THE MARC O’POLO CHRISTMAS CAMPAIGN 2021 LIGHTENS TRAVELING.
The annual Marc O’Polo Christmas initiative is traditionally dedicated to a good cause. Christmas 2021 continues this tradition, building on all of the sustainability e orts made during the year while focusing on sustainable travel.
How we travel, and how often, has changed signi cantly and is being reshaped by two major themes: sustainability and health. The pandemic has turned the everyday into the extraordinary. Travelling is no longer a given, whether for vacations, bank holi- days or special occasions; whether to see friends and family, visit dream destinations or attend business meetings. We are rethinking travel’s meaning and increasingly asking ourselves what impact our ights, boat trips, and car and train journeys are having on our environment. We want to celebrate travel again: more sustainably and consciously. And CO2-neutral. Hence the title of this year’s Christmas capsule collection: “COMING HOME FOR THE HOLIDAYS – Travel lightly: With every purchase, we are sponsoring a climate project saving 50kg of CO2.”
The finely curated Sustainable Travel Essentials collection offers everything one needs to lighten the journey during the festive season: Marc O’Polo products with sustainable standards as well as selected products created in cooperation with Native Union and Sprekenhus. For every item sold from the Christmas capsule collection, Marc O’Polo will work with ClimatePartner to support a climate project that o sets 50kg of CO2. This roughly equates to a train journey of 640km, or a car journey of around 150km, and symbolises the upcoming Christmas journey to visit friends and family.
Scandinavian and stylish. Casual and contemporary. The Sustainable Travel Essentialscollection combines all styles for the modern head-to-toe look. From outerwear to trousers to cardigans and various top styles. From bag to shoes, hat to scarf to gloves: All Marc O’Polo from the collection products bear the sustainable product label, as do all technical must-haves from Marc O’Polo and Native Union to match the collection, as well as all grooming travel companions from Marc O’Polo and Sprekenhus.
Marc O’Polo has been a partner of ClimatePartner since 2020. Together, the two have already implemented several climate protection projects. As part of its “01 Journey – 10 Pathways” sustainability strategy, Marc O’Polo has set itself the goal of becoming a climate-neutral brand by 2025.
The Sustainable Travel Essentials collection will be available in the Marc O’Polo online store and selected stores from mid-November.