M05CH1N0 JEANS – PreFall 2023 Collection Launch
Moschino debuts “M05CH1N0 JEANS,” a new line of women’s ready-to-wear and accessories inspired by denim culture, history, and heritage. The first collection will be Pre-Fall 2023.
The line is a reinterpretation of the 1986 MOSCHINO JEANS line by the House founder, Franco Moschino and will capture the classic spirit of jean culture and history with defining denim characteristics utilizing current methods of design and production.
The collection pays tribute to the archetypical brand values: tongue-in-cheek irony and cultural symbols as artistic commentary. It will feature stone washed, sanforized, patchwork, frayed and clean stitching on non-traditional textiles.
M05CH1N0 JEANS is rebellion through craftsmanship; the House’s heritage use of trompe l’oeil visual effect and a designer vs. industrial approach reinterprets the definition of “jean,” a clothing cornerstone that has broken its way into rock n roll, sports, runway and museum halls of fame.
The M05CH1N0 JEANS look is a tribute to the spirit and chronicles of denim history: from traditional European roots to American pop culture. It is uniform workwear transformed into a symbol of rebellion, reinvention and retrospection.
The collection features a range of items in both womenswear and accessories in true denim, chambray, cotton, jersey, velour and leather.
Each silhouette will pay tribute to a classic Moschino House design with a characteristic jean twist. Each M05CH1N0 JEANS item will feature custom rivets and arcuate.
The M05CH1N0 JEANS collection will be available globally in-store and online starting from June 2023.