LOUIS VUITTON WELCOMES LE SSERAFIM AS NEW AMBASSADORS WITH EXCLUSIVE CAPSULE COLLECTION
Louis Vuitton announces South Korean girl band, LE SSERAFIM, as its newest House Ambassadors as they front the campaign for a new capsule collection of bags exclusive to the South Korean market.
An anagram of “I’M FEARLESS,” LE SSERAFIM – the five-member group composed of KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE– made their debut in May 2022 with the EP FEARLESS. The band has since garnered international acclaim for their powerful presence in the music scene and their strong on and off-stage style. The act was notably invited by Louis Vuitton’s Artistic Director of Women’s Collections, Nicolas Ghesquière, to his first Women’s Prefall 2023 show in Seoul, followed by a performance at the after party.
In reference to this announcement, Nicolas Ghesquière says: ”I am very excited that LE SSERAFIM are joining Louis Vuitton as House Ambassadors. We met for the first time at my Prefall show in Seoul and I really loved the energy they brought to the afterparty with their performance. They each have such a unique style that together feels very cool and authentic.”
The new House Ambassadors now star as the face of Louis Vuitton’s latest capsule collection. Inspired by the statement bags that walked the runway across the Korean capital’s Jamsugyo Bridge, the capsule is comprised of reimagined versions of emblematic styles and fresh redesigns of the Maison’s icons. Among the collection are exclusive colourways of the GO-14, a sophisticated bag conceived by Nicolas Ghesquière in 2015 that draws inspiration from the crisscrossed malletage cushioning on the inside of trunks; the Pochette Ecusson, boasting embossed lettering across an angled silhouette; and the Noé Purse, reinterpreted with a twist inspired by the Bok-ju-meo-ni, a traditional bag that symbolizes good fortune. The campaign reprises the dramatic setting of the Prefall show. Through the tunnel, across the bridge and along the promenade, the five performers boldly present these exclusive models against the frenetic interplay of the urban environment.
Louis Vuitton is delighted to welcome LE SSERAFIM on this collaborative journey ahead.