Louis Vuitton opens a new pop-up store in AMSTERDAM DE BIJENKORF
Louis Vuitton reveals an exclusive pop-up store dedicated to the new women’s collection, “Spring in the City,” opening on 8th April 2022, in Amsterdam de Bijenkorf.
Announcing the arrival of sunnier days, Louis Vuitton’s summer collection takes centre stage in de Bijenkorf’s ground floor. Grand and playful, the pop-up exudes California vibes with its bright colour-block see-through walls and Monogram flower neon lights. Evoking boundless west coast beaches, palm trees and pop-coloured wavy furnishings find their place in the pop-up store and invite clients to discover a collection infused with carefree spirit.
Urban yet sophisticated, Spring in the City reinvents the summer wardrobe with a blend of reworked staple ready-to-wear pieces in neutral colours and in bright, bold Monogram prints. Emblematic bags featuring a dreamy rainbow degrade and raffia finishing complement the wardrobe along with matching women’s accessories and shoes. As a final nod to sunny California, a skimboard in a light degrade of pastel colours crowns the pop-up.