MATERIEL PRESENTS THEIR PRE-FALL 2023 COLLECTION
If briefly describing the Pre-Fall 2023 collection by MATERIEL: this is a completely new communication form. This is still the same Materiel woman, but with a different word, sound and manner. The launch of this collection coincides with the return of the brand to the original type of creative approach – the combination and embodiment of several young designers into a single, cohesive mechanism under the wings of CEO Maia Gogiberidze.
These are the true origins of the factory and the corporation; collectively and collaboratively forming one united organism. As the creative head, Maia Gogiberidze is now paving the road for three young designers from the academy who have been in the company since last year. It is immediately and clearly visible that the Materiel woman is even stronger, even bolder. As always, she has something to say, but she has already established the voice she wants to convey to each of us. The collection is 94% “clean” and responsible, consisting of certified fabrics along with details.
campaign by JAMPROJECT @JAMPROJECT_
cast MARISHA GVIDANI @MARISHAGVIDANIII @GEOMODELS
SOPO LIPARTELIANI @5984315575TH
NINO CHICHINADZE @CHIIIICHIIII7
makeup @LUCHIADEVEJIEVA @MAKEUPINSTITUTEGEORGIA