LOUIS VUITTON FOR UNICEF: NEW LAUNCH OF THE SILVER LOCKIT BEADS BRACELET
Louis Vuitton launches the Silver Lockit Beads bracelet within the LOUIS VUITTON for UNICEF partnership.
Embodied in a digital campaign by House Ambassador Chloe Grace Moretz, the new bracelet is the latest launch in the Silver Lockit collection, continuing to support children in need through the Maison’s partnership with UNICEF.
Reimagined as a semi-beaded bracelet for 2023, the new Silver Lockit design is worn individually and stacked by the award-winning actress in a series of natural, outdoor portrait shots; each reflecting the casual yet versatile nature of these latest creations.
As with the previous designs, the new bracelet features the iconic miniature padlock, now set between six silver beads with three cord colour options: red, black and blue, and a fourth black cord version in titanium.
Since 2016, Louis Vuitton has raised over $20 million USD for UNICEF, with new versions of the Silver Lockit launched annually to support in the ongoing raising of funds. For every Silver Lockit Beads bracelet sold, $150 is donated to UNICEF. The new bracelet design will be in stores globally from 5th May 2023.
The digital campaign for the new Silver Lockit Beads bracelet will launch on Louis Vuitton social channels from 11th May 2023.