The young fashion label Maium, which makes raincoats from recycled plastic bottles, has reached a special moment. By the end of 2020, the millionth bottle will be reused, at least 66 plastic bottles will be melted down for each coat. The bottles have been collected from the ocean and from domestic waste, especially from Asia. In the next 5 years, the brand expects to grow to a level where they recycle at least 5 million plastic bottles per year.

‘Rainwear is by definition designed to protect us from the elements. The effort we make to reconnect with nature by applying sustainable ways of design is our way of giving something back and protecting the elements from us the other way around. We want to prove that fashion and innovation don't have to harm the earth.’ – Hendrik van Benthem, co-founder Maium.