MARC JABOBS COLLABORATES WITH BLUMARINE ON A Y2K CAPSULE COLLECTION

Italian flair meets American streetwear. Heaven by Marc Jacobs collaborates with Blumarine on a special capsule collection that combines ultra-feminine Y2K aesthetics with undeniably cool runway language. 

The campaign enlisted the talents of esteemed artist Petra Collins, renowned stylist Lotta Volkova, and features a diverse cast of models. Set within a high school backdrop, the images evoke a sense of youthful energy and captures the spirit of self-expression in a truly authentic way. 

Utilizing the best-selling items across both brands, the worlds of Heaven and Blumarine collide to create an elevated collection with a romantic sensibility. Consisting of 11 pieces, the collection features pink camo print pieces, and embroidered denim tops, jackets and skirts that can be mixed and matched to create full looks. 

“I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way.” 

Nicola Brognano, Blumarine Creative Director

“In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images. There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us. I love the way Nicola and his team interpreted Marc and the Heaven brand codes in his very Blu way! I’m such a genuine fan of Nicola and his approach to Blumarine, and feel really lucky to have worked with him.”

Ava Nirui, Heaven by Marc Jacobs Creative Director