Louis Vuitton Unveils Bespoke Perfume Service
Louis Vuitton perpetuates the Art of Personalization and launches its bespoke Haute Perfumery service with Master Perfumer Jacques Cavallier Belletrud. A unique creation, conceived and made in Grasse.
It all started in Jacques Cavallier Belletrud’s creative atelier at Les Fontaines Parfumées in Grasse, the cradle of perfumery and leatherworking trades. Since 2012, this is where the Master Perfumer has conceived his most beautiful olfactive propositions for the House. Now, he is opening his workshop to bespoke perfumery, for unique and personalized creations made upon request, in the tradition of the special orders that have been rooted deeply in the Louis Vuitton DNA since 1854.
“I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop,” explains Jacques Cavallier Belletrud. “To me, this bespoke Haute Perfumery service represents the essence of the House, because ultra personalization has always been at the heart of Louis Vuitton.”
The objective of this unique and privileged moment is to create the client’s olfactory portrait. Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. In the process, a genuine, intimate collaboration takes shape between client and Master Perfumer. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing a scent and develops several formulas in his atelier at Les Fontaines Parfumées in Grasse. To do so, he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality. Jacques Cavallier Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to- measure composition.
An exceptional showcase:
It takes several months to finalize a fragrance formula. The perfume is then composed by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées. In the meantime, the trunk in which the perfume will be presented is specially crafted in Asnières, Louis Vuitton’s historic workshop and the cradle for all of its special orders. This unique and personalizable trunk holds four 100ml bottles, three 200ml bottles, a 100ml travel case, a travel spray, plus 16 refills.
A sustainable service:
As with all of the House’s perfumes, made-to-measure Haute Perfumery benefits from a refill service upon request, which is available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be forever inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature may be perpetuated.
Special orders: Historic savoir-faire:
Since its founding, the House has accompanied clients in their quest for rare and exceptional products and perpetuated the Art of Personalization, a tradition inscribed in the trunk-maker’s DNA since 1854. In 1859, the House opened its workshop in Asnières, just outside Paris. To this day, trunks and special orders are crafted there by highly qualified artisans for travellers the world over. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here. More recently, the House’s historic workshop crafted cases for transporting
the world’s most prestigious sports trophies, including those for the FIFA, the French Open, and the NBA, as well as Sneaker and Vanity Trunks — contemporary versions of the cosmetic cases of the 1920s.
The special order service will be available starting in November 2020.