Louis Vuitton opens new store in Rotterdam’s De Bijenkorf
Louis Vuitton announces the opening of a newly designed store in Rotterdam’s department store de Bijenkorf.
Two years after opening its pop up store at de Bijenkorf Rotterdam, Louis Vuitton unveils a new permanent store located on the ground floor of the city’s historical department store. Enriched and rejuvenated, the new space will now showcase Louis Vuitton’s latest women’s and men’s products, including leather goods, small leather goods, shoes, accessories and Les Parfums Louis Vuitton. In addition, the House’s perfumed candles collection by Master Perfumer Jacques Cavallier Belletrud are collectable for the first time in the Netherlands.
Bordered by a lavish garden of wildflowers, the store’s façade echoes Louis Vuitton’s iconic monogram flowers and blows a breath of springtime. Adorned with bright latticework panels, the transparent walls open the interior to the exterior and invite clients to immerse themselves into the House’s history. At the entrance, the womens- and menswear reveal themselves in a dynamic interior concept, embellished with handpicked designer furniture and modern elements. The modular architecture and the combination of diverse materials and textures make the space elegant and contemporary: the subtle use of Louis Vuitton leather, along the shelves with different shades of woods, reflects the House’s savoir-faire.
Art finds space inside the store and complements the interior architecture. Local elements from Dutch designer Dirk Vander Kooij, as well as vintage furniture from the 1950s by Louis van Teeffelen and Friso Kramer, bedeck the men’s space. A piece from Piet Hein Eek takes centre stage at the women’s universe, lightened by a sunset photograph by Sølve Sundsbø.
In addition to the complete collection of Les Parfums Louis Vuitton and scented candles, the store will also feature the Colognes perfumes collection, including the latest creation California Dream, which will be exclusively pre-launched in Rotterdam. Clients can also discover the House’s personalisation services such as hot-stamping for leather goods, My LV Heritage and My LV World Tour. A special stamp has also been produced, paying tribute to Rotterdam and representing the Erasmus bridge. The stamp can be imprinted with the hot-stamping technique for leather goods in the men’s universe of the store.
Louis Vuitton Rotterdam de Bijenkorf
3012 AG, Rotterdam