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BURBERRY REVEALS BURBERRY HERO, ITS NEW FRAGRANCE FOR MEN, WITH A CAMPAIGN STARRING ADAM DRIVER
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BURBERRY REVEALS BURBERRY HERO, ITS NEW FRAGRANCE FOR MEN, WITH A CAMPAIGN STARRING ADAM DRIVER

Fragrances ‘Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero – my first fragrance for the brand. I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity. I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.’ Riccardo Tisci, Burberry Chief Creative Officer     Today, Burberry unveils the campaign for Burberry Hero, its new fragrance for men, starring Adam Driver. The campaign presents a man in search of freedom and personal transformation – no longer held back by preconceptions. An embodiment of freedom, transformation and masculine energy. An exploration of oneself and a respect for the majesty of the natural world.     ‘I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand.’ Adam Driver     The campaign, featuring a film directed by Jonathan Glazer and images photographed by Mario Sorrenti, captures the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world. Adam embodies the spirit of the fragrance, embracing freedom of expression and the beauty of contradictions: strong and subtle, powerful and compassionate, athletic and creative.   The campaign challenges the traditional stereotypes of masculinity, bringing together horse and man, and creating a modern myth. The powerful imagery of a beige horse against the vast coastline provides a striking backdrop for Adam Driver’s athleticism, and explores Riccardo Tisci’s codes of duality and the power of the animal kingdom.     Through the vivid metaphor of a man becoming a mythical creature in the powerful sea, the campaign illustrates the story of a man leaping into the unknown, overcoming overwhelming struggles and transforming into something new, while remaining true to himself.     The fragrance is brightened with sparkling bergamot and invigorated with juniper and black pepper. This vibrant scent is deepened with a heart of warm cedarwood of three distinct origins – Virginia, the Atlas Mountains and the Himalayas.     ‘Burberry Hero represents the duality between strength and sensibility. A scent that represents the timelessness of Burberry and, at the same time, the sense of modernity. A blend of universality and uniqueness. The scent expresses the animality that is inside each man alongside a true humanity.’Aurélien Guichard, Perfumer     The bottle is strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the Burberry logo. It also features the Thomas Burberry Monogram, a reference to the founder of the house.     Burberry Hero 150ml, 100ml and 50ml. Three grooming products – Aftershave Balm, Hair and Body Wash, and Deodorant – complete the Burberry Hero collection, each lightly infused with the scent of Burberry Hero Eau de Toilette. Available from 2 August 2021 on Burberry.com, in Burberry stores and from select retailers. ‘Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero – my first fragrance for the brand. I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity. I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.’ Riccardo Tisci, Burberry Chief Creative Officer     Today, Burberry unveils the campaign for Burberry Hero, its new fragrance for men, starring Adam Driver. The campaign presents a man in search of freedom and personal transformation – no longer held back by preconceptions. An embodiment of freedom, transformation and masculine energy. An exploration of oneself and a respect for the majesty of the natural world.     ‘I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand.’ Adam Driver     The campaign, featuring a film directed by Jonathan Glazer and images photographed by Mario Sorrenti, captures the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world. Adam embodies the spirit of the fragrance, embracing freedom of expression and the beauty of contradictions: strong and subtle, powerful and compassionate, athletic and creative.   The campaign challenges the traditional stereotypes of masculinity, bringing together horse and man, and creating a modern myth. The powerful imagery of a beige horse against the vast coastline provides a striking backdrop for Adam Driver’s athleticism, and explores Riccardo Tisci’s codes of duality and the power of the animal kingdom.     Through the vivid metaphor of a man becoming a mythical creature in the powerful sea, the campaign illustrates the story of a man leaping into the unknown, overcoming overwhelming struggles and transforming into something new, while remaining true to himself.     The fragrance is brightened with sparkling bergamot and invigorated with juniper and black pepper. This vibrant scent is deepened with a heart of warm cedarwood of three distinct origins – Virginia, the Atlas Mountains and the Himalayas.     ‘Burberry Hero represents the duality between strength and sensibility. A scent that represents the timelessness of Burberry and, at the same time, the sense of modernity. A blend of universality and uniqueness. The scent expresses the animality that is inside each man alongside a true humanity.’Aurélien Guichard, Perfumer     The bottle is strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the Burberry logo. It also features the Thomas Burberry Monogram, a reference to the founder of the house.     Burberry Hero 150ml, 100ml and 50ml. Three grooming products – Aftershave Balm, Hair and Body Wash, and Deodorant – complete the Burberry Hero collection, each lightly infused with the scent of Burberry Hero Eau de Toilette. Available from 2 August 2021 on Burberry.com, in Burberry stores and from select retailers.

ASICS & LuisaViaRoma collaboration
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ASICS & LuisaViaRoma collaboration

Accessories For the project with Asics, LuisaViaRoma has created a high energy sneaker inspired each midsole will be unique due to the nature of the blend. The shoe’s overlays are rendered with prismatic hues that mirror the coloring. Furthermore, the eye catching sneaker will be accompanied by a unique shoe box design featuring both brand logos.     Furthermore, the eye catching sneaker will be accompanied by a unique shoe box design featuring both brand logos.     The ASICS X LUISA VIA ROMA GEL-KYRIOSTM collaboration launched worldwide on the 17th of July 2021 from select retailers and ASICS.com       For the project with Asics, LuisaViaRoma has created a high energy sneaker inspired each midsole will be unique due to the nature of the blend. The shoe’s overlays are rendered with prismatic hues that mirror the coloring. Furthermore, the eye catching sneaker will be accompanied by a unique shoe box design featuring both brand logos.     Furthermore, the eye catching sneaker will be accompanied by a unique shoe box design featuring both brand logos.     The ASICS X LUISA VIA ROMA GEL-KYRIOSTM collaboration launched worldwide on the 17th of July 2021 from select retailers and ASICS.com      

CELINE Homme presents the new Summer 2022 collection ‘Cosmic Cruiser’
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CELINE Homme presents the new Summer 2022 collection ‘Cosmic Cruiser’

Men The video has been filmed on the Grand Gaou Island (Archipel des Embiez) in the Mediterranean Sea in June 2021 and showcase Freestyle Motocross riders from various teams.     Direction, Styling, Casting & Set Design are by Hedi Slimane ; hair by Esther Langham & Alisha Dobson ; make-up by Aaron de Mey.     The soundtrack “Up N Down” is an original soundtrack for CELINE by Izzy Camina, co-produced by Hedi Slimane for Cosmic Cruiser.     IT’S DIFFICULT TO PIN DOWN IZZY CAMINA. WITH FORMATIVE YEARS IN NEW JERSEY JUXTAPOSED AGAINST A LONDON BASED ADOLESCENCE, SHE CURRENTLY RESIDES IN A SMALL RURAL TOWN WEST OF NEVADA, AND EVEN NOW THE MULTI-HYPHENATE HERSELF STRUGGLES TO DESCRIBE HER MUSIC. “CYBERPUNK BRITNEY SPEARS?” SHE APPREHENSIVELY SUGGESTS IN ONE INTERVIEW. HER SELF-PRODUCED EP 'NIHILIST IN THE CLUB' INTRODUCES LEAD SINGLE AND PROJECT HIGHLIGHT "UP N DOWN", A TRACK NME DESCRIBED AS “A PAEAN TO THE SATURNALIA OF YOUTH AND ALL THE LOWS THAT COME AFTER”. CUE A CAREER HALTING PANDEMIC. CRAFTED OVER THE COURSE OF 2021, ANOTHER EVOLUTIONARY LEAP FROM IZZY CAMINA IS SET TO BOW BEFORE YEAR'S END. "I’VE BEEN RUNNING SINCE ADOLESCENCE" SHE SAYS, REFERENCING THE NEW MATERIAL’S URGENT NATURE, "THIS NEXT BODY OF WORK CAPTURES THE INTRICATE DANCE BETWEEN DREAD AND ACCEPTANCE, MANIA AND CALM. KNOWING THAT THE VOID IS AT MY FEET, YET NO LONGER FEARING IT."       The video has been filmed on the Grand Gaou Island (Archipel des Embiez) in the Mediterranean Sea in June 2021 and showcase Freestyle Motocross riders from various teams.     Direction, Styling, Casting & Set Design are by Hedi Slimane ; hair by Esther Langham & Alisha Dobson ; make-up by Aaron de Mey.     The soundtrack “Up N Down” is an original soundtrack for CELINE by Izzy Camina, co-produced by Hedi Slimane for Cosmic Cruiser.     IT’S DIFFICULT TO PIN DOWN IZZY CAMINA. WITH FORMATIVE YEARS IN NEW JERSEY JUXTAPOSED AGAINST A LONDON BASED ADOLESCENCE, SHE CURRENTLY RESIDES IN A SMALL RURAL TOWN WEST OF NEVADA, AND EVEN NOW THE MULTI-HYPHENATE HERSELF STRUGGLES TO DESCRIBE HER MUSIC. “CYBERPUNK BRITNEY SPEARS?” SHE APPREHENSIVELY SUGGESTS IN ONE INTERVIEW. HER SELF-PRODUCED EP 'NIHILIST IN THE CLUB' INTRODUCES LEAD SINGLE AND PROJECT HIGHLIGHT "UP N DOWN", A TRACK NME DESCRIBED AS “A PAEAN TO THE SATURNALIA OF YOUTH AND ALL THE LOWS THAT COME AFTER”. CUE A CAREER HALTING PANDEMIC. CRAFTED OVER THE COURSE OF 2021, ANOTHER EVOLUTIONARY LEAP FROM IZZY CAMINA IS SET TO BOW BEFORE YEAR'S END. "I’VE BEEN RUNNING SINCE ADOLESCENCE" SHE SAYS, REFERENCING THE NEW MATERIAL’S URGENT NATURE, "THIS NEXT BODY OF WORK CAPTURES THE INTRICATE DANCE BETWEEN DREAD AND ACCEPTANCE, MANIA AND CALM. KNOWING THAT THE VOID IS AT MY FEET, YET NO LONGER FEARING IT."      

Advertising
Advertising
PRADA FALL & WINTER 2021 CAMPAIGN FEELS LIKE PRADA
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PRADA FALL & WINTER 2021 CAMPAIGN FEELS LIKE PRADA

Fashion Feelings - emotions and senses, intimacy and tactility. The Fall/Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.     To feel has connotations both sensorial and emotional - rather than intellectual discourse, it is about instinct, spontaneity. Photographed by David Sims, each image is implicitly a fragment of an independent narrative - yet presented in serial, laid side-by-side, these photographs form a new abstract story of their own, expressing emotion. Deeper than appearance, this campaign is about what feels like Prada.     This narrative will come to life through a variety of experimental activations during Fall 2021, spanning digital and physical - life, re-fashioned, through the lens of Prada. Real-world spaces and quotidian objects will be enveloped in tactile patterns drawn from the Fall/Winter 2021 Prada collection, alongside building façades also featured in the campaign imagery - objects and places that can be touched, felt.     The Prada Fall/Winter 2021 campaign as a whole is a proposition, a proposal - positing a vision of a brand, intentionally multi-faceted, to reflect its complex and ever-transforming nature. It is that which - always - feels like Prada.     #PradaFW21 #FeelsLikePrada #Prada     Credits: Photographer: David Sims Creative director: Ferdinando Verderi Feelings - emotions and senses, intimacy and tactility. The Fall/Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.     To feel has connotations both sensorial and emotional - rather than intellectual discourse, it is about instinct, spontaneity. Photographed by David Sims, each image is implicitly a fragment of an independent narrative - yet presented in serial, laid side-by-side, these photographs form a new abstract story of their own, expressing emotion. Deeper than appearance, this campaign is about what feels like Prada.     This narrative will come to life through a variety of experimental activations during Fall 2021, spanning digital and physical - life, re-fashioned, through the lens of Prada. Real-world spaces and quotidian objects will be enveloped in tactile patterns drawn from the Fall/Winter 2021 Prada collection, alongside building façades also featured in the campaign imagery - objects and places that can be touched, felt.     The Prada Fall/Winter 2021 campaign as a whole is a proposition, a proposal - positing a vision of a brand, intentionally multi-faceted, to reflect its complex and ever-transforming nature. It is that which - always - feels like Prada.     #PradaFW21 #FeelsLikePrada #Prada     Credits: Photographer: David Sims Creative director: Ferdinando Verderi

ZALANDO ASSISTS ATHLETES WITH AN INSPIRING STORY IN SPORTS CAMPAIGN 'SUPPORTER FOR ATHLETES'
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ZALANDO ASSISTS ATHLETES WITH AN INSPIRING STORY IN SPORTS CAMPAIGN 'SUPPORTER FOR ATHLETES'

Fashion Zalando, Europe's leading fashion and lifestyle platform, launches the new sports campaign 'Supporter of Athletes'.     This campaign focuses on three inspiring stories of athletes. Assisted by well-known personalities and athletes Arie Boomsma and Inge de Bruijn, Zalando selects three talents for their latest campaign: Romy Rockx from Rotterdam, a trans man with his own gym for queer people, Rosalie van Druenen from 's Hertogenbosch, a young swimmer with a prosthetic leg training for the 2024 Paralympic Games and the Hadda family from Eindhoven, who have started a gym, Totally-Fit, where the community can feel welcome.     Zalando hopes to inspire and motivate people to start exercising (again). The campaign will go live during the Olympics on July 28.     Last June, Zalando appealed to all Dutch people to sign up and stand a chance of a motivation boost. Zalando selected three special sports stories for this campaign. Driven by ambition and passion, Romy Rockx, Rosalie van Druenen and the Hadda family have been captured in their daily lives by Zalando. Assisted by gym owner, presenter and ally of the LGBTQIA+ community Arie Boomsma and former top swimmer and four-time Olympic champion Inge de Bruijn, Zalando provided the three candidates with support and guidance during training and coaching sessions, with the aim of capturing their personal transformation and growth. promote their gyms.     Megan Maley, General Manager Zalando Benelux, explains: “With the 'Supporter of Sportsmen' campaign, we want to appeal to all Dutch people to bring out the best and strongest version of themselves through sport. It has been clear to us for some time that a little extra motivation and the right equipment influences your confidence and performance. That is why we think it is important to support local and diverse talent and to provide a platform to inspire people with their personal sports story. The campaign follows the success story after our sponsorship of RKSV Sterksel, the fifth-class finalist that has completely regained confidence and fun in the game thanks to Zalando's support.” Zalando, Europe's leading fashion and lifestyle platform, launches the new sports campaign 'Supporter of Athletes'.     This campaign focuses on three inspiring stories of athletes. Assisted by well-known personalities and athletes Arie Boomsma and Inge de Bruijn, Zalando selects three talents for their latest campaign: Romy Rockx from Rotterdam, a trans man with his own gym for queer people, Rosalie van Druenen from 's Hertogenbosch, a young swimmer with a prosthetic leg training for the 2024 Paralympic Games and the Hadda family from Eindhoven, who have started a gym, Totally-Fit, where the community can feel welcome.     Zalando hopes to inspire and motivate people to start exercising (again). The campaign will go live during the Olympics on July 28.     Last June, Zalando appealed to all Dutch people to sign up and stand a chance of a motivation boost. Zalando selected three special sports stories for this campaign. Driven by ambition and passion, Romy Rockx, Rosalie van Druenen and the Hadda family have been captured in their daily lives by Zalando. Assisted by gym owner, presenter and ally of the LGBTQIA+ community Arie Boomsma and former top swimmer and four-time Olympic champion Inge de Bruijn, Zalando provided the three candidates with support and guidance during training and coaching sessions, with the aim of capturing their personal transformation and growth. promote their gyms.     Megan Maley, General Manager Zalando Benelux, explains: “With the 'Supporter of Sportsmen' campaign, we want to appeal to all Dutch people to bring out the best and strongest version of themselves through sport. It has been clear to us for some time that a little extra motivation and the right equipment influences your confidence and performance. That is why we think it is important to support local and diverse talent and to provide a platform to inspire people with their personal sports story. The campaign follows the success story after our sponsorship of RKSV Sterksel, the fifth-class finalist that has completely regained confidence and fun in the game thanks to Zalando's support.”

Lois Jeans opens a new store  Galería Dos in Milan
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Lois Jeans opens a new store Galería Dos in Milan

Fashion This summer, Lois Jeans is once again pushing its boundaries and opening its second home in Milan; Galeria Dos. The picturesque Italian property has been transformed into a unique 'Casa Lois'; the store concept where the modern Mediterranean aesthetic can be felt in all expressions. At the end of June, just after the official opening, the new collection No.13 will also be available there. A Spanish 'finca' in the Milanese district of Brera Nestled among the antique shops and boutiques in the narrow streets of Milan's Brera district, lies Galería Dos. An idyllic escape from home, inspired by Spanish roots and intertwined with the Italian character hidden among the stones. Galería Dos is the realization of a dream, where Lois' deep-seated soul is tangible in every corner and in every detail. A contemporary atmosphere, yet full of rich history. By settling down in the Brera district, the brand gets where it belongs; a much-loved part of the city previously inhabited by artists and bohemians. “Home is not a place, it's a feeling” The classic white arches, high ceilings and idyllic stone pillars; 'Galeria Dos' is a true escape from the everyday. In the serene space, surrounded by the organic stones, authentic details form and you experience a sense of true tranquility while shopping. A harmonious place where time seems to stand still for a moment. The love for the country and the city is reflected in the natural materials and pays tribute to the Italian heritage. Stones from old Italian villas have been reused and given a new lease of life in the in-house designed interior. Besides the Italian influences and curated objects, Lois introduces her own designed piece of furniture; an organically shaped sofa, inspired by the natural contours of the Spanish country and specially made for this gallery. In combination with the warm thatched ceiling and light stucco, the store feels like a Spanish country house where you are not a customer but a guest. "Mi casa, es su casa".     Via Madonnina 15, 20121 Milan, Italy This summer, Lois Jeans is once again pushing its boundaries and opening its second home in Milan; Galeria Dos. The picturesque Italian property has been transformed into a unique 'Casa Lois'; the store concept where the modern Mediterranean aesthetic can be felt in all expressions. At the end of June, just after the official opening, the new collection No.13 will also be available there. A Spanish 'finca' in the Milanese district of Brera Nestled among the antique shops and boutiques in the narrow streets of Milan's Brera district, lies Galería Dos. An idyllic escape from home, inspired by Spanish roots and intertwined with the Italian character hidden among the stones. Galería Dos is the realization of a dream, where Lois' deep-seated soul is tangible in every corner and in every detail. A contemporary atmosphere, yet full of rich history. By settling down in the Brera district, the brand gets where it belongs; a much-loved part of the city previously inhabited by artists and bohemians. “Home is not a place, it's a feeling” The classic white arches, high ceilings and idyllic stone pillars; 'Galeria Dos' is a true escape from the everyday. In the serene space, surrounded by the organic stones, authentic details form and you experience a sense of true tranquility while shopping. A harmonious place where time seems to stand still for a moment. The love for the country and the city is reflected in the natural materials and pays tribute to the Italian heritage. Stones from old Italian villas have been reused and given a new lease of life in the in-house designed interior. Besides the Italian influences and curated objects, Lois introduces her own designed piece of furniture; an organically shaped sofa, inspired by the natural contours of the Spanish country and specially made for this gallery. In combination with the warm thatched ceiling and light stucco, the store feels like a Spanish country house where you are not a customer but a guest. "Mi casa, es su casa".     Via Madonnina 15, 20121 Milan, Italy

SAINT LAURENT OPENS NEW STORES IBIZA MYKONOS
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SAINT LAURENT OPENS NEW STORES IBIZA MYKONOS

Fashion Saint Laurent opens new stores in the Balearic Islands, in Ibiza, Spain and in Mykonos, Greece.     Located in La Marina in Ibiza, the new store embodies the Saint Laurent store concept and re ects the minimalist and timeless sophistication of the Art Deco style. The store features white statuario marble walls, concrete oors & walls and structures in nickel-plated brass with extra clear glass. The boutique offers a wide selection of products from the women’s categories, including ready-to-wear, leather goods, shoes, sunglasses and jewelry.     The Mykonos store is located in the well-known “Nammos Village” , using local technique, the walls and oors are composed of gray and white tadelakt. Signature features found within the new store include nickel-plated brass structures with extra clear glass, as well as exotic frayed wood. The store features a terrace which includes white and black marble tables and a seating area under a pergola.     The store offers a wide selection of products from the men’s and women’s categories     A selection of unique African artworks and vintage furniture will also complete both spaces. These two new stores offer a complete vision of the brand and an original shopping experience that re ects the identity of Saint Laurent.     Saint Laurent currently has 4 stores in Spain and 2 in Greece.     The store in Ibiza is located Marina Ibiza Passeig Joan Carles I, 20 Bloque 5 - Local 4 07800 Ibiza Spain   The store in Mykonos is located Nammos village Psarou beach Mykonos 84600 Greece Saint Laurent opens new stores in the Balearic Islands, in Ibiza, Spain and in Mykonos, Greece.     Located in La Marina in Ibiza, the new store embodies the Saint Laurent store concept and re ects the minimalist and timeless sophistication of the Art Deco style. The store features white statuario marble walls, concrete oors & walls and structures in nickel-plated brass with extra clear glass. The boutique offers a wide selection of products from the women’s categories, including ready-to-wear, leather goods, shoes, sunglasses and jewelry.     The Mykonos store is located in the well-known “Nammos Village” , using local technique, the walls and oors are composed of gray and white tadelakt. Signature features found within the new store include nickel-plated brass structures with extra clear glass, as well as exotic frayed wood. The store features a terrace which includes white and black marble tables and a seating area under a pergola.     The store offers a wide selection of products from the men’s and women’s categories     A selection of unique African artworks and vintage furniture will also complete both spaces. These two new stores offer a complete vision of the brand and an original shopping experience that re ects the identity of Saint Laurent.     Saint Laurent currently has 4 stores in Spain and 2 in Greece.     The store in Ibiza is located Marina Ibiza Passeig Joan Carles I, 20 Bloque 5 - Local 4 07800 Ibiza Spain   The store in Mykonos is located Nammos village Psarou beach Mykonos 84600 Greece

HERON PRESTON x GENTLE MONSTER
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HERON PRESTON x GENTLE MONSTER

Accessories Gentle Monster and Heron Preston are thrilled to announce the launch of their first collaboration.     The new collection, inspired by the bold workwear design at the core of Preston’s vision, incorporates the brand’s signature 'spirit level' element into eyewear.     Heron Preston, founder and creative director of his namesake brand, was first drawn to this partnership thanks to Gentle Monster’s deep understanding of how to connect and juxtapose culture and art in authentic yet relatable ways.     This collection features three sunglasses in different color variations and a limited edition, custom designed case. The collaboration eyewear will be released on July 29th worldwide and available at Gentle Monster and Heron Preston's on and offline stores and global select shops.     Additionally, a special offline event will launch in late July to celebrate this joint effort. Tune in to further details on Gentle Monster and Heron Preston's social media channels.     "The level was first introduced in the collections as a heel on our women's boot. Given the success and excitement around that idea we challenged ourselves to think of other ways the level could be applied across different product categories. The shape and construction of sunglasses is the perfect platform for this idea. The horizontal line that creates the temple on the side of the glasses directly relates to the line of a level. It was the perfect fit. I decided to collaborate with GM because they always have supported big ideas and ambitious thinking. They understand how to connect through culture & arts in the most authentic ways and so working with them made me feel confident that they would be able to carry out my vision”, says Heron Preston.       Crafted in collaboration with Heron Preston, Level 0 01 is a rectangular silhouetted acetate frame with 100% UV protected black lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.     Crafted in collaboration with Heron Preston, Level 0 01(B) is a rectangular silhouetted acetate frame with 100% UV protected black lenses. The solid, wide sunglasses are accentuated by the bold edges and blue colored level details on each temple, combining both brands’ identities into one design.   Crafted in collaboration with Heron Preston, Level 0 C1 is a rectangular silhouetted acetate frame with 100% UV protected clear lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.   Crafted in collaboration with Heron Preston, Level 0 NY1 is a rectangular silhouetted acetate frame featuring a navy gradient front and 100% UV protected navy lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.     Heron Preston x Gentle Monster collaboration package features a soft eyewear pouch in a hard case that unfolds into a spirit level. Gentle Monster and Heron Preston are thrilled to announce the launch of their first collaboration.     The new collection, inspired by the bold workwear design at the core of Preston’s vision, incorporates the brand’s signature 'spirit level' element into eyewear.     Heron Preston, founder and creative director of his namesake brand, was first drawn to this partnership thanks to Gentle Monster’s deep understanding of how to connect and juxtapose culture and art in authentic yet relatable ways.     This collection features three sunglasses in different color variations and a limited edition, custom designed case. The collaboration eyewear will be released on July 29th worldwide and available at Gentle Monster and Heron Preston's on and offline stores and global select shops.     Additionally, a special offline event will launch in late July to celebrate this joint effort. Tune in to further details on Gentle Monster and Heron Preston's social media channels.     "The level was first introduced in the collections as a heel on our women's boot. Given the success and excitement around that idea we challenged ourselves to think of other ways the level could be applied across different product categories. The shape and construction of sunglasses is the perfect platform for this idea. The horizontal line that creates the temple on the side of the glasses directly relates to the line of a level. It was the perfect fit. I decided to collaborate with GM because they always have supported big ideas and ambitious thinking. They understand how to connect through culture & arts in the most authentic ways and so working with them made me feel confident that they would be able to carry out my vision”, says Heron Preston.       Crafted in collaboration with Heron Preston, Level 0 01 is a rectangular silhouetted acetate frame with 100% UV protected black lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.     Crafted in collaboration with Heron Preston, Level 0 01(B) is a rectangular silhouetted acetate frame with 100% UV protected black lenses. The solid, wide sunglasses are accentuated by the bold edges and blue colored level details on each temple, combining both brands’ identities into one design.   Crafted in collaboration with Heron Preston, Level 0 C1 is a rectangular silhouetted acetate frame with 100% UV protected clear lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.   Crafted in collaboration with Heron Preston, Level 0 NY1 is a rectangular silhouetted acetate frame featuring a navy gradient front and 100% UV protected navy lenses. The solid, wide sunglasses are accentuated by the bold edges and level details on each temple, combining both brands’ identities into one design.     Heron Preston x Gentle Monster collaboration package features a soft eyewear pouch in a hard case that unfolds into a spirit level.

 TWO JEYS LAUNCH THE NEW COLLECTION "ISLA BONITA"
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TWO JEYS LAUNCH THE NEW COLLECTION "ISLA BONITA"

Jewelry ISLA BONITA is an ode to good vibes, to color, to summer. A collection that, although far from being TWOJEYS style for being colorful, where the sun, daisies and peace are the insignia of this collection, has the essence of the purest TJ style.     With the arrival of summer, and with the inauguration of the TWOJEYS VILLA in Ibiza, ISLA BONITA is THE star collection of the summer, where not only jewelry - as the brand is used to - is the icing on the cake. This time, TWOJEYS bets for bucket hats, scarfs, tote bags and rugs in the purest style of IBIZA, an island that will be the headquarters of the brand throughout the summer and celebrating the second anniversary of the brand on July 30.     TWOJEYS presents the collection consisting of a total of 10 necklaces, 4 rings, 4 earrings, 2 bracelets, 1 body chain, 4 bucket hats, 4 tote bags, 4 scarfs and 5 rugs. The whole set to enjoy this summer in the purest ISLA BONITA style.   ISLA BONITA pays tribute to Ibiza, one of the most beautiful islands in the Mediterranean. The island of color, fun, crystal clear waters, nature, sun, long days and endless nights.     ISLA BONITA IS NOW AVAILABLE FOR PRE-ORDER AT TWOJEYS.COM ISLA BONITA is an ode to good vibes, to color, to summer. A collection that, although far from being TWOJEYS style for being colorful, where the sun, daisies and peace are the insignia of this collection, has the essence of the purest TJ style.     With the arrival of summer, and with the inauguration of the TWOJEYS VILLA in Ibiza, ISLA BONITA is THE star collection of the summer, where not only jewelry - as the brand is used to - is the icing on the cake. This time, TWOJEYS bets for bucket hats, scarfs, tote bags and rugs in the purest style of IBIZA, an island that will be the headquarters of the brand throughout the summer and celebrating the second anniversary of the brand on July 30.     TWOJEYS presents the collection consisting of a total of 10 necklaces, 4 rings, 4 earrings, 2 bracelets, 1 body chain, 4 bucket hats, 4 tote bags, 4 scarfs and 5 rugs. The whole set to enjoy this summer in the purest ISLA BONITA style.   ISLA BONITA pays tribute to Ibiza, one of the most beautiful islands in the Mediterranean. The island of color, fun, crystal clear waters, nature, sun, long days and endless nights.     ISLA BONITA IS NOW AVAILABLE FOR PRE-ORDER AT TWOJEYS.COM

Filling Pieces opens brand new Flagship Store in the heart of Amsterdam
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Filling Pieces opens brand new Flagship Store in the heart of Amsterdam

Fashion Amsterdam fashion brand Filling Pieces has opened a new Flagship Store. Located underneath their head office at Spuistraat 168, the brand’s Flagship retail space will offer the full brand experience, complemented with music, events and special collaborations.     “In a time where retail is facing immense pressure, it is forced to change drastically in order to survive. With our Flagship Store we are reshaping the conventional notion of the retail experience by translating our brand values into a space, and turning it into a community hub where we can bring like minded people together. It is, quite literally, the center of the Filling Pieces universe.” - Says founder and creative director Guillaume Philibert.     After opening their first Satellite store in the 9 streets in Amsterdam last year, Filling Pieces continues their physical retail expansion with a fully flexible retail space. Like their Satellite Store, the Flagship is designed by former Filling Pieces Art Director Daniele Misso, who continues the aesthetic of the Berenstraat store into the Flagship via hard contrasts between products and materials, using metal and concrete, with bright colour accents throughout the space.   “For the Flagship Store design, we drew inspiration from the Italian Superstudio movement, which emerged in the late 60s. It’s design methodology is based on partitioning a space via grids, and using them as a guideline for incorporating certain design elements. The light installation was designed to give the store a sense of continuity, and the feeling of one big space which holds smaller, strategically placed elements and structures. The open retail floor, for example, has grids which hold seating areas where people can interact with each other, as well as a mix of sculptural art installations and product displays. The rear grids of the space, which hold the lounge area and fitting rooms, were used to create yet another, more intimate experience using a sheltered structure and rich material textures. As a whole, the store projects the feeling of a contemporary art gallery; where all the elements become sculptural at the service of the Filling Pieces collections, yet at the same time provide a social setting for the brand’s community”, explains Daniele Misso.     CREDITS: Design: Daniele Misso  Photography 1: Ewout Huibers (@ewouthuibers) ​Photography 2: Daniele Misso (@daniele.misso) Amsterdam fashion brand Filling Pieces has opened a new Flagship Store. Located underneath their head office at Spuistraat 168, the brand’s Flagship retail space will offer the full brand experience, complemented with music, events and special collaborations.     “In a time where retail is facing immense pressure, it is forced to change drastically in order to survive. With our Flagship Store we are reshaping the conventional notion of the retail experience by translating our brand values into a space, and turning it into a community hub where we can bring like minded people together. It is, quite literally, the center of the Filling Pieces universe.” - Says founder and creative director Guillaume Philibert.     After opening their first Satellite store in the 9 streets in Amsterdam last year, Filling Pieces continues their physical retail expansion with a fully flexible retail space. Like their Satellite Store, the Flagship is designed by former Filling Pieces Art Director Daniele Misso, who continues the aesthetic of the Berenstraat store into the Flagship via hard contrasts between products and materials, using metal and concrete, with bright colour accents throughout the space.   “For the Flagship Store design, we drew inspiration from the Italian Superstudio movement, which emerged in the late 60s. It’s design methodology is based on partitioning a space via grids, and using them as a guideline for incorporating certain design elements. The light installation was designed to give the store a sense of continuity, and the feeling of one big space which holds smaller, strategically placed elements and structures. The open retail floor, for example, has grids which hold seating areas where people can interact with each other, as well as a mix of sculptural art installations and product displays. The rear grids of the space, which hold the lounge area and fitting rooms, were used to create yet another, more intimate experience using a sheltered structure and rich material textures. As a whole, the store projects the feeling of a contemporary art gallery; where all the elements become sculptural at the service of the Filling Pieces collections, yet at the same time provide a social setting for the brand’s community”, explains Daniele Misso.     CREDITS: Design: Daniele Misso  Photography 1: Ewout Huibers (@ewouthuibers) ​Photography 2: Daniele Misso (@daniele.misso)

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