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PARO STORE: An independent digital retail platform
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PARO STORE: An independent digital retail platform

Fashion  PARO STORE has taken a different approach to e-retail. Founded in Amsterdam and serving the world, PARO offers a diverse range of independent design-focused brands all of which are driving positive change in the fashion industry. PARO STORE gives equal priority to design and sustainability, so shoppers do not have to compromise on aesthetics or their morals. At launch PARO brings together clothing and accessories for all, from Ullac OY, Mia Larsson, Aëdon, Atmos and Pat Guzik amongst others.     PARO STORE is the idea of two Amsterdam based creatives: Ruth Sutherland and Zoe Patience. Before they met as expats in Amsterdam, Ruth was working as a digital marketing director with Nike and Johnnie Walker and Zoe was a senior merchandiser for Calvin Klein. Their complimentary experience matched a shared frustration with the unsustainable norms of the fashion industry and led them to leave their jobs and focus on creating something different. Their approach to PARO STORE balances being a business with being a catalyst for positive change in the world.     “We know that most people want to shop in a more sustainable way, but they don’t want to compromise; something we totally understand. We want to change people's mindset by showing them that this really is the most exciting, creative and innovative side of the fashion industry. And it doesn’t involve compromising in any way.” Ruth.   The clothing industry is polluting and exploitative, and its processes deeply entrenched. There is real change happening though, and the most exciting change is being driven by a community of smaller brands and independent designers. Despite increasing demand for sustainable clothing, these brands are difficult for shoppers to find online - where there are increasingly fewer, bigger winners. PARO STORE provides a platform for many such brands and designers to come together. Each brand has its individual space on the site yet gains strength from the exposure delivered as part of a collective.  Visit PARO STORE here.  PARO STORE has taken a different approach to e-retail. Founded in Amsterdam and serving the world, PARO offers a diverse range of independent design-focused brands all of which are driving positive change in the fashion industry. PARO STORE gives equal priority to design and sustainability, so shoppers do not have to compromise on aesthetics or their morals. At launch PARO brings together clothing and accessories for all, from Ullac OY, Mia Larsson, Aëdon, Atmos and Pat Guzik amongst others.     PARO STORE is the idea of two Amsterdam based creatives: Ruth Sutherland and Zoe Patience. Before they met as expats in Amsterdam, Ruth was working as a digital marketing director with Nike and Johnnie Walker and Zoe was a senior merchandiser for Calvin Klein. Their complimentary experience matched a shared frustration with the unsustainable norms of the fashion industry and led them to leave their jobs and focus on creating something different. Their approach to PARO STORE balances being a business with being a catalyst for positive change in the world.     “We know that most people want to shop in a more sustainable way, but they don’t want to compromise; something we totally understand. We want to change people's mindset by showing them that this really is the most exciting, creative and innovative side of the fashion industry. And it doesn’t involve compromising in any way.” Ruth.   The clothing industry is polluting and exploitative, and its processes deeply entrenched. There is real change happening though, and the most exciting change is being driven by a community of smaller brands and independent designers. Despite increasing demand for sustainable clothing, these brands are difficult for shoppers to find online - where there are increasingly fewer, bigger winners. PARO STORE provides a platform for many such brands and designers to come together. Each brand has its individual space on the site yet gains strength from the exposure delivered as part of a collective.  Visit PARO STORE here.

LACOSTE X NATIONAL GEOGRAPHIC
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LACOSTE X NATIONAL GEOGRAPHIC

Fashion Lacoste and National Geographic unite for a collaboration that celebrates the beauty of the natural world.   Lacoste is proud to work with National Geographic on a capsule collection that combines Lacoste’s timelesssilhouettes and celebrated ts with the rich, majestic prints and forms of the animal kingdom. It is acelebration of this Earth and all its wonder; and a call to action to remind of the importance of conservation. The central inspiration for this exclusive range ofmenswear, womenswear and childrenswear comes from the ambitious National Geographic Photo Ark project. Ledby award-winning photographer and National GeographicFellow Joel Sartore, the Photo Ark is a long-term effort to document every species living in the world’s zoos, aquariums, and wildlife sanctuaries. The project, and in turn this new collaboration, aims to celebrate the diversityand splendour of the animal kingdom. To craft this collection, Lacoste meticulously combed Sartore’s existing archive of over 10,500 species, nally deciding to spotlight four key animals, chosen for theirvibrant stories and exceptional beauty; the Grévy’s Zebra(Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragon y(Celithemis eponina) and the Jaguar (Panthera onca).Watch as the croc goes stripey like the zebra, or speckled like the dart frog.   Across the collection, the dazzling coats and scales of thesefour species are interpreted as graphics and prints. Wearerscan adopt the spots of the Jaguar, or wrap themselves in the mesmerising wing of the Dragon y, with its hypnotic,delicate cross-connecting lines. Education is paramount – every garment within the collection comes with a special hangtag detailing information about each species. Did you know that most Poisonous Dart Frogs aren’t poisonousat all? Or that the Halloween Pennant Dragon y gets itsspooky name from its orange wings? Or that the spots ofthe Jaguar are called rosettes, and that while Leopards have these too, only the Jaguar has spots inside its spots? Naturally, all the materials within this collection, from the recycled polyester of the bags to the organic cotton of the polos and the natural rubber outsoles on footwear, are eco-responsible: all have been certied sustainable and recycled.   In keeping with its focus on celebrating the diversity of the natural world, this collection is broad and encompasses various categories, from tops and sweaters through to sunglasses, trainers, bags and underwear. Classic t-shirtsin red and navy come with customised printed croc motifs.A polo, available in two separate ts for men and women, comes entirely covered in bold Jaguar, Zebra and Frog prints. So too do bags; an elegant, roomy tote comes with rosettes, while a classic backpack, available in three prints, is idealfor those on the go. Nodding to the way animals transformand camou age, the padded jacket, available in Dragon y and Frog prints, is reversible, changing effortlessly fromenergetic animal print to classic navy. Sunglasses boastplayful printed frames, while boxers come decorated with a splattering of crocs, each customised to recall one of the collection’s four hero animals. A special trainer, the Gagnant, a twist on the classic René shoe, comes with a Zebra-printedcroc motif on the outer and an eye-catching Zebra striped lining and insole. For children, society’s instinctive animal lovers, there is a special sweatshirt with a customised giant crocodile in Zebrastripes or Jaguar spots. This is a collection for customers with a keen eye forobservation. Look closely, and you’ll spot many clever yellowdetails that celebrate the famous design of the NationalGeographic magazine. On the necklines of polos and sweaters, a bold yellow stripe recalls the magazine’s cheerful borders. Toggles on jackets are also rendered in bold yellow, while allfastenings are branded. Once released, the Lacoste x National Geographic collection will bring to life the beauty of the jungle, forest, grasslands and waters, reminding many of the importance of the animalkingdom. This ambitious colla is a celebration of all that is important and magical in nature; and a tribute to the breath-taking creativity found across species, and across our planet.   The Lacoste x National Geographic collection will be available from November 11th 2020 in Lacoste’s e-shop and in physical stores and wholesalers. Lacoste and National Geographic unite for a collaboration that celebrates the beauty of the natural world.   Lacoste is proud to work with National Geographic on a capsule collection that combines Lacoste’s timelesssilhouettes and celebrated ts with the rich, majestic prints and forms of the animal kingdom. It is acelebration of this Earth and all its wonder; and a call to action to remind of the importance of conservation. The central inspiration for this exclusive range ofmenswear, womenswear and childrenswear comes from the ambitious National Geographic Photo Ark project. Ledby award-winning photographer and National GeographicFellow Joel Sartore, the Photo Ark is a long-term effort to document every species living in the world’s zoos, aquariums, and wildlife sanctuaries. The project, and in turn this new collaboration, aims to celebrate the diversityand splendour of the animal kingdom. To craft this collection, Lacoste meticulously combed Sartore’s existing archive of over 10,500 species, nally deciding to spotlight four key animals, chosen for theirvibrant stories and exceptional beauty; the Grévy’s Zebra(Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragon y(Celithemis eponina) and the Jaguar (Panthera onca).Watch as the croc goes stripey like the zebra, or speckled like the dart frog.   Across the collection, the dazzling coats and scales of thesefour species are interpreted as graphics and prints. Wearerscan adopt the spots of the Jaguar, or wrap themselves in the mesmerising wing of the Dragon y, with its hypnotic,delicate cross-connecting lines. Education is paramount – every garment within the collection comes with a special hangtag detailing information about each species. Did you know that most Poisonous Dart Frogs aren’t poisonousat all? Or that the Halloween Pennant Dragon y gets itsspooky name from its orange wings? Or that the spots ofthe Jaguar are called rosettes, and that while Leopards have these too, only the Jaguar has spots inside its spots? Naturally, all the materials within this collection, from the recycled polyester of the bags to the organic cotton of the polos and the natural rubber outsoles on footwear, are eco-responsible: all have been certied sustainable and recycled.   In keeping with its focus on celebrating the diversity of the natural world, this collection is broad and encompasses various categories, from tops and sweaters through to sunglasses, trainers, bags and underwear. Classic t-shirtsin red and navy come with customised printed croc motifs.A polo, available in two separate ts for men and women, comes entirely covered in bold Jaguar, Zebra and Frog prints. So too do bags; an elegant, roomy tote comes with rosettes, while a classic backpack, available in three prints, is idealfor those on the go. Nodding to the way animals transformand camou age, the padded jacket, available in Dragon y and Frog prints, is reversible, changing effortlessly fromenergetic animal print to classic navy. Sunglasses boastplayful printed frames, while boxers come decorated with a splattering of crocs, each customised to recall one of the collection’s four hero animals. A special trainer, the Gagnant, a twist on the classic René shoe, comes with a Zebra-printedcroc motif on the outer and an eye-catching Zebra striped lining and insole. For children, society’s instinctive animal lovers, there is a special sweatshirt with a customised giant crocodile in Zebrastripes or Jaguar spots. This is a collection for customers with a keen eye forobservation. Look closely, and you’ll spot many clever yellowdetails that celebrate the famous design of the NationalGeographic magazine. On the necklines of polos and sweaters, a bold yellow stripe recalls the magazine’s cheerful borders. Toggles on jackets are also rendered in bold yellow, while allfastenings are branded. Once released, the Lacoste x National Geographic collection will bring to life the beauty of the jungle, forest, grasslands and waters, reminding many of the importance of the animalkingdom. This ambitious colla is a celebration of all that is important and magical in nature; and a tribute to the breath-taking creativity found across species, and across our planet.   The Lacoste x National Geographic collection will be available from November 11th 2020 in Lacoste’s e-shop and in physical stores and wholesalers.

Filling Pieces presents AW20 Editorial ‘Au Revoir’, shot in Morocco by Miftha Bahardeen
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Filling Pieces presents AW20 Editorial ‘Au Revoir’, shot in Morocco by Miftha Bahardeen

Fashion A story made in collaboration with local Morrocan creatives.      In succession of the release of the AW20 SPIRIT collection, Amsterdam fashion house Filling Pieces created a new magical editorial, shot in Morocco by photographer Miftha Bahardeen.      Au Revoir, as the editorial is titled, shows a journey to Casablanca. As a way of visualizing human connection, the story captures different individuals brought together by desire, longing, and spiritual bond—representing the so-called, fifth element of Spirit, referring to this season’s collection theme.      The editorial is shot in the Casablanca region in collaboration with local creatives. Menswear creative Mohcine Harisse stars as the protagonist in this spiritual love story, along with Moroccan talents Rania Malek, Youssef Mascou, Younes Mascou, and Youssef Hani. Harisse is also featured in a short Q&A about the editorial, his relationship with the brand, and the creative scene in Morocco. The interview can be found on the Filling Pieces website.     Filling Pieces full AW20 collection is now available at Fillingpieces.com, the Filling Pieces Satellite Store in Amsterdam, and selected retailers worldwide.     The full editorial, along with the exclusive interview with Mohcine, will go live on Fillingpieces.com from Monday, November 9th. A story made in collaboration with local Morrocan creatives.      In succession of the release of the AW20 SPIRIT collection, Amsterdam fashion house Filling Pieces created a new magical editorial, shot in Morocco by photographer Miftha Bahardeen.      Au Revoir, as the editorial is titled, shows a journey to Casablanca. As a way of visualizing human connection, the story captures different individuals brought together by desire, longing, and spiritual bond—representing the so-called, fifth element of Spirit, referring to this season’s collection theme.      The editorial is shot in the Casablanca region in collaboration with local creatives. Menswear creative Mohcine Harisse stars as the protagonist in this spiritual love story, along with Moroccan talents Rania Malek, Youssef Mascou, Younes Mascou, and Youssef Hani. Harisse is also featured in a short Q&A about the editorial, his relationship with the brand, and the creative scene in Morocco. The interview can be found on the Filling Pieces website.     Filling Pieces full AW20 collection is now available at Fillingpieces.com, the Filling Pieces Satellite Store in Amsterdam, and selected retailers worldwide.     The full editorial, along with the exclusive interview with Mohcine, will go live on Fillingpieces.com from Monday, November 9th.

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Daily Paper Unveils New Monogram with FW20 Holiday Collection
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Daily Paper Unveils New Monogram with FW20 Holiday Collection

Fashion Daily Paper presents the latest addition to its Fall/Winter 2020 collection –– Holiday, debuting a new branded monogram print on a diverse selection of outerwear, accessories alongside comfy sportswear staples. The collection presents the perfect transitional pieces for the unisex wardrobe.   The Fall/Winter 2020 Holiday collection is priced from €60 - €340 and will be available today, November 4, 12 PM CET at dailypaperclothing.com, Daily Paper storefronts and selected retailers worldwide.  Daily Paper presents the latest addition to its Fall/Winter 2020 collection –– Holiday, debuting a new branded monogram print on a diverse selection of outerwear, accessories alongside comfy sportswear staples. The collection presents the perfect transitional pieces for the unisex wardrobe.   The Fall/Winter 2020 Holiday collection is priced from €60 - €340 and will be available today, November 4, 12 PM CET at dailypaperclothing.com, Daily Paper storefronts and selected retailers worldwide. 

SAINT LAURENT RIVE DROITE HALLOWEEN
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SAINT LAURENT RIVE DROITE HALLOWEEN

Fashion Saint Laurent Rive Droite celebrates Halloween by offering a selection of books and dedicated home- decors conceived by Anthony Vaccarello.   The unique handmade skull-shaped candles, in black vegetable wax, and the fresh illuminating pumpkins are marked with the Saint Laurent logo. A choice of books about horror, fear, witches, and occult morbid curiosities from artists such as Rosemary’s baby, Hans Bellmer, Hyman Bloom, and horror classics from Edgar Allan Poe and Phantom of the Opera will also be available in stores.   A Los Angeles artist, Lydia Maria Pfeffer, focuses her work on symbols, rituals, psychological interpretation and transforms current subjects into contemporary fairy tales. Two of her paintings, “Medusa and her mermaid lover” and “Notes from an Underwater Mama” 2019, from the Jeffrey Deitch Gallery are signed, exhibited, and available for sale exclusively at Saint Laurent Rive Droite store in Los Angeles. Saint Laurent Rive Droite celebrates Halloween by offering a selection of books and dedicated home- decors conceived by Anthony Vaccarello.   The unique handmade skull-shaped candles, in black vegetable wax, and the fresh illuminating pumpkins are marked with the Saint Laurent logo. A choice of books about horror, fear, witches, and occult morbid curiosities from artists such as Rosemary’s baby, Hans Bellmer, Hyman Bloom, and horror classics from Edgar Allan Poe and Phantom of the Opera will also be available in stores.   A Los Angeles artist, Lydia Maria Pfeffer, focuses her work on symbols, rituals, psychological interpretation and transforms current subjects into contemporary fairy tales. Two of her paintings, “Medusa and her mermaid lover” and “Notes from an Underwater Mama” 2019, from the Jeffrey Deitch Gallery are signed, exhibited, and available for sale exclusively at Saint Laurent Rive Droite store in Los Angeles.

CRAIG GREEN SPRING/SUMMER 2021
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CRAIG GREEN SPRING/SUMMER 2021

Fashion CRAIG GREEN INTRODUCES THE NEW SPRING/SUMMER COLLECTION FOR 2021.     Creative Director: Craig Green   Photography: Amy Gwatkin   Styling: Robbie Spencer   Casting: Samuel Ellis Scheinman for DM Casting   Hair: Mari Ohashi   Sculptures in collaboration with: David Curtis-Ring   Models: Jeremiah Berko, Malick Bodian, Felix Cheong, Dries Haseldonckx, Finn Morgan-Murrell, Jethro Sapon, Niel Varel   Footwear: Adidas Originals by CRAIG GREEN   With special thanks to: Professor Louise Wilson CRAIG GREEN INTRODUCES THE NEW SPRING/SUMMER COLLECTION FOR 2021.     Creative Director: Craig Green   Photography: Amy Gwatkin   Styling: Robbie Spencer   Casting: Samuel Ellis Scheinman for DM Casting   Hair: Mari Ohashi   Sculptures in collaboration with: David Curtis-Ring   Models: Jeremiah Berko, Malick Bodian, Felix Cheong, Dries Haseldonckx, Finn Morgan-Murrell, Jethro Sapon, Niel Varel   Footwear: Adidas Originals by CRAIG GREEN   With special thanks to: Professor Louise Wilson

PRADA LINEA ROSSA FALL & WINTER 2020 THE CAMPAIGN
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PRADA LINEA ROSSA FALL & WINTER 2020 THE CAMPAIGN

Fashion Dynamic, modern, new. The Prada Linea Rossa Fall/Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world - globally in uential gures, cultural game-changers. This Linea Rossa campaign features Chinese actress and dancer Jin Chen, South-Korean musician and producer Chanyeol Park, and American actress and change agent Yara Shahidi.     The singular nature of each of their talents is matched via the pairing of these Linea Rossa personas with different photographers: each creates an image re ective of the individual, a window into their lives. Supporting diverse local artistic realities, the three talents were shot separately, each in their own countries, by local photographers: Jin Chen was portrayed by Leslie Zhang, Chanyeol Park by Jung Wook Mok, and Yara Shahidi by Renell Medrano.   Reinterpreting the meaning of the line that is the emblem of Prada Linea Rossa, the concept of the Fall/Winter 2020 campaign is the timeline, a lineage of the self. Like Linea Rossa, it represents evolution, progress, pushing forwards - a line of life.   This season, the red line is used to narrate the three talent’s lines of work, which re ect their multifaceted careers and unique back-stories, the histories and encounters that have brought them to today.   In the connection of each to contemporary society, to the experience of the now, and their focus and drive to pioneer and to excel, this trio of campaign talents are united through attitude with each other, and with Linea Rossa, with its ethos of modern, high-performance clothes engineered to the needs of dynamic life today. They share a line of thought.     Credits: Photography and video by: Leslie Zhang for Jin Chen Jung Wook Mok for Chanyeol Park Renell Medrano for Yara Shahidi Creative direction: Ferdinando Verderi Dynamic, modern, new. The Prada Linea Rossa Fall/Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world - globally in uential gures, cultural game-changers. This Linea Rossa campaign features Chinese actress and dancer Jin Chen, South-Korean musician and producer Chanyeol Park, and American actress and change agent Yara Shahidi.     The singular nature of each of their talents is matched via the pairing of these Linea Rossa personas with different photographers: each creates an image re ective of the individual, a window into their lives. Supporting diverse local artistic realities, the three talents were shot separately, each in their own countries, by local photographers: Jin Chen was portrayed by Leslie Zhang, Chanyeol Park by Jung Wook Mok, and Yara Shahidi by Renell Medrano.   Reinterpreting the meaning of the line that is the emblem of Prada Linea Rossa, the concept of the Fall/Winter 2020 campaign is the timeline, a lineage of the self. Like Linea Rossa, it represents evolution, progress, pushing forwards - a line of life.   This season, the red line is used to narrate the three talent’s lines of work, which re ect their multifaceted careers and unique back-stories, the histories and encounters that have brought them to today.   In the connection of each to contemporary society, to the experience of the now, and their focus and drive to pioneer and to excel, this trio of campaign talents are united through attitude with each other, and with Linea Rossa, with its ethos of modern, high-performance clothes engineered to the needs of dynamic life today. They share a line of thought.     Credits: Photography and video by: Leslie Zhang for Jin Chen Jung Wook Mok for Chanyeol Park Renell Medrano for Yara Shahidi Creative direction: Ferdinando Verderi

ZEGNA UNVEILS THE NEW ICONIC TRIPLE STITCH SNEAKER
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ZEGNA UNVEILS THE NEW ICONIC TRIPLE STITCH SNEAKER

Men For Fall & Winter 2020, Ermenegildo Zegna is proud to present the iconic Triple Stitch in a new release: a versatile slip-on sneaker, remastered for next-level comfort, lighter than ever. Essential and well-rounded, the Triple Stitch is a distinctive sneaker in the Zegna collection, a luxury icon in the modern man’s wardrobe. Transcending dress codes, the slip-on is made for almost any outfit or occasion and works as well with tailored suits as it does with casual outfits.     This season, Zegna Artistic Director Alessandro Sartori hasre-engineered the contemporary sneaker using a more lightweight and flexible construction, making the shoe more comfortable on-foot than ever before. The sole is realised in an extra-light rubber offering multipurpose luxury to match busy modern lifestyles. The enduring triple crossed elastic not only means the sneakers slip on and off easily but also speak to Zegna’s heritage, recalling the three hand-stitches on a suit lapel. A global seasonless design, the Triple Stitch has been reinterpreted in a spectrum of colours for FW20 across a range of luxurious uppers.   The effortless sneaker is available in a rich shades of beige, dark vicuna and red leather. It i salso presented in a contemporary combination of grained calfskin and suede dyed grey, blue or chocolate brown. For an extra soft finish, a supple deerskin version is presented in classic shades of white, blue and navy. For Fall & Winter 2020, Ermenegildo Zegna is proud to present the iconic Triple Stitch in a new release: a versatile slip-on sneaker, remastered for next-level comfort, lighter than ever. Essential and well-rounded, the Triple Stitch is a distinctive sneaker in the Zegna collection, a luxury icon in the modern man’s wardrobe. Transcending dress codes, the slip-on is made for almost any outfit or occasion and works as well with tailored suits as it does with casual outfits.     This season, Zegna Artistic Director Alessandro Sartori hasre-engineered the contemporary sneaker using a more lightweight and flexible construction, making the shoe more comfortable on-foot than ever before. The sole is realised in an extra-light rubber offering multipurpose luxury to match busy modern lifestyles. The enduring triple crossed elastic not only means the sneakers slip on and off easily but also speak to Zegna’s heritage, recalling the three hand-stitches on a suit lapel. A global seasonless design, the Triple Stitch has been reinterpreted in a spectrum of colours for FW20 across a range of luxurious uppers.   The effortless sneaker is available in a rich shades of beige, dark vicuna and red leather. It i salso presented in a contemporary combination of grained calfskin and suede dyed grey, blue or chocolate brown. For an extra soft finish, a supple deerskin version is presented in classic shades of white, blue and navy.

Exclusive editorial with Bottega Veneta
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Exclusive editorial with Bottega Veneta

Men Exclusive editorial with Bottega Veneta, captured by Walter Pierre.   Bottega Veneta just opened an exclusive Pop-up at De Bijenkorf in Amsterdam where the Italian heritage brand is offering their latest footwear as well as bags.   TEAM CREDITS:   photography: WALTER PIERRE styling: KOEN T. HENDRIKS at House of Orange model: ABE PAYMANS at Rebel Model Management hair and make-up: DAVID KOPPELAAR at House of Orange videographer: MARIJE SEIJN     Exclusive editorial with Bottega Veneta, captured by Walter Pierre.   Bottega Veneta just opened an exclusive Pop-up at De Bijenkorf in Amsterdam where the Italian heritage brand is offering their latest footwear as well as bags.   TEAM CREDITS:   photography: WALTER PIERRE styling: KOEN T. HENDRIKS at House of Orange model: ABE PAYMANS at Rebel Model Management hair and make-up: DAVID KOPPELAAR at House of Orange videographer: MARIJE SEIJN    

Acne Studios presents puffer jackets with distorted logo print
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Acne Studios presents puffer jackets with distorted logo print

Fashion For Fall/Winter 2020, Acne Studios focuses on puffer jackets with a striking distorted logo print and new colourways. The print in particular is a playful and bold take on Acne Studios’ branding, mixing varying scales and sizes, and cutting it across different parts of the puffer. This interpretation of the logo is unique to the puffer jackets, making them a rarity in the Acne Studios collection.     All the puffers are filled with recycled down and feathers. The hooded coat features two front pockets and an adjustable toggle at the waist, with the plain beige and black versions made from ripstop shell, while the cut logo version in beige is made from nylon. The cropped puffer jacket is shaped in a cocoon silhouette with binding running along the edges and a funnel collar that has a pack-away hood. Crafted from nylon, the plain version comes in black, turquoise blue and rust orange, while the cut logo versions come in turquoise blue, rust orange and mink brown. The nylon belted puffer coat has an oversized silhouette and softly rounded shoulders with a funnel collar that has a pack-away hood and comes in plain black or mink brown. A nylon quilted red gilet features a high neck, cropped length, drawstring hem and front zip pockets.     The puffer jackets are available in Acne Studios stores and on acnestudios.com. For Fall/Winter 2020, Acne Studios focuses on puffer jackets with a striking distorted logo print and new colourways. The print in particular is a playful and bold take on Acne Studios’ branding, mixing varying scales and sizes, and cutting it across different parts of the puffer. This interpretation of the logo is unique to the puffer jackets, making them a rarity in the Acne Studios collection.     All the puffers are filled with recycled down and feathers. The hooded coat features two front pockets and an adjustable toggle at the waist, with the plain beige and black versions made from ripstop shell, while the cut logo version in beige is made from nylon. The cropped puffer jacket is shaped in a cocoon silhouette with binding running along the edges and a funnel collar that has a pack-away hood. Crafted from nylon, the plain version comes in black, turquoise blue and rust orange, while the cut logo versions come in turquoise blue, rust orange and mink brown. The nylon belted puffer coat has an oversized silhouette and softly rounded shoulders with a funnel collar that has a pack-away hood and comes in plain black or mink brown. A nylon quilted red gilet features a high neck, cropped length, drawstring hem and front zip pockets.     The puffer jackets are available in Acne Studios stores and on acnestudios.com.

Exclusive editorial by Patrice Brylla
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Exclusive editorial by Patrice Brylla

Fashion Exclusive editorial captured by Patrice Brylla.   TEAM CREDITS: Photos PATRICE BRYLLA Styling FABIO PACE Hair ATTILA KENYERES Casting DAVID WHITE Models  William at Two Management and Benny at Hore Models CASTING, BENNY O. ARTHUR Photo Assistant Eli X. Scherer Styling Assistant MAURICE STAMM Exclusive editorial captured by Patrice Brylla.   TEAM CREDITS: Photos PATRICE BRYLLA Styling FABIO PACE Hair ATTILA KENYERES Casting DAVID WHITE Models  William at Two Management and Benny at Hore Models CASTING, BENNY O. ARTHUR Photo Assistant Eli X. Scherer Styling Assistant MAURICE STAMM

GUCCI IS PLEASED TO PRESENT THE EPILOGUE CAMPAIGN
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GUCCI IS PLEASED TO PRESENT THE EPILOGUE CAMPAIGN

Fashion Last July, Creative Director Alessandro Michele opened the final chapter of a three-part tale of subversion – one of shifting the gaze and questioning the rules, roles and liturgies that have come to define fashion as we know it. On that occasion, a twelve-hour live stream framed a narrative feature, revealing to the outside world what usually lies behind closed curtains. Here, throughout the course of one day, the Gucci design team became the hectic cast of models, captured on camera while patiently posing on set.   That intense shooting day paved the way to the campaign that is now presented. Set within two contrasting Roman locations, the grandiose, late-Mannerist Palazzo Sacchetti and the distressed, graffiti-covered Campo Boario area, the pictures bring together the Gucci design team, which worked with Alessandro Michele on the very same collection they are wearing, under a poetic play of juxtapositions and perspectives.    In an open dialogue between the external decadence and the personal extroversion of these two seemingly irreconcilable spaces, these usually anonymous faces come and go between their on-set tasks in the palazzo and the ramshackle squat. By doing so, they present a theatrical allegory that reconciles the real and the surreal, reflecting on the relationship between fashion fictional imagery and the reality of its productions.    In the words of Creative Director Alessandro Michele: “I brought together different things, which represent the messy beauty that I have always sought: the chaos of beauty. What happens to the relation between reality and fiction when prying eyes sneak into the mechanisms of the production of an image? What happens to fashion, when the true goes back to being just a moment of the false? Breaking the spell that forces my collaborators to passionately work on clothes they later have to abandon, I asked the team to wear them. And so we did a self-sufficient job, all inside our house, mixing things we had already done with things we were about to – overcoming the schemes of the time coherently with my idea of The Epilogue, the final resolution of a future that is largely present”.    Shot by Minneapolis-based photographer Alec Soth and filmed by Roman directors Damiano and Fabio D’Innocenzo, winners of the 2020 Berlin International Film Festival's Silver Bear for Best Screenplay, the campaign leads to the conclusion of the narrative arc that began in February with the An Unrepeatable Ritual show, when Alessandro Michele brought the backstage preparations to the centre stage. The tale continued in May, with the release of The Ritual campaign, a radical experimentation that blurred the lines between models and authors in search of a spontaneous, unpredicted idea of beauty. Now, following July’s live-streamed presentation, this fairy tale eventually finds its Epilogue.   CREDITS: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Alec Soth Film Directors: Damiano and Fabio D’Innocenzo Locations: Palazzo Sacchetti and Campo Boario Last July, Creative Director Alessandro Michele opened the final chapter of a three-part tale of subversion – one of shifting the gaze and questioning the rules, roles and liturgies that have come to define fashion as we know it. On that occasion, a twelve-hour live stream framed a narrative feature, revealing to the outside world what usually lies behind closed curtains. Here, throughout the course of one day, the Gucci design team became the hectic cast of models, captured on camera while patiently posing on set.   That intense shooting day paved the way to the campaign that is now presented. Set within two contrasting Roman locations, the grandiose, late-Mannerist Palazzo Sacchetti and the distressed, graffiti-covered Campo Boario area, the pictures bring together the Gucci design team, which worked with Alessandro Michele on the very same collection they are wearing, under a poetic play of juxtapositions and perspectives.    In an open dialogue between the external decadence and the personal extroversion of these two seemingly irreconcilable spaces, these usually anonymous faces come and go between their on-set tasks in the palazzo and the ramshackle squat. By doing so, they present a theatrical allegory that reconciles the real and the surreal, reflecting on the relationship between fashion fictional imagery and the reality of its productions.    In the words of Creative Director Alessandro Michele: “I brought together different things, which represent the messy beauty that I have always sought: the chaos of beauty. What happens to the relation between reality and fiction when prying eyes sneak into the mechanisms of the production of an image? What happens to fashion, when the true goes back to being just a moment of the false? Breaking the spell that forces my collaborators to passionately work on clothes they later have to abandon, I asked the team to wear them. And so we did a self-sufficient job, all inside our house, mixing things we had already done with things we were about to – overcoming the schemes of the time coherently with my idea of The Epilogue, the final resolution of a future that is largely present”.    Shot by Minneapolis-based photographer Alec Soth and filmed by Roman directors Damiano and Fabio D’Innocenzo, winners of the 2020 Berlin International Film Festival's Silver Bear for Best Screenplay, the campaign leads to the conclusion of the narrative arc that began in February with the An Unrepeatable Ritual show, when Alessandro Michele brought the backstage preparations to the centre stage. The tale continued in May, with the release of The Ritual campaign, a radical experimentation that blurred the lines between models and authors in search of a spontaneous, unpredicted idea of beauty. Now, following July’s live-streamed presentation, this fairy tale eventually finds its Epilogue.   CREDITS: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Alec Soth Film Directors: Damiano and Fabio D’Innocenzo Locations: Palazzo Sacchetti and Campo Boario

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