LOVE STORIES X SELF STUDIES REWRITE THE RULES OF NEW YEAR’S RESOLUTIONS
“The Detox” partnership challenges the typical restrictions of New Year’s resolutions instead, encouraging intimate and empowering self-love.
Love Stories Intimates, the luxury lingerie brand known for its playful and comfortable designs, is excited to announce a new collaboration with Self Studies, the online store for offline pleasure. Challenging the trend of the January “Detox”, the collaboration reminds women to strip back to themselves and get in touch with their most intimate needs.
“At Love Stories we believe that feeling confident and comfortable in your own skin is the key to true empowerment,” says Marloes Hoedeman, Founder and Creative Director of Love Stories. “Our partnership with Self Studies is such a natural fit for us to channel this philosophy. Self-love is much more than a trend, and we believe that feeling confident in who you are — in mind, body and intimacy — is a great expression of it. This year, we encourage you to skip the resolutions. Study yourself, focus on your pleasure, and give yourself a wet January, not a dry one. You don’t need to become anything other than what you already are.”
Self Studies and Love Stories are intrinsically linked through shared philosophies and visions. Both brands seek to normalise the idea that intimacy and self love should be at the forefront of daily wellness — no taboos, no shame, and only true empowerment.
The collaboration will feature a new collection of colourful Love Stories sets, with a curated selection of sex toys and self-care products from Self Studies. Altogether, it celebrates the connection in female-focused design and empowering values between the two brands.
Starting January 17, all the items will be available worldwide in Love Stories boutiques and on lovestoriesintimates.com.