LOUIS VUITTON BECOMES A TITLE PARTNER OF THE 37TH LOUIS VUITTON AMERICA’S CUP BARCELONA
Louis Vuitton returns to the America’s Cup as the title partner of the 37th Louis Vuitton America’s Cup Barcelona, promising a legendary journey. The sea, an endless source of inspiration, has always been the backdrop for the most beautiful legends. A new chapter in history will be written in Barcelona, from Thursday, August 29th, to Monday, October 7th, 2024, where the five challengers of the Louis Vuitton Cup regattas – Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic, and Orient Express Racing – will challenge the Defenders Emirates Team New Zealand.
“We are particularly proud to return as the title partner to this historic competition. Barcelona’s Port Vell will be the setting for a spectacle of elegance and power, where teams will compete with courage, talent, and mastery on increasingly innovative boats. These values reflect the spirit of Louis Vuitton and our craftsmen.”Pietro Beccari, President, and CEO of Louis Vuitton
The last of the three Preliminary Regattas, the Youth, the Puig Women’s America’s Cup, the Louis Vuitton Cup, and the 37th Louis Vuitton America’s Cup will take place from late August to late October 2024.