Prepare for a grand journey into the world of MARTINI as they bring their global celebration to fans worldwide.From MARTINI’s iconic star studded terrazza party in Milan, to the ‘Aperitivo in the Sky’ giveaway in the Netherlands. With great enthusiasm, MARTINI promises that 2023 will surpass all expectations, making it their most significant year to date.

“This year is MARTINI’s year.”

Founded in 1863 by Alessandro Martini and Luigi Rossi, MARTINI has become a symbol of Italian aperitif culture, leaving an indelible mark on the scene. MARTINI represents a joyous way of life, where people come together to savor each other’s company in a stylish and harmonious manner. For over 160 years, MARTINI has consistently elevated social gatherings, emphasizing quality, style, and elegance, fostering a culture of celebration and refinement.

“Around the world we celebrate 160 Years of Italian Taste. We want to remind everyone of MARTINI’s iconic Italian legacy and get them excited about what’s to come in the future,” said Victoria Morris, Vice President at MARTINI.

Back in 1958, MARTINI organized the famous opening of the MARTINI Terrazza in the heart of Milan: a stylish rooftop bar with the perfect aperitif setting. Quickly emerging as a hotspot of Italian culture and a destination for major fashion and movie stars. Over the years, MARTINI has worked with the “who’s who” of the red carpet, including Gwyneth Paltrow, George Clooney and Charlize Theron. This year MARTINI celebrates its iconic past with a party in – of course – Milan’s famous Terrazza in July, with live music by Mia Moretti and guests including Chiara Ferragni.

In the Netherlands, MARTINI kicks off its 160 years with the special ‘Aperitivo in the Sky’ giveaway, to make quality time with friends and/or family unforgettable. Through this promotion, fans and friends have the chance to win a once in a lifetime aperitif in a hot air balloon. Tickets for this unique experience can be won through the MARTINI landing page: The promotion runs from June 1 to July 31, 2023 and winners will be announced monthly and no later than August 15.

The classic Bianco is the real deal for the purists – bridging the gap between the past and the present with which MARTINI evolves and to this day complements any social occasion with light and refreshing drinks. From the Non-Alcoholic Vibrante and Floreale, for the non-alcoholic bon vivants, to the handy ready-made Italian classic MARTINI Bellini and MARTINI Limoni cocktails, MARTINI responds perfectly to the ‘Anywhere, Anytime’ idea.