Louis Vuitton unveils its new digital campaign dedicated to eyewear.

The House invited three international, independent, and contemporary talents to portray its new sunglasses collection and embody the many facets of the Louis Vuitton woman. Belgian-Congolese singer-songwriter Lous & the Yakuza wears both a square design with precise, strong angles, as well as a more classic offering, American actor Chloë Grace Moretz embraces a timeless chic model, while South Korean singer-songwriter Somi sports couture sunglasses with their finely crafted jewellery-style temples.

The campaign will be visible across all official Louis Vuitton channels starting 20th May.

Here comes the sun.

Bright days are ahead with the new sunglasses collection from Louis Vuitton, blending design and savoir-faire, innovation and tradition. Boasting exceptional quality and contemporary lines to accent any look, the collection adorns any face, setting it off to perfection.