The Louis Vuitton Spring-Summer 2025 Men’s Pre-Collection by Pharrell Williams portrays the cosmopolitan culture of dogs and the humans that walk them. With anthropomorphic flair, the proposal pictures the wardrobe borne out of this symbiotic relationship, from daily promenades and park life to the unique activities of the dog-loving community. A study of the discerning mentality of the canine-keeping city lifestyle, the collection explores – through the savoir-faire of the Maison – a facet in the LVERS ideology central to the practice of the Louis Vuitton Studio Prêt-à-Porter Homme: the spirit of a global mentality driven by an appreciation for eminence in every walk of life; dog walks included.

Saluting the dapper dog walkers of New York City, the collection assumes a sense of dandy daywear expressed in a trans-seasonal casual wardrobe elevated by a spirit of formality. Rooted in the preppy codes observed in the dress codes of dog shows – a tradition informed by English heritage sports – it manifests in elegant lines structured through ease. Suits composed from tailoring or workwear materialise in flared, wide-leg or skate-shorts silhouettes. Retained in the neutral palette of the classic gentleman’s wardrobe, intrigue is added to garments through textures spanning complex weaves and illusionary motifs. Man’s best friend is put on a pedestal in portraits, patterns and graphics featured throughout clothing and accessories, including a new line of dog-specific items.

The first chapter of the collection is emblemised by a new Damier motif re-imagining the Maison’s chequers in the spirit of argyle. It is interpreted as jacquard in suits as well as a beige trench coat, in the bouclé of a grey collarless jacket, in the knitted form of a jumper, and in the tonal weaves of shirting. The pattern further appears in the lining of a forest green coat crafted in magnified chevron and transforms into discharged denim in a fleece-lined puffer jacket and matching skate shorts. A burgundy faille v-neck, a tonal black parka and a twill silk bowling suit are printed with a toile de jouy depicting New York City. Honouring the notion of owners who resemble their dogs, a Dalmatian pattern is dotted across a shearling jacket in intarsia.

The second chapter of the collection pays homage to the phenomenon of the dog show. With amplified poise, rosette-embroidered suits are proposed in a three-piece silhouette or constructed with cropped jackets with the shawl collars of evening wear. Through code-switching, tailored suits – some with shorts – appear in sweat-shirting material, a Damier-jacquard navy tracksuit is worn as formalwear, and a khaki cotton canvas workwear suit is adorned with mother of pearl buttons. A meta houndstooth motif rendered with the infinity head of a dog emblazons a jacquard blouson. A logo check graces a beige Harrington blouson, while a Duke of Windsor fairisle knit underscores the collection’s heritage mood. Celebrating a dog owner’s ultimate gesture of devotion, a painted portrait of an Italian greyhound is immortalised on a silk foulard souvenir jacket.