Pusha T has been announced as the newest House Ambassador for Louis Vuitton. The Virginia Beach musician is known for his sharp lyrical storytelling and has been in the industry for over two decades, earning him critical acclaim and a dedicated fan base worldwide.

His ambassadorial announcement at Louis Vuitton followed Pusha T’s attendance at the recent Men’s Spring/Summer 2025 Paris Fashion Week show, in which he was invited by Pharrell Williams, the Men’s Creative Director and his longtime friend and collaborator. This nomination is a testament to Pusha T’s commitment to artistry and a strong personal style, echoing the Maison’s own dedication to unique expression across fashion and culture.

Pusha T’s role as House Ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe.