MAISON MARGIELA INTRODUCES REFILLS FOR POPULAR ‘REPLICA’ SCENTS
LET YOUR MEMORIES LAST EVEN LONGER WITH THE NEW ‘REPLICA’ REFILLS FROM MAISON MARGIELA
If one Replica bottle were to stay with you for the rest of your life, the memory of it would too. The possibility of refilling it exists, to bring this memory to life over and over again, invoking feelings and experiences each time you ‘refill’ the bottle.
From the very beginning, upcycling has always been central to Maison Margiela’s artistic creativity. The Replica clothing line of reproduced second-hand clothing was the inspiration for creating the Replica fragrance collection. All of these fragrances capture moments, emotions and memories that we all share. And now, Maison Margiela Fragrances ensures that all of these memories will last even longer, with a redesigned, eco-responsible bottle and user-friendly refills.
The bottle is made of 10% recycled glass and has become 19% lighter compared to the original. This new Replica bottle also has a new cap that can be easily removed so that the bottle can be refilled more quickly but also easily recyclable. At the top, a Tencel cord made of natural wood fibers is wrapped around it; less water is used to produce this material than the previously used cotton.
For the first time, refills are available for the 4 ‘Replica’ bestsellers: Lazy Sunday Morning, By the Fireplace, Jazz Club, and Beach Walk.