Louis Vuitton unveils a colorful and playful animation dedicated to the new “LV By The Pool” women’s collection since this Friday, June 2, 2023, in a new summer pop-in store in Knokke, where the exclusive Neverfull Knokke handbag is sold.

Louis Vuitton’s heritage embraces vacation fashion, with classic and original creations approached with a trendy style that exudes a desire for elsewhere. The collection consists of a wide range of models that symbolize the different Louis Vuitton businesses and features a casual look suitable for both the city and the sea. Ready-to-wear, bags, silk scarves, sunglasses, jewelry, and accessories invite you to travel, whether near or far. Imagine strolling through the streets of Lisbon, lounging by the pool, or basking in the warmth of the sand under your feet. The possibilities are endless. This call to discovery is expressed through the Monogram, reinvented in various artistic variations that evoke the spirit of summer. A mosaic motif reflects the azure sky and the depths of the oceans, with watercolor effects on swimwear and silk squares, and graphic lines on towels and cushions.

The centerpiece, as every year from now on, is the limited edition “Knokke” stamped Neverfull tote bag, which is only available for sale in the Louis Vuitton store in Knokke. In addition to the iconic Monogram flowers, the handles on the sides, edges, and the lining of the bag are finished with a unique pattern inspired by the tiles of Louis Vuitton’s family house in Asnières and traditional Portuguese azulejos.

The natural textile base of this exclusive city bag combines shades ranging from deep to light blue with a touch of beige. The Louis Vuitton Knokke Neverfull comes with a pareo and a fan. It is now available in the Louis Vuitton store in Knokke and is priced at €3,000.

Designed for only 16 Louis Vuitton Resort stores in Europe, the Neverfull is exclusively sold in the Louis Vuitton store in Knokke for a limited time.