Louis Vuitton is pleased to reveal its new Keepall campaign featuring South Korean rapper-singer-songwriter and music producer, J-Hope of BTS. 

Announced as a Louis Vuitton House Ambassador in February of this year, J-Hope is lensed in a series of stills, wearing monochrome, tailored looks and sporting the iconic Louis Vuitton Keepall. The performer, who rose to international stardom as a member of 21st century pop icons BTS, is caught mid-action in dance-like form, referencing his background and strength in choreography for which he is so well known. Keepall in hand, the bag becomes an extension of his shifting form. Designed in the 1930s, the Keepall’s versatile nature makes it equally suited to weekendsaway as much as far-flung adventures. The subject of numerous artistic collaborations and sought-after editions over the years – from Yayoi Kusama to Takashi Murakami and Stephen Sprouse – it remains the House’s iconic travel companion.