Louis Vuitton's “Game On” collection
Fashion is a game. Presented during Louis Vuitton’s 2021 Cruise Collection by Artistic Director of Women’s Collections Nicolas Ghesquière, Game On sees creative freedom playing with canvas and lines mingling between the Monogram flowers and four suits of a card deck. French actor and Louis Vuitton ambassador Léa Seydoux embodies this new collection and jumps into a fantasy illusion where clubs bloom, spades pierce, diamonds sparkle, and the almighty heart reigns. Through a transversal collection, Game On plays its ace on the House’s most iconic pieces including leather goods, ready-to-wear, shoes and accessories.
Game On Canvas sees the Monogram reinterpreted on a black or white background with contrasting colours of bright blue and poppy red - a tiny heart replaces the House’s signature blossom. Here, the Petite Malle and Vanity PM in black and white make for an eye-catching statement. The geometric Square bag in white leather with a golden chain ups the ante.
The Dauphine, Speedy, Neverfull, and Keepall in Game On Monogram are adorned with enlarged suits of cards, giant hearts and blossoms in vivid red, blue, pink and purple, paired with golden hardware. A pair of Archlight trainers in white with leather trimmings sport a bright red heart, perfect to pair with the Paname bags duo. The queen of hearts, the Monogram Heart bag, stands true to its name as the first ever heart shaped bag. Raising the stakes, Capucines BB in white Taurillon leather and the Twist in white Epi leather complete this game of illusion.
A royal flush, the collection expresses a particular art of living that keeps the trunk-making heritage alive. It’s the symbolism of a deck of cards, he traveller’s loyal companion, endless entertainment that cultivates togetherness. Game On is a lighthearted adventure in which all of the House’s spheres of expertise play a role, driven by passionate craftsmanship, their winning hand.
Already available in selected Louis Vuitton stores worldwide.