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10 September

Louis Vuitton releases LV Volt

 

Louis Vuitton unveils its latest print and digital campaign showcasing the House's new LV Volt jewellery collection embodied by four talents: Alicia Vikander, Oscar-winning actress and Louis Vuitton brand ambassador, Hugo Marchand, danseur étoile, principal dancer at the Paris Opera Ballet, Sharon Alexie, painter and artist, and XiaoXing Mao, Chinese model.

 

Shot by Jean-Baptiste Mondino, the campaign captures the collection's bold metaphor for rhythm, movement, and energy. Created by Louis Vuitton’s Artistic Director for Watches and Jewellery Francesca Am theatrof, the collection transcends both borders and genders. The 36 decidedly unisex pieces celebrate the L and V letters, two iconic initials forming an architectural design whose main lines become a unit of measurement in a universal language.

 

 

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