MAISON VALENTINO OPENS ITS NEW BOUTIQUE IN DE BIJENKORF AMSTERDAM
Maison Valentino is pleased to announce the opening of the Valentino boutique inside the De Bijenkorf Men.
The newly renovated boutique, which is over 82 square meters, marks an important step in the development of Valentino’s worldwide retail network expansion featuring the new store concept. The new concept originates from a rethink of the brand’s relationship with its clients, which becomes the central focus of the design story and sets the tone for a client journey inspired by Italian hospitality, devised as a ritual guided by the store team through the spaces. The store becomes a new home for the brand and an intimate places to welcome its clients, placing human connections at the heart of Valentino, celebrating the Maison’s iconic codes and its Italian heritage.
The new opening represents the Maison’s identity as Maison de Couture, through interior design coinciding with the brand’s artisanal approach and aesthetic. The boutique imbueds with an eclectic material palette and details inspired by Roman buildings, offers an intimate shopping experience and distinctive service in a more comfortable environment.
The boutique concept around the idea of Maison as synonymous with intimacy, uniqueness and warm translated into the store and Couture that reminds the obsession for details, mastery, care, creativity.
Maison Valentino relied on specialized craftsmen such as Fabio Cinti for the interior design, who originally developed the geometric brass compositions, decorative objects that fuse a contemporary language with an ancient craft.
For this reason, in order to feel at home and increase the sense of comfort within each boutique, there is a careful choice and selection of furniture, and the new boutique will feature graphic carpets by contemporary manufacturer Golran.
The Valentino Men’s ready to wear collection, Valentino Garavani accessories and the Valentino eyewear collection are showcased through a discreet setup featuring unexpected Design details.
The Valentino boutique De Bijenkorf Men will be opened to the public starting from Dec 1st.