The Other Side Of Sweetness Louis Vuitton demonstrates its advanced mastery in horological automata with a new feminine timepiece.

Introducing the first in-house self-winding automaton movement, the Tambour Fiery Heart Automata is a distillation of high-watchmaking savoir-faire, enacted by Louis Vuitton’s specialist movement workshop La Fabrique du Temps Louis Vuitton in Geneva. Under the candy-bright hues and alluring textures of an engraved grand feu enamel dial, the Louis Vuitton Tambour Fiery Heart Automata bears a movement of formidable ingenuity and pin-sharp precision. The aesthetic of Louis Vuitton’s latest creation hides a piercing intellect, reminding us that nulla rosa sine spini; there is no rose without its thorn.

A Mechanism In Full Bloom

High watchmaking at Louis Vuitton flowered at the beginning of the 21st century, leading up to the creation of a small handful of bespoke automaton timepieces for special clients. In 2021, the Maison communicated about this side of the brand’s in-house watchmaking expertise for the first time, entering the Tambour Carpe Diem Automata in competition at the Grand Prix d’Horlogerie de Genève (GPHG). The jumping-hours automaton watch came away with the Audacity prize, a discretionary category awarded only on years when the Jury recognises a worthy candidate.

Louis Vuitton’s next stride in the realm of automaton timepieces continues to explore the theme of blended passion and savoir-faire. After the exuberance of Carpe Diem, the duality of Tambour Fiery Heart Automata.

The motif of a rose and its entwined thorny vines has been taken further than the Maison initially broached in the enamel-dial Escale Spin Time Only Watch (2019). Motion and dynamism define the Tambour Fiery Heart Automata, but even more provocative is the revelation that lies beneath the lush petals and glossy heart of its dial, the first in-house enamel dial from Louis Vuitton.

At the push of a button at the 8 o’clock position, the Tambour Fiery Heart Automata blooms under the touch of its wearer, in a lush profusion of dial animations.