Parfums Louis Vuitton reveal the new Spell On You campaign images featuring Léa Seydoux, photographed by Jean-Baptiste Mondino. The House ambassador is the face of the sensual fragrance, inspired by the very first of all journeys : emotion.

A sensual prolongation of the travelling spirit that has been the essence of the House since its founding, Parfums Louis Vuitton now unveils a new women’s fragrance inspired by the very first of all journeys: emotion. In the original sense of the term: that which puts us in motion. Composed in Grasse by Louis Vuitton Master Perfumer, Jacques Cavallier Belletrud, Spell On You captures the excitement of lovers’ games. The delicious tension that arises when two lovers are drawn to one another like magnets.

The Game of Love

Seeking. Finding. Surrendering, then shying away… and starting all over again. As a playground, amorous passion is an utter thrill. At once romantic and mischievous, carnal and jubilant, the latest perfume by Louis Vuitton captures the ambivalence of intimacy, wavering between sensuality and complicity. An ecstatic betwixt and between!

A Magical Impression

A passionate creator, Master Perfumer Jacques Cavallier Belletrud dedicates an irresistibly seductive fragrance trail to the woman who is “both romantic and a conqueror.” It is a scent that becomes one with its wearer, granting her a powerful force of attraction. Olfactory enchantment and a magnetic, haunting allure, as its name suggests. Spell On You: three heady syllables compose an unforgettable refrain. Like an invitation one simply can’t refuse. A hypnotic fragrance, Spell On You concentrates its charm right down to its colour: asimultaneously innocent and provocative pink, at once fresh and sensual. From start to finish, Louis Vuitton’s new women’s fragrance plays the card of seduction right on the line between spontaneity and sophistication.