Louis Vuitton reveals a newly designed store in Amsterdam, a celebration of the Maison’s savoir-faire and Dutch’s heritage.

Establishing its first store in the preeminent P.C. Hooftstraat in 2002, Louis Vuitton started its relationship with the Netherlands within an iconic location in Amsterdam which has become through the years a locus between the Maison and its clients. The journey continued in 2021 in a new nearby temporary store, showcasing concurrently a cutting-edge design and expansive new offer. Today and after four years of reconstruction, P.C. Hooftstraat 67 reopens with a rejuvenated facade paying tribute to the architectural heritage of the edifice. Adorned with its original anchors, the structure displays a distinctive wooden frame in renewed oakwood and invite clients to pass the threshold to discover the Maison’s new space. Housing a curated selection of furnishings and art pieces, the interior applauds both renowned Dutch artists and designers.

Premiering in the Netherlands, the Maison’s complete universe is now showcased across three floors and includes the women’s & men’s ready-to-wear, leather goods, shoes, perfumes & accessories. A dedicated space to timepieces and jewelry complements the new offer alongside an expansive selection of the Maison’s historic trunks, luggage, and travel accessories.

Travel Destination

Crossing the threshold of the main entrance, clients enter an interior bathed in natural light, stepping into a warm and bright space devoted to the Maison’s women’s universe. As an invitation to embark in a journey through time, the Cruise 2024 collection is the first sight to behold. Inspired by an island of wonders, new handbags featuring bold shapes and unique colours drawn from the beautiful interiors of the Borromeo Palace and its frescoes are showcased along with Nicolas Ghesquière’s iconic GO-14 handbags. In addition, an expansive selection of seasonal and permanent leather goods dedicated to women can be discovered across the ground-floor. Complementing the offer, a vast assortment of accessories, textiles, belts and fashion jewelry are featured in vibrant colours and seasonal prints, adding a touch of boldness and playfulness to any silhouette. A refined area surrounded by handpicked fine jewelry and timepieces welcomes clients to discover the latest creations of Artistic Director of Jewelry and Watches, Francesca Amfitheatrof, and Master Watchmakers, Enrico Barbasini and Michel Navas. Artworks from French artists Raphaële Anfré and Julie Ansom infuse the space with femininity and boldness through a play of bright colors and awry shapes. Canopied by a one-of-a-kind Damier ceiling crafted of off-white Monogram flowers, Les Parfums Louis Vuitton and their myriad scents take centre stage and guide clients to the last space dedicated to the luggage and travel accessories.

Cradled by a translucent stair, a grand chandelier composed of Spiral Lamps by atelier of paves the way to the other floors. Reminiscing of the Dutch flag, the blue handrail tray adds a playful twist to the bright edifice.

Characterized by a walnut wooden floor contrasting with chromatic furniture and art pieces crafted by Dutch artist Ellen van der Wiel, the lower-ground floor houses an extensive offer of men’s ready-to-wear garments, leather goods, shoes and accessories. Talking centre stage, leather pieces from the Spring-Summer 2024 Pre-collection showcase the latest designs of the Maison. Deeply connected to nature, an incandescent camouflage print adorns a selection of handbags and accessories in contrast to an ode to the Damier and Epi leather characterized by a midnight navy colour reminiscing of the nightfall. Echoing the women’s universe, the men’s floor also presents a selected offer of fine jewelry and watch pieces as well as the complete collection of men’s fragrances. Refined areas and cosy salons embellished with vintage furnishings by Martin Eisler, Niels Otto Moller and Floris Wubben enhance the nobility of the materials completing the space. Finally, a variety of trunks and suitcases alongside their matching accessories are available for any journey one may encounter.

Ascending to the last floor, clients discover a magnificent space dedicated to high-end ready-to-wear garments, limited in time handbags and exclusive watch and jewelry pieces besides a curated selection of shoes. Greetings upon entering the floor, a grand salon devoted to women’s shoes presents the latest trends of the Maison. A mix and match of elegant shoes and sneakers alongside refined leather boots and sandals drawn from the latest Fashion Show fills the space. Modular furnishings adorned with warm shades together with vintage pieces imbue the interior with intimacy; sentiment embodied in Ronald Hunter’s painting. Across the space, garments bedecked with romantic floral patterns, winter staples and refined cashmere coats offer effortless elegant looks for the season. At the edge, a dazzling private salon devoted to welcome clients upon request is home to a curated selection of high-end articles. Jewelry, timepieces along with gala dresses are exclusively showcased in this intimate salon. Monochrome furnishings alongside unmatched decorative items embellish the interior. A serene view is offered to clients who can set their eyes upon a lush garden whose colours echo with Mathijs Siemens’ verdant painting.

Bespoke offer

Housing a variety of collections for men and women, the new store features concurrently exceptional and limited pieces. Niched within the private salon, dresses artfully embroidered with sequins and silk exhaling femininity stand alongside boldly shaped leather jackets. Complementing the garments, a selection of Capucines, the Maison’s iconic handbag is available in various leather types and shades. New shapes and styles drawn from the baroque setting of the Cruise 2024 Fashion Show feature colourful variations of Epi leather as well as a new Monogram Dune. Venus, a shell-inspired bag made from Monogram and Monogram reverse canvases exemplifies the contemporary femininity and ultra-romance aesthetics of the collection.

Calling upon the marvellous colours of nature, the men’s SS24 Pre-collection presents exclusive outerwear pieces featuring a deep blue hue inspired by the ethereal tones of the aurora borealis. Reinterpreted varsity jackets with shearling details alongside minimalist evening blouson embellished with lustrous pearlescent studs pair with seasonal staples. Flamboyant, an exclusive orange LV Skate sneaker adorned with dozens of black studs is exclusively showcased within the Louis Vuitton store of Amsterdam.

Finally, specially displayed for the reopening of the new store, the Tambour Automatic 40mm embodies the Louis Vuitton iconic watch design in a both chic and sporty spirit. Powered by the new exclusive automatic LFT023 calibre, this versatile and unisex model is signed ‘Louis Vuitton Paris, Fab. En Suisse,’ an emblem of elegance and precision.