene. The film also pays homage to those days when the local record shop or video exchange would be a social nexus, with the narrative plot showing customers meeting up in the store and trying on the glasses, while browsing the tapes and CDs. more on gucci.com             Creative Director: Alessandro Michele Art Director: Christopher SimmondsPhotographer/Director: Harmony Korine Styling: Jonathan Kaye Hair Stylist: Alex BrownsellMake Up: Thomas de Kluyver and Gao Jian

Lacoste Fall & Winter 2020-2021
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Lacoste Fall & Winter 2020-2021

Fashion Week Held at the Tennis Club de Paris, the Lacoste Autumn Winter 2020 runway show is the third act in creative director Louise Trotter’s intimate dialogue with the bold spirit of René Lacoste. A powerhouse on and off the tennis court, René’s unrelenting thirst for excellence, his dedication and verve was matched by none other than his wife Simone Thion de la Chaume – herself a champion golfer. Together, they reflected the very definition of a sporting power couple. Today Louise Trotter celebrates the harmonies in their contrasts, and the beautiful ricochet of references between her sport and his. By applying modern technology to the sartorial aplomb of a century ago, a fresh sense of sportif style rises to the fore. Future classics are imbued with the timeless élan of Lacoste’s French heritage.    Designed for elegance and performance - at leisure or play - the collection exudes a consummate and athletic ease. Lacoste green and navy are joined by clay court browns, spearmint, sky blue, candy pink, orange, lemon and tan, in a lively palette that recalls our collective memories of weekend tournaments, friendly matches, and the off-duty uniforms of the sporting elite. Comfort and ease is the luxury of today: bringing the focus closer to the body, sports blazers and trousers are tailored in technical jersey and shell knits and brushed pullovers play with the structures and scale of Prince de Galles, houndstooth and Vichy checks. Pulled from the lexicon of French pop culture, the Lacoste crocodile peeks out from jacket linings and a pastel all-over print, as tennis skirts in Japanese jersey are worn with racket and club print silk blouses, and boxy polo styles feature chunky knit collars, contrast plackets and leather trims.    Protective outerwear is revisited - the trench, duffel, car coat and hooded vareuse anorak are finished in sleek pairings of bonded jersey neoprene, soft alpaca or checked double face piped with leather, thermal topstitching, or archive ‘framis’ taping. Straight from the 1980s, the original T-Clip sneaker is updated in contrast pastel shades, whilst brogued golf lanyards and caddy bags are a tongue-in-cheek nod to Simone Lacoste’s lifelong talent.    Designed by René Lacoste, the original L1212 polo is elevated in a double-knit mercerized cotton. Premiering at the Autumn Winter 2020 fashion show, it is featured in a fly poster campaign at the Tennis Club de Paris worn by the season’s runway cast and photographed by Quentin De Briey. Held at the Tennis Club de Paris, the Lacoste Autumn Winter 2020 runway show is the third act in creative director Louise Trotter’s intimate dialogue with the bold spirit of René Lacoste. A powerhouse on and off the tennis court, René’s unrelenting thirst for excellence, his dedication and verve was matched by none other than his wife Simone Thion de la Chaume – herself a champion golfer. Together, they reflected the very definition of a sporting power couple. Today Louise Trotter celebrates the harmonies in their contrasts, and the beautiful ricochet of references between her sport and his. By applying modern technology to the sartorial aplomb of a century ago, a fresh sense of sportif style rises to the fore. Future classics are imbued with the timeless élan of Lacoste’s French heritage.    Designed for elegance and performance - at leisure or play - the collection exudes a consummate and athletic ease. Lacoste green and navy are joined by clay court browns, spearmint, sky blue, candy pink, orange, lemon and tan, in a lively palette that recalls our collective memories of weekend tournaments, friendly matches, and the off-duty uniforms of the sporting elite. Comfort and ease is the luxury of today: bringing the focus closer to the body, sports blazers and trousers are tailored in technical jersey and shell knits and brushed pullovers play with the structures and scale of Prince de Galles, houndstooth and Vichy checks. Pulled from the lexicon of French pop culture, the Lacoste crocodile peeks out from jacket linings and a pastel all-over print, as tennis skirts in Japanese jersey are worn with racket and club print silk blouses, and boxy polo styles feature chunky knit collars, contrast plackets and leather trims.    Protective outerwear is revisited - the trench, duffel, car coat and hooded vareuse anorak are finished in sleek pairings of bonded jersey neoprene, soft alpaca or checked double face piped with leather, thermal topstitching, or archive ‘framis’ taping. Straight from the 1980s, the original T-Clip sneaker is updated in contrast pastel shades, whilst brogued golf lanyards and caddy bags are a tongue-in-cheek nod to Simone Lacoste’s lifelong talent.    Designed by René Lacoste, the original L1212 polo is elevated in a double-knit mercerized cotton. Premiering at the Autumn Winter 2020 fashion show, it is featured in a fly poster campaign at the Tennis Club de Paris worn by the season’s runway cast and photographed by Quentin De Briey.

Dior presents the new Dior Homme Eau de Toilette
89

Dior presents the new Dior Homme Eau de Toilette

Beauty A new Dior Homme is born. A new, intensely woody Eau de Toilette by François Demachy. Masculine sensuality is reinvented with Robert Pattinson in a mesmerizing new film.   TENDER WOODS: Arrows fly at first for a fast, efficient appeal in which Bergamot bites, Pink Peppercorn invigorates with spice and Elemi imprints its lemony incense accents. It is an opening move that demands attention, heightening its charms and revealing the ensemble. An introduction that acts as a foil to a sensual, profound and surprising sequel. Instantly dominating, the Woods appear, speaking out loud, simple and modern in equal measure. Solid and imposing, they are like a signal of virility, an obvious and readable presence.But the story isn’t that simple, as they also have fun with their sensual, intriguing side ... The Woods are a solid presence, in extreme doses. They are also versatile, weaving a new web, expressing renewed male sensuality, far from the usual gourmands and oriental exercises in style. We are witnessing a veritable polyphonic symphony of woods, rich with tension and dialogues; Atlas Cedar, the absolute star of men’s compositions, exhales its dry, subtle leathery warmth. Iconic Haitian Vetiver is somewhat rough and brusquely charming in the woody power of its earthy accents. The ensemble forms a virile manifesto that mixes with the sensual caress of a very light Patchouli Heart, which plays the role of go-between. Twice distilled, it is modern and clean, rid of its humid notes. Like a friend bringing everyone together, it is rich and round, and is accompanied by the strong presence of Musk notes that are enveloping, softening and reassuring. And yet, a sensation of inexplicable freshness, of something “delectably clean,” remains to the end. There is a tenacious feeling of washed wood, which is entirely contained in a single, almost magical note: Iso E. A light, subtle sensation of enveloping comfort. Instilled in the composition, it lasts endlessly, stretching out the sensuality of a clear wood scent. Like a conclusion that makes a point, but is never heavy-handed. A sensual limpidity keeps all the promises of a new, intensely woody masculinity, which makes a long-lasting impression. A man, yes, but a highly nuanced one.   “The signature of this composition is an overdose of sensual woods. The scent of this new Dior Homme gets straight to the point; it claims a frank, solid simplicity. It is luminous and appealing, but also conceals an enveloping softness.” François Demachy, Dior Perfumer-Creator   THE BOTTLE: The Dior Homme monolith is also an icon. Today, it features a streamlined design that retains the beauty of its virile block of glass. Its pure stopper has been simplified. The black cube that it closes is moulded in translucent Surlyn. Its graphic limpidity is the result of technical prowess. This lighter bottle sees its glass weight reduced for an easier hold and also gains polished, softer angles. It’s an object worth seizing for the sensation of holding its fine amber-coloured juice firmly in your hands. More sensual but just as stylish, the new Dior Homme bottle has undergone a rigorous and modern evolution. Although Dior Homme has been reinvented today with a brand-new scent, its very first version, which launched in 2005 and gave pride of place to a sophisticated Iris, is not going anywhere. Now named “Dior Homme Original,” it remains available in boutiques in both France and Belgium, and,of course, worldwide at Dior.com. A new Dior Homme is born. A new, intensely woody Eau de Toilette by François Demachy. Masculine sensuality is reinvented with Robert Pattinson in a mesmerizing new film.   TENDER WOODS: Arrows fly at first for a fast, efficient appeal in which Bergamot bites, Pink Peppercorn invigorates with spice and Elemi imprints its lemony incense accents. It is an opening move that demands attention, heightening its charms and revealing the ensemble. An introduction that acts as a foil to a sensual, profound and surprising sequel. Instantly dominating, the Woods appear, speaking out loud, simple and modern in equal measure. Solid and imposing, they are like a signal of virility, an obvious and readable presence.But the story isn’t that simple, as they also have fun with their sensual, intriguing side ... The Woods are a solid presence, in extreme doses. They are also versatile, weaving a new web, expressing renewed male sensuality, far from the usual gourmands and oriental exercises in style. We are witnessing a veritable polyphonic symphony of woods, rich with tension and dialogues; Atlas Cedar, the absolute star of men’s compositions, exhales its dry, subtle leathery warmth. Iconic Haitian Vetiver is somewhat rough and brusquely charming in the woody power of its earthy accents. The ensemble forms a virile manifesto that mixes with the sensual caress of a very light Patchouli Heart, which plays the role of go-between. Twice distilled, it is modern and clean, rid of its humid notes. Like a friend bringing everyone together, it is rich and round, and is accompanied by the strong presence of Musk notes that are enveloping, softening and reassuring. And yet, a sensation of inexplicable freshness, of something “delectably clean,” remains to the end. There is a tenacious feeling of washed wood, which is entirely contained in a single, almost magical note: Iso E. A light, subtle sensation of enveloping comfort. Instilled in the composition, it lasts endlessly, stretching out the sensuality of a clear wood scent. Like a conclusion that makes a point, but is never heavy-handed. A sensual limpidity keeps all the promises of a new, intensely woody masculinity, which makes a long-lasting impression. A man, yes, but a highly nuanced one.   “The signature of this composition is an overdose of sensual woods. The scent of this new Dior Homme gets straight to the point; it claims a frank, solid simplicity. It is luminous and appealing, but also conceals an enveloping softness.” François Demachy, Dior Perfumer-Creator   THE BOTTLE: The Dior Homme monolith is also an icon. Today, it features a streamlined design that retains the beauty of its virile block of glass. Its pure stopper has been simplified. The black cube that it closes is moulded in translucent Surlyn. Its graphic limpidity is the result of technical prowess. This lighter bottle sees its glass weight reduced for an easier hold and also gains polished, softer angles. It’s an object worth seizing for the sensation of holding its fine amber-coloured juice firmly in your hands. More sensual but just as stylish, the new Dior Homme bottle has undergone a rigorous and modern evolution. Although Dior Homme has been reinvented today with a brand-new scent, its very first version, which launched in 2005 and gave pride of place to a sophisticated Iris, is not going anywhere. Now named “Dior Homme Original,” it remains available in boutiques in both France and Belgium, and,of course, worldwide at Dior.com.

O'neill is ready for an endless Summer fuelled by nostalgia
87

O'neill is ready for an endless Summer fuelled by nostalgia

Fashion With their signature Californian surf attitude and a fresh take on the fusion between sports and fashion, O’Neill is ready for an endless summer fuelled by nostalgia for SS20. Inspired by the Californian sun, the collection’s campaign and brand’s core message for the season promotes a joyful exploration of summer style, friendship, being young and of shared experiences. This continues O’Neill’s message that summer is more than just a season. It’s a feeling. The pursuit of life and good vibes in all forms is supported by O’Neill’s path of innovation with the O’Neill Blue line. An initiative to create a more sustainable approach to apparel. The result sees recycled plastic from around the beaches & shorelines be turned into high performance eco threads and yarns that are then used to create the line of board shorts, bikinis, t-shirts, dresses and sweatshirts. The continued collaboration with BIONIC YARN, REPREVE and ECONYL is one of O’Neill’s many sustainability efforts. As a result, 100% of the SS20 bikini collection is produced with sustainable fabrics. O’Neill manages to resignify the context in which we see ocean protection – showcasing a commitment to making a difference in the industry, whilst giving sustainable clothing personality and fun through a connection to modern art, bold colour use and abstract shapes. Throughout, O’Neill combines its innovative technology from their core water sports, such as the O’Neill Hyperdry with smart t and intersects it with fashion. Seen not only in the new line of swimwear that is inspired by athletic wear, but across the entire collection. O’Neill manages to take the modern surfer from board to beach effortlessly, putting them in vintage inspired resort looks that have been interpreted for the streets. Comprised of ve themes: Modern Retro, Athleisure, California Surf Lifestyle, Water & Sun, and O’Neill Blue – the collection of menswear, womenswear and childrenswear features wearable pieces that easily adapt for a life at the beach, or the city. Collection highlights see the 70’s mixed with a modern surf attitude. With a vintage colour palette & casual silhouette, the use of soft fabrics and prints in saturated tones is juxtaposed with the 90’s obsession that shines through elsewhere. O’Neill’s new collection is then set to appeal to a wide range of customers. O’Neill, where It’s Always Summer on the Inside. With their signature Californian surf attitude and a fresh take on the fusion between sports and fashion, O’Neill is ready for an endless summer fuelled by nostalgia for SS20. Inspired by the Californian sun, the collection’s campaign and brand’s core message for the season promotes a joyful exploration of summer style, friendship, being young and of shared experiences. This continues O’Neill’s message that summer is more than just a season. It’s a feeling. The pursuit of life and good vibes in all forms is supported by O’Neill’s path of innovation with the O’Neill Blue line. An initiative to create a more sustainable approach to apparel. The result sees recycled plastic from around the beaches & shorelines be turned into high performance eco threads and yarns that are then used to create the line of board shorts, bikinis, t-shirts, dresses and sweatshirts. The continued collaboration with BIONIC YARN, REPREVE and ECONYL is one of O’Neill’s many sustainability efforts. As a result, 100% of the SS20 bikini collection is produced with sustainable fabrics. O’Neill manages to resignify the context in which we see ocean protection – showcasing a commitment to making a difference in the industry, whilst giving sustainable clothing personality and fun through a connection to modern art, bold colour use and abstract shapes. Throughout, O’Neill combines its innovative technology from their core water sports, such as the O’Neill Hyperdry with smart t and intersects it with fashion. Seen not only in the new line of swimwear that is inspired by athletic wear, but across the entire collection. O’Neill manages to take the modern surfer from board to beach effortlessly, putting them in vintage inspired resort looks that have been interpreted for the streets. Comprised of ve themes: Modern Retro, Athleisure, California Surf Lifestyle, Water & Sun, and O’Neill Blue – the collection of menswear, womenswear and childrenswear features wearable pieces that easily adapt for a life at the beach, or the city. Collection highlights see the 70’s mixed with a modern surf attitude. With a vintage colour palette & casual silhouette, the use of soft fabrics and prints in saturated tones is juxtaposed with the 90’s obsession that shines through elsewhere. O’Neill’s new collection is then set to appeal to a wide range of customers. O’Neill, where It’s Always Summer on the Inside.

Introducing the Gucci psychedelic campaign
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Introducing the Gucci psychedelic campaign

Fashion There is a new take on the famous GG logo, and it is all about colour, energy, impact and a dreamlike spirit. Gucci Creative Director Alessandro Michele has taken the GG logo and playfully reinterpreted it with a streetwear attitude through the addition of a multicolour stars motif to create a thoroughly contemporary and distinctive pattern. The approach channels the spirit of ‘70s psychedelia, which played with visual distortion, surreal imagery and wide colour spectrums. Using this new version of the monogram, which is formed by combining it with rainbow-hued stars, Alessandro Michele has imagined a highly decorative and distinctive pattern that is now applied to different pieces of luggage such as backpacks and shoulder bags, which, in a layering of colour contrasts, also have black, pink and green leather trim. The look has been rolled out to men’s and women’s ready-to-wear pieces too to deliver a wide-ranging streetwear offer as well as more elegant pieces. The new colourful logo treatment also features on women’s and men's shoes, small leather goods and a watch, and inspires a range of fine jewelry. Together, these pieces form the new GG Psychedelic Collection. For women, the ready-to-wear pieces in the GG Psychedelic print come predominantly in silk and jersey, and as knitwear. In silk twill there is a refined group of a pyjama set, an ensemble of shirt and pleated skirt, and a chemiser dress. The jersey selection is more street in attitude: a hooded tracksuit jacket that can be paired with matching shorts, a windbreaker, and a dress featuring a drawstring at the waist (a key detail of the season). For warmer weather, there is a cardigan and a short-sleeve top, both in 100% wool. For men, there are key items in the new Psychedelic monogram that have a sporty spirit. A technical jersey tracksuit is comprised of a zip-up hooded over-jacket with piping detail, combined with matching   trousers. A long nylon windbreaker and a nylon waistcoat with a quilted lining add a distinctly streetwear note, while a swimsuit in the same fabric has a quirky resort look. Finally, a bowling set of loose shirt and short trousers comes in a washed silk twill, bringing a refined twist to the offer for men. In terms of luggage, there is an extensive selection of pieces in the GG Psychedelic pattern, all trimmed with either black, green or pink leather. Many styles are from the Cruise 2020 Collection, and all combine fashionability with functionality. Given the rock heritage of psychedelia, a key piece is a rigid guitar case. In addition to this there are four styles of shoulder bag, four backpacks, a belt bag, two duffle bags, a hard hat case in two sizes, soft and hard suitcases and trolley bags. Small leather goods in the new pattern make great gifts. These are: a pouch, basic wallets, a zip-around wallet, two card cases and smartphone covers. Shoes for men and women in the Gucci Psychedelic design include a rubber slide, a slip-on and Ace low-top sneakers. For men, there is  also a new high-top version of the iconic Ace sneaker.  The GG Psychedelic world of silk and soft accessories features a wide product offer for men and women: a silk carré and a modal-silk shawl (both available with a black or pink frame), a baseball cap with a mesh back, a fedora hat, a visor, a pair of socks and a water-resistant hoodie, with its matching pouch. In addition, there is a selection of fine jewellery that references the colours of the GG Psychedelic pattern through the use of coloured gemstones (in addition to diamonds). This includes a new range of jewellery featuring Gucci’s distinctive Lionhead motif, as well as pieces from established Gucci fine jewellery lines: Le Marché des Merveilles and GG Running among others. A G-Timeless Contemporary watch also displays the new pattern on its face, which has a floating hologram effect. This piece represents a perfect blend of modernity and traditional watchmaking. The GG Psychedelic Collection will be available from mid of February in Gucci stores and online at gucci.com. There is a new take on the famous GG logo, and it is all about colour, energy, impact and a dreamlike spirit. Gucci Creative Director Alessandro Michele has taken the GG logo and playfully reinterpreted it with a streetwear attitude through the addition of a multicolour stars motif to create a thoroughly contemporary and distinctive pattern. The approach channels the spirit of ‘70s psychedelia, which played with visual distortion, surreal imagery and wide colour spectrums. Using this new version of the monogram, which is formed by combining it with rainbow-hued stars, Alessandro Michele has imagined a highly decorative and distinctive pattern that is now applied to different pieces of luggage such as backpacks and shoulder bags, which, in a layering of colour contrasts, also have black, pink and green leather trim. The look has been rolled out to men’s and women’s ready-to-wear pieces too to deliver a wide-ranging streetwear offer as well as more elegant pieces. The new colourful logo treatment also features on women’s and men's shoes, small leather goods and a watch, and inspires a range of fine jewelry. Together, these pieces form the new GG Psychedelic Collection. For women, the ready-to-wear pieces in the GG Psychedelic print come predominantly in silk and jersey, and as knitwear. In silk twill there is a refined group of a pyjama set, an ensemble of shirt and pleated skirt, and a chemiser dress. The jersey selection is more street in attitude: a hooded tracksuit jacket that can be paired with matching shorts, a windbreaker, and a dress featuring a drawstring at the waist (a key detail of the season). For warmer weather, there is a cardigan and a short-sleeve top, both in 100% wool. For men, there are key items in the new Psychedelic monogram that have a sporty spirit. A technical jersey tracksuit is comprised of a zip-up hooded over-jacket with piping detail, combined with matching   trousers. A long nylon windbreaker and a nylon waistcoat with a quilted lining add a distinctly streetwear note, while a swimsuit in the same fabric has a quirky resort look. Finally, a bowling set of loose shirt and short trousers comes in a washed silk twill, bringing a refined twist to the offer for men. In terms of luggage, there is an extensive selection of pieces in the GG Psychedelic pattern, all trimmed with either black, green or pink leather. Many styles are from the Cruise 2020 Collection, and all combine fashionability with functionality. Given the rock heritage of psychedelia, a key piece is a rigid guitar case. In addition to this there are four styles of shoulder bag, four backpacks, a belt bag, two duffle bags, a hard hat case in two sizes, soft and hard suitcases and trolley bags. Small leather goods in the new pattern make great gifts. These are: a pouch, basic wallets, a zip-around wallet, two card cases and smartphone covers. Shoes for men and women in the Gucci Psychedelic design include a rubber slide, a slip-on and Ace low-top sneakers. For men, there is  also a new high-top version of the iconic Ace sneaker.  The GG Psychedelic world of silk and soft accessories features a wide product offer for men and women: a silk carré and a modal-silk shawl (both available with a black or pink frame), a baseball cap with a mesh back, a fedora hat, a visor, a pair of socks and a water-resistant hoodie, with its matching pouch. In addition, there is a selection of fine jewellery that references the colours of the GG Psychedelic pattern through the use of coloured gemstones (in addition to diamonds). This includes a new range of jewellery featuring Gucci’s distinctive Lionhead motif, as well as pieces from established Gucci fine jewellery lines: Le Marché des Merveilles and GG Running among others. A G-Timeless Contemporary watch also displays the new pattern on its face, which has a floating hologram effect. This piece represents a perfect blend of modernity and traditional watchmaking. The GG Psychedelic Collection will be available from mid of February in Gucci stores and online at gucci.com.

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