LOUIS VUITTON: NEW POP-UP FOR MEN’S AT DE BIJENKORF AMSTERDAM
Louis Vuitton revealed for the first time in Amsterdam a Men’s universe pop-up, dedicated to the new Fall in Love collection.
Centrepiece of De Biienkorf’s ground-floor, the monochromatic pop-up showcases a striking flame-coloured architectural Structure. Open plan, the space features a blend of modular furniture along with patterned walls in Damier, a signature motif of the Maison.
Musical instruments as well as LOUIS VUITTON ON AIR neon lights evoke a recording studio and take clients on a journey to 1970s New York.
Reflecting the pop-up’s aesthetic, the collection exudes 70’s vibes through its colour palette and graphic designs. Showcasing classic pieces with a modern twist, Fall in Love reinterprets the modern man’s wardrobe and offers a casual yet sophisticated style through a curated selection of ready-to-wear and leather good pieces combining savoir-faire and contrasts. The Taurillon Denim and Record Monogram leather goods lines embody the inspirations of the collection by adding a touch of retro, owing to a mix of denim leathers and various colourways. Crowning the offer, a selection of shoes featuring the latest signatures from the Maison are showcased across the space.